Financial Performance - In 2023, the company reported a revenue of RMB 6,514,585, a decrease of 26.0% compared to RMB 8,817,221 in 2022[5] - Gross profit for 2023 was RMB 4,573,318, down 28.7% from RMB 6,409,690 in the previous year[5] - The company achieved a profit before tax of RMB 413,391, representing a decline of 31.3% from RMB 601,575 in 2022[5] - The net profit for the year was RMB 273,289, a decrease of 44.5% compared to RMB 491,522 in 2022[5] - Revenue from the top five games decreased by 45.4% to RMB 3,142.7 million in 2023, accounting for 48.2% of total revenue compared to 65.2% in 2022[18] - Revenue from self-operated game products decreased by 31.0% to RMB 4,264.5 million in 2023, down from RMB 6,179.6 million in 2022[35] - Revenue from co-operated game products decreased by 32.5% to RMB 3,747.7 million in 2023, compared to RMB 5,563.8 million in 2022[34] - The company's gross profit decreased by 28.7% to RMB 4,573.3 million in 2023 from RMB 6,409.7 million in 2022[39] - The gross margin for 2023 was 70.2%, down from 72.7% in 2022, while the gross margin for self-operated game products was 92.3%[40] - Adjusted profit (non-HKFRS measure) decreased slightly from RMB 560.1 million in 2022 to RMB 542.0 million in 2023[54] Assets and Liabilities - The total non-current assets as of December 31, 2023, were RMB 3,204,232, down from RMB 4,181,409 in 2022[6] - Current assets totaled RMB 4,063,978, a decrease of 27.6% from RMB 5,617,497 in the previous year[6] - Trade receivables decreased by 27.2% from RMB 426.8 million as of December 31, 2022, to RMB 310.7 million as of December 31, 2023, consistent with declining revenues[57] - Trade payables decreased by 11.0% from RMB 523.6 million as of December 31, 2022, to RMB 466.1 million as of December 31, 2023, due to a decline in total revenue from game products[58] - Notes payable decreased by 50.2% from RMB 5,640.2 million as of December 31, 2022, to RMB 2,806.6 million as of December 31, 2023, primarily due to declining revenues[60] - Cash and cash equivalents amounted to RMB 486.9 million as of December 31, 2023, with no significant external financing plans currently in place[62] - Interest-bearing bank and other borrowings totaled RMB 213.7 million as of December 31, 2023, with interest rates ranging from 1.2% to 2.8%[63] - The company's debt-to-equity ratio was 0.45 and 0.18 as of December 31, 2022, and 2023, respectively[64] - The current ratio remained below 1 throughout the reporting period due to a significant portion of pledged deposits being classified as non-current assets[67] Business Strategy and Future Plans - The company plans to focus on deep operations, global market expansion, and the development of new IP games in 2024[9] - The launch of the "X" smart marketing platform is scheduled for 2024, aimed at enhancing advertising precision and operational efficiency[10] - The company aims to expand into Southeast Asia and Japan, in addition to continuing its efforts in the European and American markets[9] - The company plans to expand its game portfolio with new types including MMORPGs, strategy games, casual games, tower defense games, and collectible card games in 2024[18] - The company plans to enhance its technology and innovation in brand and content development while expanding into international markets, including Southeast Asia and Japan[31] User Engagement and Game Development - In 2023, the company launched 69 new games, operating over 350 games with a total of 489.3 million registered users by December 31, 2023[14] - The average monthly active users (MAU) for the company's games reached 8.7 million in 2023, while the average revenue per paying user (ARPPU) was RMB 469.2[14][22] - The average monthly paying users (MPU) decreased to 1,102.8 thousand in 2023 from 1,770.4 thousand in 2022[17] - The cumulative registered user count increased from 356.1 million in 2022 to 489.3 million in 2023[17] - The gross margin for cooperative operation games increased from 16.3% in 2022 to 24.5% in 2023[14] Expenses and Cost Management - Sales and distribution expenses decreased by 31.0% to RMB 3,880.2 million in 2023 from RMB 5,622.4 million in 2022[42] - R&D expenses increased by 8.6% from RMB 157.7 million in 2022 to RMB 171.2 million in 2023, primarily due to increased equity incentive costs related to the pre-IPO stock option plan adopted in November 2022[44] - Other expenses surged significantly from RMB 8.3 million in 2022 to RMB 208.3 million in 2023, mainly due to increased fair value losses on financial assets and goodwill impairment related to a subsidiary acquired in 2021[46] - Financing costs decreased by 12.6% from RMB 107.9 million in 2022 to RMB 94.3 million in 2023, attributed to reduced payments to business partners due to declining revenues[47] Governance and Corporate Structure - The board consists of two executive directors and three independent non-executive directors as of March 30, 2023[97] - The company has appointed three independent non-executive directors, enhancing its governance structure[96] - The board report includes a fair review of the company's business and future development prospects, as required by the Companies Ordinance[101] - The company has established a compensation committee to determine and recommend the remuneration policy for directors and senior management[184] Social Responsibility and Community Engagement - The company emphasizes its commitment to social responsibility and community development initiatives[12] - The group is committed to sustainable development and has not incurred any fines or penalties for violations of health, safety, or environmental regulations during the reporting period[108] - The group made charitable donations amounting to RMB 12.9 million for the year ended December 31, 2023[131] Shareholder Information - As of December 31, 2023, Mr. Wu Xubao holds 264,263,000 shares, representing approximately 49.45% of the total issued share capital[161] - Ms. Wu Xuan directly holds a 3.00% stake in Jiangxi Tanwan, while Shangrao Qichuang holds about 11.65%[158] - The total number of unexercised share options under the pre-IPO share option plan is 17,180,414 shares, accounting for approximately 3.2% of the total issued shares as of December 31, 2023[167] - The pre-IPO share option plan allows for the issuance of a maximum of 17,463,918 shares, which have already been issued to ESOP BVIs[167] - The exercise period for the granted share options under the pre-IPO share option plan is ten years from the date of grant[171] Legal and Regulatory Matters - The company has no major contingent liabilities or significant ongoing litigation as of December 31, 2023[72] - The company has not disclosed any related party transactions that constitute connected transactions under the listing rules[187] - The agreements are subject to registration with relevant Chinese authorities as per local laws[200]

Financial Performance - For the year ended December 31, 2023, the company reported a total revenue of RMB 3,142.7 million from its top five games, a decrease of 44.6% compared to RMB 5,751.2 million in 2022[10]. - In 2023, the company's total revenue was RMB 6,514.6 million, a decrease of 26.1% from RMB 8,817.2 million in 2022, primarily due to a decline in revenue from online game publishing business[28]. - Total revenue for the year ended December 31, 2023, was RMB 6,514.6 million, a decrease of 26.0% from RMB 8,817.2 million in 2022[89]. - Gross profit for the same period was RMB 4,573.3 million, down 28.8% from RMB 6,409.7 million in 2022[89]. - Net profit fell by 44.4% from RMB 491.5 million in 2022 to RMB 273.3 million in 2023[46]. - Basic earnings per share for the year was RMB 0.47, down from RMB 9.65 in 2022[90]. - The group’s deferred tax liabilities for 2023 were RMB (61,455,000), a significant increase from RMB (6,940,000) in 2022, indicating a change in tax position[153]. User Metrics - The cumulative registered user base reached 489.3 million by December 31, 2023, up from 356.1 million in 2022, representing an increase of approximately 37.3%[8]. - The average monthly active users (MAU) for 2023 was 8.7 million, down from 10.0 million in 2022, indicating a decline of about 12.9%[8]. - The average revenue per paying user (ARPPU) increased to RMB 469.2 in 2023 from RMB 403.4 in 2022, reflecting a growth of approximately 16.3%[8]. Game Development and Offerings - The company launched 69 new games in 2023, expanding its portfolio to over 350 games in operation[3]. - The company plans to diversify its game offerings in 2024, including MMORPGs, strategy games, casual games, tower defense games, and collectible card games[10]. - The top five games accounted for 48.2% of total revenue in 2023, down from 65.2% in 2022, indicating a strategic shift to reduce reliance on these key titles[10]. - Revenue from self-operated game products decreased by 31.0% from RMB 6,179.6 million in 2022 to RMB 4,264.5 million in 2023, while revenue from co-operated game products decreased by 18.4% from RMB 2,383.8 million to RMB 1,944.8 million[30]. Marketing and Revenue Sources - Revenue from other marketing services, including online literature and short videos, surged by 141.0% to RMB 91.6 million in 2023 from RMB 38.0 million in 2022[5]. - Revenue from consumer goods business, including the fast food brand "Zhazhahui" and the trendy brand "Bro Kooli," was stable at RMB 213.7 million in 2023, slightly down from RMB 215.8 million in 2022[5]. - Revenue from mainland China was RMB 6,084,255,000, down 29.5% from RMB 8,638,210,000 in 2022[134]. - Revenue from Hong Kong increased to RMB 430,330,000 in 2023, compared to RMB 179,011,000 in 2022, representing a growth of 140.4%[134]. Expenses and Cost Management - Sales and distribution expenses decreased by 31.0% from RMB 5,622.4 million in 2022 to RMB 3,880.2 million in 2023, primarily due to a shorter marketing period for new game products launched in 2023[38]. - Administrative expenses increased by 51.0% from RMB 175.7 million in 2022 to RMB 265.3 million in 2023, mainly due to increased equity incentive costs related to the pre-IPO share option plan adopted in November 2022[39]. - R&D costs rose by 8.6% from RMB 157.7 million in 2022 to RMB 171.2 million in 2023, primarily due to increased equity incentive costs from the pre-IPO share option plan[40]. - Other expenses surged from RMB 8.3 million in 2022 to RMB 208.3 million in 2023, mainly due to increased fair value losses on financial assets and goodwill impairment related to a subsidiary[41]. Financial Position and Liquidity - Cash and cash equivalents amounted to RMB 486.9 million as of December 31, 2023, with no significant external financing plans currently in place[56]. - The company's debt-to-equity ratio was 0.45 in 2022 and improved to 0.18 by December 31, 2023[59]. - The current ratio increased from 0.71 in 2022 to 0.84 as of December 31, 2023, indicating improved liquidity[60]. - The company held equity investments in Century Huatong valued at RMB 412.8 million, representing 5.7% of total assets, with a fair value loss of RMB 173.1 million during the reporting period[61]. - Total capital expenditure for 2023 was approximately RMB 23.0 million, used for the acquisition of property, equipment, and other intangible assets[65]. Corporate Governance and Compliance - The audit committee, composed of three independent non-executive directors, reviewed the financial performance and confirmed compliance with accounting standards[82]. - The company has adopted a code of conduct for securities trading by directors, ensuring compliance since the listing date[76]. - The board expressed gratitude to the management and employees for their efforts during the reporting period[175]. - The board acknowledged the guidance from regulatory bodies and the long-term support from shareholders and customers[175]. Future Outlook and Strategic Plans - The company plans to enhance its technology and innovation in brand and content development while expanding into international markets, including Southeast Asia and Japan[25]. - The company aims to strengthen its position in the market by launching new game series based on major IPs while maintaining its leadership in existing popular titles[25]. - The company has no significant future investment or acquisition plans as of December 31, 2023[64].

智通财经APP获悉，中旭未来(09890)再跌超20%，2个交易日累计暴跌81%，已回吐上市以来多数涨幅，截至发稿，跌20.53%，报13.24港元，成交额834万港元。 据悉，中旭未来是国内第二大非自研移动游戏产品营销及运营平台，主要通过自营模式及联运模式两种模式运营网络游戏发行业务。该公司业务主要分为三个部分，即互动娱乐业务、速食食品业务及潮玩业务，其中以“贪玩游戏”品牌为主的互动娱乐业务为公司核心业务，九成的营收来自于它。 截至6月30日，公司已运营超过330款游戏产品;营销及运营的游戏产品累计约4.33亿名注册用户，同比增长21.6%。上半年，中旭未来注册用户虽明显增长，但月活用户同同比下滑7.2%至867.82万人，月付费用户更是同比下滑40.3%至105.48万人。尽管上半年月均ARPPU达到509.4元，同比增长21.5%，但并不足以弥补月付费人数下滑的缺失。这也成为公司业绩短期承压的重要原因。 分析人士表示，该股庄家控盘程度已经非常之高了。能发现并及时购进庄股，享受一段搭车坐轿的乐趣，曾经是小额投资人获取成功的一条捷径。但在如今的极端行情下，想跟上庄家吃肉，并不仅仅是技术活，而且还是运气活了。 ...

Financial Performance - The company reported a revenue of RMB 500 million for the first half of 2023, representing a 25% increase year-over-year[10]. - The company reported revenue of RMB 3,400.1 million for the six months ended June 30, 2023, a decrease of 25.0% compared to RMB 4,535.7 million for the same period in 2022[23]. - Revenue for the six months ended June 30, 2023, was RMB 3,400,091 thousand, a decrease of 25% compared to RMB 4,535,674 thousand in the same period of 2022[96]. - Revenue from self-operated game marketing and operations was RMB 2,118,937, down 35% from RMB 3,261,892 in the previous year[121]. - The company reported a net profit margin of 15%, which is an improvement from 12% in the previous year[10]. - Net profit decreased by 11.1% from RMB 337.7 million to RMB 300.3 million for the six months ended June 30, 2023[40]. - The adjusted profit for the period was RMB 433.1 million, compared to RMB 345.1 million in the previous year, reflecting a growth of 25.5%[1]. - Total comprehensive income for the period was RMB 320,959 thousand, slightly lower than RMB 337,673 thousand in 2022[99]. - The company reported a profit of RMB 275,654,000 for the six months ended June 30, 2023, compared to RMB 338,199,000 for the same period in 2022, reflecting a decrease of approximately 18.5%[105]. - The total tax expense for the period was RMB 142,393, significantly higher than RMB 61,120 in the same period last year, reflecting an increase in estimated taxable profits in mainland China[128]. User Metrics - Monthly Active Users (MAU) reached 10 million, showing a growth of 15% compared to the previous period[10]. - The average monthly active users (MAU) decreased to 8.7 million from 9.4 million, a decline of 7.2%[19]. - Cumulative registered users reached 432.9 million, up from 356.1 million in the previous year, representing a growth of 21.5%[19]. Game Development and Launches - The company plans to launch two new games by the end of 2023, aiming to capture a larger market share[10]. - The company launched 35 new games during the reporting period, increasing the total number of operated games to over 330[16]. - As of June 30, 2023, the company had 73 games in its pipeline for future marketing and operational efforts[21]. Revenue Sources and Diversification - Revenue from other marketing services increased significantly by 135.9% to RMB 49.3 million compared to RMB 20.9 million in the previous year[17]. - The company aims to diversify its revenue sources through new consumer brands, including "Zhazhahui" and "Bro Kooli," and plans to enhance digital marketing and AI-driven strategies[22]. - Revenue from consumer products increased by 89.9% from RMB 66.8 million to RMB 126.8 million, driven by continuous efforts to promote and strengthen the consumer goods business[27]. Financial Stability and Assets - The company's total equity as of June 30, 2023, was RMB 2,133,749,000, an increase from RMB 1,709,036,000 at the end of 2022, representing a growth of approximately 25%[105]. - Total liabilities as of June 30, 2023, were RMB 7,143,940 thousand, down from RMB 7,889,966 thousand, reflecting improved financial stability[101]. - The company recognized a fair value reserve of RMB 20,698,000 from investments during the period, contributing to the overall equity[105]. - The company reported a significant increase in other income and gains, rising to RMB 386,310 thousand from RMB 202,624 thousand, indicating diversification in revenue streams[96]. Expenses and Cost Management - Selling and distribution expenses decreased by 34.9% from RMB 3,000.6 million to RMB 1,953.2 million, mainly due to reduced marketing and promotional expenses as several game products entered the later stages of their life cycle[31]. - Administrative expenses increased by 101.9% from RMB 63.2 million to RMB 127.6 million, primarily due to new share-based compensation and increased listing expenses[32]. - Research and development costs increased by 22.8% from RMB 70.6 million to RMB 86.7 million, mainly due to new share-based compensation[34]. Cash Flow and Financing - Cash flow from operating activities showed a net outflow of RMB 408,833,000 for the first half of 2023, a significant decrease compared to an inflow of RMB 1,442,892,000 in the same period of 2022[107]. - The company incurred a net cash outflow from financing activities of RMB 386,983,000 for the six months ended June 30, 2023, compared to a net inflow of RMB 539,437,000 in the same period of 2022[108]. - The company reported a net cash flow from investment activities of RMB 1,009,393,000 for the six months ended June 30, 2023, compared to a net cash outflow of RMB 2,383,986,000 in the same period of 2022, indicating a significant improvement[108]. Shareholder Information and Dividends - No interim dividend was recommended for the six months ending June 30, 2023[88]. - A special dividend of RMB 50,000,000 was declared on August 15, 2023, to be paid in cash from internal resources[89]. - The company has not declared or paid any dividends for the six months ended June 30, 2023, consistent with the previous year[129]. Strategic Plans and Future Outlook - The company is exploring potential acquisitions to expand its market presence in Southeast Asia[10]. - The company plans to allocate approximately 28.0% of the proceeds to strengthen relationships with mainstream media platforms to enhance brand awareness and user coverage[71]. - Approximately 10.0% of resources will be allocated over the next four years to support international market expansion and overseas business development, including 4.5% for expanding market share in online gaming and consumer goods[77]. - The company plans to explore potential strategic acquisition opportunities, allocating about 10.0% of resources for this purpose over the next four years[77]. Employee and Management Information - The company has 1,218 full-time employees, with 33.1% in sales and marketing, 29.5% in operations, 25.8% in R&D, and 11.7% in general administration[76]. - The total remuneration for key management personnel for the six months ended June 30, 2023, was RMB 25,865,000, significantly up from RMB 907,000 for the same period in 2022[153]. - The company maintains a competitive compensation package and collaborative work environment to attract and retain qualified employees[79].