海澜之家集团股份有限公司 关于公司 2024 年度募集资金存放与实际使用情况的 专项报告 2、公司与保荐机构及商业银行签订《募集资金专户存储三方/四方监管协 议》的情况 2018 年 7 月 26 日，公司与中国银行股份有限公司江阴支行及保荐机构华 泰联合证券有限责任公司（以下简称"华泰联合"）签订了《募集资金专户存 储三方监管协议》；公司、全资子公司海澜之家品牌管理有限公司（以下简称 "品牌管理公司"）及华泰联合分别与中国银行股份有限公司江阴支行、中国 建设银行股份有限公司江阴支行、中国工商银行股份有限公司江阴支行、中国 农业银行股份有限公司江阴分行、交通银行股份有限公司无锡分行签订了《募 集资金专户存储四方监管协议》。上述协议与《上海证券交易所募集资金专户 存储三方监管协议（范本）》不存在重大差异。 2019 年 9 月 20 日，公司、品牌管理公司的全资子公司江阴通恒信息科技 有限公司（以下简称"通恒科技"）与中国建设银行股份有限公司江阴支行及 华泰联合签订了《募集资金专户存储四方监管协议》。该协议与《上海证券交 易所募集资金专户存储三方监管协议（范本）》不存在重大差异。 2022 年 9 月 24 日 ...

证券代码：600398 证券简称：海澜之家 编号：2025—009 海澜之家集团股份有限公司 关于续聘会计师事务所公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 拟续聘的会计师事务所：天衡会计师事务所（特殊普通合伙） 2025 年 4 月 29 日，海澜之家集团股份有限公司（以下简称"公司"或"本 公司"）召开第九届董事会第十二次会议，审议通过了《关于续聘会计师事务所 的议案》，同意续聘天衡会计师事务所（特殊普通合伙）（以下简称"天衡所"） 为公司 2025 年度财务审计机构和内部控制审计机构，并将该事项提交公司 2024 年年度股东大会审议。现将相关事项公告如下： 一、拟聘任会计师事务所的基本情况 （一）机构信息 1、基本信息 天衡所成立于 1985 年，2013 年从有限责任制事务所转制为特殊普通合伙制 事务所。天衡所总部设在南京，注册地址为南京市建邺区江东中路 106 号 1907 室，首席合伙人郭澳先生。截至 2024 年末，天衡所拥有合伙人 85 人，注册会计 师 386 人，其中签署过证券业务 ...

证券代码：600398 证券简称：海澜之家 编号：2025—010 关于取消监事会并修订《公司章程》 及相关议事规则的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 海澜之家集团股份有限公司（以下简称"公司"）于 2025 年 4 月 29 日召开 了公司第九届董事会第十二次会议、第九届监事会第八次会议，审议通过了《关 于公司取消监事会并修订<公司章程>及相关议事规则的议案》。现将有关情况公 告如下： 一、取消监事会并修订《公司章程》及相关议事规则的原因及依据 根据《中华人民共和国公司法》《上市公司章程指引》的相关规定，并结合 公司实际情况，公司将不再设置监事会，监事会的职权由董事会审计委员会行使， 《海澜之家集团股份有限公司监事会议事规则》相应废止、监事会成员相应取消， 同时《海澜之家集团股份有限公司章程》（以下简称"《公司章程》"）中相关条款 及《海澜之家集团股份有限公司股东大会议事规则》《海澜之家集团股份有限公 司董事会议事规则》亦作出相应修订。 二、《公司章程》修订情况 海澜之家集团股份有限公司 | （九）对公司 ...

证券代码：600398 证券简称：海澜之家 编号：2025-011 海澜之家集团股份有限公司 关于召开2024年年度股东大会的通知 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、 召开会议的基本情况 (一)股东大会类型和届次 2024年年度股东大会 召开的日期时间：2025 年 5 月 30 日 14 点 30 分 召开地点：江苏省江阴市华士镇华新路 8 号海澜之家 1 号楼会议室 (五)网络投票的系统、起止日期和投票时间。 采用上海证券交易所网络投票系统，通过交易系统投票平台的投票时间为股 东大会召开当日的交易时间段，即 9:15-9:25，9:30-11:30，13:00-15:00；通过互 股东大会召开日期：2025年5月30日 本次股东大会采用的网络投票系统：上海证券交易所股东大会网络投票 系统 (二)股东大会召集人：董事会 (三)投票方式：本次股东大会所采用的表决方式是现场投票和网络投票相结合的 方式 (四)现场会议召开的日期、时间和地点 联网投票平台的投票时间为股东大会召开当日的 9:15-1 ...

本公司监事会及全体监事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 海澜之家集团股份有限公司（以下简称"公司"）第九届第八次监事会会议 于 2025 年 4 月 29 日在公司会议室召开，公司已于 2025 年 4 月 17 日以书面形式 向公司全体监事发出了会议通知。监事会主席黄凯主持了会议，会议应到监事 3 名，亲自出席监事 3 名，会议的召开符合《公司法》和《公司章程》的有关规定， 会议合法、有效。 证券代码：600398 证券简称：海澜之家 编号：2025—005 海澜之家集团股份有限公司 第九届第八次监事会决议公告 经与会监事审议，会议通过了以下事项： 一、审议通过了《公司 2024 年度监事会工作报告》 2024 年度，公司监事会依据《公司法》《证券法》《上海证券交易所股票上 市规则》《上海证券交易所上市公司自律监管指引第 1 号——规范运作》（以下简 称"《自律监管指引第 1 号》"）等法律、法规及《公司章程》的有关规定，认真 履行监事会各项职责，切实维护公司和全体股东的利益，积极推动公司规范运作， 助力提升公司治理水平。 监事会对 ...

Core Viewpoint - In the first quarter of 2025, Hailan Home demonstrated resilience in a competitive apparel industry, achieving a revenue of 6.187 billion yuan, a year-on-year increase of 0.16%, and a net profit of 935 million yuan, up 5.46%, marking a new high for the same period from 2020 to 2025 [1] Group 1: Brand Development and Market Position - Hailan Home has strengthened its brand operation, supply chain management, and channel operation capabilities, transitioning from a single national brand to a multi-brand apparel retail group, maintaining the leading position in men's clothing for 11 consecutive years [2] - The main brand "Hailan Home" generated revenue of 4.642 billion yuan in Q1 2025, accounting for 75% of total revenue, while the group also expanded its sub-brands and customized group purchase services [2] Group 2: Product Innovation and R&D - The company has increased its investment in product and technology fabric R&D, focusing on functional technology, smart living, fashion trends, and green environmental protection, with R&D expenses reaching 46.96 million yuan during the reporting period [3] - Hailan Home launched the "Far Travel Storm Jacket" aimed at outdoor activities, catering to the growing consumer demand for sports products [3] Group 3: International Expansion and Strategic Partnerships - Hailan Home is expanding its international presence, having entered markets in Southeast Asia and beyond, with plans to continue exploring the Middle East, Central Asia, and Australia [4] - The company has partnered with global brands, including exclusive agency agreements for the "Haid" brand in Greater China and collaborations with Adidas to enhance market penetration [4] Group 4: Digital Transformation and Retail Strategy - Hailan Home is actively pursuing digital transformation, integrating online and offline channels to enhance user experience and strengthen brand-consumer connections, resulting in a 19.76% year-on-year increase in online revenue to 1.014 billion yuan [6][7] - The company has implemented a smart retail ecosystem through the use of digital platforms, allowing for seamless online ordering and offline pickup, thereby improving shopping convenience [8] Group 5: Supply Chain and Operational Efficiency - Hailan Home has adopted RFID technology and established a smart logistics system, significantly improving operational efficiency and market responsiveness [9] - The company's logistics center has increased inventory capacity to 40 million items, achieving a sevenfold improvement in efficiency compared to before the upgrade [9] Group 6: Future Strategic Direction - Hailan Home has set a new strategic direction focusing on "focusing on brands, embracing the global market, and promoting inclusive living," aiming to empower quality brands and connect China with the world [11]

证券代码：600398 证券简称：海澜之家 编号：2025—004 海澜之家集团股份有限公司 第九届第十二次董事会决议（现场结合通讯）公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 海澜之家集团股份有限公司（以下简称"公司"）董事会第九届第十二次会 议于 2025 年 4 月 29 日以现场结合通讯方式在公司会议室召开，会议通知已于 2025 年 4 月 17 日通过书面送达、邮件等方式通知各位董事。会议应到董事 9 人， 亲自出席董事 9 人，公司高级管理人员和监事列席了会议。会议由公司董事长周 立宸先生主持，本次会议的召开符合《公司法》及《公司章程》的有关规定。 会议以记名投票表决方式逐项审议通过了以下议案： 1、审议通过了《公司 2024 年年度报告及其摘要》 表决结果：同意 9 票，反对 0 票，弃权 0 票。 该议案已经公司董事会审计委员会审议通过，尚需提交公司 2024 年年度股 东大会审议。 《海澜之家集团股份有限公司 2024 年年度报告》详见上海证券交易所网站 （www.sse.com.cn）。 2、审 ...

证券代码：600398 证券简称：海澜之家 编号：2025—006 海澜之家集团股份有限公司 2024 年度利润分配方案公告 （一）利润分配方案的具体内容 经天衡会计师事务所（特殊普通合伙）审计，截至 2024 年 12 月 31 日，海 澜之家集团股份有限公司（以下简称"公司"）期末可供分配利润为人民币 7,091,209,941.89 元。经公司第九届第十二次董事会决议，公司拟以实施权益分 派股权登记日登记的总股本为基数分配利润。本次利润分配方案如下： 公司拟向全体股东每 10 股派发现金红利 1.80 元（含税），剩余未分配利润 结转至下一年度，本年度不进行资本公积转增股本。截至 2024 年 12 月 31 日， 公司总股本为 4,802,770,296 股，以此计算合计拟派发现金红利 864,498,653.28 元（含税）。 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 每股派发现金红利 0.18 元（含税）。 本次利润分配拟以实施权益分派股权登记日登记的总股本为基数，具体 日期将在权益分派实施公 ...

Financial Performance - The company's revenue for Q1 2025 was CNY 6,186,981,848.33, a slight increase of 0.16% compared to CNY 6,177,088,464.40 in the same period last year[6] - Net profit attributable to shareholders was CNY 935,199,788.22, reflecting a growth of 5.46% from CNY 886,796,520.93 year-on-year[6] - Basic and diluted earnings per share rose to CNY 0.21, marking a 5.00% increase from CNY 0.20[6] - Total operating revenue for Q1 2025 was approximately $6.19 billion, a slight increase from $6.18 billion in Q1 2024, representing a year-over-year growth of 0.13%[22] - Net profit for Q1 2025 was approximately $936.17 million, up from $886.13 million in Q1 2024, indicating a growth of 5.65%[23] - The total comprehensive income for Q1 2025 was approximately $936.10 million, compared to $883.08 million in Q1 2024, reflecting an increase of 5.99%[23] Cash Flow and Assets - The net cash flow from operating activities increased by 14.91% to CNY 1,587,212,734.45, up from CNY 1,381,289,170.32 in the previous year[6] - The company's cash and cash equivalents increased to CNY 7,529,015,114.21 from CNY 6,793,794,968.00 at the end of 2024[18] - Cash and cash equivalents at the end of Q1 2025 totaled approximately $7.50 billion, down from $12.75 billion at the end of Q1 2024, a decrease of 41.5%[27] - The net cash flow from operating activities for Q1 2025 was approximately $1.59 billion, compared to $1.38 billion in Q1 2024, showing an increase of 14.97%[26] Assets and Liabilities - Total assets at the end of the reporting period were CNY 33,083,375,210.47, a decrease of 1.04% from CNY 33,431,020,525.40 at the end of the previous year[6] - The total liabilities decreased to CNY 14,860,609,250.89 from CNY 16,144,102,669.57 year-on-year[19] - Total assets as of March 31, 2025, amounted to CNY 33,083,375,210.47, slightly down from CNY 33,431,020,525.40 at the end of 2024[19] Store Operations - The company opened 120 new stores during the reporting period, with a net increase of 122 stores after accounting for closures[11] Revenue Breakdown - Online sales contributed CNY 1,014,297,099.30, accounting for 16.82% of total revenue, with a gross margin of 44.17%[15] - Offline sales generated CNY 5,016,533,130.14, representing 83.18% of total revenue, with a gross margin of 48.08%[15] - The revenue from direct stores was CNY 1,592,147,032.57, reflecting a year-on-year increase of 13.15%[16] - Franchise and other stores reported revenue of CNY 3,792,597,793.68, which is a decrease of 7.37% compared to the previous year[16] Investment and Other Income - The company recorded a decrease in investment income, reporting a loss of approximately $737,143.52 in Q1 2025 compared to a gain of $9.94 million in Q1 2024[22] - Non-recurring gains and losses totaled CNY 9,442,511.16 for the period[9] Shareholder Information - The total number of shareholders at the end of the reporting period was 39,047[8] - The equity attributable to shareholders increased by 5.50% to CNY 17,946,128,570.55 from CNY 17,011,255,052.46[6] Profitability Metrics - The weighted average return on equity improved to 5.35%, an increase of 0.19 percentage points from 5.16%[6] - The gross profit margin for the overall business was 47.42%, showing a marginal increase of 0.10% year-on-year[12]

Financial Performance - The company achieved operating revenue of CNY 20.96 billion in 2024, a decrease of 2.65% compared to CNY 21.53 billion in 2023[28]. - Net profit attributable to shareholders was CNY 2.16 billion, down 26.88% from CNY 2.95 billion in the previous year[28]. - The net cash flow from operating activities was CNY 2.32 billion, a significant decline of 55.70% from CNY 5.23 billion in 2023[28]. - Basic earnings per share decreased by 32.35% to CNY 0.46 from CNY 0.68 in the previous year[29]. - The company's total assets at the end of 2024 were CNY 33.43 billion, a slight decrease of 0.84% from CNY 33.71 billion in 2023[28]. - The company reported non-recurring gains of CNY 143.68 million in 2024, compared to CNY 241.94 million in 2023[33]. - Investment income decreased by 33.29% to 124.06 million RMB, primarily due to changes in the consolidation scope of subsidiaries[156]. - The company's cash flow from investing activities was negative at -2.50 billion RMB, indicating increased cash outflows for term deposits[156]. - The total revenue for the company was CNY 20.16 billion, a decrease of 2.85% compared to the previous year, with a gross margin of 46.07%[191]. Dividend and Shareholder Returns - The company plans to distribute a cash dividend of RMB 1.80 per 10 shares, totaling RMB 864,498,653.28 for the 2024 fiscal year, which represents 91.22% of the net profit attributable to shareholders[11]. Market Position and Brand Management - HLA Group maintained its leading position in men's clothing with a market share of 1 for the past 10 years[5]. - HLA Group has established strategic partnerships with brands like Heider and Adidas over the past three years to enhance brand management and supply chain operations[7]. - HLA Group aims to enhance its brand portfolio by introducing more international brands to provide diverse options for consumers[8]. - The strategic plan for 2025-2030 focuses on brand management innovation and retail expansion to achieve long-term growth in the apparel sector[6]. - Haier's brand influence has been recognized as it has been selected as a leading brand in the "Brand Strong Nation Project" for three consecutive years since 2023, becoming the first brand in the clothing industry to receive this honor[42]. - The company has been recognized as a leading brand in the textile and apparel industry, being selected for the "Brand Strong Country Project" by CCTV for three consecutive years since 2023[100]. - The company has been awarded multiple accolades, including the "Best Influential Brand Award" at the 11th Golden Wheat Awards, showcasing its marketing effectiveness and brand impact[100]. International Expansion - The company has expanded its international presence, covering regions such as Singapore, Malaysia, Thailand, Vietnam, and the Philippines, with plans to enter the Middle East, Central Asia, and Australia[8]. - The overseas revenue for 2024 reached 355 million yuan, representing a year-on-year growth of 30.75%, with a total of 101 overseas stores by the end of the reporting period[53]. - The company is exploring overseas market expansion to create new growth opportunities amid complex international trade policies[97]. Retail and Sales Channels - The company operates nearly 6,000 physical stores and numerous online platforms, creating a comprehensive retail ecosystem[5]. - The online channel achieved a main business revenue of 4.419 billion yuan, a year-on-year increase of 35.63%, accounting for 21.92% of total revenue[75]. - The company operates both offline and online sales channels, with a presence in major cities across China and international markets including Malaysia, Singapore, Thailand, Vietnam, and the Philippines[133]. - The retail landscape is shifting towards experiential centers, integrating online and offline channels to enhance consumer engagement and streamline operations[96]. Product Innovation and Development - The company has developed a smart supply chain and 5G smart factory to achieve digital transformation in the apparel industry[5]. - The company aims to enhance product innovation and strengthen its core apparel business while expanding into the sports sector[39]. - The company has expanded its product offerings with the launch of the "Yun Cai Nature" summer product series, featuring technologies such as moisture-wicking and long-lasting antibacterial properties, which have become popular summer sports items[48]. - The company launched the "Do.Re.Mi" down jacket series, focusing on style variety, warmth grading, and aesthetic design, utilizing lightweight goose down and windproof materials[65]. - The company introduced the "new color coat" series made from high-quality cashmere, showcasing core new color tones like wine red and red brown[62]. - The company has implemented a comprehensive information system that covers the entire supply chain, enabling real-time data tracking from suppliers to retail sales[152]. - The company has established a collaborative innovation mechanism for new fabric research and rapid iteration, integrating production, learning, research, and testing[85]. Challenges and Market Conditions - The apparel industry is facing challenges such as insufficient consumer willingness and intensified market competition, leading to a slowdown in domestic sales growth[86]. - In 2024, China's retail sales of clothing reached CNY 1,071.62 billion, with a year-on-year growth of only 0.1%, a slowdown of 15.3% compared to the same period in 2023[86]. - The online retail sales of clothing increased by 1.5% year-on-year, which is a 9.3% decrease in growth rate compared to 2023[86]. Research and Development - The company invested 288 million yuan in R&D, representing a year-on-year growth of 43.82%[81]. - Research and development expenses increased by 43.82% to 288.13 million RMB, driven by investments in new projects[156]. - The company has made significant investments in R&D, focusing on digital transformation in production, including the establishment of a 5G smart factory[56]. Supply Chain and Logistics - The company has established a logistics park in Jiangyin, Jiangsu, equipped with advanced logistics and SAP information systems to enhance inventory management and product turnover[125]. - The procurement model primarily adopts a "returnable goods" approach, allowing unsold products to be returned to suppliers, thus mitigating inventory risk[132]. - The company focuses on integrating supply chain resources and supporting quality suppliers to improve product cost-effectiveness[132]. Customer Engagement and Marketing - The company has established a brand marketing management department to optimize brand communication strategies and maximize marketing value[128]. - The marketing strategy includes a multi-brand approach to cater to different consumer segments, enhancing brand recognition and positioning in the men's clothing sector[143]. - The company has expanded its marketing network to cover over 80% of cities and counties in China, while also tapping into Southeast Asian markets[147].