Core Viewpoint - The company, Hailan Home, is committed to developing its brand apparel business, expanding into various segments including men's, women's, children's, sportswear, and home goods, while enhancing its overall strength through multi-channel strategies and partnerships with major brands like Adidas and JD.com [1][6][12]. Financial Performance - In 2024, the company reported a revenue of 20.96 billion yuan, a decrease of 2.65% from 2023, and a net profit of 2.16 billion yuan, down 26.88% year-on-year [3][5]. - The cash flow from operating activities was 2.32 billion yuan, reflecting a significant decline of 55.70% compared to the previous year [5][8]. - The company plans to distribute a cash dividend of 1.80 yuan per 10 shares, indicating a commitment to shareholder interests [4]. Market Position and Strategy - Hailan Home maintains a market share of 5.0% in the men's apparel sector, holding the leading position in China for 11 consecutive years [6]. - The company is focusing on younger and functional product lines to meet the evolving consumer demands, particularly targeting the "Z generation" [6][7]. Product Development and Innovation - In 2024, the company expanded its product offerings, including new styles in shirts and sportswear, and invested 288 million yuan in R&D, an increase of 43.82% year-on-year [7][8]. - The company is leveraging digital technologies in its operations, including the establishment of an intelligent factory that enhances production efficiency and product quality [15]. Sales Channels and Growth - Online sales accounted for 21.92% of total revenue in 2024, with a year-on-year growth of 35.63%, while offline sales represented 78.08% [14][15]. - The company has a total of 7,178 stores across China, with a significant number of direct-operated stores, enhancing its market presence [10]. Partnerships and Collaborations - Hailan Home has partnered with Adidas to manage sports brand operations, targeting lower-tier cities with cost-effective product lines [10][12]. - The collaboration with JD.com aims to enhance the company's online and offline presence, providing consumers with a seamless shopping experience [12][14].

海澜之家集团股份有限公司 2024 年度财务报表审计报告 天衡审字(2025) 01194 号 您可使用手机"扫一扫"或进入"注册会计师行业统一监管平台（http://acc.mof.gov.cn） 进行查局 授告 计 报 告 宙 天衡审字(2025)01194 号 海澜之家集团股份有限公司全体股东: 一、审计意见 我们审计了海澜之家集团股份有限公司(以下简称 "海澜股份公司")财务报表,包括 2024年 12 月 31 日的合并及母公司资产负债表,2024年度的合并及母公司利润表、合并及母公司现金流量表、合 并及母公司股东权益变动表以及相关财务报表附注。 我们认为，后附的财务报表在所有重大方面按照企业会计准则的规定编制，公允反映了海澜股份公 司 2024年 12 月 31 日的合并及母公司财务状况以及 2024 年度的合并及母公司经营成果和现金流量。 二、形成审计意见的基础 我们按照中国注册会计师审计准则的规定执行了审计工作。审计报告的"注册会计师对财务报表审 计的责任"部分进一步阐述了我们在这些准则下的责任。按照中国注册会计师职业道德守则,我们独立 于海澜股份公司,并履行了职业道德方面的其他责任。我们相信 ...

海澜之家集团股份有限公司 募集资金存放与实际使用情况鉴证报告 天衡专字(2025)00606号 您可使用手机"扫一扫"或进入"注册会计师行业统一监管平台（http://acc.mof.gov.cn）"进行查到 报告编码: 苏25 募集资金存放与实际使用情况鉴证报告 天衡专字(2025)00606号 海澜之家集团股份有限公司全体股东: 我们审核了后附的海澜之家集团股份有限公司(以下简称"海澜之家"或"公司"管理层编制的 《2024年度募集资金存放与实际使用情况的专项报告》。 一、对报告使用者和使用目的的限定 本鉴证报告仅供公司年度报告披露之目的使用,不得用作任何其他目的。我们同意将本鉴证报告作 为公司年度报告必备的文件,随其他文件一起报送并对外披露。 二、管理层的责任 按照中国证券监督管理委员会发布的《上市公司监管指引第2号 -- 上市公司募集资金管理和使用 的监管要求(2022年修订)》及上海证券交易所发布的《上海证券交易所上市公司自律监管指引第1号- 规范运作》的规定编制《2024年度募集资金存放与实际使用情况的专项报告》是公司管理层的责任,这 种责任包括保证其内容真实、准确、完整,不存在虚假记载、误导性陈 ...

关于海澜之家集团股份有限公司 2024 年度非经营性资金占用 及其他关联资金往来情况的专项说明 天衡专字(2025)00605 号 否用具有执业许 您可使用手机"扫一扫"或进入"注册会计师行业统一监律 非经营性资金占用 及其他关联资金往来情况的专项说明 天衡专字(2025)00605 号 海澜之家集团股份有限公司全体股东: 我们接受委托,审计了海澜之家集团股份有限公司(以下简称"贵公司")2024 年度财务报表, 并出具了天衡审字(2025)01194号审计报告。在此基础上,我们审计了后附的贵公司管理层编制的 2024 年度《非经营性资金占用及其他关联资金往来情况汇总表》(以下简称汇总表)。 我们将上述汇总表与贵公司的有关会计资料进行了核对,在所有重要方面未发现存在重大不一致的 情形。除了在财务报表审计过程中对贵公司关联交易所执行的相关审计程序及上述核对程序外,我们并 未对汇总表执行额外的审计或其他程序。为了更好地理解贵公司 2024 年度非经营性资金占用及其他关 联资金往来情况,汇总表应当与已审财务报表一并阅读。 本专项说明仅供贵公司向证券交易所报送贵公司年度报告使用,未经本事务所书面同意,不得用于 其他用 ...

2、 附表 关于海澜之家集团股份有限公司 非经营性资金占用及其他关联资金往来情况 汇总表的专项审计报告 目 录 1、 专项审计报告 委托单位：海澜之家集团股份有限公司 审计单位：天衡会计师事务所（特殊普通合伙） 联系电话：0510-86121071 非经营性资金占用 及其他关联资金往来情况的专项说明 天衡专字(2025)00605 号 海澜之家集团股份有限公司全体股东: 我们接受委托,审计了海澜之家集团股份有限公司(以下简称"贵公司")2024 年度财务报表, 并出具了天衡审字(2025)01194号审计报告。在此基础上,我们审计了后附的贵公司管理层编制的 2024 年度《非经营性资金占用及其他关联资金往来情况汇总表》(以下简称汇总表)。 根据中国证券监督管理委员会发布的《上市公司监管指引第 8号 -- 上市公司资金往来、对外担保 的监管要求》及上海证券交易所发布的《上海证券交易所上市公司自律监管指南第 2 号 -- 业务办理》 的规定,贵公司管理层编制了后附的 2024年度非经营性资金占用及其他关联资金往来情况汇总表（以 下简称"汇总表")。如实编制和对外披露上述汇总表,并确保其真实性、合法性及完整性是贵公 ...

海澜之家集团股份有限公司 内部控制审计报告 天衡专字(2025)00607 号 您可使用手机"扫一扫"或进入"注册会计师行业统一监管平台（http://acc.mof.eov.cn】 - 内部控制审计报告 天衡专字(2025)00607 号 海澜之家集团股份有限公司全体股东: 按照《企业内部控制审计指引》及中国注册会计师执业准则的相关要求,我们审计了海澜之家集团 股份有限公司(以下简称"贵公司")2024年12月31日的财务报告内部控制的有效性。 一、贵公司对内部控制的责任 二、注册会计师的责任 我们的责任是在实施审计工作的基础上,对财务报告内部控制的有效性发表审计意见,并对注意到 的非财务报告内部控制的重大缺陷进行披露。 三、内部控制的固有局限性 内部控制具有固有局限性,存在不能防止和发现错报的可能性。此外,由于情况的变化可能导致内 部控制变得不恰当,或对控制政策和程序遵循的程度降低,根据内部控制审计结果推测未来内部控制的 有效性具有一定风险。 四、财务报告内部控制审计意见 我们认为,贵公司于 2024年 12 月 31 日按照《企业内部控制基本规范》和相关规定在所有重大方 面保持了有效的财务报告内部控制。 ...

海澜之家（600398）公告，2025年第一季度营收为61.87亿元，同比增长0.16%；净利润为9.35亿元，同 比增长5.46%。 ...

4月25日，国民品牌海澜之家与国际马术联合会官方服装供应商合作签约仪式在北京举行。 仪式现场 仪式上，海澜集团创始人周建平、海澜飞马水城总经理沈厚锋先与国际马术联合会主席、夏奥国际单项协会联合会主席、国际奥委会委员Ingmar De Vos和 国际马术联合会秘书长Sabrina Ibá？ez一同签署了"国际马联和海澜之家官方服装供应商合作协议"。国际马联副主席、国际马联第八区主席黄启芳，国际马 联第八区副主席、柬埔寨王国公主HRH Princess Nanda-Devi NORODO，国际马联顾问Ralph Straus，国际马联高级项目经理樊桦，中国马术协会秘书长钟国 伟，中国马术协会商务部部长陈九庆，海澜飞马体育公园总监刘煜等，共同出席了该签约仪式。 仪式现场 一直以来，马术运动都是备受国人瞩目的高端体育项目之一。国际马术联合会主席、夏奥国际单项协会联合会主席、国际奥委会委员Ingmar De Vos表示， 海澜一直致力于马术运动的推广和顶尖马术运动员的培养，周建平独特的马术精神和马术情怀，为马术运动在中国的普及推广和世界马术的发展做出了杰出 贡献，同时也为中国马术运动走向世界做出巨大努力。此次选择与海澜 ...

Investment Rating - The report rates the textile and apparel industry as "Overweight" for 2025, indicating a positive outlook compared to the overall market performance [3][6]. Core Insights - Domestic consumption is steadily improving, with sports goods leading the growth. In Q1 2025, retail sales of clothing, shoes, hats, and textiles reached 369.4 billion, a year-on-year increase of 2.5%. Sports and entertainment goods saw a remarkable growth of 14.2% [3]. - Export performance shows a "grab export" effect due to tariff disturbances, with textile and apparel exports totaling 66.28 billion USD in Q1 2025, a 1% increase year-on-year [3]. - The acquisition of the German outdoor brand Jack Wolfskin by Anta for 290 million USD enhances its outdoor segment and strategic positioning in the European market [3]. - The report highlights the recovery in children's clothing driven by a rise in newborns and supportive national policies, predicting growth for leading children's brands [3]. Summary by Sections Domestic Demand - Retail sales in Q1 2025 for clothing, shoes, hats, and textiles were 369.4 billion, up 2.5% year-on-year. Sports goods retail sales reached 30.7 billion, growing 14.2% [3]. Export Demand - Textile and apparel exports in Q1 2025 were 66.28 billion USD, with textile exports at 33.27 billion (up 4%) and apparel exports at 33.01 billion (down 1.9%) [3]. Company Performance - Anta's revenue grew by 13% in Q1 2025, with a strong performance from its brands. Li Ning is expected to see low single-digit growth, while 361 Degrees reported a revenue increase of 18% [4][6]. - The report anticipates a 3% revenue growth for children's clothing brands like Semir and Jiaman in 2024 [3]. Investment Recommendations - Recommended stocks include Anta Sports, 361 Degrees, and Li Ning in the sports sector, and companies like Luolai and Semir in the home textile and children's clothing sectors [3][6].

Industry Overview - The "Guochao" movement refers to products that integrate traditional Chinese culture with modern aesthetics and fashion elements, gaining popularity among consumers as their cultural confidence increases [1][5] - The Guochao industry is becoming a significant growth driver in China's economy, particularly in the new consumption sector, with a market size projected to grow from 12,266.6 billion yuan in 2018 to 22,922.3 billion yuan in 2024 [1][9] Industry Chain - The upstream of the Guochao industry includes cultural resources and raw material supply chain integration, focusing on intangible cultural heritage and traditional aesthetics [3] - The midstream consists of innovative operations of Guochao brands, with notable brands including Li Ning, Anta, and Huawei [3] - The downstream involves sales and consumption of Guochao products through various online platforms and retail stores [3] Current Industry Status - Recent government policies emphasize the importance of cultural confidence and the promotion of traditional Chinese culture, supporting the development of the Guochao economy [5][7] - Various measures have been introduced to foster new consumption brands and promote Guochao products, including fashion items that reflect Chinese aesthetics [5][7] Market Trends - Consumer interest in Guochao products is driven by their fashion appeal and unique cultural connotations, particularly among the Z generation and millennials [9] - The Guochao economy is expected to exceed 30,000 billion yuan by 2028, indicating a robust growth trajectory [9] Competitive Landscape - The Guochao market features a diverse range of participants, including traditional brands, new local brands, and tech giants, creating a "three-legged" competitive structure [11] - Leading brands like Li Ning and Anta are revitalizing their image to capture the sports fashion market, while new brands leverage cultural aesthetics to reshape the beauty market [11] Development Trends - The Guochao theme is gaining traction, with over 80% of consumers expressing confidence in the industry's future [18] - Local brands are encouraged to focus on product quality and innovation to transition from manufacturing to brand development [19] - As brands expand into overseas markets, localization strategies will be crucial for success [20]