Core Insights - The 2026 Jiangsu Province Urban Football League (referred to as "Su Super") is set to continue the momentum generated by its inaugural season in 2025, with a strong lineup of sponsors and heightened public interest [1][2]. Sponsorship and Financial Aspects - The 2026 season has attracted 24 sponsors, including notable brands such as Jiangsu Bank, Suhao Holding Group, Heineken, Adidas, and Ant Financial, showcasing a robust sponsorship portfolio [1][2]. - The total sponsorship amount for the 2026 season was previously reported to exceed 202 million yuan, although this figure is subject to confirmation due to pending agreements [2]. Audience Engagement and Popularity - The inaugural season of Su Super saw significant audience engagement, with a total attendance of 2.43 million across 85 matches, averaging 28,000 spectators per match, and online viewership reaching 2.2 billion [3]. - The league has generated a cultural phenomenon, with various social media trends and memes emerging from the matches, indicating a strong community connection [3][5]. Socioeconomic Context - The success of Su Super is attributed to the unique competitive spirit among the 13 cities in Jiangsu, which has historical and cultural significance, fostering a sense of rivalry and community pride [4][5]. - The league's rapid growth in sponsorship and popularity is also linked to the local government's effective governance and ability to connect with surrounding industries [4]. Changes and Innovations for the New Season - The 2026 season will introduce a new competition format, including a total of 91 matches, with a shift from single-elimination to two-legged knockout rounds in the playoffs, enhancing the competitive excitement [7]. - The league will also expand its sponsorship model to include small and micro enterprises, allowing them to participate alongside larger brands, which has been positively received by the public [8]. Broader Implications and Future Prospects - The success of Su Super has inspired other regions to replicate its model, although experts suggest that each area must leverage its unique cultural and social dynamics to achieve similar success [9].

Group 1 - The company has established a financial shared service center [1]

Group 1 - The core viewpoint of the article highlights the significant expansion of sponsorship and commercial partnerships for the 2026 season of the Jiangsu Super League (苏超), driven by the success and popularity of the inaugural 2025 season [1][2] - The 2025 season saw a remarkable attendance of over 2.43 million spectators, with an average of 28,000 attendees per match, setting a record for provincial leagues [2] - The number of sponsors increased from 6 during the preparation phase to 41 at the provincial level, with some city-level sponsors reaching into the dozens, indicating a substantial growth in commercial interest [2] Group 2 - The 2026 season will feature a multi-tiered sponsorship structure, including official strategic partners such as Guoyuan V3, Heineken, Adidas, and others, alongside various official sponsors and suppliers [1][3] - Upgrades for sponsor rights include enhanced advertising exposure through LED screens in stadiums and live broadcasts, and a significant reduction in competitive industry categories from 26 to 9, allowing for greater collaboration opportunities [3] - The league is also focusing on small and micro enterprises by opening 32 official sponsorship slots, providing equal rights and benefits to selected businesses, which will be chosen through a structured application process [3]

Core Viewpoint - The 2026 Jiangsu Province Urban Football League aims to enhance its brand and operational quality through strategic partnerships and innovative sponsorship opportunities, building on the success of the previous season which saw significant audience engagement and participation [3][4][5]. Group 1: Event Overview - The 2026 Jiangsu Province Urban Football League business cooperation launch event took place in Nanjing on January 27 [1]. - The league achieved record attendance in 2025, with over 2.43 million spectators and an average attendance of 28,000 per match, alongside over 2.2 billion online views and 100 billion views on social media [3][8]. Group 2: Sponsorship and Partnerships - The league has partnered with nearly 40 quality enterprises, including the title sponsor Jiangsu Bank, to establish a high-quality development foundation [3][4]. - A total of 24 official sponsors were recognized during the event, with Jiangsu Bank and Suhao Holdings among the key sponsors [4][9]. Group 3: Enhancements for 2026 - The league plans to upgrade its service standards, enhance participant experience, and expand its communication strategies for broader outreach [3][4]. - Sponsorship benefits have been optimized, including the transition to LED screen advertising for clearer brand visibility during matches [10]. Group 4: Copyright and Merchandise - The league is introducing new copyright operations, allowing for the development of unique cultural and derivative products in collaboration with notable partners [5][10]. Group 5: Support for Small Enterprises - A new initiative was launched to select small and micro enterprises for sponsorship opportunities, allowing them to gain exposure alongside larger brands [6][11]. - The selection process will include public registration and a lottery system to ensure fair access to sponsorship benefits [11].

Investment Rating - The industry investment rating is "Positive" and maintained [7] Core Insights - December orders for sports footwear and apparel showed a month-on-month decline, indicating that the overall industry has not yet reached an inflection point. Retail performance in the US and UK remains resilient, while demand in other regions is stagnant. The decline in the US consumer confidence index has not yet impacted brand and upstream performance, primarily due to growth being driven by high-end consumption, with mass apparel consumption still expected to recover [2][4][21] - Vietnam's footwear and apparel exports improved significantly in December, while China continues to face pressure. The upstream manufacturing sector is expected to have stronger earnings certainty in the first half of 2026, with a clear direction for recovery in the downstream sports supply chain. Brand apparel revenues are expected to fluctuate in Q4 2025, with profitability anticipated to recover in 2026 [2][5][29] Summary by Sections Manufacturing Performance - In December, the revenue performance of footwear manufacturers showed a year-on-year decline, with specific companies reporting: - Yuanyuan Group: -3.7% YoY, -1.3 percentage points MoM - Fengtai: -0.6% YoY, +11.2 percentage points MoM - Zhijiang International: -2.8% YoY, -5.9% MoM - Yuchi-KY: -2.2% YoY, -8.8% MoM - For apparel manufacturers: - Ruhong: -3.6% YoY, -5.1% MoM - Juyang Industrial: -9.2% YoY, -9.7% MoM - Guangyue: +9.7% YoY, -22.1% MoM [4][16][29] Demand Analysis - Retail performance in December showed resilience in the US and UK, while other regions experienced stagnation. The US consumer confidence index continues to decline, which has not yet reflected in brand and upstream performance. The growth is mainly driven by high-end consumption, with mass apparel consumption still expected to recover [2][21][26] Recommendations - The report recommends focusing on upstream manufacturing, as the performance in the first half of 2026 is expected to be more certain. The recovery direction of the sports supply chain is clear. Key recommended stocks include: - New Australia Holdings, Crystal International, Shenzhou International, and Yuanyuan Group - Attention should also be given to high-elasticity stocks like Nobon and Jeya, as well as undervalued stocks with strong safety margins like Taihua New Materials and Lutai A [5][29][30]

Market Performance - The apparel and home textile sector increased by 0.67% compared to the previous trading day, with Sanfu Outdoor leading the gains [1] - The Shanghai Composite Index closed at 4136.16, up 0.33%, while the Shenzhen Component Index closed at 14439.66, up 0.79% [1] Top Gainers - Sanfu Outdoor (002780) closed at 16.72, up 10.00%, with a trading volume of 366,100 shares and a transaction value of 589 million yuan [1] - Zhiyaomeijia (003041) also rose by 10.00%, closing at 63.26, with a transaction value of 396 million yuan [1] - Other notable gainers include Bangjie Co. (002634) up 5.71% and ST Bosen (002569) up 5.01% [1] Top Losers - Aokang International (603001) saw a decline of 6.79%, closing at 9.47, with a trading volume of 368,900 shares and a transaction value of 361 million yuan [2] - Other significant declines include Jiemai Co. (301088) down 2.46% and Luolai Life (002293) down 2.44% [2] Capital Flow - The apparel and home textile sector experienced a net outflow of 48.84 million yuan from institutional investors, while retail investors saw a net inflow of 160 million yuan [2] - The overall capital flow indicates a mixed sentiment, with institutional investors pulling back while retail investors are more active [2] Individual Stock Capital Flow - Sanfu Outdoor had a net inflow of 13.7 million yuan from institutional investors, but saw significant outflows from both retail and speculative investors [3] - Other stocks like Explorer (300005) and Zhiyaomeijia (003041) also experienced net outflows from speculative investors, indicating a cautious approach among this group [3]

Group 1: Industry Characteristics - The clothing industry is highly focused on group, functional, and customized needs in the bidding market, with clear market segmentation primarily from government and enterprise uniform procurement, military supplies, and large event group clothing [1] - Qualification and standards are prerequisites for bidding, with strict requirements for production qualifications, quality system certifications, and safety and environmental testing reports for fabrics [1] - Competition factors are multidimensional, with comprehensive evaluation methods used in bidding, where product quality stability, delivery assurance, supply chain capabilities, and after-sales service are equally important as price [1] - There are certain regional or industry barriers in the industry, emphasizing functional enhancements, green materials, and the use of digital technology for precise measurement and production [1] Group 2: Event Overview - The "2026 (6th) Clothing Bidding Procurement Evaluation Promotion Activity" aims to help excellent and trustworthy clothing suppliers enhance brand value and gain more market share [2] - The event has entered an intense online display and voting phase, with voting taking place from January 8 to January 28 [2] Group 3: Company Rankings - The top ten companies in the voting include: 1. Jihua 3502 Professional Wear Co., Ltd. with 38,568 votes [5] 2. HOOO EI Group with 38,553 votes [5] 3. YIWEN Fashion Co., Ltd. with 38,518 votes [5] 4. BUSEN with 38,514 votes [5] 5. YOUNGOR with 38,490 votes [5] 6. Yeliya Clothing Group with 38,481 votes [5] 7. Beijing Hongdu Group Co., Ltd. with 38,478 votes [5] 8. Zhejiang Lantian He Wu Holdings with 38,369 votes [5] 9. Jiangsu Aoyang Textile Industry Co., Ltd. with 37,896 votes [5] Group 4: Company Profiles - Fuzhou Chunhui Garment Co., Ltd. focuses on knitwear, casual wear, and sports products, providing ODM/OEM services and maintaining a strong reputation in the industry [6] - Hailan Home Group Co., Ltd. is a leading fashion clothing enterprise in China's A-share market, known for its unique "platform + brand" chain operation model [7] - Romon Group Co., Ltd. is recognized for its men's suits and has expanded into various fields, maintaining a focus on craftsmanship and quality [8] - Beijing Dahua Tiantan Garment Co., Ltd. specializes in industry uniforms and has a long history of quality craftsmanship [9] - Chunhui Technology Group Co., Ltd. is a high-tech enterprise focusing on functional clothing development and has a strong presence in both domestic and international markets [10] - Jihua 3502 Professional Wear Co., Ltd. is a leading enterprise in professional clothing and military supplies, known for its quality and reliability [12] - Jiangsu Hongdou Industrial Co., Ltd. emphasizes innovation and digital transformation in its clothing production and sales [13] - YIWEN Fashion Co., Ltd. focuses on high-end men's clothing and has integrated traditional craftsmanship with modern fashion [14] - Zhejiang Busen Fashion Co., Ltd. is a leading business casual men's clothing brand with a strong market presence [15] - Ningbo Youngor Garment Co., Ltd. is a major player in the clothing industry, known for its high-quality shirts and suits [16]

Investment Rating - The textile and apparel industry is rated as "Neutral" for the upcoming period, indicating that the industry is expected to perform in line with the overall market [9]. Core Insights - The report highlights a divergence in performance within the textile and apparel sector, with high-end outdoor and niche sports brands showing strong potential despite an overall slowdown in demand [3]. - Domestic retail sales for clothing and textiles reached 1.52 trillion yuan in 2025, reflecting a year-on-year growth of 3.2%, with a notable slowdown in December due to warmer winter temperatures [3]. - Export figures for the textile and apparel sector showed a decline, with total exports amounting to 293.8 billion USD, down 2.6% year-on-year, indicating a shift in supply chain dynamics towards countries like Vietnam [3]. Summary by Sections Domestic Demand - Retail sales for clothing and textiles in China reached 1.52 trillion yuan in 2025, with growth rates of 6.3%, 3.5%, and 0.6% in October, November, and December respectively [3]. - The warmer winter led to a slowdown in winter clothing sales, impacting overall performance [3]. International Demand - Textile and apparel exports totaled 293.8 billion USD in 2025, with textiles at 142.6 billion USD (up 0.4%) and apparel at 151.2 billion USD (down 5.2%) [3]. - Vietnam's textile exports grew by 7.0%, indicating a shift in orders due to tariff policies affecting different production regions [3]. Brand Performance - High-end outdoor brands and niche sports brands are expected to maintain strong growth, while traditional brands like Anta and Li Ning are projected to see varied performance, with Anta's revenue expected to decline slightly [3]. - Women's apparel is facing challenges, but companies like Xinha and Ge Li Si are expected to show improvements in profitability due to prior adjustments [3]. Home Textiles - Companies like Luolai and Water Mercury are expected to perform steadily, while Fuanna is still in a destocking phase [3]. Non-woven Fabric Industry - The non-woven fabric sector is anticipated to benefit from quality upgrades and expanding demand, with companies like Nuo Bang and Yan Jiang expected to see significant revenue growth [3]. Textile Manufacturing - The report notes that the performance of the sports manufacturing chain is under pressure due to fluctuations in brand orders, but the Australian wool industry is expected to see a rebound in demand and pricing [3]. Investment Recommendations - The report suggests focusing on high-performance outdoor brands, discount retail, personal care, and sleep economy sectors for potential investment opportunities [3].

Investment Rating - The textile and apparel industry is rated as "Overweight" indicating an expectation for the industry to outperform the overall market [4][10]. Core Insights - The report highlights a divergence in performance within the brand apparel sector, with expectations for growth in the non-woven fabric manufacturing segment and opportunities in the Australian wool cycle [4]. - Domestic demand for apparel has shown a modest increase, with retail sales of clothing, shoes, and textiles reaching 1.52 trillion yuan in 2025, reflecting a year-on-year growth of 3.2% [4]. - Export figures indicate a decline, with textile and apparel exports totaling $293.8 billion in 2025, down 2.6% year-on-year, while Vietnam's textile exports grew by 7% [4]. Summary by Sections Domestic Demand - Retail sales for clothing, shoes, and textiles in China reached 1.52 trillion yuan in 2025, with monthly growth rates of 6.3%, 3.5%, and 0.6% in October, November, and December respectively [4]. - The warm winter weather has negatively impacted winter apparel sales [4]. Export Demand - Textile and apparel exports amounted to $293.8 billion in 2025, with textiles at $142.6 billion (up 0.4%) and clothing at $151.2 billion (down 5.2%) [4]. - Vietnam's textile exports were $39.6 billion (up 7%) and footwear exports were $24.2 billion (up 5.8%), indicating a shift in the textile supply chain [4]. Brand Performance - High-end outdoor and niche sports brands are expected to maintain strong growth despite overall industry slowdowns [4]. - Anta, FILA, and outdoor brands are projected to see sales declines in Q4 2025, while brands like 361 Degrees are expected to grow by 10% [4]. Children and Women's Apparel - Women's apparel is facing challenges, but companies like Xinha and Ge Li Si are expected to show improvements in revenue and profitability [4]. - Men's apparel, particularly Haian, is projected to grow by 5% in revenue [4]. Home Textiles - Fuanna is still in a destocking phase, while companies like Luolai and Water Mercury are expected to perform steadily [4]. Non-Woven Fabric Industry - The non-woven fabric sector is benefiting from quality upgrades and expanding demand, with companies like Wanjian and Nuo Bang expected to see revenue growth of 10% to 20% [4]. Textile Manufacturing - The report notes that brands like Nike are experiencing performance fluctuations, impacting the manufacturing chain, while the Australian wool industry is expected to see price increases due to reduced supply and rising demand [4]. Investment Recommendations - The report suggests focusing on high-performance outdoor brands, discount retail, personal care, and sleep economy sectors for potential investment opportunities [4]. - Companies like Anta, Li Ning, and Tebu are highlighted as key players to watch [4].

Investment Rating - The report recommends a "Buy" rating for several companies including Shenzhou International, Huayi Group, Anta Sports, and Li Ning, with respective 2026 PE ratios of 12x and 15x for Shenzhou International and Huayi Group [2][9][26]. Core Insights - The textile and apparel industry is experiencing a mixed performance, with some companies showing resilience while others face challenges due to fluctuating orders and profit margins [1][3]. - The report anticipates a cautious improvement in downstream orders for 2026, supported by healthy inventory levels and strong sales performance from certain brands [2][20]. - The sportswear segment is expected to outperform the broader apparel market, driven by strong inventory management and long-term growth potential [3][26]. Summary by Sections Recent Revenue Performance - Several apparel manufacturers reported their 2025 revenue, with Feng Tai Enterprises, Ru Hong, and Yu Yuan Group showing year-on-year changes of -4.5%, +3.2%, and +0.5% respectively for the full year [1][12]. - In December 2025, Feng Tai Enterprises, Ru Hong, and Yu Yuan Group reported monthly revenues down by -0.6%, -3.6%, and -3.7% respectively [1][12]. Industry Outlook - The report indicates a weakening industry sentiment since H2 2025, with Southeast Asia's export performance continuing to surpass that of China [2][17]. - For 2026, the report expects cautious improvements in orders, with a focus on core brand performance and inventory management [20]. Investment Recommendations - Recommended stocks include Shenzhou International and Huayi Group, with Shenzhou International expected to achieve a 10% revenue growth in 2025 and Huayi Group's profits anticipated to recover gradually [2][25]. - Other companies to watch include Wei Xing Co., Kai Run Co., and Jing Yuan International, which are expected to benefit from the anticipated recovery in orders [2][26]. Market Performance - The textile and apparel sector has underperformed compared to the broader market, with the Shanghai and Shenzhen 300 index down by 0.57% while the textile manufacturing sector fell by 0.77% [30].