海澜之家集团股份有限公司 2024年年度权益分派实施公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：600398 证券简称：海澜之家 编号：2025-017 | 股份类别 | 股权登记日 | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- | --- | --- | --- | | Ａ股 | 2025/7/9 | - | 2025/7/10 | 2025/7/10 | 差异化分红送转：否 一、 通过分配方案的股东会届次和日期 本次利润分配方案经公司2025 年 5 月 30 日的2024年年度股东大会审议通过。 二、 分配方案 重要内容提示： 每股分配比例 A 股每股现金红利0.18元 相关日期 截至股权登记日下午上海证券交易所收市后，在中国证券登记结算有限责任公司上海分 公司（以下简称"中国结算上海分公司"）登记在册的本公司全体股东。 3. 分配方案： 三、 相关日期 | 股份类别 | 股权登记日 | 最后交易日 | 除权（息）日 | 现金红利发放日 | | --- | --- ...

Core Insights - The report highlights the long-term growth potential of Eastern Airlines Logistics, emphasizing its strategic positioning in the aviation logistics sector and the construction of a competitive moat through core resources [2][12][9] - The company has a diversified business model consisting of air express, ground comprehensive services, and integrated logistics solutions, which positions it well to benefit from the growth in cross-border e-commerce [12][3] - The report projects net profits for Eastern Airlines Logistics to reach CNY 21.20 billion, CNY 26.87 billion, and CNY 31.75 billion for the years 2025 to 2027, respectively, indicating a favorable valuation compared to peers [3][12] Company Overview - Eastern Airlines Logistics, headquartered in Shanghai, is a modern comprehensive logistics service provider and was the first civil aviation mixed reform stock listed in 2021, with China Eastern Airlines Group as its controlling shareholder [2][12] - The company operates in three main segments: air express, ground comprehensive services, and integrated logistics solutions, with a focus on providing efficient and precise logistics services [12][3] Financial Performance - Since its listing, Eastern Airlines Logistics has distributed a total of CNY 2.726 billion in dividends, with a planned annual cash distribution of 30%-50% of net profit attributable to shareholders from 2024 to 2026 [3][12] - The report anticipates a stable growth trajectory for the air logistics market, despite short-term disruptions from trade policies, with a slight expansion in cargo aircraft scale expected [3][12] Investment Analysis - The projected price-to-earnings (PE) ratios for Eastern Airlines Logistics from 2025 to 2027 are 9.9x, 7.8x, and 6.6x, respectively, with expected dividend yields of 4.1%, 5.1%, and 6.1% based on a 40% payout ratio [3][12] - The report suggests that the company's assets in cargo aircraft and cargo stations provide a resource endowment advantage, with expectations for improved intercontinental cargo network capabilities and volume optimization [3][12]

Group 1 - The core index, the China Securities Dividend Singapore Dollar Index, increased by 0.7% to 5199.8 points with a trading volume of 6.888 billion [1] - Over the past month, the index has decreased by 1.59%, by 4.20% over the last three months, and by 7.49% year-to-date [2] - The index comprises 100 stocks with high cash dividend yields and stable dividends, reflecting the overall performance of high dividend yield companies [2] Group 2 - The top ten weighted stocks in the index include COSCO Shipping Holdings (2.59%), Jizhong Energy (1.81%), and Ningbo Huaxiang (1.76%) [2] - The index's holdings are primarily from the Shanghai Stock Exchange (81.48%), followed by the Shenzhen Stock Exchange (17.78%) and the Beijing Stock Exchange (0.74%) [2] Group 3 - The industry composition of the index shows that finance accounts for 28.24%, industrials 19.03%, and energy 18.41% [3] - Other sectors include materials (12.07%), consumer discretionary (11.78%), communication services (4.12%), utilities (2.35%), healthcare (1.59%), real estate (1.54%), and consumer staples (0.87%) [3] Group 4 - The index samples are adjusted annually, with the next adjustment scheduled for the trading day following the second Friday of December [4] - Criteria for sample inclusion include a cash dividend yield greater than 0.5% over the past year and ranking within the top 90% for average total market capitalization and trading volume [4] - Adjustments typically do not exceed 20% of the sample, unless more than 20% of the original samples are disqualified due to the cash dividend yield criterion [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The company is positioned as the official strategic partner of the Suzhou Super League, which has gained significant popularity, enhancing brand exposure and sales conversion [7] - The company has a strong historical performance in sports sponsorship, including the Wuxi Marathon, which further strengthens its brand value [7] - The expected recovery in retail sales in Q2 2025 is anticipated due to the high-profile events and partnerships [7] - The company maintains a high dividend payout ratio, with a projected static dividend yield of 5.6% based on the current stock price [7] - Profit forecasts for the company indicate a steady increase in net profit from 24.1 billion in 2025 to 30.5 billion in 2027, with corresponding PE ratios decreasing from 15 to 12 [7] Financial Summary - Total revenue is projected to grow from 20,957 million in 2024 to 27,004 million in 2027, with a CAGR of approximately 10% [3][17] - Net profit is expected to increase from 2,159 million in 2024 to 3,047 million in 2027, reflecting a growth rate of 12.6% in 2027 [3][17] - The gross margin is projected to improve from 44.5% in 2024 to 47.6% in 2027, indicating enhanced operational efficiency [3][17] - The return on equity (ROE) is expected to rise from 12.7% in 2024 to 16.4% in 2027, showcasing improved profitability [3][17]

Investment Rating - The report recommends a "Buy" rating for the highlighted stocks in the consumer sector, indicating a positive outlook for their performance in the coming years [8][12][13][14][18][19][20]. Core Insights - The report identifies nine key advantageous industries within the consumer sector, including agriculture, retail, social services, automotive, textiles and apparel, light industry, food, home appliances, and pharmaceuticals, with specific stock recommendations for each [4][8]. - The report emphasizes the potential for growth in the consumer sector, driven by factors such as market recovery, digital transformation, and international expansion strategies [11][12][13][14][17][20]. Summary by Relevant Categories Agriculture - Recommended stock: Muyuan Foods (牧原股份) with a projected net profit of 20.1 billion, 20.3 billion, and 34.1 billion for 2025-2027, respectively [11]. Retail - Recommended stock: Maogeping (毛戈平) with expected adjusted net profits of 1.17 billion, 1.50 billion, and 1.86 billion for 2025-2027, respectively [12]. Social Services - Recommended stock: Xiaocaiyuan (小菜园) with projected net profits of 703 million, 837 million, and 1.01 billion for 2025-2027, respectively [13]. Automotive - Recommended stock: Yutong Bus (宇通客车) with expected net profits of 4.82 billion, 5.60 billion, and 6.23 billion for 2025-2027, respectively [14]. Textiles and Apparel - Recommended stock: HLA (海澜之家) with projected net profits of 4.6 billion, 5.0 billion, and 5.8 billion for 2025-2027, respectively [14]. Light Industry - Recommended stock: Pop Mart (泡泡玛特) with expected net profits of 330 million, 610 million, and 850 million for 2025-2027, respectively [17]. Food - Recommended stock: Kweichow Moutai (会稽山) with projected earnings per share (EPS) of 0.48, 0.58, and 0.67 for 2025-2027, respectively [18]. Home Appliances - Recommended stock: Anker Innovations (安克创新) with expected net profits of 2.506 billion, 3.052 billion, and 3.689 billion for 2025-2027, respectively [19]. Pharmaceuticals - Recommended stock: Innovent Biologics (信达生物) focusing on innovative drug development with significant potential in oncology and autoimmune diseases [20].

Core Viewpoint - The men's clothing industry in China is facing significant challenges, with major companies experiencing declining revenues and profits due to a tough economic environment and increased competition [2][9][18]. Group 1: Industry Overview - The Chinese pet market is thriving, while the men's clothing sector is struggling, with listed companies reporting widespread performance declines in 2024 [2][9]. - The men's clothing market is characterized by lower purchase frequency compared to women's and children's clothing, leading to a relatively stable but now stagnating market [4][8]. - The overall clothing market in China is valued at over 2 trillion, but the low entry barriers have resulted in intense competition [7]. Group 2: Financial Performance - Major men's clothing companies, including Hai Lan Zhi Jia, reported a significant drop in revenue and profit in 2024, with Hai Lan Zhi Jia's revenue at 20.96 billion and net profit down 26.88% [12][17]. - Other companies like Bi Yin Le Fen and Hong Dou experienced similar downturns, with Hong Dou reporting a net loss of 238 million, marking its first loss since 1997 [14][17]. - Inventory pressures are rising, with Hai Lan Zhi Jia's inventory reaching 11.99 billion and turnover days increasing to 330 days, indicating severe stock accumulation [23][24]. Group 3: Strategic Responses - In response to market challenges, companies are focusing on their core clothing business and avoiding blind diversification, as seen with Ya Ge Er exiting the real estate sector to concentrate on fashion [27]. - Companies like Qi Pi Wolf and Bao Xi Niao are pursuing multi-brand strategies and investments to enhance their market position, with Qi Pi Wolf planning to continue securities investments in 2025 [28][32]. - Hai Lan Zhi Jia is expanding its business through partnerships and international markets, achieving a 30.75% revenue increase from overseas operations in 2024 [30].

Core Viewpoint - The "Su Super" league has gained significant attention this summer, not only for the exciting matches but also for the surrounding economic activities and cultural phenomena, indicating a growing integration of sports, economy, and culture [4][21]. Match Summary - On June 21, the match between Changzhou and Nanjing ended with a score of 0-4, marking Changzhou's fifth consecutive loss and placing Nanjing at the top of the league with a total of 10 points [5][11]. - The match attracted over 36,712 spectators, breaking the previous single-match attendance record for the "Su Super" league [5][11]. Economic Impact - The "Su Super" league has initiated a "ticket root economy," where match tickets serve as a pass for various local consumption benefits, including discounts on movie tickets and restaurant vouchers [14][15]. - The league has seen a surge in sponsorship, with the number of sponsors increasing from 6 to 21 within a short period, including major brands like Yili, JD.com, and Xiaomi [17][19]. - The league's commercial value has increased significantly, with online viewership reaching over 8.57 million for the June 21 match, setting a new record for the league [17][22]. Community Engagement - Changzhou has implemented various services for match attendees, such as pet care and luggage storage, enhancing the overall experience and driving local tourism [14][21]. - The league has fostered a sense of community and engagement, with local businesses participating in sponsorship and promotional activities, reflecting a low barrier for entry into the sponsorship landscape [19][21]. Future Prospects - The "Su Super" league is expected to generate over 300 million yuan in comprehensive economic benefits throughout the season, highlighting its potential as a powerful economic driver [22].

Core Viewpoint - The "Su Super" football league has gained significant popularity in a short time, with average attendance increasing from 7,745 to 25,802 in just one month, and related topics on Douyin reaching over 7 billion views by June 16, 2025 [3][5][15]. Sponsorship Expansion - The number of sponsors for the "Su Super" has tripled from the first to the fourth round, reaching 19 sponsors, indicating a surge in interest and brand engagement [5][7]. - Notable sponsors include major brands like JD.com, Ideal, and Heineken, reflecting the event's growing prestige [7][15]. - The sponsorship fees have skyrocketed to 3 million RMB, compared to the initial total season sponsorship of 8 million RMB by Jiangsu Bank [15][25]. Sponsorship Dynamics - "Karma Sports," the previous official partner, has been replaced by "Wuqiku Sports," highlighting a competitive sponsorship landscape [8][10]. - The official partnership structure has specific limitations, with only two official partners remaining, indicating a selective sponsorship approach [8][12]. - The shift in sponsorship reflects a deeper connection to local enterprises, as "Wuqiku" is a Jiangsu-based company, while "Karma" is a foreign brand [12][13]. Regional Brand Engagement - The event has attracted local brands, with three out of six fixed sponsors being Jiangsu-based companies, emphasizing regional representation [15][16]. - Other sponsors, while not local, maintain strong ties to Jiangsu, showcasing a blend of local and national brands [16][18]. - The local cultural context and humor have played a significant role in the event's popularity, with social media engagement driving interest [20][23]. Comparison with Other Events - The "Su Super" has been compared to the grassroots "Village Super" league, which also gained massive online traction, but "Su Super" has a more professional feel due to its corporate sponsorship [24][25]. - The success of "Su Super" is attributed to its entertainment value and local engagement, contrasting with the more restrained commercial approach of "Village Super" [24].

证券研究报告 | 公司深度 gszqdatemark 2025 06 19 年 月 日 海澜之家（600398.SH） 男装赛道佼佼者，业务突围打造零售平台 公司是大众服饰品牌龙头之一，男装主业规模稳健、优势突出，品牌零售管理新 业务（京东奥莱+FCC）未来增速较快、成长空间广阔。我们在本篇报告中梳理过 去公司基本面变化及核心竞争力，并对未来盈利表现及业务趋势做出判断： 男装主业稳扎稳打，产品积极求变，牢占龙头位置。1）主品牌：定位于大众男装， 产品兼具品质与性价比。过去几年内男装行业竞争格局有所优化，公司凭借类直 营的管理模式，在 2014~2019 年以较快的速度完成了品牌及渠道规模的扩张， 2024 年末主品牌线下门店已达近 6000 家，未来门店质量+电商利润率稳步提升 有望带动主品牌业绩稳健成长。我们综合估计 2025~2027 年 HLA 品牌收入分别 158.0/161.2/165.3 亿元，同比分别 +3%/+2%/+3% ，毛利率预 计分别为 47.5%/47.8%/48.1%。2）团购系列：公司合作优质大客户并积极主动获取订单， 我们估计 2025~2027 年团购定制系列收入分别为 24 ...

Core Insights - The "Su Super" league has seen a significant increase in sponsorship, growing from 6 sponsors at the start to 19 sponsors by June 13, indicating strong commercial interest and engagement in the league [1][3]. Sponsorship Growth - The initial sponsors included Jiangsu Bank as the main title sponsor, with strategic partners and other sponsors totaling 6 [1]. - By the fourth round of matches, the number of sponsors had expanded to 19, with new strategic partners such as Longpan Technology, Ideal Auto, and KFC joining the league [1]. - The league's official sponsors increased to 5, with new additions like Nubia and Yili, while the number of official suppliers rose to 4 [1]. Comparison with Other Leagues - The number of sponsors for "Su Super" has surpassed that of the 2025 Chinese Super League (CSL), which had fewer than 10 sponsors listed [4]. - Despite the higher number of sponsors, the sponsorship fees for "Su Super" are significantly lower than those for the CSL, with the entire season's sponsorship price reaching 3 million yuan, while the CSL's title sponsorship can exceed 100 million yuan [4][5].