2025年11月21日，有着"男人的衣柜"之称的海澜之家正式向港交所递交上市申请，独家保荐人为华泰国际。此次并非这家男装巨头首次叩击资 本市场——2014年，它通过借壳凯诺科技成功登陆A股，市值一度突破800亿元，成为"A股男装第一股"。如今时隔11年冲刺H股，褪去"全球化 战略升级"的包装，更像是在行业下行、业绩承压、转型乏力背景下的一场"输血续命"式资本运作。本文将从行业环境、财务现状、核心挑战 与转型举措四方面，浅析海澜之家此次赴港上市的动因与前景。 上市动因：行业下行与业绩承压的双重倒逼 海澜之家选择此时递表，本质是被内外双重压力推着向前。从外部行业环境看，2025年国内服装行业正经历"量利双降"的艰难期：根据国家统 计局数据，2025年1—9月，我国服装行业规模以上企业13673家，实现营业收入8685.18亿元，同比下降4.63%；利润总额319.23亿元，同比下 降16.19%，降幅较2024年同期扩大13.57个百分点。消费方式变革更让传统服装企业雪上加霜——线上购物的便捷性、直播电商的爆发式增 长，让线下门店逐渐沦为"免费试衣间"，大量服装门店被餐饮、茶饮等体验式业态取代，线下渠道生存空间持 ...

Core Viewpoint - Haier's Home, a leading domestic men's clothing brand, has achieved over 20 billion in sales and is now pursuing an "A+H" stock market layout after 25 years in the A-share market [1][2] Financial Performance - Projected revenues for Haier's Home from 2022 to 2024 are 17.905 billion, 20.754 billion, and 20.162 billion respectively, with net profits of 2.062 billion, 2.918 billion, and 2.189 billion [1] - For Q3 of this year, the company reported revenues of 15.599 billion, a year-on-year increase of 2.23%, and a net profit of 1.862 billion, down 2.37% year-on-year [1][2] Market Position - According to Frost & Sullivan, Haier's Home is the second-largest men's clothing brand globally and has held the top position in the Asian men's clothing market for 11 consecutive years since 2014 [2] - The company holds a 5.6% market share in China's men's clothing sector, making it the only Chinese men's clothing brand with annual revenues exceeding 10 billion RMB [2] Brand Diversification - Haier's Home has expanded beyond men's clothing to include brands such as OVV for women's clothing, the high-end children's brand Ying's, and collaborations with Adidas [2] - The main brand, Haier's Home, contributes 75.1%, 78%, and 74.8% to total revenue from 2022 to 2024, indicating its core business status [2] Custom Clothing Business - The corporate clothing customization segment has shown significant growth, with revenues of 2.247 billion, 2.280 billion, and 2.224 billion from 2022 to 2024, accounting for 12.6%, 11%, and 11.1% of total revenue [3] - The gross margin for the customization business was notably high, reaching 47.9% and 46.1% in 2022 and 2023, respectively, although it has started to decline in 2024 [3] Store Expansion - As of June 30, the company operates 7,209 stores globally, with 5,723 under the Haier's Home brand, including 92 overseas [3] - The company plans to increase its overseas direct stores from 111 to 200 over the next three years, focusing on Australia, Europe, and Southeast Asia [5] International Strategy - The opening of the first Australian store in September marks a strategic shift towards developed markets [4] - The company aims to explore independent operations or acquisition opportunities in the sportswear sector to tap into faster-growing markets [5]

港股市场向来是服装行业的"价值竞技场"，这里汇聚着一众标杆企业：体育服饰龙头安踏体育（02020.HK）、羽绒服赛道"一哥"波司登（03998.HK）、全 球服装代工巨头申洲国际（02313.HK），还有时尚服饰领域的江南布衣（03306.HK）与女装龙头赢家时尚（03709.HK）等。 如今，男装领域的领军者——海澜之家(600398.SH)也正式递交H股上市申请，欲打造"A+H"双资本平台，为港股服装板块再添一员大将。 "男人的衣柜，海澜之家"，这句深入人心的广告语，曾定义了一代男性的着装选择。然而，这个昔日的国民品牌正带着增长放缓与库存高企的双重压力奔赴 港交所。一边是连续11年稳居国内男装首位的市场地位，一边是业绩增速放缓的现实困境，这场IPO战役，将成为37岁的创二代周立宸接班后的关键一役。 "男人的衣柜"失色：从国民品牌到增长困局 在很多人的认知里，海澜之家就是"男装性价比"的代名词。 自1997年成立以来，海澜之家以"轻资产+加盟模式"快速扩张，上游整合供应商资源，下游通过加盟商抢占市场，构建起覆盖男装全品类的产品矩阵：从商 务西装、休闲夹克到针织毛衣，价格从百元到千元不等。 巅峰时期，全国每座 ...

Core Viewpoint - Haier's Home has achieved over 20 billion in sales and is expanding its capital layout with an A+H share listing after 25 years in the A-share market [1][2] Financial Performance - Revenue projections for Haier's Home from 2022 to 2024 are 17.905 billion, 20.754 billion, and 20.162 billion respectively, with net profits of 2.062 billion, 2.918 billion, and 2.189 billion [1] - The company's net profit margins are projected at 11%, 13.56%, and 10.45% for the same period [1] - For Q3 of this year, revenue was 15.599 billion, a year-on-year increase of 2.23%, while total profit was 2.417 billion, a decrease of 1.69% [1] Market Position - Haier's Home is the second-largest men's clothing brand globally and has held the top position in the Asian men's clothing market for 11 consecutive years since 2014 [2] - The company holds a 5.6% market share in China's men's clothing sector, surpassing the combined market share of the second to fifth largest competitors [2] Brand Diversification - Besides men's clothing, Haier's Home has expanded into women's clothing with the OVV brand, high-end children's clothing with the acquisition of the Ying's brand, and sportswear through collaboration with Adidas [2] - The main brand, Haier's Home, contributes 75.1%, 78%, and 74.8% to total revenue from 2022 to 2024, indicating its core business strength [2] Custom Clothing Business - The corporate clothing customization segment generated revenues of 2.247 billion, 2.280 billion, and 2.224 billion from 2022 to 2024, accounting for 12.6%, 11%, and 11.1% of total revenue [3] - This segment has shown the fastest growth among Haier's Home's proprietary brands, with a revenue of 1.343 billion in the first half of this year, a year-on-year increase of 23.7% [3] Store Expansion - As of June 30, the company operates 7,209 stores globally, with 5,723 under the Haier's Home brand, including 92 overseas [3] - The company plans to increase its overseas direct stores from 111 to 200 over the next three years, focusing on Australia, Europe, and Southeast Asia [5]

截至2025年6月30日，公司全球门店总数已突破7200家；海外门店覆盖马来西亚、菲律宾、越南、澳大 利亚等多个国家和地区。 除核心男装业务外，公司自有品牌包括轻奢女装品牌OVV及高端婴童装品牌英氏；并与全球知名运动 品牌合作，如作为阿迪达斯Future City Concept (FCC) 业务在中国内地的独家运营商，以及海德品牌服 装在大中华区的授权经营商。 公司坚定致力于全球扩张，秉承多品牌、全渠道及面向全球的发展策略，稳步拓展中国以外的业务范 围。海澜之家建立了一套高效可扩展的品牌运营体系，整合产品设计、采购生产、智能数字化管理、物 流及销售，以支持多品牌孵化和规模化发展。 海澜之家递交港交所主板上市申请，华泰国际为独家保荐人。 按收入计，海澜之家是2024年全球第二大男装品牌。自2014年起，海澜之家已连续11年在亚洲男装市场 位居首位。2024年，海澜之家位列中国服装集团营收排名第四。按收入计，是中国最大的企业服装定制 制造商。 ...

3 元 3 - 1 - 2025 年 11 月 23 日 本周重磅发布策略报告,挖掘新消费、看好全球制造 本期投资提示: -纺织服装行业周报 20251123 相关研究 《 澳毛价格企稳回升，全运会开幕提振户 外运动板块——纺织服装行业周报 20251116》 2025/11/16 《 10 月纺服出口承压,中美磋商利好有望 修复出口链一 -- 纺织服装行业周报 20251110》 2025/11/10 证券分析师 王立平 A0230511040052 wanqlp@swsresearch.com 求佳峰 A0230523060001 qiujf@swsresearch.com 刘佩 A0230523070002 liupei@swsresearch.com 研究支持 朱本伦 A0230125090001 zhubl@swsresearch.com 联系人 朱本伦 (8621)23297818× zhubl@swsresearch.com 申万宏源研究微信服务号 请务必仔细阅读正文之后的各项信息披露与声明 时代小 本周纺织服饰板块表现强于市场。11 月 17 日 ~ 11 月 21 日, SW 纺织服饰指数下 ...

Group 1: IPO Market Overview - Since 2025, the Hong Kong stock market has seen 86 new IPOs, raising approximately 2508.84 million HKD [1] - In the past week (November 16 to November 22), there was 1 listing, 3 companies in the IPO process, 4 companies undergoing hearings, and 6 companies that submitted applications [1][2] - The average issuance market value of the last 10 new listings is 631.20 million HKD, with an average PE ratio of 28.72 [23] Group 2: Recent IPOs - Zhongwei New Materials (2698.HK) successfully listed on the Hong Kong Stock Exchange on November 17, with a first-day closing price down 0.12% and a total market value of 353.95 million HKD [4][3] - The stock price of Zhongwei New Materials has dropped 16% in its first week of trading [1] - The average first-day increase for recent IPOs is 40.38%, indicating a cooling trend in the AH new stock market [23] Group 3: Upcoming IPOs - Three companies, including Innovation Industry, Quantitative Group, and Haiwei Co., are currently in the IPO process, with expected listing dates between November 24 and November 28, 2025 [5][9] - Innovation Industry completed its IPO with a subscription ratio exceeding 3600 times, indicating strong investor interest [8] - Haiwei Co. has a subscription ratio exceeding 800 times as of November 23, 2025 [10] Group 4: Companies Undergoing Hearings - Four companies passed hearings in the past week, including Naxin Microelectronics, LeMo Technology, Yujian Xiaomian, and Jinyan High-tech [11][12][13][15] - Naxin Microelectronics reported a revenue of 1.524 billion RMB in the first half of 2025, with a year-on-year growth of 80% [11] - LeMo Technology's revenue for 2024 was nearly 800 million RMB, with a growth of 36% [12] Group 5: Companies Submitting Applications - Six companies submitted applications to the Hong Kong Stock Exchange, including Liying Intelligent Manufacturing, Mandi International, and others [16] - Liying Intelligent Manufacturing reported a revenue of 44.26 billion RMB in 2024, with a year-on-year growth of nearly 30% [17] - Mandi International, a spin-off from Sanofi Pharmaceutical, reported a revenue of 1.455 billion RMB in 2024, with a growth of nearly 20% [18]

Core Insights - The report emphasizes the potential for investment opportunities in the textile and apparel sector, particularly focusing on new consumption trends and global manufacturing recovery [3][16][18]. Industry Performance - The textile and apparel sector outperformed the market during the week of November 17 to November 21, with the SW textile and apparel index declining by 4.8%, which was 0.3 percentage points better than the SW All A index [4][10]. - Recent industry data shows that from January to October, the total retail sales of clothing, shoes, and textiles reached 1,205.3 billion yuan, reflecting a year-on-year growth of 3.5% [3][34]. Textile Sector Insights - The Australian wool price index stabilized at 983 cents per kilogram as of November 20, 2025, with a year-on-year increase of 32.3% and a monthly increase of 5.4%, indicating a bullish trend in wool prices [10][50]. - The report suggests that the current price increase in Australian wool is in its early stages, driven by supply constraints and new demand from sports wool yarns, presenting investment opportunities [10][18]. Apparel Sector Insights - Amer Sports reported a 30% increase in revenue to $1.76 billion for Q3 2025, with a net profit increase of 161% to $190 million, exceeding previous guidance and indicating strong growth in the outdoor segment [13][15]. - The report recommends focusing on outdoor sports brands such as Bosideng, which is expected to benefit from seasonal sales and a favorable market environment [15][18]. Investment Strategy for 2026 - The investment strategy for the textile and apparel industry in 2026 focuses on consolidating positions and exploring new consumption trends, particularly targeting younger consumer demographics [16][17]. - The report highlights the importance of the global tariff landscape stabilizing, which is expected to enhance the competitiveness of core manufacturing [18]. Key Recommendations - Recommended companies in the outdoor sports segment include Anta, Bosideng, and 361 Degrees, with a focus on brands that are well-positioned to capitalize on the upcoming winter season and the Milan Winter Olympics [17][18]. - The report also identifies potential in discount retail and personal care sectors, suggesting companies like Hailan Home and Nobon Co., which are expected to benefit from changing consumer behaviors [17][18].

Group 1 - The core message highlights the successful application for a secondary listing in Hong Kong by HLA, a leading men's apparel brand known as "the men's wardrobe," which has over 7,200 global stores and holds a 5.6% market share in the Chinese men's clothing market, surpassing the combined market share of its second to fifth competitors [1][3]. - HLA has established a robust retail network over the past decade, with 5,631 stores across 31 provincial-level regions in China and 92 overseas stores, showcasing its international expansion efforts [3]. - The company's revenue has consistently remained above 20 billion yuan, with a peak of 20.754 billion yuan in 2023, and a slight adjustment to 20.162 billion yuan projected for 2024, indicating strong profitability [3]. Group 2 - The decision to list in Hong Kong is driven by the desire for broader international visibility and financing opportunities, especially in light of challenges such as digital transformation and consumer upgrades in the apparel industry [5]. - HLA is diversifying its product offerings beyond men's clothing, with the introduction of its own brand matrix, including the luxury women's brand OVV and high-end children's brand Ying's, which are expected to become new growth engines [3].

出品 | 36氪未来消费（微信ID：lslb168） 离你更近的消费创投一线。 整理 | 王毓婵 Busy Money 中国本土护 肤品牌"LAN 兰"获得欧莱雅旗下基金投资 欧莱雅集团日前宣布对中国纯净护肤品牌"LAN兰"进行少数股权投资。此次投资由欧莱雅中国旗下上海美次方投资有限公司进行，得到欧莱雅集团战略 创新风险投资基金公司BOLD的支持。这也是美次方投资的首个中国本土护肤品牌。兰是一家纯净护肤品牌，秉持"精净、高能"的纯净护肤定位，并 从"以油养肤"的产品理念切入，以更透明、天然的产品标准，提供纯净系列护肤产品。旗下拥有多个国产品牌，包括"兰"、"susisu"等新锐品牌。 内蒙古仙饼嫂完成2000万元A轮融资 近日，仙饼嫂完成2000万元人民币A轮融资。本轮融资由深圳市天皓实业投资控股有限公司领投，多家机构跟投。据悉，融资将主要用于全国门店网络 拓展、供应链体系升级及数字化运营深化。仙饼嫂是一家蒙古族非遗美食品牌。 花伍完成数千万元A轮融资 花伍科技获本轮数千万元A轮投资。投资方为云南省农业基金、官渡区产业投资基金。花伍科技是一家一站式花农鲜花货源采购平台，致力于云南鲜花批 发行业互联网货源供应链 ...