海澜之家集团股份有限公司 内部控制审计报告 天衡专字(2025)00607 号 您可使用手机"扫一扫"或进入"注册会计师行业统一监管平台（http://acc.mof.eov.cn】 - 内部控制审计报告 天衡专字(2025)00607 号 海澜之家集团股份有限公司全体股东: 按照《企业内部控制审计指引》及中国注册会计师执业准则的相关要求,我们审计了海澜之家集团 股份有限公司(以下简称"贵公司")2024年12月31日的财务报告内部控制的有效性。 一、贵公司对内部控制的责任 二、注册会计师的责任 我们的责任是在实施审计工作的基础上,对财务报告内部控制的有效性发表审计意见,并对注意到 的非财务报告内部控制的重大缺陷进行披露。 三、内部控制的固有局限性 内部控制具有固有局限性,存在不能防止和发现错报的可能性。此外,由于情况的变化可能导致内 部控制变得不恰当,或对控制政策和程序遵循的程度降低,根据内部控制审计结果推测未来内部控制的 有效性具有一定风险。 四、财务报告内部控制审计意见 我们认为,贵公司于 2024年 12 月 31 日按照《企业内部控制基本规范》和相关规定在所有重大方 面保持了有效的财务报告内部控制。 ...

海澜之家（600398）公告，2025年第一季度营收为61.87亿元，同比增长0.16%；净利润为9.35亿元，同 比增长5.46%。 ...

4月25日，国民品牌海澜之家与国际马术联合会官方服装供应商合作签约仪式在北京举行。 仪式现场 仪式上，海澜集团创始人周建平、海澜飞马水城总经理沈厚锋先与国际马术联合会主席、夏奥国际单项协会联合会主席、国际奥委会委员Ingmar De Vos和 国际马术联合会秘书长Sabrina Ibá？ez一同签署了"国际马联和海澜之家官方服装供应商合作协议"。国际马联副主席、国际马联第八区主席黄启芳，国际马 联第八区副主席、柬埔寨王国公主HRH Princess Nanda-Devi NORODO，国际马联顾问Ralph Straus，国际马联高级项目经理樊桦，中国马术协会秘书长钟国 伟，中国马术协会商务部部长陈九庆，海澜飞马体育公园总监刘煜等，共同出席了该签约仪式。 仪式现场 一直以来，马术运动都是备受国人瞩目的高端体育项目之一。国际马术联合会主席、夏奥国际单项协会联合会主席、国际奥委会委员Ingmar De Vos表示， 海澜一直致力于马术运动的推广和顶尖马术运动员的培养，周建平独特的马术精神和马术情怀，为马术运动在中国的普及推广和世界马术的发展做出了杰出 贡献，同时也为中国马术运动走向世界做出巨大努力。此次选择与海澜 ...

Group 1 - The core index of the textile and apparel sector, the CSI All Share Textile and Apparel Index, opened at 2462.43 points and has shown a 0.94% increase over the past month, but a decline of 0.52% over the past three months and year-to-date [1][2] - The CSI All Share Textile and Apparel Index is composed of various industry classifications, including 11 primary industries, 35 secondary industries, over 90 tertiary industries, and more than 200 quaternary industries, with a base date of December 31, 2004, set at 1000.0 points [2] - The top ten weighted stocks in the CSI All Share Textile and Apparel Index include Hailan Home (9.49%), Youngor (9.24%), Weigao Medical (5.04%), and others, indicating a concentration in a few key companies [2] Group 2 - The market share of the CSI All Share Textile and Apparel Index is divided between the Shenzhen Stock Exchange (57.61%) and the Shanghai Stock Exchange (42.39%) [2] - The composition of the index by industry shows that clothing accounts for 57.58%, textiles for 23.70%, footwear and accessories for 11.71%, and home textiles for 7.01% [2] - The index samples are adjusted biannually, with changes implemented on the next trading day following the second Friday of June and December, ensuring that the weight factors are updated accordingly [3]

Summary of Conference Call on Hailan Home and JD Outlet Industry Overview - The outlet industry is experiencing growth due to unique advantages in the context of consumer downgrade. [3] - Traditional retail formats have been significantly impacted by public health events, while discount formats have maintained a relatively fast compound growth rate. [3] Key Points on JD Outlet Model - **Higher Profit Margins**: Traditional outlet players like Bailian have a gross margin of 75%, significantly higher than supermarkets (18%), department stores (23%), and shopping centers (below 50%). This indicates a growing demand for outlets amidst a backdrop of consumer downgrade and market segmentation. [3] - **Innovative Business Model**: JD Outlet operates as a retail operator, differing from traditional commercial real estate models. Hailan Home manages the entire operational process, allowing brands to enter the discount market without incurring rental and personnel costs. [3][4] - **Location Strategy**: JD Outlet locations are situated in city center malls, averaging 3,000 to 9,000 square meters, which enhances foot traffic and mall profitability, contrasting with traditional outlets located in suburban areas. [3][4] - **Mutual Benefits for Brands and Malls**: Brands can effectively address inventory issues and reduce operational costs, while malls attract more customers and optimize space utilization, leading to a win-win situation. [3][5] Hailan Home's Expansion Strategy - Hailan Home is actively opening new JD Outlet stores, showing confidence in the new business model and market potential. The company plans to continue this expansion to address supply-demand mismatches in lower-tier cities. [3][6] - The JD Outlet model is expected to achieve significant revenue, with projections of 27 billion to 35 billion yuan in sales and substantial net profits. [3][16] Future Market Potential - The domestic outlet market is anticipated to grow, with JD Outlet aiming to enter 200 brands by the end of 2025, targeting a market size of 100 billion yuan. [3][13] - The business model is expected to yield a compound annual growth rate of 20% to 30%, with potential market capitalization exceeding 600 billion yuan when combined with Hailan Home's existing apparel business. [3][19] Competitive Advantages of JD Outlet - JD Outlet's merchandise typically consists of overstock items that are at least 1.5 to 2 years old, allowing for a different pricing strategy compared to traditional brand stores that sell current season items. [7] - The average customer transaction value at JD Outlet is between 700 to 1,000 yuan, with a high purchase frequency. [8] - The operational model allows for rapid setup, with stores opening in less than a month, utilizing existing mall space without the need for separate facilities. [8] Brand Partnerships and Market Penetration - Brands are attracted to partner with JD Outlet due to the ability to manage high inventory levels without incurring additional costs, maintaining control over their products while achieving effective inventory turnover. [11] - Malls benefit from increased foot traffic and the ability to attract high-end brands that may have been difficult to recruit otherwise. [12] Conclusion - Hailan Home's strategy in the JD Outlet space positions it well for future growth, leveraging its operational expertise and market insights to capitalize on the expanding outlet market in China. The company's proactive expansion and innovative business model are expected to drive significant profitability and market share in the coming years. [6][19]

Investment Rating - The investment rating for the company is "Buy" with a maintained rating [4][7]. Core Views - The focus on opening new stores is prioritized over immediate profitability, indicating a strategic emphasis on market positioning rather than short-term financial returns [3]. - The entry into cities like Hefei and Zhengzhou is expected to enhance customer traffic and business opportunities, reflecting confidence in the company's retail model [3]. - The recruitment of store supervisors suggests a potential increase in operational involvement from the company, which may strengthen its management capabilities [3]. Financial Projections - The projected earnings per share (EPS) for 2024, 2025, and 2026 are expected to be 0.46 yuan, 0.55 yuan, and 0.62 yuan respectively, with corresponding price-to-earnings (PE) ratios of 19x, 16x, and 14x [4]. - Revenue forecasts for 2024, 2025, and 2026 are estimated at 21,635.19 million yuan, 23,041.47 million yuan, and 25,023.04 million yuan, reflecting growth rates of 0.50%, 6.50%, and 8.60% respectively [6]. - The net profit attributable to the parent company is projected to be 2,209.85 million yuan in 2024, 2,663.01 million yuan in 2025, and 2,961.71 million yuan in 2026, with growth rates of -25.14%, 20.51%, and 11.22% respectively [6]. Market Positioning - The company is strategically positioned to capitalize on the growing demand for outlet and discount retail formats, particularly in mid-tier cities [3]. - The operational capabilities are expected to improve as more stores mature, enhancing the company's ability to replicate successful models across new locations [3].

Summary of Conference Call for 海澜之家 Company Overview - The conference call discusses the strategies and performance of 海澜之家, focusing on its expansion plans and the 京东奥莱 business model. Key Points Industry and Company Strategy - 海澜之家 is focusing its new store location strategy on urban center residential areas, ensuring stable foot traffic by situating stores in malls with well-known dining and cinema options, as evidenced by locations like 合肥百大新悦城 and 郑州朗悦公园茂 [2][4] - The company plans to open approximately 10 stores in major cities like 北京 and 上海, 4-5 stores in provincial capitals, and an average of 1.5 stores in prefecture-level cities to expand market coverage [2][5][6] 京东奥莱 Business Model - 京东奥莱 is projected to reach over 900 stores, contributing approximately 27 billion in revenue and 2.7 billion in net profit, with online business expected to expand to a three-digit number of brands [2][7] - The business operates in a large store format (3,000-9,000 square meters) and focuses on high-quality discounted inventory, differentiating itself from traditional outlets [3][13] Store Performance - New stores, including the 无锡总店, have exceeded sales expectations, with the 无锡总店 achieving over 20 million in sales during peak seasons [2][8] - 京东奥莱's e-commerce performance is strong, averaging over 2 million monthly in off-peak seasons, with an annual minimum of 40 million expected [2][9] Profitability and Cost Management - 京东奥莱's operating profit margin is around 20%, with stable performance across existing and new stores, and long-term low rental costs due to extended lease agreements [2][10][11] Market Impact and Competitive Advantage - 京东奥莱 has a significant draw on surrounding commercial entities, enhancing foot traffic during promotional periods [2][12] - Compared to competitors like 唯品会, 京东奥莱 has superior location advantages and higher quality inventory, which contributes to its competitive edge [2][14] Future Growth Potential - The business model has shown successful initial validation, with a focus on replication speed and capability to assess future growth potential [2][15] - Concerns about supply issues due to rapid expansion are mitigated by increasing brand partnerships and sufficient inventory levels from major brands [2][18] Confidence in Business Outlook - There is strong confidence in the growth trajectory of both the core business and 京东奥莱, with expectations for continued store expansion and improved marketing goals [2][19]

Investment Rating - The report maintains a "Buy" rating for the company [3][5]. Core Viewpoints - The company has transformed from a national brand into a clothing lifestyle retail group, with a diverse portfolio including menswear, womenswear, children's clothing, and home goods. The company is expanding its sports brand management business and has partnered with Adidas [1][11]. - The collaboration with JD.com to launch the outlet business aims to provide consumers with high-quality, low-priced branded products through an online and offline integrated approach [2][11]. - The company's main brand maintains a strong market position, with significant revenue contributions from its growth brands, which are expected to become a key profit source [1][30]. Summary by Sections Company Overview - The company, established in 1997, has evolved into a retail group with multiple brands, focusing on providing fashionable and quality clothing for men aged 20-45. The main brand has consistently contributed over 74% of total revenue [11][22]. - The company has seen steady revenue growth, with a compound annual growth rate (CAGR) of 4% from 2015 to 2023, despite temporary setbacks due to external factors [15][19]. Financial Data and Forecast - The company’s revenue for 2023 is projected at 21,527.55 million, with a growth rate of 15.98%. The net profit for 2023 is expected to be 2,951.96 million, reflecting a significant increase of 36.96% from the previous year [4]. - Earnings per share (EPS) for 2024-2026 are forecasted to be 0.46, 0.55, and 0.62 respectively, with corresponding price-to-earnings (PE) ratios of 17x, 14x, and 13x [3][4]. Strategic Initiatives - The partnership with JD.com for the outlet business is designed to penetrate lower-tier markets, leveraging the company's extensive channel network to enhance market share [2][41]. - The company has invested in the sports brand management business through its subsidiary, Spobz, which has shown promising revenue growth and profitability [38][39]. Market Position and Competitive Advantage - The company’s main brand is recognized as a leading player in the menswear sector, with a focus on operational efficiency and product innovation [22][24]. - The growth brands have shown significant revenue increases, with a CAGR of 37.4% from 2017 to 2023, indicating a successful multi-brand strategy [30][32].

Investment Rating - The report maintains a "Recommended" rating for the company, indicating a positive outlook for the stock's performance in the next 12 months [3][7]. Core Insights - The company is experiencing rapid growth in its online, overseas, and Spobz businesses, with the JD Outlet business emerging as a new growth driver [7]. - The JD Outlet store in Wuxi, which opened on September 25, 2024, has a favorable location and is expected to attract significant customer traffic, with daily footfall exceeding 30,000 and sales surpassing 5 million RMB during the National Day holiday [9][10]. - The store operates primarily on a consignment model, which minimizes inventory risk, and is projected to achieve a profit margin of around 20% [6][15]. Financial Performance and Forecast - The company is expected to achieve a net profit of 2.2 billion RMB in 2024 and 2.8 billion RMB in 2025, with corresponding P/E ratios of 17x and 13x [7]. - Revenue forecasts indicate a slight decline in 2024, followed by a recovery with projected growth rates of 13.86% in 2025 and 14.31% in 2026 [8][24]. - The company's total revenue for 2023 is reported at 21.53 billion RMB, with a year-on-year growth of 15.98% [8]. Business Model and Strategy - The JD Outlet stores are strategically located in second to fifth-tier cities, with an average store size of 3,000 to 5,000 square meters, and are expected to generate annual sales in the tens of millions [6][21]. - The company has established partnerships with major shopping mall operators, enhancing its expansion potential across various regions [6][21]. - The operational model includes a low-cost structure, with minimal staffing and a focus on self-service shopping experiences [6][18].

Investment Rating - The report maintains a "Buy" rating for the company [5][3] Core Insights - The company has evolved from a national brand to a comprehensive apparel retail group, with a focus on men's, women's, children's clothing, and home goods. It has made strategic investments in sports brand management and partnered with Adidas [1][11] - The collaboration with JD.com to launch the outlet business aims to provide consumers with high-quality, low-priced branded products through an omnichannel approach [2][11] - The company's main brand maintains a strong market position, with significant revenue contributions from growth brands, which are expected to become a key profit source [1][22] Financial Data and Valuation - The company's revenue is projected to grow from 21,527.55 million in 2023 to 25,023.04 million in 2026, with a CAGR of approximately 8.60% [4] - The expected EPS for 2024-2026 is 0.46, 0.55, and 0.62 respectively, with corresponding P/E ratios of 17x, 14x, and 13x [3][4] - The company has shown resilience in profitability, with a net profit of 2,951.96 million in 2023, reflecting a 36.96% increase from the previous year [4][19] Brand and Market Position - The main brand, HLA, targets men aged 20-45, focusing on high-quality, fashionable clothing. The brand's revenue contribution has remained stable, accounting for over 74% of total revenue [22][30] - The company has diversified its brand portfolio, including growth brands and group purchasing services, which have shown significant revenue growth [30][32] - The partnership with Spobz and JD.com positions the company to capture opportunities in the lower-tier markets, enhancing its competitive edge in the sports apparel segment [2][38]