南方出版传媒股份有限公司 2025 年第三季度报告 证券代码：601900 证券简称：南方传媒 南方出版传媒股份有限公司 2025 年第三季度报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 公司董事会及董事、高级管理人员保证季度报告内容的真实、准确、完整，不存在虚假记载、误 导性陈述或重大遗漏，并承担个别和连带的法律责任。 公司负责人、主管会计工作负责人及会计机构负责人（会计主管人员）保证季度报告中财务信息 的真实、准确、完整。 单位：元 币种：人民币 | | | 本报告期 | | 年初至报告期 | | --- | --- | --- | --- | --- | | 项目 | 本报告期 | 比上年同 | 年初至报告期末 | 末比上年同期 | | | | 期增减变 | | 增减变动幅度 | | | | 动幅度(%) | | (%) | | 营业收入 | 2,310,868,538.73 | -5.82 | 6,282,971,678.24 | -3.01 | | 利润总额 | 440,143,084.05 ...

Core Insights - Southern Media reported a third-quarter revenue of 2.311 billion yuan, a year-on-year decrease of 5.82% [1] - The net profit for the third quarter was 400 million yuan, showing a significant year-on-year increase of 73.72% [1] - For the first three quarters, the total revenue was 6.283 billion yuan, reflecting a year-on-year decline of 3.01% [1] - The net profit for the first three quarters reached 851 million yuan, which is a year-on-year increase of 60.73% [1]

Core Insights - The publishing sector experienced a rise of 1.46% on October 23, with Rongxin Culture leading the gains [1] - The Shanghai Composite Index closed at 3922.41, up 0.22%, while the Shenzhen Component Index also rose by 0.22% to 13025.45 [1] Publishing Sector Performance - Rongxin Culture saw a significant increase of 20.01%, closing at 38.03, with a trading volume of 162,600 shares and a transaction value of 585 million [1] - Other notable performers included: - Zhongwen Online, up 6.28% to 27.58, with a transaction value of 2.336 billion [1] - Guomai Culture, up 4.31% to 47.40, with a transaction value of 786 million [1] - Duku Culture, up 3.64% to 9.96, with a transaction value of 159 million [1] - The total net inflow of funds in the publishing sector was 313 million, while retail investors saw a net outflow of 147 million [1] Fund Flow Analysis - Zhongwen Online had a net inflow of 303 million from institutional investors, representing 12.97% of its total trading [2] - Rongxin Culture experienced a net inflow of 70.7 million from institutional investors, accounting for 12.08% [2] - Guomai Culture had a net inflow of 46.3 million from institutional investors, making up 5.89% [2] - Retail investors showed a net outflow across several stocks, with Duku Culture seeing a net outflow of 29.4 million, which is 18.48% of its total trading [2]

Core Insights - The publishing sector saw a rise of 0.48% on October 20, with Southern Media leading the gains [1] - The Shanghai Composite Index closed at 3863.89, up 0.63%, while the Shenzhen Component Index closed at 12813.21, up 0.98% [1] Stock Performance - Southern Media (601900) closed at 13.67, up 3.64% with a trading volume of 218,200 shares and a turnover of 293 million yuan [1] - Rongxin Culture (301231) closed at 25.50, up 3.20% with a trading volume of 77,000 shares and a turnover of 195 million yuan [1] - Xinhua Media (600825) closed at 6.59, up 2.33% with a trading volume of 119,100 shares and a turnover of 78.27 million yuan [1] - Other notable performers include Tianzhou Culture (300148) at 4.48 (+2.05%) and Zhongwen Online (300364) at 24.83 (+1.68%) [1] Capital Flow - The publishing sector experienced a net outflow of 113 million yuan from institutional investors, while retail investors saw a net inflow of 48.92 million yuan [2] - The overall capital flow indicates a mixed sentiment, with institutional investors withdrawing funds while retail investors are entering the market [2] Individual Stock Capital Flow - Southern Media had a net inflow of 14.87 million yuan from institutional investors, but a net outflow of 15.05 million yuan from retail investors [3] - Rongxin Culture saw a net inflow of 3.43 million yuan from institutional investors and a net inflow of 11.28 million yuan from retail investors [3] - Zhejiang Publishing (601921) had a net inflow of 8.04 million yuan from institutional investors but a net outflow of 14.84 million yuan from retail investors [3]

Core Viewpoint - Southern Publishing Media's stock has shown a slight increase of 2.01% on October 17, 2023, with a current price of 13.19 CNY per share, despite a year-to-date decline of 9.41% [1] Financial Performance - For the first half of 2025, Southern Publishing Media reported a revenue of 3.972 billion CNY, a year-on-year decrease of 1.30%, while the net profit attributable to shareholders increased by 50.74% to 451 million CNY [2] - Cumulative cash dividends since the A-share listing amount to 2.782 billion CNY, with 1.376 billion CNY distributed over the past three years [3] Shareholder Information - As of June 30, 2025, the number of shareholders increased by 8.83% to 24,500, with an average of 36,585 circulating shares per shareholder, a decrease of 8.11% [2] - The top ten circulating shareholders include notable funds, with Hua'an Media Internet Mixed A holding 15.1195 million shares, a decrease of 4.5539 million shares from the previous period [3]

Group 1 - The publishing sub-sector exhibits high dividend attributes and stability within the media sector, with leading companies showing gross margins between 30%-40%, net margins around 10%, and ROE generally above 8% [1] - The stock price changes in the publishing sub-sector in 2023 are attributed to a market consensus on valuation reassessment, as publishing companies' content copyrights can serve as important sources for structured data in the context of AI [1] - In 2024, the market favors high-dividend sectors, with leading companies in the publishing sector having relatively high dividend yields compared to the media sector [1] Group 2 - Southern Publishing Media, one of the largest leaders in the sector, reported a revenue of 3.972 billion yuan (down 1.3% year-on-year) and a net profit of 451 million yuan (up 50.7% year-on-year) in the first half of the year, showcasing its leading advantages [1] - The company has a balanced development across six major business segments: publishing, distribution, media, printing, material trade, and investment [1] - The company plans to issue approximately 172 million copies of primary and secondary school textbooks in spring 2025 and has developed original textbooks across 23 subjects, second only to Renjiao Publishing [2] Group 3 - Southern Publishing Media benefits from geographical advantages in Guangdong, which has a resident population of 127.8 million in 2024, with a net increase of 740,000 people and a birth population of 1.13 million, leading the nation in total and incremental population growth [2] - The company is expected to achieve net profits of 1.159 billion yuan, 1.248 billion yuan, and 1.307 billion yuan for the years 2025-2027, with corresponding PE ratios of 10, 9, and 9 times [2] - The company is rated as "recommended" due to its prominent characteristics and balanced business development as a publishing leader [2]

Market Overview - On September 25, the publishing sector declined by 0.06% compared to the previous trading day, with Zhongwen Media leading the decline [1] - The Shanghai Composite Index closed at 3853.3, down 0.01%, while the Shenzhen Component Index closed at 13445.9, up 0.67% [1] Stock Performance - Zhongwen Online (300364) closed at 27.84, up 4.11% with a trading volume of 899,900 shares and a transaction value of 2.505 billion yuan [1] - Other notable performers included Ning Media (002181) at 7.88, up 1.94%, and Southern Media (601900) at 13.02, up 1.56% [1] - Conversely, several stocks in the publishing sector experienced declines, such as Zhongwen Media (600373) at 10.13, down 2.13% [2] Capital Flow - The publishing sector saw a net inflow of 151 million yuan from institutional investors, while retail investors experienced a net outflow of 852.68 million yuan [2] - Major stocks like Zhongwen Online had a net inflow of 201 million yuan from institutional investors, indicating strong institutional interest [3] Individual Stock Analysis - Zhongwen Online (300364) had a significant institutional net inflow of 201 million yuan, while retail investors showed a net outflow of 162 million yuan [3] - Other stocks like Southern Media (601900) and China Publishing (601949) also saw positive net inflows from institutional investors, suggesting a selective interest in certain companies within the sector [3]

Core Viewpoint - Southern Media (601900) announced the appointment of Mr. Ye He as the new General Manager of the company [1] Group 1 - The announcement was made on the evening of September 23 [1] - The appointment is expected to influence the company's strategic direction and operational management [1]

Core Viewpoint - Southern Media (601900) announced the appointment of Ms. Lei He as the company's Vice General Manager and Secretary of the Board on the evening of September 23 [1] Company Summary - The company has made a significant leadership change by hiring Ms. Lei He for key management positions [1]

Group 1 - The company announced the appointment of Mr. Jiang Mingtai as the vice president [1]