证券代码：603103 证券简称：横店影视 公告编号：2025-018 横店影视股份有限公司 关于对外投资设立控股子公司的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、对外投资概述 （一）对外投资的基本情况 根据公司战略规划及业务发展需要，公司拟与全资子公司横店影业共同出资 设立浙江横店巨擎影院发展有限公司（最终以市场监督管理部门实际核准登记的 名称为准），从事影院类项目投资和管理。新设控股子公司拟注册资本为人民币 投资标的名称：浙江横店巨擎影院发展有限公司（最终以市场监督管 理部门实际核准登记的名称为准）； 投资金额：新设控股子公司拟注册资本为人民币 5,000 万元，由横店 影视股份有限公司（以下简称"公司"）认缴出资人民币 4,500 万元， 占注册资本的 90%；公司全资子公司浙江横店影业有限公司（以下简称 "横店影业"）认缴出资人民币 500 万元，占注册资本的 10%； 本次对外投资设立控股子公司不构成关联交易，也不构成《上市公司 重大资产重组管理办法》规定的重大资产重组； 相关风险提示 ...

Industry Overview - In 2024, the number of operating cinemas in China reached 13,337, a historical high, despite a backdrop of declining box office revenues, leading to intensified market competition [1] - The total number of screens in operation in 2024 reached 81,500, surpassing 80,000 for the first time [1] - The number of newly built cinemas in 2024 was 1,026, representing a year-on-year growth of 19.9% [1] Company Developments - Wanda Film reported opening 7 new cinemas in 2024, maintaining a total of 892 cinemas and 7,435 screens by the end of the year [2] - Hengdian Film announced the opening of 29 new asset-linked cinemas in 2024, bringing its total to 541 cinemas [2] - Happiness Blue Sea opened 2 new cinemas in 2024, with plans to sign 5 new cinema projects [3] Strategic Adjustments - Hengdian Film is optimizing its cinema construction and development strategies to enhance the scale, quality, and profitability of its direct-operated cinemas [3] - Wanda Film plans to adjust its cinema development strategy based on market conditions, with a goal to open 20 to 25 new direct-operated cinemas in 2025 [4] - Companies are focusing on improving operational efficiency and closing underperforming cinemas to mitigate risks [3]

A股影视娱乐板块走弱，奥飞娱乐、横店影视跌超2%，华智数媒，百纳千成、幸福蓝海等跟跌。 ...

Core Viewpoint - The Chinese film market in 2024 is experiencing a significant downturn, with total box office revenue and audience attendance both declining sharply compared to 2023, leading to substantial losses for major cinema companies [1][2]. Industry Summary - The total box office revenue for the Chinese film market in 2024 is 425.02 billion (including service fees), a decrease of 22.6% year-on-year. Audience attendance is 1.01 billion, down 22.3% from the previous year [1]. - The number of new films released in 2024 is 497, which is 11 fewer than in 2023. There are 72 films that grossed over 100 million, an increase of 2 films, but only 16 films grossed over 500 million, a decrease of 13 films [1]. - A total of 5 cinema companies, including Wanda Film, Hengdian Film, Jinyi Film, Happiness Blue Sea, and Shanghai Film, reported a combined revenue of 16.69 billion, a year-on-year decrease of 17.5%, with a net loss of 1.229 billion, a drastic decline of 202.74% compared to the previous year [1]. Company Performance Summary - Wanda Film leads with a revenue of 12.362 billion, contributing approximately 74.1% to the total revenue of the 5 companies, but experienced a year-on-year decline of 15.44%. Its net loss is 940 million, a reversal from a profit of 912 million the previous year, marking a 203.05% decline [3][4]. - Happiness Blue Sea shows the largest revenue drop of 40.53%, with total revenue of 654 million. It is the only company to continue reporting losses, with a net loss of 192 million, an increase of 772.98% compared to the previous year [3][4]. - Shanghai Film is the only company maintaining profitability, with a net profit of 90 million, although this represents a year-on-year decrease of 29.08% [4]. Revenue Breakdown - For Wanda Film, box office revenue is 6.687 billion, down 20.82%, accounting for 54.09% of total revenue, a decrease of 3.67 percentage points from 2023. Other companies follow with varying revenue declines [5]. - Non-ticket revenue for Wanda Film from merchandise and advertising is 1.545 billion and 1.278 billion, respectively, contributing about 23% to total revenue. The other four companies have revenue in the million range, which has a limited impact on overall performance [5][6]. Profitability Metrics - In terms of gross margin, Jinyi Film is the only company with a positive gross margin from film screening at 2.78%, while the others report negative margins, with Happiness Blue Sea at -17.62% [7]. - The overall gross margin for the five companies is positive, with Shanghai Film and Wanda Film exceeding 20%. However, Hengdian Film and Happiness Blue Sea are at the bottom with margins of 3.06% and 3.21%, respectively [8]. - Only Shanghai Film has a positive net margin, while the other four companies report negative margins, with Happiness Blue Sea at -29.61%, the lowest among them [8]. Cost and Expense Analysis - Happiness Blue Sea's asset impairment and credit impairment losses have significantly increased, contributing to its poor net margin. Its expense ratio is the highest among the five companies at 26.77%, up about 10 percentage points year-on-year [9].

Summary of Conference Call Notes Industry Overview - The conference call discusses the **Chinese consumer market**, highlighting its transition into a new consumption era characterized by emotional consumption and the integration of AI applications. [1][2][5] Key Insights and Arguments - The **fifth consumption era** in China emphasizes "well-being," which includes both physical and emotional health, leading to a diversification of emotional consumption patterns, especially in first-tier cities. [1][7] - The **media sector** is positioned as a dual attribute of technology and discretionary consumption, benefiting from both new consumer trends and AI applications, which are expected to drive valuation reassessment. [1][6][10] - **Policy support** from the government is crucial in driving market growth, with a focus on urban renewal and the application of new technologies to stimulate economic activity. [1][9] - The **Japanese experience** in transitioning through consumption eras serves as a model for China, particularly in understanding consumer behavior and the importance of emotional value in purchasing decisions. [2][3][6] Emerging Trends - Emotional consumption is gaining traction as it reflects changes in social and economic cycles, aligning with the "well-being" concept introduced in Japan's fifth consumption era. [8] - The **rise of new consumer demands** in sectors such as beauty care, fitness, and card games is noted, particularly in lower-tier markets, indicating potential growth opportunities. [1][5] Important but Overlooked Content - The **impact of AI and new media** on the media sector is highlighted, with a focus on the integration of AI applications in enhancing consumer engagement and content delivery. [3][10] - The **China Securities Regulatory Commission's** policies on mergers and acquisitions are expected to invigorate the market, allowing companies to leverage strategic partnerships for growth. [3][11] - Specific **media sector companies** to watch include cinema chains like Wanda Film and Hengdian Film, as well as companies involved in IP derivatives and digital marketing, indicating a diverse investment landscape. [12][13] Conclusion - The conference call emphasizes the importance of understanding the evolving consumer landscape in China, driven by emotional values and supported by government policies, while also recognizing the potential of AI applications in reshaping the media sector. [1][2][10]

Investment Rating - The report maintains a "Buy" rating for the media industry [6][21]. Core Insights - The evolution of consumer behavior in Japan's fifth consumption era highlights a shift from material quantity to quality, personalization, and emotional value, indicating that consumers are increasingly focused on well-being and life quality, which benefits the media sector [5][17]. - The report emphasizes the potential for domestic demand to drive growth in the media industry, supported by government policies and the integration of technology and content [5][19]. Summary by Sections Industry Overview and Dynamics - The media sector has shown varied performance, with the media index rising by 9.1% over one month, while the Shanghai Composite Index increased by 4.3% [3][15]. - The report notes significant fluctuations in individual stocks, with top gainers including Baotong Technology and Daocaoxiong Entertainment, while major losers included Wanda Film and Meiri Interactive [15]. Key Recommendations - The report recommends several stocks within the media sector, including: - Fengyuzhu (603466) focusing on experience economy - Mango Super Media (300413) benefiting from upcoming shows - Yaoyi Technology (002605) expected to recover due to card games [6][10]. - Other notable mentions include BlueFocus (300058), Wanda Film (002739), and Huace Film & TV (300133), all rated as "Buy" [10]. Market Trends - The report discusses the impact of the fifth consumption era on consumer preferences, emphasizing a focus on emotional resonance and value recognition rather than mere status symbols [17][19]. - It highlights the importance of the cinema line content sector, which is expected to benefit from government support and a growing domestic market [18]. Gaming Industry Insights - The gaming sector continues to thrive, with Tencent leading in mobile game revenues, and significant growth observed in titles like "Honor of Kings" [20]. - The report notes that 33 Chinese publishers ranked in the global top 100 for mobile game revenue, collectively earning $2 billion in April 2025 [20]. Upcoming Releases and Market Activity - The report outlines upcoming film releases, including "Chong·Zhuang," set to premiere on May 17, 2025, which is based on a true story [29][34]. - It also provides insights into the television ratings, with popular shows like "Cheng Jia" and "Man Hao De Ren Sheng" leading in viewership [35].

Investment Rating - The report maintains a "Buy" rating for the media industry [6][21]. Core Insights - The evolution of consumer behavior in Japan's fifth consumption era highlights a shift from material quantity to quality, personalization, and emotional value, indicating a growing focus on well-being and life quality, which is expected to benefit the media sector [5][17]. - The report emphasizes the importance of domestic demand and the dual nature of media as both a technology and consumer sector, suggesting that the integration of technology and content can stimulate curiosity-driven consumption [5][19]. Summary by Sections Industry Overview and Dynamics - The media sector has shown varied performance, with the media index rising by 9.1% over one month, while the Shanghai Composite Index increased by 4.3% [3][15]. - The report notes that the cinema content sector is still in a "low valley" and is expected to benefit from upcoming releases and policy support [18][19]. Key Recommended Stocks and Logic - The report recommends several stocks within the media sector, including: - Windy Zhi (603466) focusing on experience economy - Mango Super Media (300413) with upcoming variety shows - BlueFocus Communication (300058) as a leading digital marketing firm [6][10]. Game Industry Progress - In April 2025, Chinese mobile game publishers generated $2 billion, accounting for 38.4% of the global top 100 mobile game publishers' revenue, with Tencent leading the market [20]. Film Market - The report highlights the upcoming film "冲·撞" set to release on May 17, which is based on a true story, indicating a focus on culturally relevant content [29]. Television Market - The report provides insights into the television ratings, with "成家" leading the viewership, showcasing the competitive landscape in the drama sector [35]. Variety Show Market - The report mentions popular variety shows such as "哈哈哈哈哈 第五季," indicating strong viewer engagement in the entertainment sector [37].

Core Insights - The Chinese film market experienced a significant boost in Q1 2025, driven by strong performances during the Spring Festival, particularly from the film "Nezha 2" [1][3] - However, after February, the market faced a sharp decline, with poor performance in subsequent months, raising concerns about future earnings [2][5] Financial Performance - Hengdian Film's Q1 revenue increased by 39.15% to 1.172 billion yuan, with net profit up 110.35% to 325 million yuan [1] - Happiness Blue Sea reported a 40.4% revenue increase to 332 million yuan, with net profit soaring by 2817.87% to 68.44 million yuan [1] - Wanda Film's Q1 revenue grew by 23.33% to 4.709 billion yuan, with net profit increasing by 165.72% to 816 million yuan [2] Market Trends - The overall box office for the Chinese film market in Q1 2025 reached 24.39 billion yuan, a 49.1% year-on-year increase, with 520 million admissions, up 43% [3] - The market saw a significant drop in box office revenue in March and April, with declines of 31% and 46.5% respectively [3][4] Cinema Operations - The number of new cinemas opened in January 2025 was 329, but this dropped dramatically to 17 in February, indicating a slowdown in cinema construction [4] - The performance of special effect theaters improved, with their box office contribution rising significantly during Q1 2025, largely due to "Nezha 2" [6][8] Audience Engagement - IMAX theaters saw a notable increase in ticket sales, with a year-on-year growth of 218.1% and 259.4% in January and February respectively [8] - The demand for high-quality cinematic experiences remains strong, as evidenced by the popularity of IMAX screenings of "Nezha 2" [7][8] Future Outlook - The film industry anticipates an increase in blockbuster releases in 2025, with several high-profile films expected to be released, potentially revitalizing the market [9]

Investment Rating - The report maintains a "Buy" rating for the media industry [6][10][22] Core Viewpoints - The media sector is expected to benefit from AI applications, with policies supporting the development of AI technologies [5][20] - The first quarter of 2025 shows a recovery trend in the media sector, with a significant year-on-year increase in net profit [16][18] - The film market is projected to face challenges, with lower ticket sales compared to previous years, emphasizing the need for quality content to drive audience engagement [17][31] Summary by Sections Industry Overview and Dynamics - The media industry has experienced a mixed performance, with the AI wearable device index showing significant gains while the Disney index has declined [15] - The overall net profit for the A-share media and internet sector decreased by 57% in 2024, but a 46% increase was observed in the first quarter of 2025 [16] Key Recommendations - Specific stocks recommended include: - Windy Zhi (603466) - Strong performance in Q1 2025 - Mango Super Media (300413) - Upcoming show "Singer 2025" scheduled for May 16 - BlueFocus Communication Group (300058) - Benefiting from Microsoft's digital marketing initiatives [6][10] Film Market Insights - The film market's performance during the May Day holiday showed a significant decline in both box office revenue and ticket sales compared to the previous year [17][31] - The report highlights the importance of quality content in driving audience demand, with upcoming summer releases being crucial for recovery [17] Game Industry Progress - The Chinese gaming market generated revenues of 857.04 billion yuan in Q1 2025, with a year-on-year growth of 17.99% [21] - New game releases are expected to contribute positively to market growth [21] AI Applications in Media - The integration of AI technologies is seen as a transformative factor for various sectors, including digital marketing and content creation [20] - Companies like Tencent and Alibaba are heavily investing in AI, which is expected to enhance their operational capabilities [20]

证券研究报告 | 公司点评报告 2025 年 04 月 21 日 横店影视（603103.SH） 25 年 Q1 营收利润大幅增长，多项财务指标创上市以来 新高 公司发布 25Q1 季报，实现营业收入 11.72 亿元，同比增长 39.15%；归母净利 润 3.43 亿元，同比增长 56.77%；扣非归母净利润 3.26 亿元，同比增长 110.35%。 强烈推荐（维持） TMT 及中小盘/传媒 目标估值：NA 当前股价：14.76 元 基础数据 | 总股本（百万股） | 634 | | --- | --- | | 已上市流通股（百万股） | 634 | | 总市值（十亿元） | 9.4 | | 流通市值（十亿元） | 9.4 | | 每股净资产（MRQ） | 2.4 | | ROE（TTM） | 1.8 | | 资产负债率 | 64.6% | | 主要股东 | 横店集团控股有限公司 | | 主要股东持股比例 | 80.35% | 股价表现 % 1m 6m 12m 绝对表现 5 33 1 相对表现 11 36 -4 资料来源：公司数据、招商证券 -40 -20 0 20 40 Apr/24 Aug/24 De ...