香飘飘食品股份有限公司 舆情管理制度 第一章 总则 第一条 为了提高香飘飘食品股份有限公司（以下简称"公司"）应对各类 舆情的能力，建立快速反应和应急处置机制，及时、妥善处理各类舆情对正常生 产经营活动、公司商业信誉及投资价值造成的影响，切实保护公司及利益相关方 合法权益，根据《中华人民共和国公司法》《上海证券交易所股票上市规则》等 法律、法规、规范性文件及《公司章程》的相关规定，制订本制度。 第二条 本制度所称舆情包括： （一）报刊、电视、网络等媒体对公司进行的负面报道、不实报道； （二）社会上存在的已经或将给公司造成不良影响的传言或信息； （三）可能或者已经影响社会公众投资者投资取向，造成股价异常波动的信 息； （四）其他涉及公司信息披露且可能对公司股票及其衍生品交易价格产生较 大影响的事件信息。 第二章 舆情管理的组织体系及其工作职责 第三条 公司应对各类舆情实行统一领导、统一组织、快速反应、协同应对 的工作机制。 （三）协调和组织各类舆情处理过程中的对外宣传报道工作； （四）负责做好向中国证券监督管理委员会的信息上报工作及上海证券交易 所的信息沟通工作； （五）各类舆情处理过程中的其他事项。 第六条 ...

Group 1: New Product Sales and Strategy - The company is currently trialing two new milk tea products, "Original Leaf Fresh Brewed Light Milk Tea" and "Original Leaf Fresh Brewed Milk Tea," with online sales accounting for a significant portion of the sales feedback being positive [1] - The company plans to focus on health and youth-oriented upgrades in its milk tea segment, with continuous new flavor iterations for the "Meco Fresh Fruit Tea" line [1] - The company aims to actively seize market opportunities in the restaurant channel next year, leveraging the high adaptability of "Meco Fresh Fruit Tea" cup forms [1] Group 2: Snack Channel Development - The company is closely monitoring the development of the snack wholesale channel, with over 20,000 direct-operated snack retail stores currently in operation [1] - Products such as "Meco Fresh Fruit Tea," "Lan Fang Yuan Frozen Lemon Tea," and milk tea products have entered the snack wholesale channel [1] - Customized products tailored for the snack wholesale channel are being developed, with "Meco Fresh Fruit Tea" already launched in the Wancheng Group system [1] Group 3: Sales Team Adjustments - The company has made adjustments to its sales team structure based on the operational effectiveness observed in various cities [4]

香飘飘食品股份有限公司 股票交易异常波动问询函的回复 香飘飘食品股份有限公司： 本人于 2024 年 12 月 26 日收到贵公司发来的《关于香飘飘食品股份有限公 司股票交易异常波动问询函》，经本人自查确认，现回复如下： 本人作为贵公司的控股股东，截至目前，不存在影响贵公司股票交易价格异 常波动的重大事项；不存在涉及贵公司的应披露而未披露的重大信息，不存在处 于筹划阶段的涉及公司的重大事项，包括但不限于重大资产重组、股份发行、重 大交易类事项、业务重组、股份回购、股权激励、破产重整、重大业务合作、引 进战略投资者等重大事项；在贵公司股票交易异常波动期间，本人不存在买卖贵 公司股票的行为。 特此回复。 控股股东：蒋建琪 2024 年 12 月 26 日 香飘飘食品股份有限公司 股票交易异常波动问询函的回复 香飘飘食品股份有限公司： 本人于 2024 年 12 月 26 日收到贵公司发来的《关于香飘飘食品股份有限公 司股票交易异常波动问询函》，经本人自查确认，现回复如下： 本人作为贵公司的实际控制人，截至目前，不存在影响贵公司股票交易价格 异常波动的重大事项，不存在涉及贵公司的应披露而未披露的重大信息；不存在 处 ...

股票交易异常波动公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： ●香飘飘食品股份有限公司（以下简称"公司"）股票交易于 2024 年 12 月 24 日、12 月 25 日、12 月 26 日连续三个交易日内日收盘价格涨幅偏离值累计 超过 20%，根据《上海证券交易所交易规则》的有关规定，属于股票交易异常波 动的情形。 ●经公司自查，并向公司控股股东及实际控制人发函询证，截至本公告披露 日，确认不存在应披露而未披露的重大信息。 ●敬请广大投资者注意二级市场交易风险，理性决策，审慎投资。 证券代码：603711 证券简称：香飘飘 公告编号：2024-048 香飘飘食品股份有限公司 股股东及实际控制人不存在影响公司股票交易异常波动的重大事项，不存在其他 应披露而未披露的重大信息，包括但不限于重大资产重组、股份发行、重大交易 类事项、业务重组、股份回购、股权激励、破产重整、重大业务合作、引进战略 投资者等重大事项。 （三）媒体报道、市场传闻、热点概念情况 经公司自查，公司未发现需要澄清或回应的媒体报道或市场传闻 ...

财联社12月25日电，午后食品饮料板块震荡反弹，香飘飘涨停，桂发祥、一鸣食品、三只松鼠、佳禾食 品、品渥食品等冲高。 消息面上，日前召开的全国财政工作会议指出，要求大力优化支出结构、强化精准投放，更加注重惠民 生、促消费、增后劲等五方面内容。 ...

Group 1: Product Development and Sales Strategy - The company is focusing on optimizing the product positioning of its frozen lemon tea and will increase investment in major cities to build model markets [2] - The company has over 20,000 direct-operated snack retail stores, with products like Meco fresh fruit tea and frozen lemon tea entering the snack retail channel [2] - New product planning for the milk tea segment will emphasize health and youthfulness, with continuous flavor iterations for Meco fresh fruit tea [2] Group 2: Sales Team and Operational Efficiency - The sales team structure has been optimized, transitioning from a brewing team to a full-category team to enhance collaboration [2] - The ready-to-drink sales team will focus on cities with greater sales opportunities, aiming to improve overall channel operation efficiency [2] Group 3: Financial Performance and Investor Relations - The dividend payout ratio for 2023 has increased to 51.29%, reflecting the company's commitment to investor returns [2] - The company is open to mergers and acquisitions but will proceed cautiously due to associated risks [2] Group 4: Marketing and Promotion - The company is maintaining stable marketing expenditures for existing milk tea products while increasing promotional spending for new products [6] - The company is preparing for the sales of Meco fresh fruit tea gift packaging for the upcoming Spring Festival [3]

国浩律师（杭州）事务所 关 于 香飘飘食品股份有限公司 2024 年第一次临时股东大会的 法律意见书 杭州市老复兴路白塔公园 B 区 2 号、15 号楼（国浩律师楼） 邮编：310008 Grandall Building, No.2＆No.15, Block B, Baita Park, Old Fuxing Road, Hangzhou, Zhejiang, 310008, China 电话：0571-81676827 传真：0571-85775643 网址/Website: http://www.grandall.com.cn 二〇二四年十二月 国浩律师（杭州）事务所 法律意见书 国浩律师（杭州）事务所 关 于 为出具本法律意见书，本所律师出席了公司本次股东大会，审查了公司提供 的本次股东大会的有关文件的原件及复印件，包括但不限于公司召开本次股东大 会的各项议程及相关决议等文件，同时听取了公司就有关事实的陈述和说明。 公司已向本所承诺，公司所提供的文件和所作陈述及说明是完整、真实和有 效的，有关原件及其上面的签字和印章是真实的，且一切足以影响本法律意见书 的事实和文件均已向本所披露，无任何隐瞒、疏漏之处 ...

证券代码：603711 证券简称：香飘飘 公告编号：2024-047 香飘飘食品股份有限公司 2024 年第一次临时股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 | 1、出席会议的股东和代理人人数 | 176 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 280,980,950 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | 68.4075 | | 份总数的比例（%） | | 开和表决符合《公司法》及《公司章程》的规定，会议合法有效。 二、 议案审议情况 (一) 累积投票议案表决情况 | 1.00 关于补选公司非独立董事的议案 | | --- | | 议案序号 | 议案名称 | 得票数 | 得票数占出席 会议有效表决 权的比例 | 是否当选 | | --- | --- | --- | --- | --- | | | | | （%） | | | 1.01 | 补选丁学宝先生 为公司 ...

Group 1: Business Performance - The company is currently in the peak sales season for milk tea, with increased channel stocking pace [2] - Meco fruit tea has shown strong sales performance due to its unique cup packaging and targeted marketing strategies [2][3] - The company has over 20,000 direct-operated snack retail stores, expanding its presence in the snack wholesale channel [2] Group 2: Product Development - The company is preparing for the Spring Festival gift packaging sales of Meco fruit tea, aiming to capture market opportunities [3] - New products, such as the "Original Leaf Fresh Brew Milk Tea," are being trialed, with positive feedback observed in both online and offline sales [3] - Future product plans include launching new flavors of Meco fruit tea and a "Light Fruit Tea" series to cater to diverse consumer preferences [3] Group 3: Market Strategy - The company is focusing on optimizing the positioning of its frozen lemon tea and will increase investment in key cities [3] - Efforts are being made to enhance cost control through strategic procurement and production efficiency [3] - The company aims to maintain a stable growth trajectory in the ready-to-drink segment, driven by Meco fruit tea and effective channel management [4]

Group 1: Business Performance and Strategy - The company is currently in the peak sales season for milk tea, with increased channel stocking pace [2] - Meco fruit tea has seen growth due to enhanced frozen product quality and quantity compared to last year [2] - The company is actively exploring sales opportunities in the gift market for Meco fruit tea, preparing for the Spring Festival gift packaging sales [2] Group 2: Marketing and Sales Channels - The company has over 20,000 direct-operated snack retail stores, with Meco fruit tea and other products entering the snack retail channel [3] - Customized products for the snack retail channel have been launched, with trial sales ongoing [3] - The company is focusing on the young consumer demographic for Meco fruit tea, primarily targeting campuses and surrounding areas [4] Group 3: Product Development and Innovation - New products such as "Original Leaf Fresh Milk Tea" have been introduced, with positive sales feedback during trial phases [3] - Meco fruit tea plans to launch a "Light Fruit Tea" series, with product details being refined for a potential launch around the Spring Festival [4] - The company is committed to innovation in milk tea products, focusing on health and youthfulness to meet changing consumer demands [4] Group 4: Financial Outlook and Cost Management - The company is implementing a fiscal year price-locking model for raw material procurement, closely monitoring price trends [4] - There is an expectation of revenue pressure due to the overall consumption environment, with a significant portion of annual revenue concentrated in the fourth quarter [4] - The company aims to maintain a balance between revenue, expenses, and profits while optimizing cost management through packaging updates and lean production [3][4]