Core Insights - The opening of the first two offline stores in Hangzhou marks a significant step for Xiangpiaopiao, a brand known for its cup-based brewed milk tea, as it seeks to engage directly with consumers in a competitive market [1][4] - The company reported a revenue of 1.684 billion yuan for the first three quarters of 2025, but faced a net loss due to declining income from traditional brewed tea [1][2] - Xiangpiaopiao's brand innovation center manager, Jiang Xiaoying, views the current phase as a "second entrepreneurship," focusing on long-term value rather than short-term trends [1][6] Product Innovation - In response to market pressures, the company is pursuing product innovation, exemplified by the launch of "Mingqian Special Grade Longjing" milk tea, which uses high-grade tea leaves at a price lower than that of ready-to-drink tea [2][3] - The company is also exploring health-oriented products, initially facing challenges with zero-sugar milk tea but later shifting to a "low GI" approach to maintain taste while catering to health-conscious consumers [2][3] Consumer Engagement - Xiangpiaopiao aims to connect with younger consumers through a clear brand matrix strategy, utilizing sub-brands like "Meco" and "Lanfangyuan" to reach different demographics [3][4] - The recent opening of offline stores is designed to enhance brand experience and consumer interaction, with a focus on providing a space for direct communication [4][5] Financial Performance - The ready-to-drink business, centered around Meco fruit tea, generated 833 million yuan in revenue for the first three quarters, marking a 3.92% increase and surpassing the brewed tea segment for the first time [5] - The company is strategically positioning its product offerings to meet diverse consumer needs across various scenarios, emphasizing the importance of offline stores in testing market responses [5][6] Organizational Strategy - Jiang Xiaoying emphasizes the importance of team collaboration and organizational capability in driving innovation, advocating for market testing to validate product directions [6][7] - The company has made proactive inventory adjustments to ensure long-term channel health, even at the cost of short-term financial performance, reflecting a commitment to sustainable growth [6][7]

Core Viewpoint - The company, Xiangpiaopiao Food Co., Ltd., anticipates a decline in its 2025 annual performance, primarily due to a drop in sales of traditional instant products, influenced by the timing of the Chinese New Year [1][2]. Group 1: Financial Performance - The company expects to achieve approximately 2.927 billion yuan in revenue for 2025, with net profit attributable to shareholders ranging from 102 million to 125 million yuan [1]. - The decline in performance is attributed to a shortened sales window for traditional products due to the early timing of the 2025 Chinese New Year and the delayed timing of the 2026 Chinese New Year [1]. Group 2: Business Strategy - In response to the changing sales window and external market conditions, the company is focusing on a "steady progress" operational strategy, adjusting product shipment schedules, controlling channel inventory, and maintaining stable product pricing to ensure freshness and protect consumer and distributor interests [1]. - The company is committed to a "dual-driven" strategy, emphasizing product innovation and health upgrades, while enhancing channel management to build momentum for sustained growth [2]. Group 3: Product Development - Despite underperformance in the instant beverage segment, the ready-to-drink segment has shown steady growth, particularly due to the increasing sales of Meco fruit tea [2]. - New health-oriented instant products, such as "Original Leaf Fresh Brew" light milk tea and functional products like "Ancient Five Red" warm milk tea, have received positive feedback during trial sales, prompting increased investment in brand marketing [2]. - Although annual performance is expected to decline, the revenue drop in the fourth quarter is less severe compared to the first three quarters, indicating a potential stabilization trend [2].

1月30日晚间，香飘飘（603711）发布公告，预计2025年度实现归母净利润为1.02亿元到1.25亿元，同比减少50.59%到59.68%。预计归母净利润扣除非经 常性损益后为0.77亿元到0.95亿元，同比减少56.42%到64.68%。 公告显示，2025年度业绩下降，主要系传统冲泡产品销售下滑影响。公司传统冲泡产品销售旺季集中于春节前，销售窗口期包含当年第四季度部分时段及 来年第一季度部分时段。受2025年春节时点提前及2026年春节时点延后的共同影响，2025年第一季度、第四季度销售窗口期均有所缩短，致使销量出现同 比下滑。 2005年，香飘飘靠一杯冲泡奶茶火遍大江南北，2008年，香飘飘年销量达3亿杯，迅速成为行业龙头。彼时，国内奶茶市场几乎空白，除了快乐柠檬、 COCO都可等现制茶饮品牌，冲泡奶茶和瓶装奶茶品牌屈指可数。20年后，作为主营业务的冲泡奶茶却成为拖累香飘飘业绩的主要原因之一。 拉长时间线看，2020年至2022年，香飘飘营收连续下降，由37.61亿元降至31.28亿元。对此，香飘飘表示，主要是销量下降所致。2023年，香飘飘营收回 升至36.25亿元，仍未恢复到2019年的营收水平 ...

Core Viewpoint - The company forecasts a significant decline in net profit for the year 2025, with expected reductions of over 50% compared to the previous year, primarily due to decreased sales of traditional instant products [1][2][3] Financial Performance Forecast - The company anticipates a net profit attributable to shareholders of between 102 million to 125 million yuan for 2025, representing a decrease of 128 million to 151 million yuan, or a decline of 50.59% to 59.68% year-on-year [1][2] - The expected net profit, excluding non-recurring gains and losses, is projected to be between 77 million to 95 million yuan, down by 123 million to 141 million yuan, or a decrease of 56.42% to 64.68% year-on-year [2] Previous Year’s Financial Performance - In the previous year, the total profit was 307 million yuan, with a net profit attributable to shareholders of 253 million yuan and a net profit excluding non-recurring gains and losses of 218 million yuan [2] - The earnings per share for the previous year were 0.62 yuan per share [2] Reasons for Performance Decline - The company expects a revenue of approximately 2.927 billion yuan for 2025, a decrease of about 10.95% compared to the previous year, primarily due to a decline in sales of traditional instant products [3] - The sales window for traditional products has been shortened due to the timing of the Chinese New Year, leading to a year-on-year decline in sales during the first and fourth quarters of 2025 [3] - Despite the overall decline, the company's "second growth curve" in the ready-to-drink segment is expected to show steady growth, particularly from the Meco fruit tea sales [3]

Core Viewpoint - The company, Xiangpiaopiao Food Co., Ltd., anticipates a significant decline in its 2025 annual net profit, projecting a decrease of over 50% compared to the previous year [2][4]. Financial Performance Summary - The company expects to achieve a net profit attributable to shareholders of between 102 million to 125 million yuan for 2025, representing a decrease of 128 million to 151 million yuan, or a decline of 50.59% to 59.68% year-on-year [2][4]. - The projected net profit, excluding non-recurring gains and losses, is estimated to be between 77 million to 95 million yuan, reflecting a decrease of 123 million to 141 million yuan, or a decline of 56.42% to 64.68% year-on-year [2][4]. Previous Year Performance - In the previous year, the total profit was 307 million yuan, with a net profit attributable to shareholders of 253 million yuan and a net profit excluding non-recurring gains and losses of 218 million yuan [6]. Reasons for Performance Decline - The company anticipates a revenue of approximately 2.927 billion yuan for 2025, which is about a 10.95% decrease compared to the previous year. The decline is primarily attributed to a drop in sales of traditional instant products [8]. - The sales window for traditional products has been shortened due to the timing of the Chinese New Year, leading to a year-on-year decline in sales during the first and fourth quarters of 2025 [8]. - The company is focusing on maintaining product pricing stability and managing channel inventory to protect consumer and distributor interests, resulting in a noticeable narrowing of revenue decline in the fourth quarter compared to the first three quarters [8]. Growth Areas - The company's "second growth curve," the ready-to-drink segment, is expected to show steady growth, particularly due to the increased sales of Meco fruit tea. However, new health-oriented and functional products are still in the market cultivation phase, contributing a smaller proportion to overall sales [9].

每经AI快讯，香飘飘1月30日晚间发布业绩预告，公司预计2025年年度实现归属于母公司所有者的净利 润1.02亿元到1.25亿元，与上年同期相比，预计减少1.28亿元~1.51亿元，同比减少50.59%~59.68%。 每经头条（nbdtoutiao）——中国无人驾驶"军团"，"武装"阿布扎比 （记者 王晓波） ...

Group 1: Earnings Forecasts - Han's Laser expects a net profit of 1.85 billion to 2.15 billion yuan for 2025, marking a turnaround from losses in the previous year [9] - Zhongji Xuchuang anticipates a net profit increase of 89.50% to 128.17% for 2025, projecting profits between 9.8 billion to 11.8 billion yuan [2] - Perfect World forecasts a net profit of 720 million to 760 million yuan for 2025, also reversing previous losses [25] - Yihua Lifestyle expects a net profit of 8 billion to 10 billion yuan for 2025, compared to a loss of 1.696 billion yuan in the previous year [21] - Guizhou Mingzhu anticipates a staggering net profit increase of 2908.49% to 3577.04% for 2025, projecting profits between 166 million to 203 million yuan [25] - Kexing Pharmaceutical expects a net profit increase of 328.83% to 455.89% for 2025, projecting profits between 135 million to 175 million yuan [28] Group 2: Capital Raising and Investments - Newray plans to raise no more than 1.316 billion yuan through a private placement for high-performance CNC blade industrial park projects [3] - Liyang Chip intends to raise up to 970 million yuan for integrated circuit testing projects and other initiatives [4] - Kid King plans to invest 3.3 million yuan to establish a joint venture focused on online business model innovation for family consumption [6] Group 3: Industry Developments - Tianqi Lithium's subsidiary has produced its first batch of chemical-grade lithium concentrate as part of its expansion project [5] - Yihua Lithium's subsidiary has signed a framework agreement with Indonesian state-owned enterprises to collaborate on the entire supply chain for electric vehicle batteries [7] - Longyuan Power expects a net profit increase of 51% to 73% for 2025, driven by improved profitability in its core thermal power business and expansion in renewable energy [18]

香飘飘表示，公司传统冲泡产品销售旺季集中于春节前，销售窗口期包含当年第四季度部分时段及来年 第一季度部分时段。受 2025 年春节时点提前及2026年春节时点延后的共同影响，2025年第一季度、第 四季度销售窗口期均有所缩短，致使销量出现同比下滑。 北京商报讯（记者 孔文燮）1月30日，香飘飘发布公告称，预计2025年年度实现归母净利润1.02亿到 1.25亿元，同比减少50.59%到59.68%。同时，预计报告期内实现营业收入为29.27亿元左右，与上年同 期相比减少10.95%左右。2025年度业绩下降，主要系传统冲泡产品销售下滑影响。 ...

公司传统冲泡产品销售旺季集中于春节前，销售窗口期包含当年第四季度部分时段及来年第一季度部分 时段。受 2025 年春节时点提前及2026年春节时点延后的共同影响，2025年第一季度、第四季度销售窗 口期均有所缩短，致使销量出现同比下滑。 面对旺季销售窗口期变动，结合外部消费市场环境变化，公司坚持"稳中求进"的经营基调，主动调整产 品出货节奏，严格管控渠道库存规模，维持产品价盘稳定，确保产品货龄新鲜，切实保障消费者及经销 商利益。第四季度，公司营收同比下降幅度相比前三季度实现较明显收窄。 1月30日，香飘飘发布公告称，经财务部门初步测算，公司预计2025年年度实现归属净利润1.02亿元到 1.25亿元，同比减少50.59%到59.68%。 公告指出，2025年度，公司预计实现营业收入为29.27亿元左右，与上年同期相比减少10.95%左右。 2025年度业绩下降，主要系传统冲泡产品销售下滑影响。 2025年，公司"第二增长曲线"即饮业务板块整体实现稳健增长，主要得益于Meco果茶销量的持续提 升。报告期内，公司健康化、功能性等冲泡新品获得市场积极反馈，因目前仍处于市场培育阶段，销量 在整体业务中的占比较小。 报 ...

证券代码：603711 证券简称：香飘飘 公告编号：2026-001 香飘飘食品股份有限公司 2025 年年度业绩预减公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 业绩预告适用情形：实现盈利，且净利润与上年同期相比下降 50%以上。 业绩预告相关的主要财务数据情况：经财务部门初步测算，香飘飘食品 股份有限公司（以下简称"公司"）预计 2025 年年度实现归属于母公司所有者 的净利润 1.02 亿元到 1.25 亿元，与上年同期相比，预计减少 1.28 亿元到 1.51 亿元，同比减少 50.59%到 59.68%。预计 2025 年年度实现归属于母公司所有者的 扣除非经常性损益的净利润 0.77 亿元到 0.95 亿元，与上年同期相比，预计减少 1.23 亿元到 1.41 亿元，同比减少 56.42%到 64.68%。 一、本期业绩预告情况 （一）业绩预告期间 2025 年 1 月 1 日至 2025 年 12 月 31 日。 （二）业绩预告情况 1、经财务部门初步测算，公司预计 2025 年年度实现归 ...