Core Viewpoint - After experiencing a downturn in 2021 and 2022, the company's performance showed slight recovery in 2023, although it still faced challenges in revenue and profit [1][3]. Financial Performance - In 2024, the company reported a revenue of 3.287 billion yuan, a year-on-year decline of 9%, and a net profit of 253 million yuan, down 10% year-on-year [1]. - For Q1 2025, the company achieved approximately 580 million yuan in revenue, a year-on-year decrease of 19.98%, and reported a net loss of approximately 18.775 million yuan compared to a net profit of 252.126 million yuan in the same period last year [1]. Market Position - The company has maintained the largest market share in the cup-based instant tea market for 13 consecutive years from 2012 to 2024 [1]. - The competitive landscape has stabilized, but new tea brands have emerged, posing challenges to the company's reliance on cup-based instant tea [1]. Strategic Response - The company has chosen to focus on the ready-to-drink segment rather than entering the fresh tea market, with ready-to-drink products having a shelf life of several months [2]. - In 2024, the company's instant tea business generated 2.271 billion yuan in revenue, a year-on-year decline of 15.42%, while the ready-to-drink business achieved 973 million yuan, a year-on-year increase of 8% [2]. - The Meco fruit tea line contributed 780 million yuan in revenue, reflecting a year-on-year growth of 20.69% [2]. - In Q1 2025, the ready-to-drink business saw a year-on-year growth of 13.89% and a quarter-on-quarter growth of 54.82% [2]. Product Innovation - The company has launched products like "Original Leaf Light Milk Tea" and "Original Leaf Milk Tea," which mimic the flavors of fresh tea drinks, and has experimented with offline pop-up stores [2]. - The product development aims to replicate successful flavors from offline tea shops while enhancing quality and cost-effectiveness to meet consumer demand beyond fresh tea scenarios [2]. Future Outlook - The company's ability to balance shelf life with immediacy, industrial standardization with fresh experience, and attract younger consumers will be crucial for its future growth [3].

Core Viewpoint - The company, Xiangpiaopiao, reported a revenue of 3.287 billion yuan and a net profit of 253 million yuan for the year 2024, with a focus on product innovation and channel development to drive long-term growth [1][2] Group 1: Financial Performance - In 2024, the ready-to-drink segment generated revenue of 973 million yuan, reflecting an 8% year-on-year growth [1] - For Q1 2025, the company achieved a revenue of 580 million yuan, with the ready-to-drink segment contributing 266 million yuan, marking a 13.89% increase [1] - The brewing segment, as the company's core business, reported revenue of 2.271 billion yuan during the same period [1] Group 2: Product Innovation - The company is advancing the health-oriented development of its brewing tea products, launching new series such as "Fresh Leaf Light Milk Tea" and "Fresh Leaf Milk Tea" [1] - The innovation strategy is based on replicating successful flavors from offline tea shops, utilizing a mature supply chain and advanced production technology to enhance quality and cost-effectiveness [1] Group 3: Marketing and Brand Strategy - The company is transforming its brand marketing approach to engage with mainstream young consumers, including the launch of the "Xiangpiaopiao's first milk tea store" pop-up experience in December 2024 [2] - The pop-up store aims to create marketing buzz and enhance brand influence through online and offline interactions [2] Group 4: Future Outlook - Looking ahead to 2025, the company plans to maintain a strategic focus on "stability, progress, and innovation" while reinforcing its "dual-driven" strategy to enhance the resilience of its brewing business and accelerate the expansion of its ready-to-drink segment [2]

面对复杂的经济环境与消费复苏的压力，香飘飘坚定"双轮驱动"战略，着眼于企业的长期健康发展，梳理业务逻辑，通 过产品创新、渠道优化及品牌年轻化等举措，在巩固冲泡基本盘的同时，推动即饮业务稳健增长，为企业长远发展奠定 基础。 "原叶现泡"引领健康化升级 冲泡板块打造新引擎 松果财经获悉，4月26日，奶茶行业龙头企业香飘飘（603711.SH）发布2024年年报及2025年一季报。报告显示，2024 年，香飘飘实现全年营业收入32.87亿元，归母净利润2.53亿元。同期披露的2025年一季报显示，报告期内香飘飘实现营 收5.80亿元，其中即饮板块表现亮眼，营收2.66亿元，同比增长13.89%。 作为"双轮驱动"战略重要一环，2024年香飘飘结合冲泡业务现状及当下冲泡市场发展趋势，制定了"品类健康化、品牌年 轻化、产品场景化、消费日常化"的发展战略，产品健康化升级与渠道优化深耕多措并举，助力冲泡板块成功破局。 在健康化战略的驱动下，香飘飘创新推出"原叶现泡轻乳茶"系列产品，借助"原叶茶包+牛乳锁鲜杯"技术，实现了"0 反式 脂肪酸、0 植脂末、0香精"的健康化标准，凭借更高的"质价比"，成功变身为街边茶饮平替，开创 ...

公司代码：603711 公司简称：香飘飘 登录新浪财经APP 搜索【信披】查看更多考评等级 第一节 重要提示 1、本年度报告摘要来自年度报告全文，为全面了解本公司的经营成果、财务状况及未来发展规划，投 资者应当到http://www.sse.com.cn网站仔细阅读年度报告全文。 2、本公司董事会、监事会及董事、监事、高级管理人员保证年度报告内容的真实性、准确性、完整 性，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 3、公司全体董事出席董事会会议。 4、立信会计师事务所（特殊普通合伙）为本公司出具了标准无保留意见的审计报告。 5、董事会决议通过的本报告期利润分配预案或公积金转增股本预案 公司拟以利润分配方案实施的股权登记日的总股本为基数，向全体股东每10股派发现金红利2.50元（含 税），截至2025年4月25日，公司总股本为412,684,500股，合计拟派发现金红利人民币103,171,125元 （含税）。上述预案需提交公司2024年年度股东大会审议。 第二节 公司基本情况 1、公司简介 根据中国证监会《上市公司行业分类指引（2012年修订）》，公司属于"制造业"之"酒、饮料和精制 ...

登录新浪财经APP 搜索【信披】查看更多考评等级 3、诚信记录 立信近三年因执业行为受到刑事处罚0次、行政处罚5次、监督管理措施43次、自律监管措施4次和纪律 处分0次，涉及从业人员131名。 姓名：陈科举 姓名：李丹 ■ 姓名：陈喆 姓名：李勇平 ■ 2、诚信记录 签字注册会计师和质量控制复核人近三年没有不良记录，未受到刑事处罚、行政处罚、行政监管措施和 自律处分的情况。 项目合伙人近三年因执业行为曾受到行政监管措施1次，除此之外，不存在因执业行为受到刑事处罚， 受到证监会及其派出机构、行业主管部门等的行政处罚，不存在受到证券交易所、行业协会等自律组织 的自律监管措施、纪律处分的情况。 3、独立性 立信及项目合伙人、签字注册会计师和质量控制复核人不存在违反《中国注册会计师职业道德守则》对 独立性要求的情形。 （三）审计收费 1、审计费用定价原则 主要基于专业服务所承担的责任和需投入专业技术的程度，综合考虑参与工作员工的经验和级别相应的 收费率以及投入的工作时间等因素定价。 2、审计费用同比变化情况 （二）项目信息 1、基本信息 ■ （1）项目合伙人近三年从业情况： ■ （2）签字注册会计师近三年从业情况： ...

Core Insights - The company reported a revenue of 3.287 billion yuan for 2024, a year-on-year decrease of 9.32%, and a net profit attributable to shareholders of 253 million yuan, down 9.67% [1] - The brewing business generated revenue of 2.271 billion yuan, a decline of 15.42%, while the ready-to-drink segment saw revenue of 973 million yuan, an increase of 8.00% [1] - The Meco fruit tea brand achieved revenue of 780 million yuan, reflecting a growth of 20.69% [1] - The overall gross margin for the main business was 38.54%, up by 0.46 percentage points year-on-year [1] Brewing Business - The company trialed "original leaf light milk tea" and "original leaf milk tea" in select online and offline regions, receiving positive consumer feedback [1] - Future product optimization and upgrades will be based on market feedback [1] Ready-to-Drink Business - The company focused on enhancing its ready-to-drink product distribution in key urban areas, particularly targeting student demographics [2] - Collaborations with major snack retail systems have increased, leading to a significant rise in the number of stores and improved single-store sales in the snack channel [2] - The company is also expanding its dedicated ready-to-drink restaurant channel and enhancing its distribution capabilities [2] - The report noted a substantial increase in the degree of channel freezing and exploration of new automatic vending machine formats [2] Q1 2025 Performance - For the first quarter of 2025, the company reported revenue of 580 million yuan, a year-on-year decline of 19.98%, and a net loss of 18.775 million yuan, compared to a profit previously [2] - Sales revenue from brewing products fell by 37.18%, while ready-to-drink product sales increased by 13.89% [2]

4月25日香飘飘发布2024年度分配预案，拟10派2.5元（含税），预计派现金额合计为1.03亿元。派现额 占净利润比例为40.75%，这是公司上市以来，累计第8次派现。 公司上市以来历次分配方案一览 按申万行业统计，香飘飘所属的食品饮料行业共有71家公司公布了2024年度分配方案，派现金额最多的 是贵州茅台，派现金额为346.71亿元，其次是海天味业、青岛啤酒，派现金额分别为47.73亿元、30.01 亿元。（数据宝） 2024年度食品饮料行业分红排名 | 代码 | 简称 | 每10股送转 | 每10股派现 | 派现金额（万 | 派现占净利润比例 | 股息率 | | --- | --- | --- | --- | --- | --- | --- | | | | （股） | （元） | 元） | （%） | （%） | | 600519 | 贵州茅 台 | 0.00 | 276.24 | 3467129.95 | 40.21 | 1.76 | | 603288 | 海天味 业 | 0.00 | 8.6 | 477326.75 | 75.24 | 2.15 | | 日期 | 分配方案 | 派现金额合计（亿元） ...

证券代码：603711 证券简称：香飘飘 公告编号：2025-015 香飘飘食品股份有限公司 关于召开 2024 年度暨 2025 年第一季度 业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 会议召开时间：2025 年 05 月 08 日（星期四）13:00-14:00 会 议 召 开 地 点 ： 上 海 证 券 交 易 所 上 证 路 演 中 心 （ 网 址 ： https://roadshow.sseinfo.com/） 会议召开方式：上证路演中心自行视频录制与网络文字问答相结合 投资者可于 2025 年 04 月 28 日（星期一）至 05 月 07 日（星期三）16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 （ir@chinaxpp.com）进行提问。公司将在说明会上对投资者普遍关注的问题进 行回答。 香飘飘食品股份有限公司（以下简称"公司"）于 2025 年 4 月 26 日在上海 证券交易所网站（www.sse.com.cn）及相关指定媒体披露公司《20 ...

香飘飘食品股份有限公司董事会审计委员会 在执行审计工作的过程中，立信就会计师事务所和相关审计人员的独立性、 审计工作小组的人员构成、审计计划、风险判断、风险及舞弊的测试和评价方法、 年度审计重点、审计调整事项、初审意见等与公司管理层进行了沟通，有效的提 升了工作的准确性。 2024 年度对会计师事务所履行监督职责情况报告 根据《中华人民共和国公司法》《中华人民共和国证券法》《上市公司治理 准则》《国有企业、上市公司选聘会计师事务所管理办法》《上海证券交易所上 市公司自律监管指引第 1 号——规范运作》和香飘飘食品股份有限公司（以下简 称"公司"）的《公司章程》《董事会审计委员会实施细则》等规定和要求，董 事会审计委员会本着勤勉尽责的原则，恪尽职守，认真履职。现将董事会审计委 员会对会计师事务所 2024 年度履行监督职责的情况汇报如下： 一、2024 年年审会计师事务所基本情况 （一）会计师事务所基本情况 立信会计师事务所（特殊普通合伙）（以下简称"立信"）由我国会计泰斗 潘序伦博士于 1927 年在上海创建，1986 年复办，2010 年成为全国首家完成改制 的特殊普通合伙制会计师事务所，注册地址为上海市， ...