证券日报网讯1月27日，桃李面包（603866）在互动平台回答投资者提问时表示，股价波动受市场多重 因素影响，公司更专注于长期价值打造。 ...

证券日报网讯1月27日，桃李面包（603866）在互动平台回答投资者提问时表示，公司将持续优化各平 台店铺的运营细节，加强内容维护管理，努力为消费者提供更好的购物体验。 ...

（文章来源：证券日报） 证券日报网讯 1月27日，桃李面包在互动平台回答投资者提问时表示，公司始终专注于提升企业经营质 量，努力以更好的内在价值回报投资者。 ...

Group 1 - The leisure food sector increased by 1.54% on January 20, with Wancheng Group leading the gains [1] - The Shanghai Composite Index closed at 4113.65, down 0.01%, while the Shenzhen Component Index closed at 14155.63, down 0.97% [1] - Key stocks in the leisure food sector showed significant price movements, with Wancheng Group rising by 6.04% to a closing price of 212.00 [1] Group 2 - The leisure food sector experienced a net outflow of 60.30 million yuan from institutional investors, while retail investors saw a net inflow of 75.82 million yuan [2] - Notable declines were observed in stocks such as Three Squirrels, which fell by 2.07% to a closing price of 24.58 [2] - The trading volume and turnover for various stocks in the sector varied, with significant activity noted in stocks like Haoxiangni and Ximai Food [2] Group 3 - Haoxiangni had a net inflow of 79.89 million yuan from institutional investors, while it faced a net outflow of 78.76 million yuan from retail investors [3] - Ximai Food also saw a net inflow of 10.14 million yuan from institutional investors, with retail investors experiencing a net outflow [3] - The data indicates varying levels of investor interest across different stocks within the leisure food sector, highlighting the dynamics of institutional versus retail investment [3]

Group 1 - The company, Tao Li Bread, is currently selling refrigerated cake products such as Swiss rolls and strawberry velvet in certain markets [2]

（编辑 楚丽君） 证券日报网讯 1月14日，桃李面包在互动平台回答投资者提问时表示，线上渠道的拓展需要综合考量产 品特性、物流配送、保质保鲜及市场策略等多方面因素，公司会根据整体业务安排有序推进各类销售渠 道的布局。公司设有专业的研发团队，会基于市场需求及自身优势，不断丰富产品，满足消费者的多样 化选择。 ...

Core Viewpoint - The company, Tao Li Bread (603866), confirmed on an interactive platform that it strictly adheres to legal regulations regarding information disclosure and does not have any undisclosed information that should be disclosed [1] Group 1 - The company emphasizes its compliance with legal obligations for information disclosure [1] - There are no undisclosed matters that the company is required to report [1]

Core Insights - The article highlights how the brand Tao Li is leveraging Kuaishou's e-commerce "Product Card Flow Plan" to enhance its business growth by integrating content and sales channels effectively [1][7]. Group 1: Business Strategy - Tao Li is focusing on a multi-channel strategy by utilizing Kuaishou's platform to expand its market reach and enhance online sales through a combination of influencer marketing and self-broadcasting [3][4]. - The brand has adopted a tiered operational strategy for influencer collaborations, targeting both top-tier and mid-tier influencers to maximize brand exposure and sales [4][6]. Group 2: Performance Metrics - During the promotional period from December 3 to 16, Tao Li received 1.5 million exposures from the Product Card Flow Plan, contributing over 20% to its Gross Merchandise Value (GMV) [1]. - The brand's GMV on Kuaishou has seen a nearly 40% year-on-year growth, with a repurchase rate of 76% among existing customers [6]. Group 3: Marketing Tactics - Tao Li is implementing a "day-and-night" live streaming strategy, combining human and digital hosts to maintain high traffic and conversion rates [6][10]. - The brand is also focusing on creating engaging short video content that resonates with its target demographic, particularly around breakfast and family outings, resulting in an average of 200 content pieces published daily [4][10]. Group 4: Product Development - For the year-end shopping festival, Tao Li introduced new products and gift boxes to enhance product variety and attract consumer interest, while also utilizing user subsidies and promotional strategies to increase conversion rates [10][8].

Group 1 - The leisure food sector increased by 0.56% on January 5, with "Hao Xiang Ni" leading the gains [1] - The Shanghai Composite Index closed at 4023.42, up 1.38%, while the Shenzhen Component Index closed at 13828.63, up 2.24% [1] - Key stocks in the leisure food sector showed various performance, with "Hao Xiang Ni" closing at 11.40, up 3.17%, and "Yan Jin Pu Zi" at 70.40, up 3.06% [1] Group 2 - The leisure food sector experienced a net outflow of 29.76 million yuan from institutional funds, while retail investors saw a net inflow of 51.79 million yuan [2] - "Xi Mai Food" and "Yuan Zu Co." were among the stocks that faced declines, with "Xi Mai Food" down 5.16% to 26.67 [2] - The trading volume and turnover for various stocks in the sector varied, with "Hao Xiang Ni" achieving a turnover of 367 million yuan [1][2] Group 3 - "Yan Jin Pu Zi" had a significant net outflow of 33.46 million yuan from institutional funds, while "Tao Li Mian Bao" saw a net inflow of 12.77 million yuan [3] - "Liang Pin Pu Zi" and "Gan Yuan Food" also recorded net inflows from retail investors, indicating some interest despite overall sector outflows [3] - The data reflects a mixed sentiment in the leisure food sector, with some stocks attracting retail interest while facing institutional selling pressure [3]

Investment Rating - The industry investment rating is "Positive" and is maintained [10] Core Insights - The konjac snack market is currently a standout growth category within the snack market, achieving a 17.45% year-on-year growth during the MAT202511 period (December 2024 to November 2025) despite an overall decline in the snack market [2][4][17] - The market share of the top three groups (CR3) in the konjac snack industry increased from 67% to 75%, indicating a significant concentration trend [4][26][28] - The konjac snack category is expected to continue expanding, with the number of SKUs increasing by 53% and the number of participating groups growing by 41% from December 2023 to November 2025 [26][33] Summary by Sections Konjac Snack Market Dynamics - The konjac snack category has shown remarkable growth, with a 17.45% year-on-year increase during the MAT202511 period, contrasting with an 11.94% decline in overall snack sales [2][17] - The spicy flavor remains the most stable and dominant in the konjac snack category, maintaining over 35% market share [18] - The market share of traditional snacks like spicy strips is declining, while konjac snacks are gaining traction, with their market share surpassing 2% for the first time in May 2025 [17][18] Supply and Market Concentration - The supply side of the konjac snack category is expanding, with SKU numbers rising from 2,718 to 4,158, and brand numbers increasing from 859 to 1,261 [26] - The CR3 group's market share has increased significantly, indicating a trend towards market concentration, while the CR10 group now holds 84.3% of the market [26][28] Competitive Landscape - Major brands like Weilong and Yanjin are adapting their strategies, with Yanjin's sub-brand "Big Demon King" rapidly gaining market share, while Weilon's sub-brand "Little Witch" has seen a decline [31][33] - The konjac snack market is characterized by strong competition, with both established and emerging brands vying for market share, highlighting its attractiveness and growth potential [33]