Core Insights - Ziyuan Baiwei Chicken has launched a "Consumer Coupon" campaign to provide consumers with cost-effective food options, creating a consumption boom nationwide [1][3] - The campaign employs an "omni-channel coverage + long-cycle operation" strategy, utilizing both paper and online coupons to reach various consumer scenarios [1][3] Group 1: Campaign Details - The paper coupons include "35 yuan off for purchases over 6 yuan" and "45 yuan off for purchases over 8 yuan," valid at all stores from May 1 to December 31, covering major consumption peaks [1] - Online group purchase vouchers have been introduced on platforms like Douyin, creating a closed-loop of "online coupon acquisition + offline consumption" to lower consumer spending thresholds [1][3] Group 2: Impact and Execution - The online promotion since April 26 has significantly increased store traffic, showcasing consumer recognition of the coupon campaign [3] - The success of the coupon initiative relies on the deep cooperation of the national distributor system, which has been involved in material distribution, staff training, and optimizing the redemption process [3][5] Group 3: Future Strategy - Ziyuan Baiwei Chicken plans to continue its precise empowerment strategy, focusing on marketing innovation and operational support [5] - The brand aims to elevate short-term consumption stimulation to long-term capability building through collaboration with distributors, ensuring sustainable growth in the competitive retail sector [5]

Core Insights - The article discusses the challenges and strategies within the marinated food sector, highlighting the competitive landscape and evolving consumer preferences [1][4][42] Market Overview - The marinated food market is experiencing a slowdown in growth, with a projected market size of 157.3 billion yuan in 2024, reflecting a year-on-year growth rate of 3.7%. It is expected to slightly increase to 162 billion yuan in 2025 [4] - The number of marinated food stores nationwide is declining, with over 240,000 stores expected by April 2025 [4] Competitive Landscape - The marinated food sector features a diverse range of participants, from large chain brands to small local vendors, with significant competition from other food categories [1] - The market is segmented into three categories: casual marinated food, meal accompaniment, and hot marinated food, catering to different consumer scenarios [1] Regional Distribution - The distribution of marinated food stores is widespread but uneven, with the East China region accounting for 34% of the total stores, followed by Central China at 15.4% [8][10] Consumer Behavior - The primary consumer demographic for marinated food is aged 19-35, making up 76.7% of the consumer base, with over 90% of respondents indicating regular consumption habits [30] - Food safety is the top concern for consumers when purchasing marinated products, followed by price and brand reputation [33] Brand Strategies - Brands are accelerating product innovation and diversifying their offerings to attract consumers, with many introducing new flavors and product lines [16][17] - The trend of "marinated food +" is emerging, where brands are expanding their product lines to include complementary items like main dishes and beverages [19][21] Marketing Approaches - Brands are focusing on engaging younger consumers through emotional marketing strategies, utilizing social media and influencer partnerships to enhance brand visibility [26][28] - The adoption of new branding strategies, such as updated slogans and logos, is aimed at resonating with the younger demographic [28] Pricing Sensitivity - Consumers show a high sensitivity to price changes, with 47.2% indicating they would reduce purchases if prices increased by more than 10% [40] - The most accepted price range for marinated food is between 20-30 yuan, with 42.7% of consumers falling within this bracket [40]

Group 1 - The core viewpoint of the news is that the China-South Korea Free Trade Zone concept has experienced a significant decline, with a drop of 3.07%, placing it among the top losers in the concept sector [1][2] - Within the China-South Korea Free Trade Zone concept, stocks such as Lianyungang and *ST Jinguang hit the daily limit down, while Qingdao King, Qingdao Port, and Rizhao Port saw notable declines [1][2] Group 2 - The China-South Korea Free Trade Zone concept faced a net outflow of 454 million yuan from major funds today, with 13 stocks experiencing net outflows, and 6 stocks seeing outflows exceeding 10 million yuan [2] - The stock with the highest net outflow was Qingdao King, which saw a net outflow of 260 million yuan, followed by Lianyungang and Rizhao Port with net outflows of 115 million yuan and 29 million yuan, respectively [2]

Group 1 - The concept of the China-South Korea Free Trade Zone has seen a decline of 1.24%, ranking among the top declines in concept sectors, with Lianyungang hitting the daily limit down [1] - Within the China-South Korea Free Trade Zone concept, Lianyungang experienced a significant drop of 10.00%, while other notable declines included Rizhao Port at -5.52% and Qingdao King at -5.23% [2][3] - Despite the overall decline in the sector, some stocks like *ST Jinguang and Qingdao Double Star saw increases of 5.43% and 3.11% respectively [1][2] Group 2 - The China-South Korea Free Trade Zone concept faced a net outflow of 738 million yuan, with 13 stocks experiencing outflows, and Lianyungang leading with a net outflow of 410 million yuan [2] - The trading volume for Lianyungang was notably high at 24.57%, indicating significant trading activity despite the price drop [2] - Other companies with substantial net outflows included Qingdao King with 162.54 million yuan and Xinhua Jin with 39.58 million yuan [2]

Core Viewpoint - The article highlights how Spring Snow Food Group is elevating the quality and global perception of Chinese chicken products through stringent food safety standards and innovative product development, aiming to establish a strong brand presence in international markets [3][8]. Quality Transformation - Spring Snow Food Group has implemented "export-level" food safety measures for over a decade, ensuring high standards for both domestic and international markets [3][7]. - The company emphasizes the importance of quality over low pricing, aiming to provide consumers with safe and delicious chicken products [4][6]. - The introduction of innovative products like "juicy chicken nuggets" and "pan-fried chicken breast strips" showcases the company's commitment to health and quality, utilizing advanced techniques to enhance flavor and nutritional value [5][6]. Market Positioning - Since 2015, the company has gained recognition in the fast-moving consumer goods sector, particularly with its "juicy chicken nuggets," which stand out for their quality compared to competitors [4]. - Spring Snow Food Group aims to establish its own brand in overseas markets, moving away from the traditional OEM model to enhance brand value and consumer perception [8][10]. Industry Trends - The company has been proactive in adopting "antibiotic-free" farming practices, which align with growing consumer health concerns and international standards [6][7]. - Spring Snow Food Group's focus on digital transformation and e-commerce partnerships has allowed it to maintain a competitive edge in the market, achieving high consumer satisfaction ratings [9]. Future Plans - The company plans to continue its focus on "healthy animal protein" and expand into other protein categories like pork and seafood, responding to consumer demand for safe and nutritious food options [10][11]. - Spring Snow Food Group is committed to social responsibility, investing in sustainable practices and local agricultural development to ensure long-term growth and industry leadership [10][11].

证券代码：605567 证券简称：春雪食品 公告编号：2025-031 春雪食品集团股份有限公司 2024年年度股东会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 (五)公司董事和董事会秘书的出席情况 二、 议案审议情况 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 (一)股东会召开的时间：2025 年 5 月 19 日 (二)股东会召开的地点：山东省莱阳市富山路 382 号 A1 公司五楼第二会议室 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股东和代理人人数 | 120 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 83,939,337 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | | | 份总数的比例（%） | 41.9697 | (四)表决方式是否符合《公司法》及《公司章程》的规定，股东会主持情况等。 本次股东会由公司董事会召集，董事长郑维新先生主持，本次股东会采用现 场投票和网 ...

国浩律师（上海）事务所 法律意见书 国浩律师（上海）事务所 关于春雪食品集团股份有限公司 2024 年年度股东会的 法律意见书 致：春雪食品集团股份有限公司 国浩律师（上海）事务所（以下简称"本所"）接受春雪食品集团股份有限 公司（以下简称"公司"）委托，指派律师出席并见证了公司于2025年5月19日在 山东省莱阳市富山路382号A1公司五楼第二会议室召开的公司2024年年度股东 会（以下简称"本次股东会"），并根据《中华人民共和国公司法》《中华人民共 和国证券法》《上市公司股东会规则》等法律、法规、规范性文件及《春雪食品 集团股份有限公司章程》（以下简称"公司章程"）的相关规定，出具本法律意见 书。 1 国浩律师（上海）事务所 法律意见书 本次股东会的召集、召开程序符合法律、法规、规范性文件及公司章程的相关规 定。 二、出席本次股东会人员及召集人资格的合法有效性 1．出席本次股东会现场会议的人员 一、本次股东会的召集、召开程序 公司董事会于2025年4月25日召开第二届董事会第十二次会议，审议通过了 《提请召开2024年年度股东会》的议案，并于2025年4月29日公告发出了召开本 次股东会的会议通知。经核查 ...

Investment Rating - The industry investment rating is "Positive" [1] Core Insights - The report highlights strong growth in the number of coffee and Western fast-food outlets, while the tea beverage segment is experiencing increasing differentiation [2] - The net opening numbers for various brands indicate a competitive landscape, with some brands expanding rapidly while others are contracting [3][4] Summary by Sections Net Opening Trends - In the first four months of 2025, the net opening numbers show significant growth for brands like KFC (+777), McDonald's (+52), and Luckin Coffee (+1474), while brands like Huaiyang and others are seeing declines [6][10] - The tea beverage segment shows mixed results, with brands like Mixue Ice Cream and Tea (+3123) expanding, while others like Heytea and Nayuki are facing contractions [8] Average Transaction Price Trends - The average transaction prices for major fast-food brands have shown a downward trend, with KFC and McDonald's experiencing declines of -3.9% and -2.1% respectively in recent months [7] - In the tea beverage sector, brands like Mixue and Heytea are also facing pressure on average transaction prices, with some brands showing significant declines [14] Coffee and Hot Pot Segment - The coffee segment is witnessing strong growth, with brands like Luckin Coffee and Manner showing net opening increases of 7% and 9% respectively [10] - The hot pot segment, however, is facing challenges, with brands like Haidilao and others showing minimal growth or declines in net openings [11] Other Food Categories - The report indicates a noticeable contraction in the number of outlets for categories like pickled fish and snacks, with brands like Tai Er and Yu Ni Zai Yi Qi showing negative net openings [13] - Average transaction prices in these categories are also under pressure, reflecting broader challenges in consumer spending [14]

Core Viewpoint - The concept of the China-South Korea Free Trade Zone has shown a positive performance, ranking fourth among concept sectors with a 1.96% increase, despite a net outflow of main funds [1][2]. Group 1: Market Performance - The China-South Korea Free Trade Zone concept saw a 1.96% increase, with eight stocks rising, including Lianyungang, Xinhua Jin, and Haicheng Bangda reaching their daily limit [1]. - Notable gainers included Langzi Co., Chunxue Food, and Haodangjia, with increases of 3.94%, 1.59%, and 1.28% respectively [1]. - The top decliners in this sector were Qingdao Jinwang, Rizhao Port, and Zhongchuang Logistics, with declines of 5.46%, 2.15%, and 2.13% respectively [1]. Group 2: Fund Flow Analysis - The China-South Korea Free Trade Zone concept experienced a net outflow of 165 million yuan, with six stocks receiving net inflows [2]. - Haicheng Bangda led the net inflow with 33.158 million yuan, followed by Lianyungang, Haodangjia, and Langzi Co. with net inflows of 21.664 million yuan, 14.073 million yuan, and 8.034 million yuan respectively [2][3]. - The net inflow ratios for Haicheng Bangda, Haodangjia, and Chunxue Food were 36.04%, 7.34%, and 3.32% respectively [3].

春雪食品集团股份有限公司 Springsnow Food Group Co., Ltd. 2024 年年度股东会会议资料 证券代码：605567 1 / 27 2024 年年度股东会会议资料 2024 年年度股东会会议资料 2 / 27 2024 年年度股东会会议资料 春雪食品集团股份有限公司 2024 年年度股东会会议须知 为了维护全体股东的合法权益，确保本次股东会的正常秩序和议事效率，根据《春雪食品 集团股份有限公司股东会议事规则》和《公司章程》等有关规定，制定以下会议须知，请出席 会议的全体人员自觉遵守： 一、会议组织方式 目录 1、本次会议由公司董事会依法召集。 | 春雪食品集团股份有限公司 2024 年年度股东会会议须知 3 | | --- | | 春雪食品集团股份有限公司 2024 年年度股东会会议议程 5 | | 议案一：春雪食品集团股份有限公司关于《2024 年度董事会工作报告》的议案 7 | | 议案二：春雪食品集团股份有限公司关于《2024 年度监事会工作报告》的议案 8 | | 议案三：春雪食品集团股份有限公司关于《2024 年年度报告及摘要》的议案 9 | | 议案四：春雪食品集团股份 ...