本公司及董事会全体成员保证公告内容真实、准确和完整,没有虚假记 载、没有误导性陈述或重大遗漏。 重要内容提示： 证券代码：000719 证券简称：中原传媒 公告编号：2025-031 中原大地传媒股份有限公司 关于举办2025年半年度业绩说明会的公告 会议召开时间：2025 年 09 月 15 日（星期一）15:00-16:00 会议召开方式：网络互动方式 会议召开地点：价值在线（www.ir-online.cn） 会议问题征集：投资者可于 2025 年 09 月 15 日前访问网址 https://eseb.cn/1rozz3xhIoo或使用微信扫描下方小程序码 进行会前提问，公司将通过本次业绩说明会，在信息披露允许 范围内就投资者普遍关注的问题进行回答。 2025 年半年度业绩说明会，与投资者进行沟通和交流，广泛听取投 资者的意见和建议。 一、说明会召开的时间、地点和方式 会议召开时间：2025 年 09 月 15 日（星期一）15:00-16:00 中原大地传媒股份有限公司（以下简称"公司"）已于 2025 年 8 月 28 日在巨潮资讯网上披露了公司《2025 年半年度报告全文》及 《2025 年半年 ...

Group 1 - The core point of the article is that Zhongyuan Media (000719) reported on September 2 that, according to data from the Shenzhen branch of China Securities Depository and Clearing Corporation, the number of registered shareholders as of August 29, 2025, is 17,656 [1]

Core Viewpoint - Zhongyuan Media has shown strong financial performance in H1 2025, with significant increases in net profit and effective cost control measures leading to improved profitability [2][3]. Financial Performance - In H1 2025, Zhongyuan Media achieved operating revenue of 4.575 billion yuan, a year-on-year increase of 1.00%, and a net profit attributable to shareholders of 532 million yuan, up 50.39% year-on-year [2]. - For Q2 2025, the company reported operating revenue of 2.659 billion yuan, a year-on-year increase of 0.97% and a quarter-on-quarter increase of 38.76%, with a net profit of 422 million yuan, up 31.51% year-on-year and 283.55% quarter-on-quarter [2]. Cost Control and Profitability - The reduction in income tax expenses and effective cost management contributed to the performance improvement, with the gross margin at 38.14%, a slight increase of 0.13 percentage points year-on-year, and a significant rise in net margin from 8.02% to 11.97% [3]. - Sales and management expenses decreased by 9.68% and 8.20% year-on-year, respectively, leading to a decline in expense ratios [3]. Business Segmentation - The publishing segment generated 1.564 billion yuan in revenue, a slight decrease of 0.41%, while the distribution segment saw a revenue increase of 0.19% to 3.692 billion yuan [3]. - The printing business experienced a significant decline in revenue by 41.35%, but its impact on overall performance was minimal due to its smaller scale [3]. Innovation and Digital Transformation - The company has enhanced its content innovation capabilities, with 45 projects receiving national and provincial awards, and 85 books achieving copyright exports [4]. - Digital platforms have seen significant growth, with "Shuxiang Henan" and "Baixing Cultural Cloud" platforms recording 27.65 million new views and 82,500 new users [4][5]. Strategic Business Development - Zhongyuan Media is expanding its innovative business layout, with 278 innovative product offerings and 68 approved after-school service courses [6]. - The integration of smart education, after-school services, and research-based practices is forming a comprehensive service ecosystem [6]. Profit Forecast - The projected net profits for 2025, 2026, and 2027 are 1.319 billion yuan, 1.390 billion yuan, and 1.407 billion yuan, respectively, with corresponding PE ratios of 10.10, 9.58, and 9.47 [6].

Market Overview - The Shanghai Composite Index closed at 3844.84 points, with a decline of 0.79% [1] - The total trading volume of A-shares reached 1,930.44 billion yuan [1] Stocks with Death Cross - A total of 43 A-shares experienced a death cross, where the 5-day moving average fell below the 10-day moving average [1] - Notable stocks with significant distance between their 5-day and 10-day moving averages include: - Zhongma Transmission (603767) with a distance of -3.93% [1] - Jifeng Technology (300022) with a distance of -1.30% [1] - Canqin Technology (688182) with a distance of -1.28% [1] Individual Stock Performance - Zhongma Transmission (603767) saw a decrease of 0.82% with a latest price of 29.01 yuan, which is 8.91% below the 10-day moving average [1] - Jifeng Technology (300022) decreased by 2.12%, latest price at 8.30 yuan, 4.39% below the 10-day moving average [1] - Canqin Technology (688182) dropped by 6.45%, latest price at 25.68 yuan, 7.56% below the 10-day moving average [1] - Other notable declines include: - Meiai Technology (688376) down 4.72% [1] - Jingxin Pharmaceutical (002020) down 2.82% [1] - Zhongyuan Media (000719) down 1.36% [1] Additional Stocks with Death Cross - Other stocks showing a death cross include: - Guomai Technology (002093) down 5.22% [2] - Nanfang Pump Industry (300145) down 5.30% [2] - ST Diweixun (300167) down 1.59% [2] - Aerospace Development (000547) down 3.00% [2] - The performance of these stocks indicates a broader trend of declining prices among companies experiencing a death cross [2]

Core Insights - The social security fund has invested in 525 stocks by the end of Q2, with 46 stocks held for over 20 consecutive quarters, indicating a long-term investment strategy [1][2] Group 1: Investment Holdings - The longest-held stock by the social security fund is Hualu Hengsheng, held for 51 quarters since Q4 2012, with a total holding of 133 million shares, accounting for 6.26% of the circulating shares [1][3] - Among the 46 stocks held for over 5 years, the top holdings by quantity are Changshu Bank (206 million shares), Nanshan Aluminum (160 million shares), and Sun Paper (151 million shares) [2][3] - The stocks with the highest holding ratios include Keri International (6.30%), Hualu Hengsheng (6.26%), and Changshu Bank (6.23%) [2] Group 2: Changes in Holdings - In Q2, 15 of the 46 stocks saw an increase in holdings, with significant increases for Three Squirrels (283.29%), Hongfa Co. (76.77%), and Hangyang Co. (42.03%) [2][3] - Conversely, 17 stocks experienced a decrease in holdings, with the largest reductions for Zhongqi Co. (-50.14%), Lingxiao Pump Industry (-46.47%), and Zhongyuan Media (-44.50%) [2][3] Group 3: Industry Performance - Among the 46 stocks, 29 reported a year-on-year increase in net profit, with notable growth from Zhongsheng Pharmaceutical (114.96%), China Jushi (75.51%), and Jieput (73.84%) [3][4] - 16 stocks reported a decline in net profit, with the largest decreases from Zhongqi Co. (-240.99%), Sanyou Chemical (-77.64%), and Three Squirrels (-52.22%) [3][4] Group 4: Sector Distribution - The 46 stocks are concentrated in the basic chemical, electronics, and automotive sectors, with 8, 4, and 4 stocks respectively [2][3] - The majority of these stocks are listed on the main board (30 stocks), followed by the ChiNext board (14 stocks) and the Sci-Tech Innovation board (2 stocks) [2]

Group 1 - The core viewpoint of the articles highlights the digital innovation achievements of Zhongyuan Media, showcasing its commitment to digital publishing and education [1][2] - Zhongyuan Media is the only state-owned cultural listed company in Henan Province, leading the market in educational publishing with comprehensive administrative licenses for all subjects and versions [1][2] - The company has implemented a series of "Internet+" strategic layouts, establishing foundational platforms for digital education, digital distribution, digital reading, database publishing, and digital printing [1][2] Group 2 - In the field of educational digitization, Zhongyuan Media is constructing a smart education platform covering all primary and secondary school students in Henan Province, currently promoting large-scale pilot projects [2] - The company utilizes digital twin, VR/AR technologies to revitalize historical artifacts and ancient texts, creating a cultural digitalization system that enhances traditional cultural education from "flat reading" to "immersive experience" [2] - In the first half of the year, Zhongyuan Media achieved operating revenue of 4.575 billion yuan, a year-on-year increase of 1%, and a net profit attributable to shareholders of 532 million yuan, a year-on-year increase of 50.39% [2]

Group 1 - The core viewpoint of the articles highlights the significant advancements and innovations in digital transformation by Zhongyuan Media, particularly showcased at the 15th China International Digital Publishing Expo [1][2] - Zhongyuan Media has integrated cutting-edge technologies such as AR, VR, and MR to present traditional publishing content in new digital formats, enhancing audience engagement and interaction [1][2] - The company has launched various projects aimed at digitalizing traditional cultural techniques and enhancing personalized reading services, reflecting its commitment to technological innovation [2] Group 2 - In the first half of 2025, Zhongyuan Media reported a revenue of 4.575 billion yuan, marking a year-on-year growth of 1%, while net profit attributable to shareholders increased by 50.39% to 532 million yuan [3] - The company has received numerous awards and recognitions for its core business in quality publishing, with 45 projects awarded at national and provincial levels, and 85 titles achieving copyright exports [3] - The digital platforms "Shuxiang Henan" and "Baixing Cultural Cloud" have seen significant user engagement, with an increase of 27.65 million views and 82,500 new users [2]

Core Viewpoint - The publishing industry is experiencing a decline in revenue but an increase in net profit, indicating a shift in operational dynamics and reliance on specific segments like educational materials [1][9]. Revenue Summary - Total revenue for publishing companies in the first half of 2025 was 65.192 billion yuan, a decrease of 7.9% year-on-year [1]. - Five companies exceeded 5 billion yuan in revenue, with Phoenix Media leading at 7.113 billion yuan, followed by Central South Media at 6.335 billion yuan [2]. - Among the 10 companies with revenue between 1 billion and 5 billion yuan, only three reported year-on-year growth, indicating a broader decline in revenue across the sector [2]. Profit Summary - Net profit for the publishing sector reached 8.224 billion yuan, an increase of 9.29% year-on-year, with 10 companies reporting net profits exceeding 1 billion yuan [1][3]. - Central South Media entered the "10 billion club" with a net profit of 1.017 billion yuan, while Phoenix Media maintained its lead with 1.586 billion yuan [2][3]. - The number of companies with net profit growth has increased, with notable growth rates such as Central South Media's 50.39% increase [2][3]. Non-Operating Profit Summary - Excluding non-recurring items, Phoenix Media led with a non-operating profit of 1.514 billion yuan, followed by Central South Media at 0.995 billion yuan [3][4]. - Among the 13 companies reporting non-operating profits, only three experienced a decline, while the rest saw growth of over 10% [3][4]. Company Type Analysis - Comprehensive publishing companies, which include publishing and distribution, showed a revenue decline with only one company reporting growth, while 10 maintained profit growth [5]. - Pure publishing companies, such as Times Publishing and China Publishing, reported revenue and profit growth, particularly benefiting from educational materials [6]. - The digital publishing sector, represented by companies like iReader Technology and Chinese Online, faced challenges with significant profit declines despite revenue growth [10]. Tax Policy Impact - The continuation of tax exemption policies for certain publishing companies has significantly contributed to profit growth, with companies like Central South Media and Zhejiang Publishing reporting substantial increases in net profit due to these policies [7][8]. Market Trends and Challenges - The publishing industry is facing challenges from changing consumer demands, particularly in the educational materials sector, which has been a traditional revenue driver [12][14]. - Companies are increasingly focusing on digital transformation and innovative business models to adapt to market changes, with many investing in new content and technology [15][18]. Financial Management - Many publishing companies are utilizing idle funds for financial management, indicating a cautious approach to capital allocation amid operational challenges [17][18]. - The total cash and cash equivalents held by the 28 publishing companies reached 58.1 billion yuan, highlighting the need for effective capital utilization to drive innovation [18].

Group 1 - The 15th China International Digital Publishing Expo and the 4th National Reading Conference were held simultaneously in Zhengzhou, showcasing Central China Media's digital innovation achievements, including the well-known IP "Little Rabbit Tom" series and VR projects [1] - The "Little Rabbit Tom" series has sold over 30 million copies in China since its introduction in 2008, highlighting the successful strategic transformation from print to multimedia [1] - Central China Media is advancing a cultural digitalization strategy, utilizing technologies like digital twins and VR/AR to reconstruct ancient texts and cultural resources [2] Group 2 - In the first half of 2025, Central China Media achieved a total operating revenue of 4.575 billion yuan, a year-on-year increase of 1.00%, and a net profit attributable to shareholders of 532 million yuan, a year-on-year increase of 50.39% [2] - The company is actively optimizing its industrial structure and innovating its business model, leveraging digital technology to open new growth avenues [2] - The digitalization efforts aim to transition traditional cultural education from flat reading to immersive experiences, enhancing the overall development momentum of the company [2]

Core Viewpoint - The publishing sector experienced a decline of 0.43% on August 29, with Inner Mongolia Xinhua leading the drop. The Shanghai Composite Index rose by 0.37% to close at 3857.93, while the Shenzhen Component Index increased by 0.99% to 12696.15 [1]. Group 1: Stock Performance - ST Huawen (000793) closed at 2.59, up 4.86% with a trading volume of 390,300 shares and a turnover of 100 million yuan [1]. - China Science Publishing (601858) closed at 21.53, up 2.23% with a trading volume of 333,300 shares and a turnover of 747 million yuan [1]. - Inner Mongolia Xinhua (603230) closed at 14.09, down 6.44% with a trading volume of 217,900 shares and a turnover of 314 million yuan [2]. - Zhongyuan Media (000719) closed at 13.02, down 4.62% with a trading volume of 182,000 shares and a turnover of 241 million yuan [2]. - The overall trading volume and turnover for the publishing sector indicate varied performance among individual stocks, with some showing significant gains while others faced declines [1][2]. Group 2: Capital Flow - The publishing sector saw a net outflow of 260 million yuan from institutional investors, while retail investors contributed a net inflow of 319 million yuan [2]. - The data suggests a divergence in investor sentiment, with institutional investors pulling back while retail investors increased their positions in the sector [2].