Core Viewpoint - Emei Mountain A is experiencing a recovery in visitor traffic, supported by shareholder rewards during the off-peak season, with expectations for improved capacity [1] Group 1: Visitor Traffic and Shareholder Rewards - The scenic area received 126,166 visitors during the three days of New Year's Day (January 1-3, 2026), with ticket sales of 83,391 and complimentary tickets of 42,775, representing a year-on-year increase of 20.88% compared to the same period in 2024 [1] - A shareholder reward program running from December 1, 2025, to January 31, 2026 (excluding statutory holidays) offers discounts on tickets, cable cars, hotels, and hot springs, which is expected to boost visitor traffic in December and January during non-holiday periods [1] Group 2: Capacity and Financial Performance - Improvements in transportation and capacity are anticipated, which is expected to elevate long-term visitor traffic [1] - The company continues to provide cash dividends to shareholders, reflecting strong cash flow quality and a commitment to shareholder returns, which also enhances capital efficiency and investor return certainty, providing some support for valuation [1] Group 3: Earnings Forecast and Valuation - Due to weak revenue in 2025, adjustments have been made to the EPS forecasts for 2025-2027 to 0.45, 0.54, and 0.61 yuan, respectively, down from previous estimates of 0.63 and 0.69 yuan for 2025-2026 [1] - Based on comparable companies, the target price for 2026 is set at 17.28 yuan, applying a 32 times PE ratio, while maintaining a "buy" rating [1]

Core Viewpoint - Emei Mountain A is experiencing a recovery in visitor traffic, supported by shareholder rewards during the off-peak season, with expectations for improved capacity [1] Group 1: Visitor Traffic and Shareholder Rewards - During the New Year holiday from January 1 to January 3, 2026, the scenic area received 126,166 visitors, a 20.88% increase compared to the same period in 2024 [1] - Shareholder reward activities from December 1, 2025, to January 31, 2026, excluding statutory holidays, are expected to boost visitor traffic in December and January during non-holiday periods [1] Group 2: Capacity and Long-term Outlook - Improvements in transportation and capacity are anticipated, which will likely enhance long-term visitor traffic [1] - The company continues to provide cash dividends to shareholders, reflecting strong cash flow quality and a commitment to shareholder returns, which also aids in improving capital efficiency and investor return certainty [1] Group 3: Financial Forecast and Valuation - Due to weak revenue in 2025, the company has adjusted its EPS forecasts for 2025-2027 to 0.45, 0.54, and 0.61 yuan, down from previous estimates of 0.63 and 0.69 yuan for 2025-2026 [1] - Based on comparable companies, the target price for 2026 is set at 17.28 yuan, applying a 32x PE ratio, while maintaining a "buy" rating [1]

Investment Rating - The industry rating is "Overweight" (maintained) [6] Core Insights - The strategic positioning of "service consumption" has been enhanced, expected to become a core engine for driving domestic demand. The State Council's meeting on January 16 emphasized the implementation of consumption-boosting actions and the cultivation of new growth points in service consumption, providing a clear direction for consumption development in 2026 and the 14th Five-Year Plan [6] - During the Spring Festival travel season (February 2 - February 14, 2026), domestic flight ticket bookings exceeded 7.54 million, a year-on-year increase of 12%. The total expected passenger transport volume for civil aviation during the Spring Festival is projected to reach a historical high of 95 million, with a daily average of 2.38 million passengers, reflecting a year-on-year growth of approximately 5.3% [6] - The recovery of dining consumption in Q4 2025 was significantly stronger than that of retail goods, indicating a resurgence in service consumption. From October to December 2025, the year-on-year growth rates for dining revenue were 3.8%, 3.2%, and 2.2%, respectively, while retail goods growth rates were 2.8%, 1.0%, and 0.7% [6] Summary by Sections - **Recent Industry Performance**: Over the past 12 months, the industry has shown relative returns of 5.35% over one month, 7.38% over three months, and a decline of 3.0% over twelve months. Absolute returns were 6.42%, 8.38%, and 19.81% respectively [4] - **Policy Support**: The government has introduced policies to encourage service consumption, including optimizing school holiday arrangements to promote student well-being, which is expected to boost service consumption growth [6] - **Investment Recommendations**: The report suggests focusing on listed companies in the dining, hotel, and tourism sectors, including China Duty Free Group, Shouhang Hotel, Jinjiang Hotels, and others, as they are likely to benefit from the positive trends in service consumption [6]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 17.28 yuan based on a 32x PE ratio for 2026 [3][10][6]. Core Insights - The company is experiencing a recovery in visitor traffic, supported by shareholder return policies that are boosting off-season performance [2][9]. - Revenue for 2025 is expected to be weak, leading to adjustments in EPS forecasts to 0.45, 0.54, and 0.61 yuan for 2025-2027, down from previous estimates [3][10]. - The company has completed a board restructuring and is advancing its tea tourism strategy, which is expected to enhance operational synergies [9]. - The company is implementing improvements in transportation and capacity, which are anticipated to elevate long-term visitor numbers [9]. Financial Summary - The company's revenue is projected to decline from 1,045 million yuan in 2023 to 973 million yuan in 2025, before recovering to 1,090 million yuan by 2027, reflecting a growth rate of -4.0% in 2025 and 5.4% in 2027 [5][14]. - Operating profit is expected to increase from 135 million yuan in 2023 to 334 million yuan in 2027, with a significant growth of 168.4% in 2023 [5][14]. - Net profit attributable to the parent company is forecasted to grow from 228 million yuan in 2023 to 323 million yuan in 2027, with a notable increase of 256.2% in 2023 [5][14]. - The company’s gross margin is expected to stabilize around 50% over the forecast period, with a slight increase to 51.6% by 2027 [5][14].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 17.28 yuan based on a 32x PE ratio for 2026 [3][10][6]. Core Insights - The company is experiencing a recovery in visitor traffic, supported by shareholder return policies that are boosting off-season performance. Improvements in transportation capacity are expected to enhance long-term visitor numbers [2][9]. - The revenue forecast for 2025 has been adjusted downwards due to anticipated weak performance, with EPS estimates revised to 0.45, 0.54, and 0.61 yuan for 2025, 2026, and 2027 respectively [3][10]. - The company has completed a board restructuring and is advancing its tea tourism strategy, which is expected to provide additional revenue streams [9]. Financial Summary - The company's projected financials are as follows: - Revenue (million yuan): 1,045 in 2023, 1,013 in 2024, 973 in 2025, 1,034 in 2026, and 1,090 in 2027, with a year-on-year growth of 142.3% in 2023, but a decline of 4.0% in 2025 [5][14]. - Operating profit (million yuan): 135 in 2023, increasing to 334 in 2027, with a significant growth of 168.4% in 2023 [5][14]. - Net profit attributable to the parent company (million yuan): 228 in 2023, projected to reach 323 in 2027, reflecting a growth of 256.2% in 2023 [5][14]. - EPS: 0.43 in 2023, expected to stabilize at 0.45 in 2025 and grow to 0.61 in 2027 [5][14]. - Gross margin: 49.7% in 2023, expected to improve to 51.6% by 2027 [5][14]. - Net margin: 21.8% in 2023, projected to increase to 29.6% in 2027 [5][14].

Group 1 - The company, Emei Mountain A, announced the establishment of Sichuan Emei Xueya Tea Industry Co., Ltd. during the 151st meeting of its fifth board of directors scheduled for December 19, 2025 [2] - The company has completed the business registration procedures for Sichuan Emei Xueya Tea Industry Co., Ltd. and obtained the registration notice and business license from the Emeishan Administrative Approval Bureau [2]

证券代码：000888 证券简称：峨眉山A 公告编号：2026-06 峨眉山旅游股份有限公司 关于全资子公司完成工商登记的公告 类型：有限责任公司（非自然人投资或控股的法人独资） 成立日期：2025 年 12 月 29 日 本公司及董事会全体成员保证信息披露的内容真实、准确、 完整，没有虚假记载、误导性陈述或重大遗漏。 峨眉山旅游股份有限公司（以下简称"公司"）于 2025 年 12 月 19 日召开第五届董事会第一百五十一次会议，审议通过了 《关于对外投资设立四川省峨眉雪芽茶业有限公司的议案》。具 体内容详见刊载于《证券时报》《中国证券报》及巨潮资讯网的 《关于对外投资设立全资子公司的公告》（公告编号：2025-64）。 1 一、工商登记情况 近日，公司完成了四川省峨眉雪芽茶业有限公司的工商登记 手续，并取得了峨眉山市行政审批局颁发的《登记通知书》和《营 业执照》，具体内容如下： 法定代表人：胡迪 公司名称：四川省峨眉雪芽茶业有限公司 统一社会信用代码：91511181MAK3A5GA85 注册资本：1,000 万元 2026 年 1 月 22 日 2 注册地址：峨眉山市峨山街道名山路南段 5 号 经营范围 ...

Investment Rating - The industry investment rating is "Buy" [3] Core Insights - In December 2025, the year-on-year growth of social retail sales was 0.9%, with a total of 4.5 trillion yuan, indicating a decline of 0.4 percentage points compared to November 2025. Excluding automobiles, the total was 4.0 trillion yuan, growing by 1.7% year-on-year [5] - The report emphasizes the importance of service consumption sectors for the upcoming Spring Festival opportunities [5] - The report suggests a shift in retail industry logic from "adjusting input" to "adjusting output," with a focus on improving same-store sales and customer flow, which will enhance profit elasticity as the share of high-margin private brands increases [5] Summary by Sections Retail Sector Performance - In December 2025, retail sales of goods reached 3.9 trillion yuan, growing by 0.7% year-on-year, while catering revenue was 0.6 trillion yuan, with a year-on-year growth of 2.2% [5] - The growth rates for various categories in December included: - Grain and oil food retail sales grew by 3.9% - Beverage retail sales grew by 1.7% - Tobacco and alcohol retail sales declined by 2.9% [5] - In the optional consumer goods category, cosmetics and gold and silver jewelry retail sales grew by 8.8% and 5.9%, respectively [5] E-commerce Insights - The e-commerce penetration rate slightly decreased, with online retail sales of physical goods reaching 13.1 trillion yuan in 2025, a year-on-year increase of 5.2%. The penetration rate was 26.1%, a decrease of 0.7 percentage points year-on-year [5] - For the year, the growth rates for e-commerce categories were: food (14.5%), clothing (1.9%), and daily necessities (4.1%) [5] Investment Recommendations - Retail: Focus on companies like Bubugao, Huijia Times, Yonghui Supermarket, and Chongqing Department Store [5] - Cosmetics: Prefer high-end brand assets and consider low-positioned stocks like Maogeping and Yixian E-commerce [5] - Jewelry: Anticipate strong sales during the traditional gold sales peak in Q1, with recommendations for Laopu Gold and Mankalon [5] - Tourism: Focus on winter sports themes and the Spring Festival market, with recommendations for Changbai Mountain and Huangshan Tourism [5] - Education: Highlight opportunities in undervalued vocational education stocks like China Oriental Education and Action Education [5]

Core Insights - The tea chain industry in China has seen significant growth, with market size increasing from 49.13 billion yuan in 2015 to 91.54 billion yuan in 2022, reflecting a compound annual growth rate (CAGR) of 9.3% [1][11] - However, a projected decline of 2.66% is expected in 2024, with the market size estimated at 87.83 billion yuan, primarily due to rational consumer spending and competition from online channels and new tea beverage brands [1][11] - The industry is anticipated to evolve towards greater branding and specialization, with an emphasis on brand building, market segmentation, and enhanced consumer experiences through smart features [1][11] Industry Overview - The tea chain industry operates through a standardized and chain-based business model, providing tea products and related services across various retail formats [3][11] - It can be categorized by product type (green tea, black tea, etc.), sales channels (direct, franchise, e-commerce), and service forms (tea shops, tea experience stores) [3] Industry Development History - The industry began in the 1990s, gaining momentum in the 21st century as consumer demand diversified and e-commerce emerged as a significant opportunity [5][6] - The current landscape features a more concentrated market with established brands and a need for continuous innovation to address challenges like product homogenization and intense competition [6] Industry Value Chain - The upstream of the tea chain industry includes tea plantations and processing facilities, while the midstream consists of tea chain enterprises responsible for brand management and retail operations [6] - The downstream involves consumers who drive demand and feedback, influencing the entire value chain [6] Market Trends - The tea chain industry is expected to focus on experiential retail, transforming stores into cultural and social spaces that enhance customer engagement [15] - Digital tools will facilitate precise service and supply chain integration, improving operational efficiency and product traceability [15] - There will be a shift towards health-oriented products and innovative forms, catering to modern consumer preferences [16][17] Key Companies - Notable companies in the tea chain industry include Baima Tea, Lancang Ancient Tea, Tianfu, and others, each with unique market strategies and product offerings [2][12] - Baima Tea, for instance, has over 3,700 stores and has established a strong online presence, achieving significant sales growth [12][13]

Group 1 - The company Emei Mountain A announced that it will hold its first extraordinary shareholders' meeting on January 8, 2026, to elect the sixth board of directors [1] - During the same meeting, Xu Ladi will be elected as the chairman of the board, and Tong Jianming will be appointed as the general manager for a term of three years [1] - Four senior executives, including Chen Jinlong, will complete their terms and leave the company [1]