格隆汇9月1日丨苏泊尔(002032.SZ)于近期投资者关系活动表示，上半年外销业务整体实现营业收入 37.16亿元，同比增长7.55%。对于全年外销业务预期，目前仍然会按照前期已经披露的全年与赛博集团 的关联交易指引去执行。未来外销的表现主要取决于赛博集团在全球市场的有机增长。 ...

Core Viewpoint - The company has indicated that its North American business constitutes a small portion of its overall foreign trade revenue, primarily involving cookware products [1] Group 1 - The company is able to achieve flexible capacity allocation through its production base in Vietnam [1] - The scale of the company's small home appliance business in the North American market is currently limited [1] - The company aims to expand its small home appliance production line in Vietnam to mitigate the impact of tariffs [1]

Core Viewpoint - Supor (002032.SZ) reported a year-on-year revenue increase of 7.55% in its external sales business for the first half of the year, amounting to 3.716 billion yuan [1] Group 1: Financial Performance - The external sales business achieved a revenue of 3.716 billion yuan in the first half of the year [1] - This represents a growth of 7.55% compared to the same period last year [1] Group 2: Future Outlook - The company will continue to follow the previously disclosed annual guidance for related transactions with the Cyber Group [1] - Future performance in external sales will largely depend on the organic growth of the Cyber Group in the global market [1]

Group 1: Company Performance and Market Outlook - The "old-for-new" subsidy policy positively impacted the home appliance industry in the first half of 2025, with hopes for more product categories to be included in future subsidies [3] - The company's external sales revenue reached 3.716 billion yuan in the first half of 2025, reflecting a year-on-year growth of 7.55% [4] - The company aims to maintain its industry-leading position through continuous product innovation and resource investment in core businesses [6] Group 2: Competitive Strategy and Product Development - In response to intense market competition, the company emphasizes product innovation and enhancing the emotional value of its products [7] - The company is actively investing in online platforms such as Tmall, JD.com, and Douyin, while also managing costs to improve efficiency [8] - Traditional essential products like rice cookers and woks show stable performance, while health-related products like steamers and health pots are experiencing good growth [8] Group 3: North American Market and Tariff Policies - The company's North American business currently represents a small portion of its overall foreign trade revenue, primarily involving cookware products [5] - The company plans to expand its small appliance production line in Vietnam to mitigate tariff impacts [5] Group 4: Employee Incentives and Corporate Strategy - The company's incentive plans include stock option and performance incentive funds to motivate management and key employees, aiming to enhance overall performance [8]

Summary of the Conference Call on China Home Appliance Sector Industry Overview - The China home appliance sector is favored due to its diversified product and geographic exposure, high and stable profitability, and strong management and execution [2][25] - It is one of the most cyclical sectors within the China consumer universe, alongside agrifood, luxury, and durables [2][25] Key Financial Metrics - Year-to-date, the share prices of the big and small home appliance sectors have increased by 1% and 41% respectively, compared to the SHSZ300 index which is up 13% [2] - Retail sales for the home appliance sector increased by 30.4% year-over-year (yoy) for the first seven months of 2025, significantly outpacing overall retail sales growth of 4.8% yoy [5][9] - The sector is projected to trade at 11.8x and 23.3x 2025E P/E for big and small appliances respectively, and 10.5x and 19.5x for 2026E P/E [2] Sales and Subsidy Insights - Approximately 90% of total sales are attributed to consumer purchases benefiting from trade-in subsidies, with an estimated total trade-in sales of RMB 272 billion and total subsidies paid of RMB 54 billion [10][11] - The full-year subsidy budget for 2025 is estimated to be between RMB 80-100 billion, which is expected to support strong sales through the end of 2025, although growth may slow to single-digit or negative rates [5][11] Production Adjustments - Brands are beginning to cut production plans in anticipation of slowing demand, with air-conditioning production plans lowered to 8.1% yoy for July and -11.9% yoy for August [5][16][17] - This trend is also observed in other categories such as refrigerators and washing machines [17] Future Outlook - The fourth quarter of 2025 is expected to be the worst for the sector, with deteriorating industry data likely to pressure share prices [26] - A normalization of domestic demand, an increase in overseas sales, an extension of stimulus policies, and recovery in the property and macroeconomic sectors are anticipated to lead to a fundamental improvement and valuation re-rating for the sector [26] Company Ratings and Price Targets - **Haier Smart Home Co Ltd - H**: Outperform (OW) with a price target of HKD 32.00 [3] - **Roborock Technology - A**: OW with a price target of CNY 270.00, showing a turnaround story with significant growth expected [11] - **Midea Group - A**: Neutral (N) with a price target of CNY 80.00, reflecting strong fundamentals [11] - **Gree Electric Appliances - A**: N with a price target of CNY 50.00, facing market share loss [11] - **Ecovacs Robotics - A**: N with a price target of CNY 82.00, valuation considered stretched [11] Additional Insights - The historical performance of the home appliance sector indicates that after periods of strong growth, sales can decline significantly, as seen in past trade-in subsidy programs [22] - Major players are proactively expanding overseas to support long-term sustainable growth despite domestic challenges [22] This summary encapsulates the key points from the conference call regarding the China home appliance sector, highlighting its current performance, challenges, and future outlook.

Core Viewpoint - The report indicates that Supor (002032) is rated as a "buy" due to its stable long-term performance, although short-term exports are impacted by U.S. tariffs [1] Financial Performance - In the first half of 2025, Supor reported revenue of 11.48 billion yuan, a year-on-year increase of 4.7%, and a net profit attributable to shareholders of 940 million yuan, a slight decrease of 0.1% [1] - The net profit margin for the first half of 2025 was 8.2%, down 0.4 percentage points year-on-year [1] - Revenue for Q1 and Q2 of 2025 was 5.79 billion yuan and 5.69 billion yuan respectively, with year-on-year growth rates of 7.6% and 1.9% [1] - The net profit for Q1 and Q2 was 500 million yuan and 440 million yuan respectively, with year-on-year changes of +5.8% and -5.9% [1] Domestic and International Sales - Domestic sales in the first half of 2025 reached 7.76 billion yuan, up 3.4% year-on-year, supported by national subsidy policies [2] - The gross margin for domestic sales improved to 27.7%, an increase of 0.6 percentage points year-on-year [2] - International sales in the first half of 2025 were 3.72 billion yuan, a year-on-year increase of 7.6%, but Q2 growth slowed due to U.S. tariff changes [2] - The gross margin for international sales was 15%, down 1.5 percentage points year-on-year [2] Product Performance - In the first half of 2025, revenue from cooking appliances, cookware, food processing appliances, and other appliances was 4.7 billion yuan, 3.16 billion yuan, 1.95 billion yuan, and 1.67 billion yuan respectively, with year-on-year growth rates of +1.2%, +7.5%, +2.4%, and +13% [3] - The gross margins for these product categories were 23.5%, 25.5%, 20.3%, and 24.1% respectively, with year-on-year changes of +0.6, -1.1, +0.2, and -1.5 percentage points [3] Investment Recommendations - The company is expected to maintain stable earnings, high return on equity (ROE), and high dividends, with projected net profits for 2025-2027 at 2.3 billion yuan, 2.38 billion yuan, and 2.49 billion yuan respectively [3] - Earnings per share (EPS) are forecasted to be 2.87 yuan, 2.96 yuan, and 3.1 yuan for the same period, corresponding to price-to-earnings (PE) ratios of 17.9, 17.3, and 16.5 times [3]

本次财报公布的各项数据指标表现一般。其中，毛利率23.61%，同比减0.72%，净利率8.17%，同比减 4.72%，销售费用、管理费用、财务费用总计13.37亿元，三费占营收比11.65%，同比增5.73%，每股净 资产6.39元，同比增0.26%，每股经营性现金流0.64元，同比减6.55%，每股收益1.18元，同比减0.08% 证券之星价投圈财报分析工具显示： 业务评价：公司去年的ROIC为32.4%，历来资本回报率极强。然而去年的净利率为10.01%，算上全部 成本后，公司产品或服务的附加值一般。从历史年报数据统计来看，公司近10年来中位数ROIC为 26.45%，中位投资回报好，其中最惨年份2015年的ROIC为21%，投资回报也很好。公司历史上的财报 较为好看。 商业模式：公司业绩主要依靠营销驱动。需要仔细研究这类驱动力背后的实际情况。 财报体检工具显示： 据证券之星公开数据整理，近期苏泊尔（002032）发布2025年中报。截至本报告期末，公司营业总收入 114.78亿元，同比上升4.68%，归母净利润9.4亿元，同比下降0.07%。按单季度数据看，第二季度营业 总收入56.91亿元，同比上升1 ...

Market Overview - The small home appliance sector increased by 0.26% on August 29, with Ecovacs leading the gains [1] - The Shanghai Composite Index closed at 3857.93, up 0.37%, while the Shenzhen Component Index closed at 12696.15, up 0.99% [1] Top Performers - Ecovacs (603486) closed at 96.89, up 3.68% with a trading volume of 67,400 shares and a transaction value of 646 million [1] - Beiyikang (6610Z8) closed at 41.86, up 2.60% with a trading volume of 34,000 shares and a transaction value of 144 million [1] - Biyi Co. (603215) closed at 21.93, up 2.29% with a trading volume of 94,200 shares and a transaction value of 205 million [1] Underperformers - Fujia Co. (603219) closed at 19.32, down 8.17% with a trading volume of 206,000 shares and a transaction value of 407 million [2] - Xiaoxiong Electric (002959) closed at 52.46, down 3.58% with a trading volume of 76,800 shares [2] - Lek Electric (603355) closed at 23.08, down 3.35% with a trading volume of 68,400 shares and a transaction value of 158 million [2] Capital Flow - The small home appliance sector experienced a net outflow of 210 million from institutional investors, while retail investors saw a net inflow of 96.66 million [2] - The sector's capital flow indicates a mixed sentiment among different investor types, with institutional investors pulling back while retail investors are more active [2] Detailed Capital Flow Analysis - Biyi Co. (603215) had a net inflow of 13.51 million from institutional investors, but a net outflow of 13.99 million from retail investors [3] - Ousheng Electric (301187) saw a net inflow of 11.66 million from institutional investors, with a net outflow of 15.37 million from retail investors [3] - Jiyang Co. (002403) experienced a net outflow of 2.40 million from institutional investors, while retail investors contributed a net inflow of 7.55 million [3]

Core Viewpoint - Guosheng Securities report indicates that Supor's net profit attributable to shareholders for H1 2025 is 940 million yuan, a year-on-year decrease of 0.1%, with Q2 2025 net profit at 440 million yuan, down 5.9% year-on-year [1] Financial Performance - Revenue shows steady growth, but profit growth has slowed down, with core categories maintaining stable growth [1] - For H1 2025, domestic and overseas sales revenue reached 7.76 billion yuan and 3.72 billion yuan, respectively, representing year-on-year increases of 3.4% and 7.6% [1] - Gross profit margins for domestic and overseas sales increased by 0.6 percentage points and decreased by 1.5 percentage points to 27.7% and 15.0%, respectively [1] Product Performance - In H1 2025, revenue from cookware, cooking appliances, food processing appliances, and other appliances were 3.2 billion yuan, 4.7 billion yuan, 1.9 billion yuan, and 1.7 billion yuan, respectively, with year-on-year growth rates of 7.5%, 1.2%, 2.4%, and 13.0% [1] Future Outlook - The company is expected to achieve net profits attributable to shareholders of 2.29 billion yuan, 2.44 billion yuan, and 2.60 billion yuan for 2025-2027, reflecting year-on-year growth rates of 2.0%, 6.7%, and 6.3% [1] - The rating is maintained at "Buy" [1]

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company achieved a revenue of 11.48 billion yuan in H1 2025, representing a year-on-year increase of 4.7%, while the net profit attributable to shareholders was 0.94 billion yuan, a slight decrease of 0.1% year-on-year [1] - The core product categories showed steady growth, with domestic and international sales reaching 7.76 billion yuan and 3.72 billion yuan respectively in H1 2025, reflecting increases of 3.4% and 7.6% year-on-year [1] - The report forecasts net profits for 2025-2027 to be 2.29 billion yuan, 2.44 billion yuan, and 2.60 billion yuan respectively, with growth rates of 2.0%, 6.7%, and 6.3% [2] Financial Performance Summary - H1 2025 gross margin was 23.6%, down 0.8 percentage points year-on-year, while Q2 2025 gross margin was 23.3%, down 1.1 percentage points year-on-year [2] - The company’s operating expenses for H1 2025 included a sales expense ratio of 10.0%, a management expense ratio of 1.7%, a research and development expense ratio of 1.8%, and a financial expense ratio of -0.1% [2] - The projected revenue for 2025 is 23.6 billion yuan, with a year-on-year growth rate of 5.2% [4]