投资者关系活动记录表 证券代码：002780 证券简称：三夫户外 北京三夫户外用品股份有限公司 投资者关系活动记录表 编号：2024-004号 □ 特定对象调研 □ 分析师会议 投资者关系 □ 媒体采访 √ 业绩说明会 活动类别 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 参与单位名 称及人员姓 线上参与公司2023年度业绩说明会的全体投资者 名 时间 2024年5月17日 15:00-16:30 地点 价值在线（https://www.ir-online.com.cn/） 上市公司接 董事长、总经理：张恒 独立董事：张博 待人员姓名 财务总监：罗向杰 董事会秘书: 秦亚敏 2024 年 5 月 17 日 15:00-16:30，公司在价值在线平台举办了 2023 年度业绩 说明会。本次业绩说明会具体问题记录如下： 1. 贵司23年一季度营收1.881亿，扣非利润680.2万，税费1482万元。24年 一季度营收1.694亿，扣非利润35.41万，税费2683万。请问营收利润都下 降，为何反而多交一千多万的税？ 回复：您好，公司重点发展的X-BIONIC品牌2024年一季度营业收入同比大幅 增加，X ...

关于控股股东、实际控制人股份全部解除质押的公告 运动·快乐·梦想 证券代码：002780 证券简称：三夫户外 公告编号：2024-041 北京三夫户外用品股份有限公司 3、 截至公告披露日，张恒先生所持公司股份不存在质押或被冻结等情况。 二、 备查文件 1、 中国证券登记结算有限责任公司出具的《证券质押及司法冻结明细表》 特此公告。 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 北京三夫户外用品股份有限公司（以下简称"公司"）于近日接到公司控股股东、 实际控制人张恒先生通知，获悉其所持有的公司股份已全部解除质押，具体事项如下： 一、 股东股份解除质押基本情况 1、 本次解除质押基本情况 | 股东 | 是否为控股股东 或第一大股东及 | 本次解除质 押的股份数 | 占其所持 | 占公司总 | 起始日 | 解除日期 | 质权人 | | --- | --- | --- | --- | --- | --- | --- | --- | | 名称 | | | 股份比例 | 股本比例 | | | | | | 其一致行动人 | 量 | | | | | | | 张恒 | 是 ...

Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [19]. Core Insights - The company has been deeply engaged in the outdoor industry for over 20 years and has successfully transformed its business model, achieving profitability in 2023 after four years of losses [2][19]. - The domestic outdoor industry is experiencing a resurgence, with trends towards branding and premiumization, which the company is well-positioned to capitalize on through its proprietary brand X-BIONIC and partnerships with other high-end brands [2][22]. - The company is expected to see significant revenue growth, with projected revenues of 1.11 billion, 1.42 billion, and 1.75 billion yuan for 2024, 2025, and 2026 respectively, alongside net profits of 60 million, 90 million, and 160 million yuan for the same years [2][24]. Summary by Sections 1. Company Background and Transformation - The company has transitioned from outdoor retail to brand operation since 2021, with its transformation showing initial success in 2023 [2][19]. - The company has established a brand matrix through acquisitions, joint ventures, and exclusive agency agreements, enhancing its market presence [54][55]. 2. Industry Trends - The outdoor industry is witnessing a second rise, driven by a growing middle class with strong outdoor consumption intentions and a trend towards high-end outdoor products [3][22]. - The report highlights that outdoor brands are increasingly raising prices, furthering the trend of premiumization in the industry [3]. 3. Growth Opportunities - The company’s proprietary brand X-BIONIC is expected to achieve high growth through multi-channel penetration, including stores, distribution, and social media platforms like Douyin [2][22]. - The joint venture brand Klättermusen and exclusive agency for CRISPI and Houdini are anticipated to contribute to new revenue streams [22][55]. 4. Financial Projections - The company forecasts revenues of 1.11 billion yuan in 2024, with a year-on-year growth of 31.6%, and a net profit of 57 million yuan, marking a significant turnaround from previous losses [24].

中国北京市朝阳区建国路 77 号华贸中心 3 号写字楼 34 层 邮政编码 100025 电话: (86-10) 5809-1000 传真: (86-10) 5809-1100 北京市竞天公诚律师事务所 关于北京三夫户外用品股份有限公司 2024年第二次临时股东大会的法律意见书 致：北京三夫户外用品股份有限公司 本次股东大会共审议 3 项议案，为《关于公司、实际控制人为全资子公司江 苏三夫户外用品有限公司向银行申请授信额度提供担保暨关联交易的议案》《关 于公司为全资子公司上海三夫户外用品有限公司向银行申请授信额度提供担保 及反担保的议案》《关于公司为控股子公司南京悉乐文化旅游有限公司向银行申 请授信额度提供担保的议案》。上述议案及议案的主要内容已于 2024 年 4 月 16 日公告。 北京市竞天公诚律师事务所（以下简称"本所"）接受北京三夫户外用品股 份有限公司（以下简称"公司"）的委托，指派本所律师列席公司于 2024 年 5 月 6 日下午 14:30 在北京市昌平区陈家营西路 3 号院 23 号楼公司三层会议室召 开的公司 2024 年第二次临时股东大会（以下简称"本次股东大会"），并依据 《中华人民 ...

运动·快乐·梦想 证券代码：002780 证券简称：三夫户外 公告编号：2024-040 北京三夫户外用品股份有限公司 2024 年第二次临时股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 特别提示： 1、 本次股东大会未出现否决提案的情形。 2、 本次股东大会不涉及变更以往股东大会已通过的决议。 一、 会议召开和出席情况 （1）现场会议时间：2024 年 5 月 6 日（星期一）下午 14:30 （2）网络投票时间：2024 年 5 月 6 日 通过深圳证券交易所交易系统进行网络投票的具体时间为：2024 年 5 月 6 日上午 09:15～ 09:25、09:30～11:30，下午 13:00～15:00； （一）会议召开情况 1、 会议召开时间： 通过深圳证券交易所互联网投票系统进行投票的具体时间为：2024 年 5 月 6 日上午 09:15 至下午 15:00 期间的任意时间。 2、 现场会议地点：北京市昌平区陈家营西路3号院23号楼公司三层会议室 3、 会议召开方式： 本次会议采取现场投票和网络投票相结合的方式。本次股东大会将通过 ...

Financial Performance - The company's operating revenue for 2023 was approximately ¥846.40 million, representing a 50.51% increase compared to ¥562.37 million in 2022[20]. - The net profit attributable to shareholders was approximately ¥36.53 million, a significant turnaround from a loss of ¥33.18 million in the previous year, marking a 210.91% increase[20]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was approximately ¥32.52 million, compared to a loss of ¥39.31 million in 2022, reflecting an increase of 183.22%[20]. - The net cash flow from operating activities was approximately ¥54.11 million, a substantial improvement from a negative cash flow of ¥45.66 million in the previous year, indicating a 218.51% increase[20]. - Basic and diluted earnings per share were both ¥0.23, compared to a loss of ¥0.21 per share in 2022, representing a 209.52% increase[20]. - The total assets at the end of 2023 were approximately ¥1,105.05 million, a 3.15% increase from ¥1,070.62 million at the end of 2022[20]. - The net assets attributable to shareholders increased by 5.60% to approximately ¥688.77 million from ¥651.66 million in 2022[20]. - The total profit for the year was CNY 31.38 million, reflecting a year-on-year growth of 192.68%[37]. - The company reported a year-on-year sales growth of 99.55% in the East China region for joint-operated stores[82]. - The company reported a significant investment of ¥25,117,500.00 during the reporting period, a 109.31% increase compared to the previous year[133]. Revenue Breakdown - Revenue from outdoor products accounted for ¥773,958,230.65, which is 91.44% of total revenue, showing a growth of 52.98% year-over-year[107]. - The apparel segment generated ¥488,642,144.60, making up 57.73% of total revenue, with a year-over-year increase of 52.10%[109]. - X-BIONIC's revenue for 2023 was CNY 214.86 million, representing a year-on-year growth of 69.36%[47]. - CRISPI brand revenue reached CNY 79.77 million in 2023, with a year-on-year increase of 97%[47]. - The company’s outdoor service revenue reached ¥72,441,753.88, reflecting a 29.86% increase from the previous year[107]. Market Trends - The outdoor sports industry is projected to reach a total scale of ¥3 trillion by 2025, driven by supportive government policies and increasing consumer participation[30]. - The outdoor footwear and apparel market in China reached approximately ¥45 billion in 2023, with a compound annual growth rate of nearly 20% over the past three years[32]. - Young consumers aged 18-29 account for nearly 40% of the outdoor sports market, reflecting their significant influence and spending power[31]. - The total retail sales of consumer goods in China for 2023 reached ¥471,495 billion, growing by 7.2% year-on-year, indicating a robust recovery in the consumption market[33]. Business Expansion - The company completed the acquisition of 100% equity in Shanghai Flying Frog Trading Co., which holds exclusive agency rights for the high-end mountaineering shoe brand CRISPI in China[36]. - The company opened 6 new X-BIONIC brand stores in 2023, bringing the total to 22 single-brand stores by the end of the year[41]. - The company opened 12 ski resort stores in prime locations, offering a comprehensive range of ski products and services[58]. - The company opened 54 outdoor specialty stores across 17 cities, covering a total area of approximately 21,000 square meters[71]. - The company plans to open approximately 10 X-BIONIC single-brand stores, 2-3 HOUDINI single-brand stores, and 1-2 CRISPI single-brand stores, along with 1-2 multi-brand comprehensive stores[170]. Customer Engagement - The company added 23,000 new members to the X-BIONIC membership program, with member sales accounting for 90% of total sales[44]. - The number of offline retail members increased by 44,386, a year-on-year growth of 43.6%, totaling 381,000 members by the end of 2023[59]. - The member repurchase rate reached 40.22%, an increase of 9% compared to 2022, indicating strong customer loyalty[59]. - The company has a loyal membership base, utilizing a CRM system to improve customer engagement and retention, which contributes to channel traffic and revenue growth[102]. Operational Efficiency - The company introduced advanced warehousing technology to create a digital warehouse, improving logistics efficiency and reducing inventory costs[70]. - The company’s inventory management policy includes real-time tracking through ERP and WMS systems to ensure sales demands are met without stockouts[86]. - The company has established a comprehensive outdoor industry operation platform, linking users with outdoor brands and products[93]. - The company has a strong R&D capability for its self-owned brands, collaborating with international high-quality fabric companies[95]. Strategic Partnerships - The company has established deep partnerships with international fabric suppliers such as GORE-TEX and Polartec to enhance product functionality[40]. - The company has signed a joint venture agreement with Klättermusen AB, with registration procedures expected to be completed by March 2024[36]. - The partnership with Houdini Sportswear AB led to the establishment of exclusive brand zones in major cities and the launch of online flagship stores[51]. Governance and Management - The company has a board of directors consisting of 7 members, including 3 independent directors, ensuring compliance with legal requirements[176]. - The company has implemented a transparent performance evaluation and incentive mechanism for senior management, aligning personal interests with shareholder interests[177]. - The company respects the rights of all stakeholders, aiming for mutual benefits among customers, suppliers, employees, and shareholders[178]. - The company has established specialized committees within the board to provide professional advice for decision-making[176]. Future Outlook - The company has set a revenue guidance for 2024, projecting an increase of 10% to 1.32 billion RMB[189]. - New product launches are expected to contribute an additional 200 million RMB in revenue in the upcoming year[189]. - The company plans to enhance its online sales platform, aiming for a 40% increase in e-commerce revenue[189]. - The management team emphasizes a commitment to sustainability, with plans to reduce carbon emissions by 20% over the next three years[189].

证券代码：002780 证券简称：三夫户外 公告编号：2024-039 北京三夫户外用品股份有限公司 关于举办 2023 年度业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 重要内容提示： 运动·快乐·梦想 运动·快乐·梦想 会议召开方式：网络互动方式 二、参加人员 三、投资者参加方式 投资者可于 2024 年 05 月 17 日 （星期 五 ） 15:00-16:30 通过网址 https://eseb.cn/1dZ8SjMvs9W 或使用微信扫描下方小程序码即可进入参与互动交流。 投资者可于 2024 年 05 月 17 日前进行会前提问，公司将通过本次业绩说明会，在信息 披露允许范围内就投资者普遍关注的问题进行回答。 北京三夫户外用品股份有限公司（以下简称"公司"）已于 2024 年 4 月 30 日在巨 潮资讯网上披露了《2023 年年度报告》及《2023 年年度报告摘要》。为便于广大投资者 更加全面深入地了解公司经营业绩、发展战略等情况，公司定于 2024 年 05 月 17 日（星 期五）15:00-16:30 在"价值在线"（w ...

Financial Performance - The company's revenue for Q1 2024 was ¥169,415,280.79, a decrease of 9.93% compared to ¥188,099,341.58 in the same period last year[4] - Net profit attributable to shareholders was ¥436,078.05, down 94.74% from ¥8,296,526.04 year-on-year[4] - The company reported a net loss of CNY 1,995,542.87 for Q1 2024, compared to a net profit of CNY 6,599,441.00 in Q1 2023[24] - The company incurred a total comprehensive loss of CNY 1,995,542.87 for Q1 2024, compared to a comprehensive income of CNY 6,599,441.00 in the previous year[24] - Earnings per share for Q1 2024 were CNY 0.0028, a decrease from CNY 0.0526 in Q1 2023[24] Cash Flow and Assets - The net cash flow from operating activities was -¥21,959,297.71, a decline of 629.81% compared to ¥4,144,778.54 in the previous year[4] - Operating cash flow for Q1 2024 was negative at CNY -21,959,297.71, a significant decline from CNY 4,144,778.54 in the same period last year[26] - The company's total assets decreased by 4.23% to ¥1,058,257,247.64 from ¥1,105,053,620.18 at the end of the previous year[4] - The company's total current assets decreased from CNY 657.09 million at the beginning of the period to CNY 594.13 million at the end of Q1 2024[20] - Cash and cash equivalents dropped from CNY 115.32 million to CNY 65.80 million during the same period[20] - Cash and cash equivalents at the end of Q1 2024 were CNY 58,559,984.04, down from CNY 60,430,281.75 at the end of Q1 2023[26] Liabilities and Equity - Total liabilities decreased from CNY 398.04 million to CNY 353.24 million, a reduction of approximately 11.25%[21] - The company’s total equity attributable to shareholders rose slightly to CNY 689,205,541.50 from CNY 688,769,463.45[22] Research and Development - Research and development expenses increased by 69.07% year-on-year, primarily due to higher personnel costs[7] - Research and development expenses increased to CNY 4,101,953.76, up 69.3% from CNY 2,426,194.66 in Q1 2023, indicating a focus on innovation[23] Investment and Income - Investment income surged by 19,345.21% due to the change in accounting treatment of a subsidiary to an associate[9] - The company reported a 90.82% decrease in non-operating income, primarily due to last year's acquisition-related income[11] Organizational Changes and Strategy - The company restructured its organizational framework to enhance brand operations, establishing dedicated operational teams for various brands[17] - The company is focusing on diversifying sales channels through a combination of online and offline strategies, including live streaming and multi-brand stores[17] - The company transitioned Klattermusen (Beijing) Outdoor Products Co., Ltd. to an associate company, which will no longer be included in the consolidated financial statements starting Q1 2024[18] Brand Performance - In Q1 2024, X-BIONIC achieved revenue of CNY 59.42 million, a year-on-year increase of 49.08%[18] - CRISPI generated revenue of CNY 20.62 million in Q1 2024, reflecting a year-on-year growth of 63.84%[18] Other Information - The number of ordinary shareholders at the end of the reporting period was 22,061[15] - The first quarter report for Beijing Sanfu Outdoor Products Co., Ltd. is unaudited[28] - The report was presented by the board of directors on April 30, 2024[29]

运动·快乐·梦想 证券代码：002780 证券简称：三夫户外 公告编号：2024-025 北京三夫户外用品股份有限公司 关于公司为全资子公司上海三夫户外用品有限公司 向银行申请授信额度提供担保及反担保的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 一、 担保情况概述 北京三夫户外用品股份有限公司（以下简称"公司"）于 2024 年 4 月 15 日召开第 五届董事会第二次会议，审议通过了《关于公司为全资子公司上海三夫户外用品有限公 司向银行申请授信额度提供担保及反担保的议案》，因公司全资子公司上海三夫户外用 品有限公司（以下简称"上海三夫"）经营发展需要，拟向上海银行徐汇支行申请授信 1,000 万元，授信期限 1 年。公司为上述贷款提供连带责任保证担保。上海市中小微企 业政策性融资担保基金管理中心为上述授信金额中 85%的部分提供连带责任保证担保， 同时公司向上海市中小微企业政策性融资担保基金管理中心提供无限连带责任反担保。 上述担保事项根据相关规定，尚需提交公司股东大会审议批准。 二、 被担保人基本情况及协议主要内容 （一） 被担保人 1. 基本情 ...

运动·快乐·梦想 证券代码：002780 证券简称：三夫户外 公告编号：2024-024 北京三夫户外用品股份有限公司 关于公司、实际控制人为全资子公司江苏三夫户外用品有限公司 向银行申请授信额度提供担保暨关联交易的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 一、 担保情况概述 7、 成立日期：2019 年 12 月 05 日 10、 是否为失信被执行人：否 北京三夫户外用品股份有限公司（以下简称"公司"）于 2024 年 4 月 15 日召开第五届董 事会第二次会议，审议通过了《关于公司、实际控制人为全资子公司江苏三夫户外用品有限 公司向银行申请授信额度提供担保暨关联交易的议案》，因全资子公司江苏三夫户外用品有限 公司（以下简称"江苏三夫"）日常经营需要，拟向兴业银行股份有限公司北京白纸坊支行申 请银行授信额度不超过 1,000 万元，授信期限 1 年。公司就上述授信事项向兴业银行股份有 限公司北京白纸坊支行提供连带责任保证担保；公司实际控制人张恒先生及其配偶就上述授 信事项向兴业银行股份有限公司北京白纸坊支行提供连带责任保证担保，该担保不向公司收 ...