安奈儿（002875）公告，公司股票自2025年6月3日(星期二)上午开市起停牌，预计停牌时间不超过2个 交易日。公司控制权变更事项目前处于洽谈阶段，尚存在重大不确定性。控股股东、实际控制人曹璋和 王建青拟通过转让公司13.03%的股份等方式，使交易对手方获得公司控制权。交易对手方主要从事投 资管理业务。若本次交易完成后，公司的控股股东、实际控制人将发生变更。 ...

证券代码：002875 证券简称：安奈儿 公告编号：2025-028 深圳市安奈儿股份有限公司 关于筹划公司控制权变更事项的停牌公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 特别提示： 1、深圳市安奈儿股份有限公司（以下简称"公司"）股票（股票简称：安 奈儿，股票代码：002875）自 2025 年 6 月 3 日（星期二）上午开市起停牌，预 计停牌时间不超过 2 个交易日。 股票停牌期间，公司将根据事项进展情况，严格按照有关法律法规的规定和 要求履行信息披露义务。待上述事项确定后，公司将及时发布相关公告并申请公 司股票复牌。公司指定信息披露媒体为《中国证券报》《证券时报》及巨潮资讯 网（http://www.cninfo.com.cn），公司所有信息均以在上述指定媒体刊登的公告 为准。敬请广大投资者关注后续公告，并注意投资风险。 特此公告！ 深圳市安奈儿股份有限公司 董事会 2025 年 6 月 3 日 2、公司控制权变更事项目前处于洽谈阶段，尚存在重大不确定性，敬请广 大投资者关注后续公告，并注意投资风险。 公司近日收到控股股东、实际控制人曹璋先生 ...

Group 1: Financial Performance - In 2024, the company achieved a revenue of 638.96 million yuan, with a net profit attributable to shareholders of -114.66 million yuan [3] - As of December 31, 2024, total assets amounted to 1.02 billion yuan, and net assets attributable to shareholders were 706 million yuan [3] Group 2: Business Strategy - The company is continuously adjusting its channel layout, eliminating inefficient stores, and enhancing inventory management to reduce stock levels [3][6] - Future plans include closing unprofitable stores while expanding in strong regions and diversifying cooperation models [6][7] Group 3: Market Trends and Competition - The overall children's clothing industry is experiencing intensified competition, with consumers demanding higher safety, quality, functionality, and personalization [5] - The company has a competitive advantage due to its 29 years of experience in the children's clothing sector, strong brand reputation, and commitment to high-quality materials [5][6] Group 4: Product Development - The company launched the "Anxin Yi" product line in April 2023, focusing on anti-viral and antibacterial fabric technology [4] - Plans to continue developing innovative fabric technologies to enhance product offerings and ensure children's comfort and safety [7]

转自：前瞻产业研究院 行业主要上市公司：安奈儿(002875)、森马服饰(002563)、朗姿股份(002612)、泰慕士(001234)等; 本文核心数据：全球女装行业市场规模 2024年全球女装行业市场规模约9400亿美元 女装是女士服装的简称，适合女士身形穿着的衣物统称为女装。女装是服装产业的重要组成部分，不同 时代的女装在颜色、样式、造型、风格上不同，女装服饰的变迁跟其他品类的服装一样，是特定时代发 展的缩影。2024年全球女装行业市场规模约9400亿美元，近五年行业复合增速2.74%。 细分产品市场 女装是服装行业中市场最活跃、需求最复杂、容量最大的子行业，涵盖了连衣裙、衬衫、外套、裤子、 裙装等多个细分领域。Statista数据显示，2024年女性睡衣、内衣市场和女式T恤市场是全球女装行业最 大的两个细分产品市场，占比分别达到25%和24%。 产业竞争 全球女装领先企业主要有Zara、Gucci、LVMH等，企业具体布局情况如下： | 企业名称 | 所属国家 | 布局情况 | | --- | --- | --- | | Zara41 | 西班牙( | Zara 是西班牙的快时尚品牌,以快速更新的款 ...

编号：2025-001 | | 特定对象调研 | □分析师会议 | | --- | --- | --- | | | □媒体采访 | □业绩说明会 | | 投资者关系活动类别 | □新闻发布会 | □路演活动 | | | 现场参观 | | | | □其他 | | | | 上市公司接待人员： | | | | 董事、董事会秘书 | 宁文 | | | 其他参会人员： | | | | 东方财富证券 | 卢华银 邹佩玲 张星宇 | | | 金斧子基金 | 尹腾飞 | | | 中恒金融 | 郑奇国 | | 活动参与人员 | 巨量均衡私募 | 王艳玲 | | | 亚太汇金基金 | 滕涛 | | | 小维塔投资 | 徐琳 | | | 深圳汇合创世投资 | 李少罡 | | | 长城证券 | 梁韵诗 李越发 | | | 九派资本 | 李剑辉 | | | 深圳智富圈基金 | 付红平 | | | 个人投资者 | 王晓燕 周志照 江文清 | | 时间 | 2025年5月9日 | | | 地点 | 公司15楼会议室 | | | 形式 | 现场交流 | | | | 一、公司经营情况介绍 | | --- | --- | | | 公司深耕童 ...

Core Viewpoint - The textile and apparel industry is experiencing high marketing expenditures, with several companies significantly increasing their sales expenses, which raises concerns about the balance between marketing and research and development investments [1][4]. Sales Expenses Overview - The top three companies in terms of sales expenses for 2024 are Haier Home (48.41 billion), Semir Apparel (37.51 billion), and Taiping Bird (26.39 billion) [1][2]. - Sales expenses for Haier Home and Semir Apparel have increased by 11.21% and 13.89% respectively compared to the previous year [1][2]. - Notable increases in sales expenses are observed in Jiuwang (13.88 billion, up 24.2%), Biyinlefen (16.13 billion, up 22.96%), and Semir Apparel (37.51 billion, up 13.89%) [1][2]. Sales Expense Ratios - In 2024, companies like Xinhe (54.36%), Jinhong Group (50.8%), Annail (50.42%), and Geli Si (50%) are allocating over 50% of their revenue to marketing expenses, indicating high marketing spending [2][3]. - Jiuwang's sales expense ratio is 43.64%, reflecting a significant increase from the previous year [3]. Marketing vs. R&D Investment - The industry shows a trend of high marketing expenses compared to low R&D investments, with Xinhe's sales expense ratio at 54.36% and R&D expense ratio at only 4.4% [4]. - This imbalance contributes to product homogeneity and insufficient innovation, leading to inventory issues and price wars among brands [4].

Core Insights - The apparel industry continues to exhibit high gross margins and low net margins, with over half of the selected 25 listed companies achieving gross margins above 50% and many exceeding 65%, while net margins are generally below 15% [1][6] Group 1: Gross Margin Analysis - Among the selected companies, the top three in terms of gross margin for 2024 are: - Bi Yi Le Fen at 77.01% - Di Su Shi Shang at 74.84% - Jin Hong Group at 68.63% [1] - Only two companies, Mu Gao Di and Mei Bang Fu Shi, reported gross margins below 40%, with figures of 28.48% and 27.44% respectively [1] Group 2: Net Margin Analysis - A significant number of companies have net margins below 7%, with 14 out of 25 companies falling into this category [2] - The net margins for specific companies are as follows: - Jin Hong Group at 6.97% - Mu Gao Di at 6.42% - Jiu Mu Wang at 5.48% - Ai Mu Shares at 5.27% - Lang Zi Shares at 5.19% - Tu Lu Zhe at 4.70% - Du Shi Li Ren at 3.83% - Tai Ping Niao at 3.77% - Xin He Shares at -4.79% - An Zheng Shi Shang at -6.50% - Ge Li Si at -8.42% - San Fu Outdoor at -10.65% - An Nai Er at -18.13% - Mei Bang Fu Shi at -28.70% [4][6] Group 3: Trends and Observations - In 2024, nine companies experienced simultaneous declines in both gross and net margins, including Mei Bang Fu Shi, An Zheng Shi Shang, Xin He Shares, An Nai Er, Bi Yi Le Fen, Ai Mu Shares, Zhong Guo Li Lang, Ge Li Si, and Sen Ma Fu Shi [2][6] - The disparity between gross and net margins is attributed to high selling expense ratios in the textile and apparel industry, which significantly erodes profits [6]

Core Insights - The apparel industry in China is experiencing a slowdown in growth, with retail sales of clothing reaching 1,071.62 billion yuan in 2024, reflecting a mere 0.1% increase year-on-year, a significant decline of 15.3% compared to 2023 [1] - Among 25 selected publicly listed companies in the apparel sector, only 7 reported increases in both revenue and net profit, while 10 companies experienced declines in both metrics [1][2] Revenue and Profit Overview - In 2024, 15 companies reported a decline in net profit, and 13 saw a decrease in revenue. Notably, 10 companies experienced declines in both revenue and net profit [2] - Companies with declining performance include: - Baoxini: Revenue of 5.153 billion yuan, down 1.91%; net profit of 495 million yuan, down 29.07% [2][3] - Hailan Home: Revenue of 20.957 billion yuan, down 2.65%; net profit of 2.159 billion yuan, down 26.88% [2][3] - Sanfu Outdoor: Revenue of 800 million yuan, down 5.45%; net profit loss of 21 million yuan, down 158.83% [2][3] - Anzheng Fashion: Revenue of 2.034 billion yuan, down 6.23%; net profit loss of 124 million yuan, down 365.03% [2][3] - Aimer: Revenue of 3.163 billion yuan, down 7.71%; net profit of 163 million yuan, down 46.56% [2][3] Losses and Underperformance - Six companies reported losses, including: - Ge Li Si: Loss of 310 million yuan [4][5] - Sanfu Outdoor: Loss of 21 million yuan [4][5] - Anzheng Fashion: Loss of 124 million yuan [4][5] - Xinhe Shares: Loss of 67 million yuan [4][5] - Meibang Clothing: Loss of 195 million yuan [4][5] - Annai: Loss of 115 million yuan [4][5] Performance Rankings - The top three companies in revenue growth are: - 361 Degrees: 19.6% growth [7] - Tanshan: 14.44% growth [7] - Anta Sports: 13.6% growth [7] - The bottom three in revenue growth are: - Meibang Clothing: -49.79% [7] - Annai: -20.7% [7] - Xinhe Shares: -20.1% [7] Net Profit Growth Rankings - The top three companies in net profit growth are: - Urban Beauty: 197% growth [9] - Anta Sports: 52.4% growth [9] - Tanshan: 48.5% growth [9] - The bottom three in net profit growth are: - Meibang Clothing: -715.45% [9] - Ge Li Si: -392.99% [9] - Anzheng Fashion: -365.03% [9]

Core Viewpoint - The article highlights how Annil, a leading children's clothing brand in China, has successfully focused on the domestic market, avoiding the adverse effects of U.S.-China trade tensions and tariffs, while capitalizing on local consumer demand and government policies aimed at boosting domestic consumption [1][2][6]. Group 1: Company Strategy - Annil has maintained a domestic business ratio of 97.82% in 2024, with minimal international market investment, thus avoiding significant impacts from tariffs [2]. - The company has chosen to leverage established cross-border platforms like SHEIN and TEMU for limited international exposure, allowing for controlled market entry [2]. - Annil's strategy emphasizes deepening its presence in the domestic market, focusing on quality upgrades and catering to local consumer preferences [1][2]. Group 2: Market Environment - The Chinese government has implemented policies to stimulate consumption, including maternity benefits and consumer vouchers, which are expected to positively impact the children's clothing market [3]. - The retail sales of consumer goods in March 2025 reached 4.09 billion yuan, showing a year-on-year growth of 5.9%, indicating a recovering consumption environment [3]. - The introduction of local government initiatives, such as the first mother-baby consumption vouchers in Nanchang, aims to reduce childcare costs and stimulate immediate spending [3]. Group 3: Competitive Advantages - Annil has built a strong brand presence over 29 years, recognized as one of China's top children's clothing brands, and received accolades such as the "Top Ten Children's Clothing Brands" award in 2023 [4]. - The company emphasizes the use of high-quality cotton fabrics, ensuring comfort and safety through strict material standards and innovative design tailored to children's needs [4][5]. - Annil has developed a diverse sales channel strategy, combining direct sales, franchise operations, and a robust online presence across major e-commerce platforms [5].

证券代码：002875 证券简称：安奈儿 公告编号：2025-027 深圳市安奈儿股份有限公司 关于举行 2024 年度业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 深圳市安奈儿股份有限公司（以下简称"公司"）于 2025 年 4 月 25 日披露 了《2024 年年度报告》，为使广大投资者进一步详细了解公司经营、财务状况， 公司将于 2025 年 5月 15 日（星期四）15:00-17:00 在"价值在线"（www.ir-online.cn） 举行 2024 年度业绩说明会，与投资者进行沟通和交流，广泛听取投资者的意见 和建议。 一、说明会召开的时间、地点和方式 会议召开时间：2025 年 5 月 15 日（星期四）15:00-17:00 会议召开方式：网络互动方式 二、参加人员 公司董事长曹璋先生，独立董事曾任伟先生，副董事长、副总经理兼财务负 责人冯旭先生，董事、董事会秘书宁文女士将与投资者进行在线沟通。 三、投资者参加方式 投 资 者 可 于 2025 年 5 月 15 日 （ 星 期 四 ） 15:00-17:00 通过网址 h ...