编号：2016-001 证券代码：300242 证券简称：明家科技 广东明家科技股份有限公司投资者关系活动记录表 | --- | --- | --- | |------------------------------|-------------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------| | | | | | 投 资 者 关 | | □特定对象调研 □分析师会议 | | 系 活 动 类 | | □媒体采访 □业绩说明会 | | 别 | □ | 新闻发布会 □路演活动 | | | □现场参观 ...

编号：2017-001 □特定对象调研 □分析师会议 投 资 者 关 □媒体采访 □业绩说明会 系 活 动 类 □新闻发布会 □路演活动 别 □现场参观 ■其他 投资者交流会 签名： 1 证券代码：300242 证券简称：明家联合 广东明家联合移动科技股份有限公司投资者关系活动记录表 | --- | --- | --- | --- | --- | |-------------|-----------------------|--------|---------------------------|--------| | | | | | | | 参 与 单 位 | 公司名称 | 姓名 | 公司名称 | 姓名 | | 名 称 及 人 | 北京创优合华科技 | 翟峰 | 建信基金 | 付竹云 | | 员姓名 | 北京道睿择投资 | 赵骐 | 江西铜业（北 京）国际投资 | 赵越 | | | 北京合正普惠投资 管理 | 高琦祎 | 瑞银证券 | 丁晓 | | | 北京投融有道科技 | 吴晓旭 | 上海东呈投资管 理 | 卢师维 | | | 北京中港融鑫资产 管理 | 李枭立 | 上海申银万国证 券研究所 | 周建华 ...

股票代码：300242 股票简称：佳云科技 广东佳兆业佳云科技股份有限公司 投资者关系活动记录表 编号：2022-002 | --- | --- | --- | |---------------------------------|---------------------------------------------------------|----------------------------------------------------| | | | | | 投资者关系活动类 | □特定对象调研 □分析师会议 | | | 别 | □媒体采访 □业绩说明会 | | | | □新闻发布会 □路演活动 | | | | □现场参观 | | | | √其他 | （投资者网上集体接待日活动） | | 参与单位名称及人 | 线上参与" 2022 | 广东辖区上市公司投资者关系管理月活 | | 员姓名 | 动——投资者集体接待日"的投资者 | | | 时间 | 2022 年 9 月 22 | 日（星期四）下午 15:50-16:50 | | 地点 全景网"投资者关系互动平台" | | ( https://rs.p ...

广东佳兆业佳云科技股份有限公司 2022 年第三季度报告 证券代码：300242 证券简称：佳云科技 公告编号：2022-038 广东佳兆业佳云科技股份有限公司 3.第三季度报告是否经过审计 □是 否 一、主要财务数据 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 否 | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末比上 | | --- | --- | --- | --- | --- | | | | 增减 | | 年同期增减 | | 营业收入（元） | 703,162,558.26 | -54.46% | 1,770,433,796.63 | -67.46% | | 归属于上市公司股东 | 53,976,404.76 | 1,361.93% | 32,390,949.61 | -4.59% | | 的净利润（元） | | | | | | 归属于上市公司股东 的扣除非经常性损益 | -1,258,923.69 | 89.45% | -29,167,857.07 | -437.22% | | 的净利润（元） | | | | | | 经营活动产生的现 ...

Financial Performance - The company's operating revenue for the first half of 2022 was ¥1,067,271,238.37, a decrease of 72.61% compared to ¥3,897,060,575.85 in the same period last year[21]. - The net profit attributable to shareholders of the listed company was a loss of ¥21,585,455.15, representing a decline of 156.47% from a profit of ¥38,226,254.54 in the previous year[21]. - The basic and diluted earnings per share were both -¥0.0340, a decrease of 156.67% compared to ¥0.060 in the same period last year[21]. - The total internet marketing revenue for the reporting period was ¥1,048,505,005.60, accounting for 98.24% of total revenue, a decrease of 73.03% compared to the same period last year[33]. - The web service industry contributed ¥643,519,274.99, representing 60.30% of total revenue, down 53.70% year-on-year[34]. - The company's net profit for the first half of 2022 was -33,347,457.37 CNY, compared to a net profit of 48,808,730.87 CNY in the same period of 2021, indicating a significant decline[147]. - The total comprehensive income for the first half of 2022 was -33,334,972.34 CNY, compared to 48,805,517.16 CNY in the same period of 2021[148]. Cash Flow and Liquidity - The net cash flow from operating activities improved to ¥378,239,158.46, a significant increase of 213.20% compared to a negative cash flow of ¥334,138,029.95 in the same period last year[21]. - The company's cash and cash equivalents increased by 119.59% to ¥21,775,564.60, primarily due to the collection of accounts receivable[46]. - The total cash and cash equivalents at the end of the first half of 2022 stood at ¥62,216,868.55, compared to ¥199,654,958.08 at the end of the first half of 2021[154]. - The net cash flow from financing activities was -¥349,311,348.99 in the first half of 2022, compared to a positive net cash flow of ¥166,319,938.33 in the same period of 2021[154]. Assets and Liabilities - The total assets at the end of the reporting period were ¥820,604,204.68, down 46.65% from ¥1,538,119,084.28 at the end of the previous year[21]. - The total liabilities also saw a significant reduction, dropping from CNY 1,041,382,248.16 to CNY 356,950,840.90, a decrease of about 65.7%[142]. - The company's equity attributable to shareholders decreased from CNY 488,473,107.26 to CNY 466,900,137.14, a decline of approximately 4.4%[142]. - The total amount of accounts receivable decreased by 19.18% to ¥379,668,455.53 from ¥1,006,705,488.56, reflecting the company's efforts to reduce business scale[50]. Operational Challenges - The company faced significant operational challenges, as indicated by the substantial decline in both revenue and profit metrics compared to the previous year[21]. - Operating costs decreased by 73.04% to ¥1,000,826,759.76 from ¥3,712,759,086.31, primarily due to business contraction[46]. - The company has been experiencing cash outflows in financing since Q4 2021 due to major shareholder credit risk events, facing challenges in indirect financing capabilities[74]. Business Strategy and Development - The company is expanding its business into beauty and skincare, as well as insurance brokerage, to diversify its operations[30]. - The company has established a professional optimization team and a video production team to enhance its full-link marketing service capabilities[42]. - The company plans to continue expanding its market presence and investing in new technologies to drive future growth[157]. - The company is focusing on strategic mergers and acquisitions to strengthen its market position[162]. Shareholder and Governance - The company plans not to distribute cash dividends or issue bonus shares[4]. - The company is committed to protecting shareholder rights through transparent information disclosure and effective communication channels[87]. - The company has improved its corporate governance framework, aligning internal regulations with new legal requirements[89]. Risk Management - The company is facing risks from intensified market competition in the internet marketing industry, which may impact profitability[68]. - The company has established a customer credit rating system to manage accounts receivable risks, ensuring credit risks remain controllable[70]. - The company has no guarantees exceeding 50% of net assets, indicating a conservative approach to risk management[115]. Legal and Compliance - The semi-annual financial report was not audited[94]. - The company reported a total of 1,851.74 million yuan involved in a major lawsuit, which has not yet formed a liability[96]. - The company emphasizes compliance with environmental regulations and has not faced penalties related to environmental issues during the reporting period[85].

Financial Performance - The company's revenue for Q1 2022 was ¥555,232,923.85, a decrease of 70.62% compared to ¥1,889,634,312.72 in the same period last year[4] - The net profit attributable to shareholders was -¥17,311,836.34, representing a decline of 141.37% from ¥41,841,557.13 in the previous year[4] - The net loss for Q1 2022 was CNY 25,356,474.78, compared to a net profit of CNY 54,258,625.91 in Q1 2021, indicating a shift in financial performance[27] - The total comprehensive loss for Q1 2022 was CNY 25,358,903.66, compared to a comprehensive income of CNY 54,259,816.72 in Q1 2021, reflecting a substantial decline in overall financial health[27] - The company's basic earnings per share were -¥0.0273, down 141.43% from ¥0.0659 in the same period last year[4] Cash Flow - The net cash flow from operating activities improved to ¥315,097,280.85, a significant increase of 298.86% compared to -¥158,454,414.91 in the same period last year[4] - Net cash flow from operating activities increased by 298.86% year-on-year, mainly due to the recovery of accounts receivable from business scale contraction[12] - Total cash inflow from operating activities was 837,096,411.10 yuan, down 53.8% from 1,811,717,117.15 yuan in the previous period[29] - Cash outflow from operating activities decreased to 521,999,130.25 yuan, a reduction of 73.5% compared to 1,970,171,532.06 yuan in the previous period[29] - The net cash flow from investing activities was -567,454.21 yuan, an improvement from -3,302,493.62 yuan in the previous period[31] - The net cash flow from financing activities decreased by 406.01% year-on-year, mainly due to the repayment of bank loans[12] - The net cash flow from financing activities was -255,857,181.31 yuan, a decline from a positive net flow of 83,610,210.41 yuan in the previous period[31] - The ending balance of cash and cash equivalents was 99,111,762.97 yuan, up from 232,663,368.05 yuan in the previous period[31] Assets and Liabilities - Total assets decreased by 39.47% to ¥931,024,974.23 from ¥1,538,119,084.28 at the end of the previous year[4] - Total liabilities were reported at CNY 459,647,041.77, down from CNY 1,041,382,248.16, representing a reduction of about 55.9%[24] - The company's equity attributable to shareholders decreased to CNY 471,158,842.04 from CNY 488,473,107.26, reflecting a decline of approximately 3.7%[24] Operational Metrics - Operating costs decreased by 70.75% compared to the same period last year, primarily due to business contraction[11] - Sales expenses decreased by 42.37% year-on-year, mainly due to business contraction[11] - Financial expenses decreased by 45.19% year-on-year, primarily due to reduced bank borrowings[11] - The company reported a 52.30% decrease in accounts receivable, down to ¥480,192,974.58 from ¥1,006,705,488.56[9] - The company experienced a 71.26% reduction in advance receipts, decreasing to ¥115,108,772.86 from ¥400,571,325.40[10] - The company reported a significant drop in other income, which fell by 99.38% to ¥57,369.48 from ¥9,286,968.70 in the previous year[10] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 35,565[14] - The largest shareholder, Shenzhen Yihua Warehouse Network Co., Ltd., holds 21.31% of the shares, amounting to 135,225,900 shares[15] Research and Development - Research and development expenses for Q1 2022 were CNY 13,651,086.13, an increase from CNY 11,525,680.75 in the previous year, indicating a focus on innovation[26] Audit Information - The company did not conduct an audit for the first quarter report[32]

Financial Performance - The company achieved operating revenue of CNY 6,529,009,788.96 in 2021, a year-on-year decrease of 6.69%[5] - The net profit attributable to shareholders was CNY -193,676,257.40, an increase of 47.41% year-on-year[5] - The company's operating revenue for 2021 was approximately ¥6.53 billion, a decrease of 6.69% compared to ¥6.99 billion in 2020[22] - The net profit attributable to shareholders was a loss of approximately ¥193.68 million, an improvement of 47.41% from a loss of ¥368.29 million in 2020[22] - The net cash flow from operating activities was negative at approximately ¥162.50 million, a decline of 765.82% compared to a positive cash flow of ¥24.41 million in 2020[22] - The total assets at the end of 2021 were approximately ¥1.54 billion, down 30.90% from ¥2.23 billion at the end of 2020[22] - The net assets attributable to shareholders decreased by 28.52% to approximately ¥488.47 million from ¥683.41 million in 2020[22] - The company reported a significant increase in revenue, achieving a total of $1.2 billion for the fiscal year, representing a 15% year-over-year growth[112] - The company reported a net profit margin of 12% for 2021, up from 10% in the previous year[149] Business Challenges and Strategies - The tightening macro financing environment and policy changes in certain industries led to a decline in business volume[5] - New business ventures in beauty and music were initiated, but faced setbacks due to the COVID-19 pandemic, resulting in lower-than-expected returns[5] - The company plans to optimize its business structure and enhance profitability amid ongoing operational challenges[6] - There is a risk of revenue decline and potential customer loss due to adjustments in business scale to match operating capital[5] - Future growth of newly incubated businesses remains uncertain due to ongoing adjustments and investments[6] - The company aims to optimize its business structure and explore new growth points in insurance brokerage, beauty, and entertainment sectors[87] - The company has incubated new businesses in beauty and pan-entertainment, but these segments are still in the early investment stage with uncertain profitability potential[91] - The company plans to focus on "internet traffic monetization" and diversify its business to enhance profitability[86] Marketing and Advertising - The internet advertising market showed steady growth, with year-on-year growth rates of 54.6%, 19.6%, 9.5%, and 12.7% for Q1 to Q4 2021 respectively[35] - Short video advertising saw a significant increase, with a market growth rate of 31.5% year-on-year in 2021[35] - The company's total internet marketing revenue was ¥6,495,790,533.44, accounting for 99.49% of total revenue, representing a decrease of 7.07% compared to 2020[38] - The media cost for internet marketing was ¥6,232,437,787.67, making up 98.25% of the total operating cost[42] - The company’s advertising revenue from the e-commerce finance sector was ¥731,094,386.83, reflecting a year-on-year increase of 5.85%[40] Research and Development - The company invested CNY 40,556,803.45 in R&D in 2021, representing 0.62% of its operating revenue[65] - The number of R&D personnel increased by 2.53% from 79 in 2020 to 81 in 2021, with R&D personnel now accounting for 9.41% of the total workforce[64] - The company has established a core technology research and development team, creating systems for intelligent advertising testing and optimization, significantly improving marketing efficiency[47] - Research and development expenses were ¥40.56 million, a slight increase of 3.73% compared to the previous year[60] - The company is investing 200 million RMB in R&D for new technologies in the upcoming year, focusing on AI and cloud computing[149] Governance and Compliance - The company adheres to governance standards as per the Company Law and relevant regulations, ensuring compliance and protecting investor interests[95] - The board of directors consists of 7 members, including 3 independent directors, meeting legal requirements for governance structure[96] - The company has established a transparent performance evaluation and incentive mechanism for its management team[97] - The company maintains independence from its controlling shareholder in terms of assets, personnel, and financial management[99] - The company has not engaged in any related party transactions that could compromise its independence[100] Cash Flow and Financing - The net cash flow from operating activities decreased by 765.82% year-on-year, resulting in a net outflow of CNY 162,500,633.25 due to business restructuring and pandemic impacts[67] - The net cash flow from investment activities increased by 36.55% year-on-year, amounting to CNY 83,648,172.02, primarily from the recovery of equity transfer payments[68] - The net cash flow from financing activities decreased by 199.95% year-on-year, resulting in a net outflow of CNY 191,506,812.55, mainly due to bank loan repayments[68] - The company's cash and cash equivalents decreased by CNY 270,367,385.35, a decline of 1,341.19% year-on-year[67] Employee and Management - The total number of employees at the end of the reporting period was 861, with 38 in the parent company and 823 in major subsidiaries[126] - The employee composition includes 576 sales personnel, 81 technical staff, 44 financial staff, 55 administrative staff, and 105 others[127] - The company has established a salary management system that aligns with national labor regulations, ensuring internal fairness and external competitiveness[128] - The company has implemented performance-linked salary assessment methods to enhance employee motivation and organizational performance[128] Market Expansion and Acquisitions - The company is expanding its market presence in Southeast Asia, targeting a 25% market share in the region by 2023[106] - A strategic acquisition of a local tech firm was completed, valued at 300 million RMB, aimed at enhancing technological capabilities[104] - The company is considering strategic acquisitions to enhance its technology portfolio, with a budget of 500 million RMB allocated for potential deals[149] Legal and Regulatory Matters - The company has not faced any significant legal disputes or administrative sanctions in the past five years[152] - The company has confirmed that it will bear full compensation responsibility for any losses incurred by Mingjia Technology due to violations of commitments[151] - The company has committed to ensuring no direct or indirect competition with its business operations[159] Environmental and Social Responsibility - The company and its subsidiaries are not classified as key pollutant discharge units by the environmental protection department, and there were no administrative penalties due to environmental issues during the reporting period[141] - The company emphasizes social responsibility and aims to balance the interests of shareholders, employees, and society[98]

广东佳兆业佳云科技股份有限公司 2021 年第三季度报告 证券代码：300242 证券简称：佳云科技 公告编号：2021-086 广东佳兆业佳云科技股份有限公司 2021年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不 存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报 告中财务信息的真实、准确、完整。 3.第三季度报告是否经过审计 □ 是 √ 否 一、主要财务数据 (一)主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 本报告期比上年同期增减 | 年初至报告期末 | 年初至报告期末 比上年同期增减 | | --- | --- | --- | --- | --- | | 营业收入（元） | 1,543,918,090.40 | -17.43% | 5,440,978,666.25 | 5.67% | | ...

Financial Performance - The company's operating revenue for the first half of 2021 was CNY 3,897,060,575.85, representing an increase of 18.84% compared to CNY 3,279,137,837.66 in the same period last year [23]. - The net profit attributable to shareholders of the listed company reached CNY 38,226,254.54, a significant increase of 860.94% from CNY 3,978,001.13 in the previous year [23]. - The net profit after deducting non-recurring gains and losses was CNY 20,586,174.40, compared to a loss of CNY 8,904,971.02 in the same period last year, marking a 331.18% improvement [23]. - The basic earnings per share increased to CNY 0.060, up 900.00% from CNY 0.006 in the previous year [23]. - The total operating revenue for the first half of 2021 was CNY 3,897,060,575.85, an increase of 18.9% compared to CNY 3,279,137,837.66 in the first half of 2020 [149]. - The total profit for the first half of 2021 was CNY 62,099,633.44, up 795.5% from CNY 6,935,609.87 in the previous year [154]. - The company reported a total of 704.83 million yuan in other litigation matters, with a judgment amount of 541.92 million yuan and an executed amount of 21.13 million yuan, which did not form any expected liabilities [92]. Assets and Liabilities - The total assets at the end of the reporting period were CNY 2,263,468,141.26, reflecting a 1.69% increase from CNY 2,225,852,353.25 at the end of the previous year [23]. - The total assets as of June 30, 2021, amounted to CNY 1,393,407,224.48, down from CNY 1,564,955,635.20 at the end of 2020 [148]. - The total liabilities as of June 30, 2021, were CNY 538,658,741.35, a decrease from CNY 701,964,581.79 at the end of 2020 [148]. - The total current liabilities rose to CNY 570,000,000.00 from CNY 480,000,000.00, indicating an increase of approximately 18.8% [142]. - The accounts receivable increased to CNY 1,489,491,510.30, representing 65.81% of total assets, up from 53.93% the previous year [49]. Cash Flow - The net cash flow from operating activities was negative at CNY -334,138,029.95, a decline of 2,604.61% compared to CNY 13,340,931.14 in the same period last year [23]. - The net cash flow from operating activities decreased by 2,604.61% to -CNY 334,138,029.95, mainly due to increased working capital requirements [43]. - The net cash flow from investing activities increased by 194.73% to CNY 56,667,480.43, primarily from the recovery of equity transfer payments [44]. - The net cash flow from financing activities increased by 208.08% to CNY 166,319,938.33, mainly due to new borrowings [44]. Revenue Sources - Internet marketing revenue accounted for 99.75% of total revenue, amounting to 3.887 billion yuan, up 18.65% year-on-year [33]. - The advertising agency sector saw a revenue increase of 59.88%, reaching 985.67 million yuan, compared to 616.52 million yuan in the previous year [33]. - Media costs constituted 99.77% of the total operating costs, amounting to 3.704 billion yuan [34]. Shareholder Information - The company plans not to distribute cash dividends or issue bonus shares [5]. - The company reported a total of 36,839 shareholders at the end of the reporting period [127]. - The largest shareholder, Jiasu Network, holds 21.31% of the shares, totaling 135,225,900 shares [127]. Corporate Governance - The company has revised its articles of association as of March 15, 2021, with details disclosed on the designated information disclosure website [22]. - The company’s governance structure was revised on March 15, 2021, to comply with regulatory requirements [118]. - Zhang Bing resigned from the board on May 17, 2021, but will continue to serve as chairman and general manager of a subsidiary [117]. Risk Management - The company is closely monitoring regulatory changes in the internet marketing industry to adapt its operations accordingly, highlighting its proactive risk management approach [67]. - The company has established a customer credit rating system to assess new clients' creditworthiness and control credit risk through dynamic credit limit management [68]. - The company plans to strengthen fund management for subsidiaries to mitigate risks associated with rapid growth and cash flow shortages [68]. Operational Strategy - The company has established stable partnerships with major media outlets, including vivo, OPPO, and Xiaomi, enhancing its competitive edge in the market [38]. - The Z generation demographic is being targeted for new business opportunities, particularly in the beauty sector, to diversify revenue streams [32]. - The company is actively exploring new growth points by expanding its content matrix and enhancing brand promotion services [32]. Compliance and Legal Matters - The company is not classified as a key pollutant discharge unit and has complied with environmental protection laws without penalties during the reporting period [79]. - The company has not experienced any penalties or rectification during the reporting period [93]. - There were no significant related party transactions during the reporting period [94]. Investment and Financing - The company has not engaged in any major asset or equity sales during the reporting period, indicating a stable asset base [61]. - The company has not utilized any fundraising during the reporting period, reflecting a self-sustaining financial approach [57]. - The company has provided guarantees totaling CNY 28,300,000 for related parties, with a guarantee period extending up to three years [108]. Research and Development - The company's research and development expenses for the first half of 2021 were CNY 38,515,267.95, compared to CNY 34,924,453.10 in the first half of 2020, indicating a focus on innovation [149]. Company Background - The company operates in the internet and related services industry [174]. - The company was established in May 2002 and was listed on July 12, 2011 [174]. - The company has evaluated its ability to continue as a going concern and found no significant doubts regarding its ongoing viability [186].

Financial Performance - The company's operating revenue for Q1 2021 was ¥1,889,634,312.72, representing a 6.39% increase compared to ¥1,776,125,430.10 in the same period last year[7]. - Net profit attributable to shareholders was ¥41,841,557.13, a significant increase of 3,873.23% from ¥1,053,086.49 in the previous year[7]. - The net profit after deducting non-recurring gains and losses was ¥34,737,533.06, up 427.39% from a loss of ¥10,610,586.94 in the same period last year[7]. - The basic earnings per share increased to ¥0.0659, a rise of 3,776.47% compared to ¥0.0017 in the previous year[7]. - The weighted average return on equity was 5.94%, up from 0.10% in the same period last year, indicating improved profitability[7]. - The company achieved operating revenue of ¥1,889,634,312.72 and a net profit attributable to shareholders of ¥41,841,557.13[22]. - Total comprehensive income for the period was CNY 54.26 million, compared to CNY 1.61 million in the previous year[47]. - The total profit before tax was CNY 66.69 million, compared to CNY 2.25 million in the previous year[46]. Assets and Liabilities - Total assets at the end of the reporting period were ¥2,158,668,913.64, a decrease of 3.02% from ¥2,225,852,353.25 at the end of the previous year[7]. - Total liabilities decreased to CNY 1,382,686,693.61 in Q1 2021 from CNY 1,521,729,949.94 in Q4 2020, a reduction of approximately 9.14%[39]. - The company's total assets as of March 31, 2021, were CNY 2,158,668,913.64, down from CNY 2,225,852,353.25 at the end of 2020[39]. - The company's total equity attributable to shareholders increased to CNY 725,250,337.99 from CNY 683,407,590.05, marking a growth of 6.13%[39]. - Current liabilities totaled CNY 700,836,614.80, slightly down from CNY 699,985,205.71, a decrease of CNY 851,409.09[64]. Cash Flow - The company reported a net cash flow from operating activities of -¥158,454,414.91, worsening by 111.59% compared to -¥74,886,404.48 in the previous year[7]. - The net cash flow from operating activities was -158,454,414.91 CNY, compared to -74,886,404.48 CNY in the previous period, indicating a decline in operational cash flow[54]. - Cash inflows from operating activities totaled CNY 1.81 billion, an increase from CNY 1.78 billion in the previous period[53]. - The total cash outflow from investing activities was 3,302,493.62 CNY, up from 513,000.00 CNY in the previous period, reflecting increased investment expenditures[54]. - The net cash flow from financing activities was 83,610,210.41 CNY, an increase from 69,176,333.67 CNY in the previous period, showing improved financing performance[55]. Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 35,776, indicating a stable shareholder base[11]. - The company received government subsidies amounting to ¥9,269,875.55 during the reporting period, contributing to its financial performance[8]. - The company received 17,600,000.00 CNY from minority shareholders as part of investment inflow, reflecting ongoing support from investors[55]. Operational Changes - The company expects to leverage opportunities from the COVID-19 pandemic and the acceleration of 5G commercialization to enhance its market position[22]. - The company aims to deepen its development in the "Internet+" strategy and capitalize on the growth of Generation Z[23]. - The company has undergone changes in three of its top five customers due to shifts in advertising spending, but this is not expected to significantly impact operations[26]. - The company has maintained good relationships with its major suppliers, with only one supplier changing in the top five rankings[24]. Expenses - Sales expenses rose by 62.01% to ¥43,014,073.38, driven by increased investment in information flow advertising[18]. - Management expenses surged by 92.55% to ¥20,937,505.99, reflecting investments in new business initiatives[19]. - Research and development expenses for Q1 2021 were CNY 11,525,680.75, down from CNY 19,438,286.34 in Q1 2020, indicating a decrease of 40.59%[45]. Miscellaneous - The company has not reported any significant changes in its core technology team or intangible assets during the reporting period[24]. - There were no violations regarding external guarantees during the reporting period[30]. - The company has not experienced any non-operational fund occupation by major shareholders or related parties during the reporting period[31]. - The company has not undergone an audit for the first quarter report[66].