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“舞力”如何变福利?三雄极光打造行业创新直播模式
Xin Lang Cai Jing· 2026-01-13 11:33
Group 1: Core Insights - The event "Dance Power, Special Price Approved by the President" on January 10 showcased a new digital marketing strategy by the company, emphasizing "light health" through engaging formats like dance and interactive auctions [1][12] - The live stream achieved significant success, generating over 650,000 yuan in ticket sales, with 1,771 tickets sold and a total exposure of 1.96 million times, setting a new industry record for live streaming [4][14] Group 2: New Media Strategy Empowerment - The company has been focusing on digital marketing, launching the Douyin local plan in 2024, and implementing a dual-engine localization strategy of "LBS + SNS" to enhance online channel presence [4][14] - The live stream served as a powerful tool to drive traffic to offline stores, leveraging the brand's authority and enhancing consumer trust in the company's commitment to "whole-house light health" [7][19] Group 3: Innovative Live Streaming Model - The company innovated its live streaming approach by integrating brand and dealer live streams, allowing for a collaborative model that increases brand visibility while driving traffic to physical stores [7][19] - The live stream featured interactive elements such as a "dance PK" segment and an online auction, which increased viewer engagement and transformed passive watching into active participation [9][21] Group 4: Data-Driven Operations - The event was not just a short-term promotion but a significant innovation in digital marketing, allowing the company to gather actionable user data and feedback for ongoing strategy optimization [11][23] - The marketing team emphasized the importance of understanding consumer preferences and brand recall, using data analysis to guide the brand towards a more youthful and interactive communication strategy [11][23]
照明设备板块1月12日涨0.74%,得邦照明领涨,主力资金净流入469.37万元
Market Performance - The lighting equipment sector increased by 0.74% on January 12, with Debang Lighting leading the gains [1] - The Shanghai Composite Index closed at 4165.29, up by 1.09%, while the Shenzhen Component Index closed at 14366.91, up by 1.75% [1] Individual Stock Performance - Debang Lighting (603303) closed at 14.32, rising by 9.98% with a trading volume of 76,300 shares and a turnover of 108 million yuan [1] - Lianyu Co., Ltd. (001326) saw a 4.10% increase, closing at 53.83 with a trading volume of 25,900 shares and a turnover of 137 million yuan [1] - Other notable performers include Qingshang Co. (002638) up by 2.29%, Sunshine Lighting (600261) up by 1.46%, and Ocean King (002724) up by 1.44% [1] Capital Flow Analysis - The lighting equipment sector experienced a net inflow of 4.69 million yuan from institutional investors, while retail investors saw a net outflow of 34.87 million yuan [2] - Speculative funds had a net inflow of 30.18 million yuan, indicating a mixed sentiment among different investor types [2] Detailed Capital Flow for Key Stocks - Debang Lighting had a net outflow of 23.55 million yuan from institutional investors, while speculative funds saw a net inflow of 4.38 million yuan [3] - Lianyu Co., Ltd. experienced a net inflow of 15.93 million yuan from institutional investors, with retail investors showing a net outflow of 22.78 million yuan [3] - Sunshine Lighting had a net inflow of 7.45 million yuan from institutional investors, while retail investors had a net outflow of 7.10 million yuan [3]
照明设备板块1月9日涨0.27%,格利尔领涨,主力资金净流入2856.02万元
Market Overview - The lighting equipment sector increased by 0.27% on January 9, with Greely leading the gains [1] - The Shanghai Composite Index closed at 4120.43, up 0.92%, while the Shenzhen Component Index closed at 14120.15, up 1.15% [1] Stock Performance - Greely (code: 920641) saw a significant rise of 29.99%, closing at 23.84 with a trading volume of 120,800 shares and a transaction value of 275 million yuan [1] - Xiaosong Co. (code: 002723) increased by 4.53%, closing at 66.8 with a trading volume of 231,900 shares and a transaction value of 207 million yuan [1] - Foshan Lighting (code: 000541) rose by 3.44%, closing at 6.32 with a trading volume of 333,500 shares and a transaction value of 211 million yuan [1] - Other notable performances include ST Xingguang (code: 002076) up 0.90%, Sunshine Lighting (code: 600261) up 0.59%, and Lianhe Co. (code: 001326) up 0.54% [1] Capital Flow - The lighting equipment sector experienced a net inflow of 28.56 million yuan from main funds, while retail funds saw a net outflow of 25.43 million yuan [2] - The main funds' net inflow for Greely was 11.5 million yuan, accounting for 41.62% of its total trading volume [3] - Foshan Lighting had a main fund net inflow of 25.41 million yuan, but also saw a significant retail net outflow of 23.59 million yuan [3]
三雄极光:关于公司董事辞职的公告
Zheng Quan Ri Bao· 2026-01-08 13:10
证券日报网讯 1月8日,三雄极光发布公告称,公司董事会收到非独立董事朱立一先生书面辞职报告, 其因公司治理结构调整原因申请辞去第六届董事会董事职务,辞职后仍继续担任公司其他职务,原定任 期至2028年5月21日,辞职报告自送达董事会之日起生效。 (文章来源:证券日报) ...
三雄极光:非独立董事朱立一辞职
南财智讯1月8日电,三雄极光公告,公司董事会近日收到非独立董事朱立一提交的书面辞职报告。朱立 一因公司治理结构调整原因,申请辞去公司第六届董事会董事职务,辞职后仍继续担任公司其他职务。 朱立一原定任期至公司第六届董事会届满之日止。根据相关规定,其辞职不会导致公司董事会成员低于 法定最低人数,不会影响公司董事会的正常运作,辞职报告自送达董事会之日起生效。截至公告披露 日,朱立一未直接或间接持有公司股份,不存在应当履行而未履行的承诺事项。 ...
三雄极光(300625) - 关于公司董事辞职的公告
2026-01-08 09:18
截至本公告披露日,朱立一先生未直接或间接持有公司股份,不存在应当履 行而未履行的承诺事项。 朱立一先生在任职期间恪尽职守、勤勉尽责,认真履行了董事的职责,公司 董事会对朱立一先生在任职期间为公司发展所做出的贡献表示衷心的感谢! 公司分别于 2025 年 11 月 26 日和 2025 年 12 月 31 日召开了第六届董事会第 六次会议、2025 年第三次临时股东大会审议通过了《关于修订<公司章程>的议 案》,同意在公司董事会中设置一名职工代表董事。公司将按照相关法律法规及 《公司章程》的有关规定,尽快完成职工代表董事选举工作,并及时履行信息披 露义务。 证券代码:300625 证券简称: 三雄极光 公告编号:2026-001 广东三雄极光照明股份有限公司 关于公司董事辞职的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整,没有虚假 记载、误导性陈述或重大遗漏。 广东三雄极光照明股份有限公司(以下简称"公司")董事会于近日收到公 司非独立董事朱立一先生提交的书面辞职报告。朱立一先生因公司治理结构调整 原因,申请辞去公司第六届董事会董事职务,辞职后仍继续担任公司其他职务。 朱立一先生原定任期至公司 ...
照明设备板块1月7日跌0.03%,勤上股份领跌,主力资金净流入3231.84万元
Market Overview - The lighting equipment sector experienced a slight decline of 0.03% on January 7, with Qunshang Co., Ltd. leading the losses [1] - The Shanghai Composite Index closed at 4085.77, up 0.05%, while the Shenzhen Component Index closed at 14030.56, up 0.06% [1] Stock Performance - Notable gainers in the lighting equipment sector included: - Lianyu Co., Ltd. with a closing price of 48.90, up 5.39% [1] - Lida Xin with a closing price of 27.49, up 2.27% [1] - Other stocks in the sector showed mixed performance, with some experiencing declines, such as: - Qunshang Co., Ltd. closing at 3.05, down 1.29% [2] - OPPLE Lighting at 18.47, down 0.86% [2] Capital Flow - The lighting equipment sector saw a net inflow of main funds amounting to 32.32 million yuan, while retail investors experienced a net outflow of 35.51 million yuan [2][3] - The main fund inflows for specific companies included: - Lianyu Co., Ltd. with a net inflow of 19.03 million yuan [3] - Lida Xin with a net inflow of 13.69 million yuan [3] - Conversely, Qunshang Co., Ltd. had a net inflow of 3.56 million yuan from main funds but a net outflow of 3.87 million yuan from retail investors [3]
照明设备板块1月6日涨1.01%,*ST星光领涨,主力资金净流出1618.32万元
Group 1 - The lighting equipment sector increased by 1.01% on January 6, with *ST Xingguang leading the gains [1] - The Shanghai Composite Index closed at 4083.67, up by 1.5%, while the Shenzhen Component Index closed at 14022.55, up by 1.4% [1] - Key stocks in the lighting equipment sector showed various performance metrics, with *ST Xingguang closing at 2.18, up by 3.32% on a trading volume of 433,000 shares [1] Group 2 - The lighting equipment sector experienced a net outflow of 16.18 million yuan from institutional investors, while retail investors saw a net inflow of 3.91 million yuan [2] - The stock *ST Xingguang had a net inflow of 1.17 million yuan from institutional investors, but a net outflow of 2.56 million yuan from retail investors [3] - The stock with the highest retail investor inflow was *ST Xingguang, with 139.51 million yuan, despite overall negative sentiment from institutional investors [3]
照明设备板块1月5日涨0.66%,*ST星光领涨,主力资金净流入162.76万元
Core Viewpoint - The lighting equipment sector experienced a rise of 0.66% on January 5, with *ST Xingguang leading the gains. The Shanghai Composite Index closed at 4023.42, up 1.38%, while the Shenzhen Component Index closed at 13828.63, up 2.24% [1]. Group 1: Stock Performance - *ST Xingguang (002076) closed at 2.11, with a gain of 4.98% and a trading volume of 291,500 shares, amounting to a transaction value of 60.20 million yuan [1]. - Opple Lighting (603515) closed at 18.64, up 1.97%, with a trading volume of 24,400 shares and a transaction value of 45.12 million yuan [1]. - Debang Lighting (603303) closed at 13.04, gaining 1.16%, with a trading volume of 15,000 shares and a transaction value of 19.49 million yuan [1]. - Xiaosong Co. (002723) closed at 8.56, up 1.06%, with a trading volume of 118,000 shares and a transaction value of 101 million yuan [1]. - Minexplosion Optoelectronics (301362) closed at 41.98, gaining 0.94%, with a trading volume of 5,640 shares and a transaction value of 23.68 million yuan [1]. Group 2: Capital Flow - The lighting equipment sector saw a net inflow of 1.63 million yuan from institutional investors, while retail investors contributed a net inflow of 1.03 million yuan [2]. - The main funds showed a net inflow of 11.16 million yuan for *ST Xingguang, while retail funds had a net outflow of 3.35 million yuan [3]. - Opple Lighting experienced a net inflow of 1.67 million yuan from main funds, while retail funds had a net outflow of 1.95 million yuan [3].
三雄极光董事长张宇涛:20年前,我们就提出了这个概念!
Xin Lang Cai Jing· 2026-01-04 12:26
张宇涛:其实,"光健康"这个概念,我们20年前就提出来了。从2005年开始,三雄极光就一直在做这方面的研究,也做了很 多像产品技术方面的工作和应用方面的工作。"光健康"这个概念是很大的,它针对不同的人群,如老人、小孩、上班族等; 也针对不同的应用场景,如居家、办公、购物、商业等。不同的人群、不同的场景,它们都有不同的需求。 其实,灯光对人的影响是很大的,人的体验是很直接的。灯光很容易影响人的情绪,特别像小孩、老人。如果在好的灯光 下,他们的情绪可能就会很好、很稳定。如果处在一个不好的灯光环境底下,他们就会觉得很不舒服、很焦躁,所以这些都 有很多很专业的一些内在学问在里面。 随着国家标准确立、技术融合深化和应用场景拓展,光健康从"隐形需求"走向"显性服务",成为提升全民健康水平的重要力 量。依托20年积淀,2025年,三雄极光重磅推出"光健康2.0"战略。 作为照明行业头部企业,围绕"光健康",三雄极光做了什么思考,采取了哪些举措?光健康照明产品背后又有哪些技术创 新……日前,三雄极光董事长张宇涛接受《人民日报》的专访,重点回复了以上问题。 ▲三雄 极光董事长张宇涛接受《人民日报》专访。 01 Q ▍作为照明行 ...