读客文化股份有限公司 2023 年第三季度报告 证券代码：301025 证券简称：读客文化 公告编号：2023-042 读客文化股份有限公司 2023 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 公司是否需追溯调整或重述以前年度会计数据 口是 ☑否 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第三季度报告是否经过审计 □是 否 1 读客文化股份有限公司 2023 年第三季度报告 一、主要财务数据 (一) 主要会计数据和财务指标 | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末比上 | | --- | --- | --- | --- | --- | | | | 增減 | | 年同期增減 | | 营业收入(元) | 100. 796. 225. 12 | -12.08% | 32 ...

Group 1: Company Overview - Founded in 2009, the company focuses on "creative industrialization" and efficiency improvement, aiming to provide high-quality content primarily through books [1] - Main business segments include physical books, digital content, copyright operations, and new media [1] Group 2: Creative Production Methodology - The "Reader Method" was established to systematize creative production, breaking it down into four elements: "cultural mother body," "purchase rationale," "super symbol," and "shelf thinking" [1] - The method has been iteratively improved over 13 years, integrating with company operations to enhance creative production quality [2] Group 3: Market Strategies and Performance - Self-operated sales channels account for 37.58% of physical book sales, with rapid growth since 2019 [2] - The company emphasizes maintaining product quality over pursuing "blockbusters," focusing on average efficiency across all products [2] Group 4: Challenges and Adaptations - New media service revenue decreased by 64.05% due to declining traffic on WeChat, prompting a shift to platforms like Douyin and Bilibili [3] - The exit of Amazon Kindle from the Chinese market is seen as an opportunity for local platforms to fill the gap, with the company planning to increase investment in digital content [3] Group 5: Copyright and Cultural Strategy - The company aims to promote traditional culture and support local authors, with 19 successful copyright exports to Japan, South Korea, and Vietnam in the first half of 2023 [2] - A focus on high-quality content and creative promotion capabilities is central to the company's strategy in copyright acquisition [3]

B R 读客文化股份有限公司 2023年半年度报告 2023-036 2023年8月 读客文化股份有限公司 2023 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容 的真实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担 个别和连带的法律责任。 公司负责人华楠、主管会计工作负责人龚平及会计机构负责人(会计主管 人员)丁芳芳声明：保证本半年度报告中财务报告的真实、准确、完整。 备查文件目录 (一 ) 载有公司负责人、主管会计工作负责人、会计机构负责人（会计主管人员）签名并盖章的财务报表; 所有董事均已出席了审议本次半年报的董事会会议。 公司近期不存在可能对公司生产经营状况、财务状况和持续盈利能力严 重不利影响的重大风险因素，敬请广大投资者注意投资风险。公司面临的风 险与应对措施详见本报告"第三节管理层讨论与分析"的"十、公司面临的 风险和应对措施"相关内容。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 2 读客文化股份有限公司 2023 年半年度报告全文 | 2 | 4 | | | --- | --- | --- | | 1 ...

Group 1: Company Overview - Readke Culture Co., Ltd. was established in 2009, focusing on creative industrialization and efficiency improvement, aiming to "inspire personal growth" through quality copyright integration in literature, social sciences, and children's fields [1] - The company's main business includes physical book sales, digital content, and copyright operations [1] Group 2: Creative Production Methodology - The "Readke Method" enhances product sales by systematizing creative production, breaking it down into four elements: "Cultural Matrix," "Purchase Reasons," "Super Symbols," and "Shelf Thinking" [1] - In 2022, the company integrated the "Readke Method" into its operations, establishing a "Creative Production Line" to standardize and streamline the creative process [1] Group 3: Sales and Product Strategy - The company plans to launch 387 new titles in 2023, representing over a 50% increase from 2022, including notable works such as "Half-Hour Comics" and "The Misogynist" [2] - Sales channels are divided into offline consignment, online consignment, and online self-operated, with offline channels yielding higher average gross margins due to higher retail prices [2] Group 4: Market and Technology Insights - The company is exploring AI applications to enhance efficiency, aligning with its creative industrialization goals, while assessing the social and economic impacts of such technologies [2] - The company has a comprehensive copyright signing review process, focusing on works that align with its mission and have long sales cycles [2]

证券代码：301025 证券简称：读客文化 读客文化股份有限公司 2023 年 5 月 19 日投资者关系活动记录表 | --- | --- | |-----------------|-------| | | | | 投资关系活动类 | | | 别 | | | | | | 参与单位名称及 | | | 人员姓名 | | | | | | | | | | | | | | | | | | | | | 时间 2023 | | | 地点 公司会议室 | | | 上市公司接待人 | 龚平 | 员姓名 证券事务代表 闫怡潇 一、公司基本情况介绍 | --- | |--------------------------------------------------------------| | 公司成立于 2009 年，成立以来一直以来坚持推进"创意工业 | | 化"，持续效率提升，以"激发个人成长"为宗旨，整合文艺、社科 | | 以及少儿等领域的优质版权，综合多种载体形式为大众提供以图书为 | | 主体的精品内容。公司目前的业务主要包括：纸质图书业务、数字内 | | 容业务、版权运营业务和新媒体业务。 | 二、"创意工业化" ...

证券代码：301025 证券简称：读客文化 读客文化股份有限公司 2023 年 5 月 17 日投资者关系活动记录表 | --- | --- | |-----------------|-------| | | | | 投资关系活动类 | | | 别 | | | | | | 参与单位名称及 | | | 人员姓名 | | | | | | | | | | | | | | | | | | | | | 时间 2023 | | | 地点 公司会议室 | | | 上市公司接待人 | 龚平 | | 员姓名 | | 一、公司基本情况介绍 | --- | |----------------------------------------------------------------| | 公司成立于 2009 年，成立以来一直以来坚持推进"创意工业 | | 化"，持续效率提升，以"激发个人成长"为宗旨，整合文艺、社科 | | 以及少儿等领域的优质版权，综合多种载体形式为大众提供以图书为 | | 主体的精品内容。公司目前的业务主要包括：纸质图书业务、数字内 | | 容业务、版权运营业务和新媒体业务。 | | 二、问答环节 | | ...

Company Overview - Founded in 2009, the company focuses on "creative industrialization" and efficiency improvement, aiming to "stimulate personal growth" by integrating high-quality copyrights across literature, social sciences, and children's content [1]. - Main business segments include physical books, digital content, copyright operations, and new media [1]. Creative Production Methodology - The company is known for its "Reader Method," which systematizes creative production in the publishing industry, allowing for efficient development of bestsellers [1]. - The "Reader Method" breaks down the creative process into four elements: "cultural mother body," "purchase reasons," "super symbols," and "shelf thinking," providing a structured approach to creativity [1]. - In 2022, the company integrated the "Reader Method" into its operations, establishing a "creative assembly line" to standardize and streamline the creative production process [1]. Production Efficiency - The company emphasizes that all actions should occur on the assembly line, with no work done outside of it, enhancing productivity and quality [1]. - The introduction of the "one-hour standard creative workshop" allows project teams to rapidly develop content within a high-pressure environment, improving focus and avoiding aimless discussions [1]. Copyright Management - The company collaborates with global copyright agents and domestic authors to select high-quality copyrights, which are then authorized for market development [2]. - After obtaining copyright, the company signs agreements with publishers for book publication, followed by exclusive sales contracts with distributors for book distribution [2]. Challenges in Text Authorization - The company is exploring text authorization training but faces challenges in establishing it as a stable long-term business due to the volume of owned text content and the need for legal protections [3].

证券代码：301025 证券简称：读客文化 读客文化股份有限公司 2023 年 5 月 10 日投资者关系活动记录表 | --- | --- | --- | |----------------|-----------------------------|----------| | | | 2023-003 | | | □特定对象调研 □分析师会议 | | | 投资关系活动类 | □媒体采访 □业绩说明会 | | | 别 | □新闻发布会 □路演活动 | | | | | | | 参与单位名称及 | 方正富邦基金 李朝昱、姚轩杰 | | | 人员姓名 | 大家资产 张欣露 | | | | 杭州金蟾蜍 夏韵琰 | | | | 北京卧龙私募 徐明达 | | | | 止于至善投资 孙嘉宝 | | | 时间 2023 | 年 5 月 10 日 | | | | 地点 北京金融街威斯汀酒店 | | | 上市公司接待人 | 财务总监、董事会秘书 | | 员姓名 一、公司基本情况介绍 公司成立于 2009 年，成立以来一直以来坚持推进"创意工业 | --- | |--------------------------------- ...

Financial Performance - The company's revenue for Q1 2023 was ¥104,353,601.14, a decrease of 7.85% compared to ¥113,243,741.28 in the same period last year[5] - Net profit attributable to shareholders was ¥6,047,221.49, down 20.59% from ¥7,614,913.80 year-on-year[5] - Operating profit for Q1 2023 was ¥3,022,188.44, down 66.8% from ¥9,128,007.22 in Q1 2022[19] - Basic earnings per share for Q1 2023 were ¥0.0151, down from ¥0.0190 in Q1 2022[20] - The overall book retail market declined by 6.55% year-on-year, with the company's market share increasing from 1.09% to 1.15%[8] - The sales revenue from physical books decreased by 6.52%, while digital content business grew by 5.13%[8] Cash Flow and Liquidity - The net cash flow from operating activities improved by 55.03%, reaching -¥5,820,179.84 compared to -¥12,941,685.35 in the previous year[5] - Cash inflow from investment activities was significantly higher at ¥405,463,618.30 compared to ¥40,101,651.33 in the same period last year[22] - The total cash and cash equivalents at the end of the period increased to 318,621,376.63 CNY, compared to 159,487,818.74 CNY in the same period last year[23] - The net increase in cash and cash equivalents for the quarter was 12,241,420.28 CNY, contrasting with a decrease of -164,924,949.88 CNY in the previous year[23] - The cash outflow from financing activities totaled 2,040,035.45 CNY, slightly higher than 2,039,022.46 CNY in the same quarter last year[23] Assets and Liabilities - Total assets at the end of the reporting period were ¥795,937,640.66, a decrease of 1.59% from ¥808,782,012.26 at the end of the previous year[5] - The total current liabilities decreased from CNY 135,340,806.83 to CNY 118,837,181.39, indicating a reduction of approximately 12.19%[16] - The total non-current liabilities decreased from CNY 17,255,642.72 to CNY 14,867,675.07, a reduction of about 13.83%[16] - The company's accounts receivable decreased from CNY 90,262,519.78 to CNY 83,514,994.89, a decline of about 7.83%[15] - The inventory increased from CNY 160,965,647.21 to CNY 177,299,010.16, showing an increase of approximately 10.09%[15] Product Development and Market Strategy - The company plans to launch 387 new products in 2023, representing an increase of over 50% compared to the previous year[9] - Research and development expenses were reported as zero, indicating a potential area for future investment[18] Shareholder Information - The company reported a total of 304,480,692 shares, with 301,104,931 shares remaining after the release of restricted shares[14] - The company's equity remained stable at CNY 400,309,400.00, unchanged from the beginning of the year[16] Audit and Reliability - The report for the first quarter was not audited, which may affect the reliability of the financial data presented[24]