国投证券股份有限公司 关于兆讯传媒广告股份有限公司 2023 年度募集资金存放与使用情况的专项核查意见 国投证券股份有限公司（以下简称"国投证券"或"保荐机构"）作为兆讯 传媒广告股份有限公司（以下简称"兆讯传媒"或"公司"）首次公开发行股票 并在创业板上市的持续督导保荐机构，根据《证券发行上市保荐业务管理办法》 《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管指 引第 2 号——创业板上市公司规范运作》及《深圳证券交易所上市公司自律监管 指引第 13 号——保荐业务》等有关规定，对兆讯传媒 2023 年度募集资金存放和 使用情况进行了核查，核查的具体情况如下： 一、募集资金基本情况 （一）实际募集资金金额及资金到账时间 经中国证券监督管理委员会《关于同意兆讯传媒广告股份有限公司首次公开 发行股票注册的批复》（证监许可〔2022〕6 号）同意注册，并经深圳证券交易所 《关于兆讯传媒广告股份有限公司人民币普通股股票在创业板上市的通知》（深 证上[2022]292 号）同意，公司首次公开发行人民币普通股（A 股）股票 50,000,000.00 股，每股发行价格人民币 39.88 元，募集资金 ...

兆讯传媒广告股份有限公司 2023 年度董事会工作报告 2023 年，兆讯传媒广告股份有限公司（以下简称"公司"）董事会全体成 员严格按照《公司法》、《证券法》、《深圳证券交易所创业板股票上市规则》 等法律法规及《公司章程》的相关规定，切实履行股东大会赋予的董事会职责， 勤勉尽责地开展各项工作，推动公司持续稳定健康发展。现将 2023 年度主要工 作情况汇报如下： 一、2023 年公司总体经营情况 2023 年，公司实现营业收入 5.97 亿元，比上年同期增加 3.56%；其中实 现归属于母公司净利润 1.34 亿元，比上年同期减少 30.75%。报告期内，公司 的主营业务、主要服务、主要经营模式没有发生重大变化。 报告期内公司完成与国内 18 家铁路局集团签署媒体资源使用协议，新增 了乌鲁木齐局集团一个重要区位，并进一步完善了企业资源战略布局。已建成 覆盖全国 31 个省级行政区、年触达客流量超过 20 亿人次的自有高铁数字媒体 网络。资源覆盖了长三角、珠三角、环渤海、东南沿海等多个经济发达区域， 形成了以高铁动车站点为核心，布局全国铁路网的数字媒体网络。截至报告期 末，公司签约的铁路客运站 561 个，开 ...

关于兆讯传媒广告股份有限公司 非经营性资金占用及其他关联资金往来情况的 专项说明 目录 内 容 一、关于兆讯传媒广告股份有限公司非经营性资金占用及其 他关联资金往来情况的专项说明 二、兆讯传媒广告股份有限公司非经营性资金占用及其他关 联资金往来情况汇总表 三、会计师事务所营业执照及资质证书 中喜会计师事务所 (特殊普通合伙 ) 中喜专审 2024Z00308 号 中喜会计师事务所（特殊普通合伙） 地址：北京市东城区崇文门外大街11号新成文化大厦A座11层 邮编：100062 电话：010-67085873 传真：010-67084147 邮箱：zhongxi@zhongxicpa.net 我们接受委托，审计了兆讯传媒广告股份有限公司（以下简称兆讯传媒）2023 年 度财务报表，包括 2023 年 12 月 31 日的合并及母公司资产负债表，2023 年度的合并 及母公司利润表、合并及母公司现金流量表、合并及母公司所有者权益变动表以及财 务报表附注，并于 2024 年 4 月 22 日出具了中喜财审 2024S00946 号无保留意见的审 计报告。 兆讯传媒管理层按照《上市公司监管指引第 8 号——上市公司资金 ...

本公司及监事会全体成员保证信息披露的内容真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 一、监事会会议召开情况 证券代码：301102 证券简称：兆讯传媒 公告编号：2024-005 兆讯传媒广告股份有限公司 第五届监事会第八次会议决议公告 （三）审议通过《2023年度财务决算报告》 兆讯传媒广告股份有限公司（以下简称"公司"）第五届监事会第八次会议于 2024年4月22日以现场及通讯表决的方式召开。本次会议通知已于10日前以电话、 电子邮件等方式发出。本次会议应参会监事3人，实际参会监事3人，其中李利 华先生以通讯方式参加。会议由监事会主席陈洪雷先生主持，公司董事会秘书列 席会议。本次会议的召集、召开及表决程序符合有关法律、行政法规、部门规章、 规范性文件及《公司章程》的规定。 二、监事会会议审议情况 （一）审议通过《2023年年度报告及摘要》 监事会认为：董事会编制和审议《2023 年年度报告及摘要》的程序符合法 律、行政法规和中国证监会的规定，报告内容真实、准确、完整地反映了公司的 实际情况，不存在任何虚假记载、误导性陈述或者重大遗漏。 具体内容详见公司同日披露于巨潮资讯网（www.cninf ...

Financial Performance - The company's operating revenue for Q1 2024 was ¥177,333,813.04, representing a 17.45% increase compared to ¥150,980,579.04 in the same period last year[6]. - Net profit attributable to shareholders decreased by 38.96% to ¥38,445,374.16 from ¥62,981,504.50 year-on-year[6]. - The net profit attributable to shareholders after deducting non-recurring gains and losses fell by 48.46% to ¥32,070,633.86 from ¥62,224,686.80 in the previous year[6]. - The company’s basic earnings per share decreased by 38.95% to ¥0.1326 from ¥0.3149 in the same period last year[6]. - Total operating revenue for Q1 2024 was ¥177,333,813.04, an increase of 17.4% compared to ¥150,980,579.04 in Q1 2023[21]. - Net profit for Q1 2024 was ¥38,445,374.16, a decrease of 38.9% from ¥62,981,504.50 in Q1 2023[21]. - Basic and diluted earnings per share decreased to ¥0.1326 from ¥0.2172, reflecting a decline of 38.9%[21]. Cash Flow and Assets - Cash flow from operating activities increased by 38.68% to ¥119,194,827.31, up from ¥85,950,019.07 in the same period last year[11]. - The company reported a net cash outflow from investing activities of ¥12,137,954.93, compared to a net outflow of ¥8,666,895.20 in Q1 2023[22]. - Cash and cash equivalents at the end of Q1 2024 were ¥2,495,389,725.98, compared to ¥2,489,989,897.27 at the end of Q1 2023[22]. - Total assets at the end of the reporting period were ¥4,690,990,792.97, a 5.67% increase from ¥4,439,120,808.77 at the end of the previous year[6]. - Current assets totaled CNY 2,959,769,771.18, up from CNY 2,919,888,883.02, indicating an increase of about 1.4%[19]. - The company's cash and cash equivalents amounted to CNY 2,497,594,782.88, slightly up from CNY 2,491,027,820.02, showing a marginal increase of 0.3%[19]. - Accounts receivable rose to CNY 345,267,924.81 from CNY 317,082,936.24, representing an increase of approximately 8.9%[19]. - Total liabilities increased to CNY 1,645,862,814.19 from CNY 1,432,438,204.15, marking a growth of about 14.9%[20]. - The company's non-current assets reached CNY 1,731,221,021.79, up from CNY 1,519,231,925.75, reflecting an increase of approximately 13.9%[19]. - The total equity attributable to shareholders was CNY 3,045,127,978.78, compared to CNY 3,006,682,604.62, indicating a growth of about 1.3%[20]. - The company’s fixed assets increased to CNY 120,233,116.70 from CNY 98,992,135.05, representing a growth of approximately 21.4%[19]. Research and Development - The company reported a significant increase in R&D expenses, which rose by 96.78% to ¥2,687,940.20 due to the addition of new R&D personnel[10]. - Research and development expenses increased to ¥2,687,940.20, up 96.5% from ¥1,365,969.44 in Q1 2023[21]. Shareholder Information - The total number of common shareholders at the end of the reporting period is 14,593[13]. - The largest shareholder, Unime Quantum Co., Ltd., holds 74.25% of the shares, totaling 215,325,000 shares[13]. - The top 10 shareholders include various asset management firms, with the second largest being Anxin Securities Asset Management, which has a 1.25% stake[14]. - There are no changes in the number of restricted shares for major shareholders, with a total of 218,863,465 restricted shares reported[16]. - The company has a strategic placement of shares with a lock-up period of 42 months for certain shareholders, set to expire in September 2025[16]. - The report indicates that there are no preferred shareholders or changes in preferred shareholder status[15]. - The company announced the release of 1,363,465 shares from lock-up, which accounts for 0.47% of the total share capital post-IPO[17]. Operational Insights - The company recognized a credit impairment loss of -¥9,206,476.31, an increase of 511.02% compared to -¥1,506,738.64 in the previous year, attributed to extended customer payment cycles[10]. - The company received government subsidies amounting to ¥3,578,636.70, mainly from special funds for listing[8]. - Total operating costs rose to ¥134,425,609.75, up 63.9% from ¥82,070,672.40 in the previous year[21]. - Sales expenses rose to ¥22,450,171.29, an increase of 37.8% compared to ¥16,280,204.37 in the previous year[21]. - The company has not disclosed any new product developments or technological advancements in this quarter[15]. - There are no indications of market expansion or mergers and acquisitions in the current report[15]. - The company has not provided specific future guidance or performance outlook in this report[15]. - The report does not mention any new strategies or initiatives being implemented at this time[15]. - The company has not undergone an audit for the Q1 2024 report[23].

兆讯传媒广告股份有限公司 （一）发表的独立意见的情况 本人本着勤勉尽责的态度，对提交董事会的全部议案进行了认真审议，积 极参与讨论并提出合理建议和意见，并以专业能力和经验做出独立的表决意 见。各项议案均未损害全体股东，特别是中小股东的利益，因此均投出赞成 票，没有反对、弃权的情况。 二、年度履职重点关注事项的情况 一、参加会议情况 2023 年度，公司董事会共召开 4 次会议，本人均亲自出席参与表决，认真 审阅会议材料，不存在连续两次未亲自出席会议的情形，没有缺席或委托其他 独立董事代为出席并行使表决权的情形。本人作为独立董事对董事会各项议案 及相关事项没有提出异议，对各次董事会会议审议的相关议案均投了赞成票。 公司股东大会共召开 2 次会议，本人列席了 2 次股东大会。 1、公司 2023 年 4 月 20 日召开的第五届董事会第六次会议，本人在认真 审阅公司董事会提交相关资料并与公司管理层充分沟通的基础上，就公司《公 司控股股东及其他关联方占用资金情况》、《公司对外担保情况》、《关于 2022 年度利润分配及资本公积金转增股本的预案》、《关于 2022 年度内部控制自我 评价报告》、 《关于 2023 年 ...

兆讯传媒广告股份有限公司 2023 年度内部控制自我评价报告 兆讯传媒广告股份有限公司全体股东： 根据财政部、证监会等部门联合发布的《企业内部控制基本规范》及其配套 指引的规定和其他内部控制监管要求，结合本公司内部控制制度和评价办法，在 内部控制日常监督和专项监督的基础上，董事会对公司 2023年 12 月 31 日（内 部控制评价报告基准日）的内部控制有效性进行了评价。 一、重要声明 按照企业内部控制规范体系的规定，建立健全和有效实施内部控制，评价其 有效性，并如实披露内部控制评价报告是公司董事会的责任。监事会对董事会建 立和实施内部控制进行监督。管理层负责组织领导企业内部控制的日常运行。公 司董事会、监事会及董事、监事、高级管理人员保证本报告内容不存在任何虚假 记载、误导性陈述或重大遗漏，并对报告内容的真实性、准确性和完整性承担个 别及连带法律责任。 公司内部控制的目标是合理保证经营管理合法合规、资产安全、财务报告及 相关信息真实完整，提高经营效率和效果，促进实现发展战略。由于内部控制存 在的固有局限性，故仅能为实现上述目标提供合理保证。此外，由于情况的变化 可能导致内部控制变得不恰当，或对控制政策和程序 ...

关于兆讯传媒广告股份有限公司 国投证券股份有限公司 2023 年度内部控制自我评价报告的核查意见 上述纳入评价范围的单位、业务和事项涵盖了公司经营管理的主要方面，不 存在重大遗漏。 （二）内部控制的目标和遵循的原则 1、公司内部控制的目标 1）建立和完善符合现代管理要求的内部组织结构，形成科学的决策机制、 执行机制和监督机制，保证公司经营管理目标的实现； 2）提高公司经营效率和效果，提升风险防范和控制能力，促进实现公司发 展战略； 3）保障公司资产安全，提升管理水平，增进对公司股东的回报； 4）确保财务报告及相关信息披露真实、准确、完整、及时和公平； 国投证券股份有限公司（以下简称"国投证券"或"保荐机构"）作为兆讯 传媒广告股份有限公司（以下简称"兆讯传媒"或"公司"）首次公开发行股票 并在创业板上市的持续督导保荐机构，根据《证券发行上市保荐业务管理办法》 《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管指 引第 2 号——创业板上市公司规范运作》及《深圳证券交易所上市公司自律监管 指引第 13 号——保荐业务》等有关规定，对兆讯传媒 2023 年度内部控制情况进 行了核查，核查的具体情 ...

Financial Performance - The company's operating revenue for 2023 was ¥597,238,817.86, representing a 3.56% increase compared to ¥576,696,435.11 in 2022[23]. - Net profit attributable to shareholders decreased by 30.75% to ¥134,194,329.15 in 2023 from ¥191,872,774.74 in 2022[23]. - The net profit after deducting non-recurring gains and losses was ¥126,398,863.14, down 32.30% from ¥184,789,885.18 in the previous year[23]. - The net cash flow from operating activities increased by 21.39% to ¥448,816,192.22 in 2023, compared to ¥369,728,697.33 in 2022[23]. - Basic earnings per share fell by 35.09% to ¥0.4627 in 2023 from ¥1.0233 in 2022[23]. - Total assets at the end of 2023 reached ¥4,439,120,808.77, a 22.89% increase from ¥3,611,159,136.80 at the end of 2022[23]. - The net assets attributable to shareholders increased by 3.23% to ¥3,006,682,604.62 in 2023 from ¥2,909,906,381.24 in 2022[23]. - The company reported a significant decrease in non-recurring gains, with government subsidies amounting to ¥8,538,271.52 in 2023, compared to ¥6,121,577.51 in 2022[30]. Dividend and Share Distribution - The company plans to distribute a cash dividend of 1.4 RMB per 10 shares to all shareholders, based on a total of 290,000,000 shares[4]. - The company will increase its capital stock by 4 shares for every 10 shares held, utilizing its capital reserve[4]. - The proposed cash dividend is RMB 1.4 per 10 shares, totaling an estimated cash distribution of RMB 40,600,000, which accounts for 30.25% of the net profit[137]. - The company plans to distribute cash dividends amounting to no less than 10% of the distributable profits achieved in the current year, for three consecutive years[160]. - The cash dividends in the profit distribution should account for at least 40% if the company is in a mature stage with significant capital expenditures[161]. Risk Management and Compliance - The company emphasizes the importance of risk awareness regarding forward-looking statements related to its development strategies and operational plans[4]. - The company has a comprehensive risk disclosure section in its annual report, highlighting potential risks to investors[4]. - The company has acknowledged uncertainty regarding its ability to continue as a going concern, as indicated by the negative net profit figures over the last three accounting years[24]. - The company is committed to ensuring that there are no fraudulent activities related to its initial public offering of RMB ordinary shares (A shares) on the Growth Enterprise Market[155]. - The company is committed to ensuring that its prospectus does not contain false records, misleading statements, or significant omissions, and will bear individual and joint legal responsibility for its authenticity, accuracy, and completeness[165]. Market and Advertising Strategy - The company has established a digital media network covering 31 provincial-level administrative regions, reaching over 2 billion passengers annually[38]. - The company signed media resource usage agreements with 18 domestic railway bureau groups, enhancing its strategic resource layout[38]. - The company operates 5,346 digital media screens, with over 96% located in high-speed railway stations[39]. - The outdoor naked-eye 3D high-definition screen media segment saw significant growth, with revenue increasing by 402.49% to ¥56,541,651.13 from ¥11,252,291.10 in 2022[55]. - The company is actively exploring AI applications in digital content production, integrating AI systems into the creation of outdoor naked-eye 3D content[47]. Corporate Governance - The company has maintained a stable board of directors and management team with no changes reported during the reporting period[112]. - The current board includes experienced professionals with backgrounds in management and advertising, enhancing the company's strategic direction[113][114]. - The company is committed to maintaining high levels of corporate governance and transparency in its operations[110]. - The company’s independent directors have been actively involved in the decision-making process, ensuring the protection of minority shareholders' rights[128]. Research and Development - Research and development expenses for 2023 were ¥11,192,539.14, representing 1.87% of total revenue, slightly down from 1.93% in 2022[62][63]. - The number of R&D personnel increased by 34.38% to 43, with a notable rise in the number of bachelor's degree holders[63]. - The company is currently upgrading its high-speed rail digital media operation support information system to enhance management capabilities[63]. - The outdoor naked-eye 3D content design project is ongoing, aimed at increasing the artistic value and technological advancement of the company's offerings[63]. Employee and Talent Management - The total number of employees at the end of the reporting period was 421, with 241 in sales and 43 in technical roles[133]. - The company emphasizes a compensation policy based on incentive, fairness, and competitiveness, linking variable pay to organizational and individual performance[134]. - The training program includes new employee training, job-specific training, and talent development projects to enhance employee performance[135][136]. - The company plans to expand its talent team by optimizing its organizational structure and establishing a "talent echelon" system to reserve and cultivate talent, aiming for a more efficient operational and sales system[98]. Future Outlook - Future outlook remains positive with strategic initiatives aimed at market expansion and product innovation[111]. - The company provided a positive outlook for the next quarter, projecting a revenue increase of 20%[117]. - The company is expanding its market presence in Southeast Asia, targeting a 10% market share by the end of 2024[117]. - The company plans to enhance its customer engagement strategies, aiming for a 20% improvement in customer retention rates[181]. Social Responsibility - The company is committed to sustainable development and aims to capitalize on the growth opportunities presented by the high-speed rail network expansion[93]. - The company has implemented energy-saving and emission-reduction measures to fulfill its corporate social responsibility[146]. - The company provided job opportunities for 14 disabled individuals, supporting their integration into society[147]. - A total of 32 public service advertisements were released in 2023, promoting various social initiatives[147].

国投证券股份有限公司 关于兆讯传媒广告股份有限公司 2024 年度日常关联交易预计事项的核查意见 国投证券股份有限公司（以下简称"国投证券"或"保荐机构"）作为兆讯 传媒广告股份有限公司（以下简称"兆讯传媒"或"公司"）首次公开发行股票 并在创业板上市的持续督导保荐机构，根据《证券发行上市保荐业务管理办法》 《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管指 引第 2 号——创业板上市公司规范运作》及《深圳证券交易所上市公司自律监管 指引第 13 号——保荐业务》等有关规定，对兆讯传媒 2024 年度日常关联交易预 计事项进行了核查，核查的具体情况如下： 一、日常关联交易基本情况 （一）日常关联交易概述 公司于 2024 年 4 月 22 日召开第五届董事会第十次会议、第五届监事会第八 次会议，分别审议通过了《关于 2024 年度日常关联交易预计的议案》，其中关联 董事苏壮强先生、马冀先生已回避表决。公司 2024 年第一次独立董事专门会议 审议通过了该议案。公司结合以往情况及未来发展需要，对 2024 年度公司与关 联方发生的日常关联交易进行了预计。 （1）根据公司经营发展需要，预计 2 ...