Financial Performance - The company's operating revenue for the first half of 2023 was RMB 255,034,205.91, a decrease of 3.24% compared to the same period last year[26]. - Net profit attributable to shareholders of the listed company was RMB 68,902,214.43, an increase of 2.16% year-on-year[26]. - The net profit after deducting non-recurring gains and losses was RMB 67,872,750.93, reflecting a year-on-year increase of 1.95%[26]. - Basic earnings per share decreased by 10.61% to RMB 0.2376 from RMB 0.2658 in the same period last year[26]. - The company's revenue from high-speed rail media was approximately ¥246.73 million, a decrease of 6.22% year-over-year, with a gross margin of 49.75%[54]. - Outdoor large screen media revenue was approximately ¥8.30 million, showing a significant increase of 1,605.34% year-over-year, but with a gross margin of -212.64%[54]. - The company reported a total revenue of 1.497 million yuan from a legal dispute regarding advertising fees[109]. - The semi-annual financial report for 2023 has not been audited[107]. Cash Flow and Assets - The net cash flow from operating activities reached RMB 197,552,718.27, representing a significant increase of 58.77% compared to the previous year[26]. - Cash and cash equivalents at the end of the reporting period were approximately ¥2.45 billion, a decrease of 7.64% compared to the beginning of the year[59]. - The company's cash and cash equivalents decreased by CNY 34.56 million, primarily due to cash dividends paid during the reporting period[52]. - The company reported a net cash flow from investing activities of 33,174,697.59 CNY, compared to -102,228,864.00 CNY in the first half of 2022, showing a positive turnaround[161]. - The total assets at the end of the reporting period were RMB 4,005,798,196.67, an increase of 10.90% from the end of the previous year[26]. - The company's total liabilities reached CNY 1,064,407,706.77 as of June 30, 2023, compared to CNY 699,661,850.01 at the beginning of the year, indicating an increase of about 52.2%[152]. Investments and Capital Structure - The company completed a capital reserve transfer, increasing total share capital from 200 million shares to 290 million shares[25]. - The company plans not to distribute cash dividends or issue bonus shares[5]. - The company has committed to invest a total of 130,136.39 million, with 31,035.02 million already utilized, representing a 23.87% investment progress[69]. - The company raised a net amount of RMB 1,904.03 million from its initial public offering, with an excess of RMB 602.67 million after deducting project funding needs[70]. - The company has not engaged in any major acquisitions or market expansions during the reporting period[126]. Market Presence and Operations - The company has established a digital media network covering 574 railway passenger stations, with 470 stations currently in operation, achieving an annual reach of over 1 billion passengers[37]. - The company has signed media resource usage agreements with 17 out of 18 domestic railway bureau groups, enhancing its market presence[37]. - The company operates 5,418 digital media screens, including 4,699 digital display machines, 655 television video machines, and 64 LED screens[37]. - The company’s main business revenue is entirely derived from advertising services, reflecting a focused business model[41]. - The company is actively exploring and upgrading AI digital content production, particularly in the outdoor naked-eye 3D segment[45]. Risks and Challenges - The company is facing risks related to macroeconomic fluctuations that could impact advertising spending from clients, which is closely tied to economic conditions[80]. - The company has identified potential risks from changes in industry policies that could affect advertising demand and marketing behaviors[80]. - The company faces risks of increased procurement prices for media resource usage rights, which may significantly impact operational costs and profitability[83]. - The company is at risk of talent loss if it fails to maintain effective talent cultivation and incentive mechanisms, which could adversely affect operational performance[84]. - The company acknowledges the risk of decreased advertising budgets from real estate clients due to government regulatory policies affecting the real estate market[84]. Corporate Governance and Compliance - The company has not engaged in any entrusted financial management, derivative investments, or entrusted loans during the reporting period[73][74][75]. - The company has not sold any significant assets or equity during the reporting period[76][77]. - The company has committed to comply with the regulations set by the China Securities Regulatory Commission and Shenzhen Stock Exchange[109]. - There were no non-operating fund occupations by controlling shareholders or related parties during the reporting period[104]. - The company has not experienced any major litigation or arbitration matters other than the aforementioned case[109]. Research and Development - The company’s R&D investment decreased by 31.72% to CNY 4.01 million due to reduced equipment participation and outsourcing costs[52]. - The company has implemented modern information technology to achieve paperless operations, reducing operational costs[98]. - Research and development expenses decreased to CNY 4,009,858.84 from CNY 5,872,280.49 year-on-year, suggesting a potential shift in investment strategy[156]. Shareholder Information - The company reported a total of 218,863,465 shares outstanding after the capital increase, with 75.47% held by domestic legal entities[129]. - The number of restricted shares released on March 28, 2023, was 3,447,842 shares, accounting for 1.72% of the total share capital after the issuance[125]. - The company has not disclosed any significant changes in shareholder structure, with the majority of shares still held by domestic investors[129]. - The report highlights that Unime Holdings and Unime Asset Management are controlled by the same entity, indicating a concentrated ownership structure[137].

兆讯传媒广告股份有限公司 独立董事关于第五届董事会第七次会议相关事项 的专项说明和独立意见 根据中国证监会《上市公司独立董事规则》、《上市公司治理准则》、《深圳证 券交易所创业板股票上市规则》、《深圳证券交易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》等有关法律法规、规范性文件及《公司章程》 的相关规定，作为兆讯传媒广告股份有限公司（以下简称"公司"）的独立董事， 基于独立判断的立场，本着实事求是的原则，现就公司第五届董事会第七次会议 审议的议案发表独立意见如下： 一、关于 2023 年半年度公司控股股东及其他关联方对上市公司资金占用情 况 根据中国证监会发布的《上市公司监管指引第 8 号——上市公司资金往来、 对外担保的监管要求》、《公司章程》、《对外担保管理制度》、《防范控股股东及关 联方占用公司资金管理制度》及其他相关规定和要求，我们作为公司的独立董事， 对公司截至 2023 年 6 月 30 日对外担保情况和控股股东及其他关联方占用资金 情况进行了认真负责的核查： 独立董事：孙启明、高良谋、姜欣 2023年8月24日 报告期内，公司控股股东及其他关联方严格遵守《公司法》、《深圳证券交易 ...

证券代码：301102 证券简称：兆讯传媒 公告编号：2023-024 兆讯传媒广告股份有限公司 2023年半年度募集资金存放与使用情况的专项报告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 根据深圳证券交易所《上市公司监管指引第 2 号——上市公司募集资金管 理和使用的监管要求》、《深圳证券交易所上市公司自律监管指引第 2 号—— 创业板上市公司规范运作》及相关格式指引的规定，兆讯传媒广告股份有限公 司（以下简称 "公司"）对 2023 年半年度募集资金存放与使用情况说明如下： 一、 募集资金基本情况 （一）实际募集资金金额及资金到账时间 经中国证券监督管理委员会《关于同意兆讯传媒广告股份有限公司首次公 开发行股票注册的批复》（证监许可〔2022〕6 号）同意注册，并经深圳证券 交易所《关于兆讯传媒广告股份有限公司人民币普通股股票在创业板上市的通 知》（深证上[2022]292 号）同意，公司首次公开发行人民币普通股（A 股） 股票 50,000,000.00 股，每股发行价格人民币 39.88 元，募集资金总额为人民 币 1,994,000,000 元 ...

证券代码：301102 证券简称：兆讯传媒 公告编号：2023-022 兆讯传媒广告股份有限公司 第五届监事会第六次会议决议公告 本公司及监事会全体成员保证信息披露的内容真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 一、监事会会议召开情况 （一）审议通过《2023 年半年度报告及摘要》 经审议，监事会认为，董事会编制和审议的《2023 年半年度报告及摘要》 的程序符合法律、行政法规及中国证监会的规定，报告内容真实、准确、完整地 反映了公司的实际情况，不存在任何虚假记载、误导性陈述或者重大遗漏。 具体内容详见公司同日披露于巨潮资讯网（www.cninfo.com.cn）的《2023 年半年度报告》及《2023 年半年度报告摘要》（公告编号：2023-023）；《2023 年半年度报告摘要》同步刊登于公司指定信息披露媒体：《中国证券报》、《上 海证券报》、《证券日报》、《证券时报》。 表决情况：同意 3 票，反对 0 票，弃权 0 票，本议案获得通过。 （二）审议通过《2023 年半年度募集资金存放与使用情况的专项报告》 经审议，监事会认为：董事会编制的《2023年半年度募集资金存放与使用 情况的专项 ...

| 非经营性资金占用 | 资金占用方名称 | 占用方与上市公司的关联 | 上市公司核算的 | 2023 年期初占 | 2023 年上半年占用 | 2023 年上半年资 | 2023 年上半年偿 | 2023 年上半年期 | 占用形成原因 | 占用性质 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 关系 | 会计科目 | 用资金余额 | 累计发生金额 | 金占用的利息 | 还累计发生金额 | 末占用资金余额 | | | | 控股股东、实际控制人及 | | | | | | | | | | | | 其附属企业 | | | | | | | | | | | | 小 计 | | | | | | | | | | | | 前控股股东、实际控制人 | | | | | | | | | | | | 及其附属企业 | | | | | | | | | | | | 小 计 | | | | | | | | | | | | 其他关联方及其附属企业 | | | | | | | | | | | | 小 计 | | | | | | | | | ...

证券代码：301102 证券简称：兆讯传媒 公告编号：2023-021 兆讯传媒广告股份有限公司 第五届董事会第七次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 兆讯传媒广告股份有限公司（以下简称"公司"）第五届董事会第七次会议 于2023年8月24日以现场及通讯表决的方式召开，本次会议通知已于10日前以 电话、电子邮件等方式发出。本次会议应参会董事7人，实际参会董事7人，其 中3名董事现场参会，董事马冀先生，独立董事孙启明先生、高良谋先生、姜欣 先生以通讯方式参会，会议由董事长苏壮强先生主持，全体监事及高级管理人 员列席了会议。本次会议的召集、召开及表决程序符合有关法律、行政法规、 部门规章、规范性文件及《公司章程》的规定。 二、董事会会议审议情况 （一）审议通过《2023 年半年度报告及摘要》 经审议，董事会认为，公司《2023 年半年度报告》及《2023 年半年度报 告摘要》符合法律、行政法规、中国证券监督管理委员会和深圳证券交易所的 相关规定，内容真实、准确、完整，不存在任何虚假记载、误导性陈述或重大 遗漏。 2 ...

安信证券股份有限公司 关于兆讯传媒广告股份有限公司 2023 年持续督导培训情况的报告 深圳证券交易所： 安信证券股份有限公司（以下简称"安信证券"、"保荐机构"）根据《证券 发行上市保荐业务管理办法》、《深圳证券交易所创业板股票上市规则》以及《深 圳证券交易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》等法 律法规的要求，对兆讯传媒广告股份有限公司（以下简称"兆讯传媒"、"公司"） 进行了 2023 年度持续督导培训，报告如下： 一、本次持续督导培训的基本情况 （一）保荐机构：安信证券股份有限公司 （二）保荐代表人：费春成、周宏科 （三）培训人员：费春成、陈福山、周晓宁 （四）培训时间：2023 年 8 月 15 日 费春成 周宏科 （六）培训对象：董事、监事、中层以上管理人员、持有公司股份 5%以上 的股东（包括控股股东和实际控制人）等相关人员。 （七）培训内容：讲解了《上市公司独立董事管理办法》、《深圳证券交易所 上市公司自律监管指引第 2 号——创业板上市公司规范运作（2023 年修订）》等 法规动态，并结合相关案例讲解合规运作注意要点，同时还介绍了创业板上市公 司的再融资法规。 二、本 ...

证券代码：301102 证券简称：兆讯传媒 公告编号：2023-016 兆讯传媒广告股份有限公司 关于举办2022年度网上业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 兆讯传媒广告股份有限公司（以下简称"公司"）《2022 年年度报告》经 公司第五届董事会第六次会议和第五届监事会第五次会议审议通过，并于 2023 年 4 月 24 日披露于巨潮资讯网（ http://www.cninfo.com.cn）。 为便于广大投资者进一步了解公司 2022 年经营情况，公司定于 2023 年 5 月 16 日召开 2022 年度网上业绩说明会，现将有关信息公告如下： 一、业绩说明会基本情况 1、 业绩说明会召开时间 2023 年 5 月 16 日（星期二）下午 15：30~16:30 2、 业务说明会召开方式 公司通过深圳证券交易所"互动易"平台"云访谈"栏目举办本次业绩说明 会，投资者可登陆深圳证券交易所"互动易"平台（ http://irm.cninfo.com.cn ） 进入"云访谈"栏目参加会议。 二、公司出席会议人员 出席本次活动的人员有： ...

兆讯传媒广告股份有限公司 2023 年第一季度报告 证券代码：301102 证券简称：兆讯传媒 公告编号：2023-015 兆讯传媒广告股份有限公司 2023 年第一季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第一季度报告是否经过审计 □是 否 1 兆讯传媒广告股份有限公司 2023 年第一季度报告 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | | | | （%） | | 营业收入（元） | 150,980,579.04 | 167,646,162.30 | -9.94% | | 归属于上市公司股东的净利 | 62,981,504.50 | 59,842,447.10 | 5.25% | | 润（ ...

Financial Performance - The company's operating revenue for 2022 was ¥576,696,435.11, a decrease of 6.85% compared to ¥619,080,706.59 in 2021[23]. - Net profit attributable to shareholders for 2022 was ¥191,872,774.74, down 20.27% from ¥240,641,359.04 in 2021[23]. - The basic earnings per share for 2022 was ¥1.0233, reflecting a decline of 36.22% from ¥1.6043 in 2021[23]. - The total assets at the end of 2022 reached ¥3,611,159,136.80, an increase of 188.54% compared to ¥1,251,546,950.92 at the end of 2021[23]. - The company generated operating cash flow of ¥369,728,697.33 in 2022, which is a decrease of 16.11% from ¥440,755,423.58 in 2021[23]. - The company reported a weighted average return on equity of 8.13% for 2022, down from 32.36% in 2021, a decline of 24.23%[23]. - The company reported a total net profit after deducting non-recurring gains and losses of ¥184,789,885.18 for 2022, a decrease of 21.58% from ¥235,634,544.85 in 2021[23]. - The company achieved an operating revenue of CNY 577 million in 2022, a decrease of 6.85% compared to the previous year[50]. - The net profit attributable to the parent company was CNY 192 million, down 20.27% year-on-year[44]. - The high-speed rail media segment generated CNY 565 million, accounting for 98.05% of total revenue, with a year-on-year decline of 8.66%[50]. - The newly launched outdoor naked-eye 3D HD screens contributed CNY 11 million, representing 1.95% of total revenue[50]. Risk Management - The company emphasizes the importance of risk awareness regarding forward-looking statements related to development strategies and operational plans[4]. - The company has outlined potential risks in its report, urging investors to understand the differences between plans, forecasts, and commitments[4]. - The company recognizes the potential risks associated with macroeconomic fluctuations that could impact advertising spending by clients, which may affect revenue and operational performance[94]. - The company faces risks of losing digital media resources due to intensified competition and potential strategic adjustments from railway bureau groups[97]. - The procurement prices for media resource usage agreements are expected to increase annually, which may impact the company's operational costs and profitability[97]. Corporate Governance - The company maintains complete independence from its controlling shareholder in terms of business, assets, personnel, and finance, ensuring no interference in decision-making[108]. - The company has established an independent financial accounting system and does not share bank accounts with its controlling shareholder[108]. - The company has a robust governance structure in compliance with relevant laws and regulations, ensuring all shareholders can exercise their rights[104]. - The company has successfully maintained a balance of interests among stakeholders, promoting sustainable and stable development[106]. - The company has independent directors, including Jiang Xin, who has served in various capacities and received remuneration from other entities[121]. Shareholder Engagement - The company held a performance briefing on August 24, 2022, via a telephone conference to discuss its main business operations and future development plans with investors[101]. - The company conducted its annual general meeting on May 18, 2022, with a participation rate of 75.02%[109]. - The first extraordinary general meeting of 2022 was held on June 15, 2022, with a participation rate of 75.00%[109]. - The second extraordinary general meeting of 2022 took place on July 27, 2022, also with a participation rate of 75.00%[109]. Investment and Growth Strategy - The company plans to leverage the digital transformation in the advertising industry, particularly in the outdoor advertising segment, which is gaining popularity among brands[33]. - The company aims to enhance its service quality and operational efficiency in line with the national transportation development plan[87]. - The company is expanding into the digital outdoor media sector, following national policies and market trends, enhancing its strategic planning[43]. - The company plans to invest approximately 421.07 million yuan in the construction of outdoor high-definition screens, aiming to establish 15 outdoor naked-eye 3D HD screens in provincial capitals and above over a 3-year period[43]. - The company aims to leverage its industry experience and capital market resources to enhance its digital outdoor development and diversify media resource formats[36]. Profit Distribution - The company reported a profit distribution plan based on a base of 200,000,000 shares, proposing a cash dividend of 2 RMB per 10 shares (including tax) and a capital reserve increase of 4.5 shares per 10 shares[4]. - The proposed cash dividend is RMB 2 per 10 shares, totaling an estimated cash distribution of RMB 40,000,000, which accounts for 20.85% of the net profit[136]. - The company plans to prioritize cash dividends when conditions allow, reflecting its growth potential and cash flow situation[159]. - The company commits to distributing at least 10% of the distributable profit in cash annually, with a cumulative distribution of at least 30% of the average annual distributable profit over three years[160]. - The company will ensure that significant investment plans or cash expenditures do not interfere with its ability to distribute dividends[159]. Social Responsibility - Zhaoxun Media published a total of 54 public welfare advertisements in 2022, contributing to social responsibility initiatives[146]. - The company has created job opportunities for 8 disabled individuals, demonstrating commitment to social inclusion[146]. - Zhaoxun Media adheres to environmental regulations and has not faced any penalties related to environmental issues during the reporting period[144]. - The company emphasizes energy conservation and environmental protection in its operations, aiming to improve its safety and environmental management levels[145]. - The company integrates corporate social responsibility into its business development, focusing on mutual progress with clients, employees, shareholders, and society[148]. Market Expansion - The company is expanding its market presence in Southeast Asia, targeting a 30% market share by 2025[119]. - The company aims to expand its media resource network and optimize its advantages in the high-speed rail digital media advertising sector, leveraging its extensive operational experience in railway passenger stations[91]. - The outdoor advertising industry is expected to grow significantly, with digital outdoor advertising gaining a larger budget share from advertisers due to technological advancements[86]. - The company is focusing on upgrading its information systems and enhancing big data analysis capabilities to improve the precision of advertising placements and media effectiveness evaluation[93]. - The company plans to establish 14 marketing centers in major cities to enhance its sales channels and improve customer acquisition and service capabilities[93]. Financial Compliance - The company is committed to ensuring the accuracy and completeness of its financial disclosures, bearing legal responsibilities for any misleading statements or omissions[162]. - The company will maintain a cash dividend distribution strategy that aligns with its operational needs and financial health[160]. - The company has committed to fulfilling its commitments as stated in the prospectus, with ongoing compliance being monitored[164]. - The company acknowledges the responsibility for any misleading information that may affect investors' decisions, committing to legal accountability[164]. - The company has committed to compensating investors for losses incurred due to false statements or omissions in the prospectus, ensuring compliance with legal and regulatory requirements[163].