证券代码：301102 证券简称：兆讯传媒 公告编号：2025-012 兆讯传媒广告股份有限公司 关于举办2024年度网上业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 兆讯传媒广告股份有限公司（以下简称"公司"）《2024 年年度报告》经 公司第五届董事会第十四次会议和第五届监事会第十二次会议审议通过，并于 2025 年 4 月 24 日披露于巨潮资讯网（http://www.cninfo.com.cn）。 为便于广大投资者进一步了解公司 2024 年经营情况，公司定于 2025 年 5 月 16 日召开 2024 年度网上业绩说明会，现将有关信息公告如下： 一、业绩说明会基本情况 1、 业绩说明会召开时间 2025 年 5 月 16 日（星期五）下午 15：30~16:30 2、 业绩说明会召开方式 公司通过深圳证券交易所"互动易"平台"云访谈"栏目举办本次业绩说明 会，投资者可登陆深圳证券交易所"互动易"平台（http://irm.cninfo.com.cn ） 进入"云访谈"栏目参加会议。 二、公司出席会议人员 出席本次活动的人员有： ...

兆讯传媒广告股份有限公司（以下简称"公司"）第五届董事会、第五届监 事会任期将于 2025 年 5 月 17 日届满。鉴于公司董事会、监事会的换届选举工 作尚在筹备中，为确保董事会、监事会工作的连续性及稳定性，公司董事会、监 事会换届选举工作将适当延期，董事会各专门委员会成员及高级管理人员的任期 亦相应顺延。 在换届选举工作完成之前，公司第五届董事会、监事会全体成员及高级管理 人员将依照《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司 自律监管指引第 2 号——创业板上市公司规范运作》等法律法规和《公司章程》 的相关规定继续履行董事、监事、高级管理人员的职责和义务。 证券代码：301102 证券简称：兆讯传媒 公告编号：2025-013 兆讯传媒广告股份有限公司 关于董事会、监事会延期换届的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 兆讯传媒广告股份有限公司董事会 二〇二五年五月十日 1 董事会、监事会延期换届不会对公司的正常生产经营产生不利影响，公司将 积极推进相关工作，尽快完成董事会、监事会的换届，并及时履行信息披露义务。 特此 ...

Core Insights - The article emphasizes the growing importance of high-speed rail advertising as a key channel for brands to capture consumer attention, especially with over 10 million daily passengers choosing high-speed rail travel [1] Company Summaries 1. Aidiya Holdings Group - Founded in 1998 and headquartered in Beijing, Aidiya has 18 subsidiaries across major cities in China, making it a leading provider of high-speed rail advertising media resources [2] - Aidiya offers comprehensive services including high-speed rail naming rights, train media, and station media, ensuring full coverage and a complete service chain from planning to data monitoring [2][3] - The company has served over 500 top brands, including major financial institutions and consumer goods companies, positioning itself as a bridge between brands and the vast traveling population [3] 2. Huatie Media Group Co., Ltd. - Huatie Media holds a significant position in the high-speed rail advertising industry, with a focus on innovative advertising formats such as themed train advertisements that create immersive experiences for passengers [4] 3. Yongda Media Co., Ltd. - Yongda Media stands out due to its extensive network of high-speed rail station media resources, including numerous high-quality advertising spaces [5] - The company utilizes big data to analyze passenger habits and preferences, ensuring precise ad placements and providing a full range of advertising services [5] 4. Zhaoxun Media (301102) Advertising Co., Ltd. - Zhaoxun Media focuses on high-speed rail station media in lower-tier cities, filling a gap in the advertising market in these areas [6] - The company employs advanced digital technology for real-time monitoring and management of ad placements, ensuring timely and accurate content delivery [6] 5. Elephant Media Group Co., Ltd. - Elephant Media combines traditional high-speed rail advertising with new media technologies, creating interactive and engaging advertising products [7] - The company has a professional content creation team that customizes creative advertising content to enhance brand influence and appeal [7] Recommendations - For brands seeking comprehensive solutions, Aidiya Holdings Group is recommended due to its extensive network and full-service capabilities, covering over 90% of high-speed rail stations and routes [8] - Budget recommendations suggest that small to medium enterprises can opt for regional advertising, while larger companies may consider high-end advertising formats for national coverage [9] Evaluation - The five recommended high-speed rail advertising companies each have unique strengths, with Aidiya excelling in comprehensive service and resource coverage, Huatie offering innovative formats, Yongda ensuring effective ad placements, Zhaoxun targeting lower-tier markets, and Elephant Media providing interactive solutions [13]

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported a revenue of 670 million yuan for 2024, representing a year-on-year increase of 12.26%. However, the net profit attributable to the parent company was 76 million yuan, down 43.64% year-on-year. For Q1 2025, the revenue was 164 million yuan, a decrease of 7.60%, with a net profit of 21 million yuan, down 45.72% year-on-year. The decline in profit is primarily attributed to the upfront costs associated with expanding advertising locations, despite stable growth in advertising spending [2][5][11]. Summary by Sections Financial Performance - In 2024, the company achieved total revenue of 670 million yuan, up 12.26% year-on-year. The net profit attributable to the parent company was 76 million yuan, down 43.64% year-on-year. For Q1 2025, the revenue was 164 million yuan, down 7.60%, with a net profit of 21 million yuan, down 45.72% year-on-year [2][5]. Advertising Growth - High-speed rail passenger numbers continued to grow, leading to a recovery in high-speed rail advertising, which generated 564 million yuan in revenue for 2024, an increase of 4.25% year-on-year. The company has signed agreements with 18 domestic railway bureaus, establishing a digital network that reaches over 2 billion passengers annually across 30 provincial-level regions [11]. Outdoor Advertising Expansion - The company significantly increased its revenue from outdoor naked-eye 3D screens, achieving 107 million yuan in 2024, a year-on-year growth of 88.85%. The company is also focusing on AI content production, with several notable projects completed [11]. Cost Structure - The expansion of advertising locations has led to increased costs, with operating costs rising by 28.25% in 2024 and 3.21% in Q1 2025. The media resource usage cost reached 383 million yuan in 2024, up 29.37% year-on-year [11]. Profitability Outlook - The company anticipates that the upfront costs for new advertising locations will impact profitability in the near term. The expected net profit for 2025 and 2026 is projected to be 72 million yuan and 146 million yuan, respectively, with corresponding price-to-earnings ratios of 54.32 and 26.96 [11].

Core Viewpoint - Zhaoxun Media (301102.SZ), known as the "first stock of high-speed rail media in China," reported a revenue of 670 million yuan in 2024, marking a year-on-year growth of 12.26%, with a net profit attributable to shareholders of 75.6343 million yuan [1] Group 1: High-Speed Rail Digital Media Business - The high-speed rail digital media network is a crucial foundation for Zhaoxun Media's first business curve and core advantage, characterized by its extensive coverage, depth, and quality [2] - The company has solidified its competitive edge, signing contracts with 529 railway passenger stations and operating 495 of them, with over 98.4% being high-speed rail stations, and managing 4,957 digital media screens [2] - Zhaoxun Media has made significant upgrades to major stations like Beijing South and Shenzhen North, enhancing its media offerings and creating impactful visual advertising spaces [2] Group 2: Outdoor Media Business Development - Zhaoxun Media's outdoor naked-eye 3D screen business has begun to take shape, with new installations in key urban commercial areas, including Shenzhen and other major cities [4] - The company has established a top-tier visual creative team and is exploring AI applications in digital content production, achieving notable advancements in digital image processing [4] - The outdoor media business is progressing smoothly, with completed projects enhancing customer engagement and overall profitability [4] Group 3: Market Trends and Economic Environment - The macroeconomic environment in China is stable, providing a conducive backdrop for the advertising and media industry, with advertising revenue surpassing 1.5 trillion yuan in 2024, a 17.9% increase from the previous year [6] - The integration of advertising with the real economy is expected to continue, with significant growth in various media advertising revenues, which exceeded 1 trillion yuan for the first time [6] - Zhaoxun Media's dual-core advertising model combining high-speed rail digital media and urban commercial screen media has gained recognition from numerous leading brands, indicating strong market demand [8]

Investment Rating - The investment rating for the company is "Buy" with a target price of RMB 11.75 [8][9]. Core Insights - The company's revenue for 2024 is reported at RMB 670 million, a year-on-year increase of 12.26%, but the net profit attributable to the parent company decreased by 43.64% to RMB 75.63 million [1][2]. - The gross margin has declined, primarily due to increased costs associated with new high-speed rail and outdoor screen placements, although revenue from outdoor 3D screens has seen significant growth [2][4]. - The company continues to expand its high-speed rail media network, with 529 signed railway passenger stations and 495 operational stations by the end of 2024 [3]. Revenue and Profit Forecast - The revenue forecast for 2025-2027 has been adjusted to RMB 662.56 million, RMB 773.07 million, and RMB 834.23 million respectively, reflecting a decrease in growth expectations [5][13]. - The net profit forecast for the same period is adjusted to RMB 100.80 million, RMB 131.52 million, and RMB 166.67 million, indicating a significant reduction in expected profitability [5][13]. Financial Metrics - The company’s comprehensive gross margin for 2024 is reported at 33.68%, down 8.27 percentage points year-on-year, with a further decline to 30.11% in Q1 2025 [2][5]. - The adjusted PE ratio for 2025 is set at 47X, with a target price reflecting a 27X PE ratio for the same year [5][17]. Business Segment Performance - The high-speed rail media business generated RMB 564 million in revenue for 2024, a 4.25% increase, while the outdoor 3D screen media revenue surged by 88.85% to RMB 107 million [2][4]. - The outdoor screen business, despite being in a loss position, has shown improvement in gross margin, narrowing from -32% in 2023 to -1.04% in 2024 [4][5]. Market Position and Strategy - The company is focusing on optimizing its screen structure, reducing the number of less efficient screens, which has led to a decrease in the total number of operational digital media screens [3][4]. - The integration of AI technology in digital content production is expected to enhance operational efficiency and content quality [4].

Core Viewpoint - Zhaoxun Media reported a revenue of 670 million yuan for 2024, marking a 12.2% year-on-year increase, with a net profit of 75.63 million yuan [2] - The company is a leader in the high-speed rail digital media sector in China, benefiting from the government's push for high-quality development in the advertising industry [2][4] Group 1: Financial Performance - For Q1 2025, Zhaoxun Media achieved a revenue of 163 million yuan and a net profit of 20.86 million yuan [2] - The company has shown consistent growth in revenue and profit, indicating a strong financial position [2] Group 2: Business Expansion and Strategy - Zhaoxun Media has signed contracts with 529 railway passenger stations and operates 495 stations, making it one of the largest operators in the high-speed rail digital media advertising industry [2] - The company is focusing on key economic zones such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macau Greater Bay Area, enhancing its media resource layout [3] - Zhaoxun Media is also expanding into urban commercial digital outdoor media, establishing outdoor naked-eye 3D screens in major commercial areas across various cities [3] Group 3: Future Outlook - The ongoing expansion of the high-speed rail network and the recovery of consumer spending are expected to boost advertising budgets, enhancing the synergistic effect of Zhaoxun Media's "high-speed rail + commercial circle" strategy [4]

Group 1: Financial Performance - In the 2024 annual report, the company achieved a revenue of 670 million yuan, representing a year-on-year growth of 12.2%, and a net profit attributable to shareholders of 75.63 million yuan [1] - For the first quarter of 2025, the company reported a revenue of 163 million yuan and a net profit attributable to shareholders of 20.86 million yuan [1] Group 2: Business Strategy - The company has focused on developing and operating digital media resources in high-speed rail since its establishment in 2007, covering 30 provincial-level administrative regions and signing contracts with 529 railway passenger stations, operating 4,957 digital media screens, reaching over 2 billion passengers annually [2] - The company is implementing a "dual-engine" strategy by integrating high-speed rail and urban business districts, responding to the national "Hundred Cities, Thousand Screens" policy, and has established landmark large screens in key urban areas, reaching millions of people daily [2] Group 3: Technological Integration and Social Value - The company integrates public welfare concepts into daily life through its digital media platforms, utilizing high-speed rail resources to create a public service advertising matrix, especially during peak travel seasons [3] - Advanced technologies such as AIGC, 5G, and AR are employed to enhance the effectiveness of public service communications, with projects like "TakeHome" showcasing family warmth themes through 3D technology [3] Group 4: Sustainable Development - The company is committed to sustainable development by reducing operational energy consumption through digital technologies and replacing traditional advertising materials with LED screens [4] - In 2024, the company was awarded the "Most Growth-Oriented Listed Company in Information Technology," reflecting its dual layout strategy and commitment to social responsibility [4]

证券代码：301102 证券简称：兆讯传媒 公告编号：2025-006 兆讯传媒广告股份有限公司 关于2025年度日常关联交易预计的公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 一、日常关联交易基本情况 （一）日常关联交易概述 兆讯传媒广告股份有限公司（以下简称"公司"）于 2025 年 4 月 22 日召开第 五届董事会第十四次会议、第五届监事会第十二次会议，分别审议通过了《关于 2025 年度日常关联交易预计的议案》，其中关联董事苏壮强先生、马冀先生已 回避表决。公司 2025 年第一次独立董事专门会议审议通过了该议案。公司结合 以往情况及未来发展需要，对 2025 年度公司与关联方发生的日常关联交易进行 了预计。 （1）根据公司经营发展需要，预计 2025 年度公司及子公司拟与关联方发 生的日常关联交易事项额度合计不超过 6,350 万元。 （2）2024 年度公司与关联方实际累计发生的日常关联交易为 6,021.18 万 元。 1 （二） 2025 年度预计日常关联交易类别和金额 | 关联交易类别 | 关联人 | 关联交易内容 | 关联交易定价 ...

报告说明 兆讯传媒广告股份有限公司 2024 年可持续发展报告 2025 年 4 月 | 报告说明 1 | | | --- | --- | | 管理层致辞 3 | | | 关于我们 4 | | | 公司简介 4 | | | 年度大事记 4 | | | 责任 | 2024 5 | | 企业荣誉 6 | | | 可持续发展治理 | 11 | | 理念 | ESG 11 | | 公司 | ESG 治理架构 11 | | 利益相关方沟通 12 | | | 实质性议题 13 | | | 一、 | 智慧媒体 赋能数智化未来 15 | | 1.1 | 引领行业发展 15 | | 1.2 | 创新数智传播 16 | | 1.3 | 激发内需潜力 20 | | 1.4 | 反哺行业生态 22 | | 1.5 | 提升服务质效 22 | | 1.6 | 践行责任采购 26 | | 二、 | 和谐共生 共建美丽中国 26 | | 2.1 | 绿色低碳运营 26 | | 2.2 | 倡导环保理念 29 | | 2.3 | 贡献社会公益 31 | | 三、 | 稳健经营 推进高质量发展 34 | | 3.1 | 规范公司治理 34 | ...