说实话，刚决定试试在亚马逊上卖东西，还挺纠结的：新卖家入驻是不是已经晚了？市场是不是太拥挤？但翻了最新的《2025中国出口跨境电商白皮书—— 产品创新出海品牌五十强》，觉得机会还是在的，只是入场方式不能随便。 而上新产品时，82%的卖家选择优先在亚马逊上做首发，说明亚马逊依旧被看作是测试和引爆新品的主要平台。 二、为什么还值得入？ 1. 创新驱动，亚马逊给你一个舞台 当卖家开发了一个小而美的新产品，在亚马逊上，通过小批量测试降低试错成本，然后快速改进，优化出单，借助新品扶持曝光和广告机制，提高新品的曝 光率和转换，更容易出圈。新卖家最怕没流量，但创新产品在亚马逊上暴露率高，机会自然就多。 2. 品牌感更直接 有人觉得亚马逊就是大卖家的天下，但现实是平台对小品牌也公平。只要产品有特色、有竞争力，就有机会被推上首页。当然，包装、评价、广告等基础功 还得跟上。 3. 数据支持研发方向 依靠后台数据来调整品类和关键词。那些曝光点击多的、转化率高的产品，就可以重点优化甚至加广告引爆。创新和不断迭代才是核心，不是铺货满仓。 一、白皮书说了啥？ 根据白皮书的数据显示：有81%的中国卖家计划把年营收入的10%以上投入产品创新 ...

Core Insights - Amazon plans to initiate a new round of layoffs as early as October 28, potentially cutting up to 30,000 corporate employees, marking the largest workforce adjustment since late 2022 [1][2] Group 1: Layoff Details - The layoffs will affect multiple core departments, including Human Resources (PXT), Cloud Computing (AWS), Advertising, Devices and Services, and Operations [2] - The layoffs will represent nearly 10% of Amazon's corporate workforce, which consists of approximately 350,000 employees in the U.S. out of a global total of 1.55 million [2] - The layoffs will not occur all at once but will be phased, with the scale potentially changing based on the company's financial and strategic priorities [2] Group 2: Reasons for Layoffs - Amazon views the layoffs as a correction to the aggressive hiring during the pandemic when online shopping demand surged, leading to a doubling of its warehousing network [2] - CEO Andy Jassy has emphasized cost-cutting and streamlining operations, stating that AI-driven efficiency improvements will make certain positions unnecessary [3] - The company has received around 1,500 feedback submissions through an anonymous channel aimed at identifying inefficiencies, resulting in over 450 process optimizations [3] Group 3: Financial Performance and AI Investment - Amazon's most profitable segment, AWS, reported second-quarter revenue of $30.9 billion, a year-over-year increase of 17.5%, although this growth rate is significantly lower than competitors like Microsoft Azure and Google Cloud [4] - The company is increasing investments in AI and automation, showcasing new robots aimed at reducing logistics costs and using AI tools to predict shopping preferences [4] Group 4: Broader Industry Context - Other major U.S. companies are also tightening their belts, with JPMorgan and Goldman Sachs indicating a shift towards avoiding reflexive hiring and maintaining stable employee counts despite sales growth [5] - According to Layoffs.fyi, 216 tech companies have laid off approximately 98,000 employees this year, with projections of 153,000 layoffs for the entire year of 2024 [6]

Core Viewpoint - Amazon is reportedly planning to announce a significant round of layoffs starting October 28, potentially cutting up to 30,000 jobs, which would represent about 10% of its total workforce [1] Group 1: Layoff Details - The layoffs would affect nearly all business departments within Amazon [1] - If confirmed, this would mark the largest layoff in Amazon's history, surpassing the previous largest cut of approximately 27,000 jobs announced at the end of 2022 [1] Group 2: Context of Previous Layoffs - The previous layoffs in 2022 were a response to the need for cost-cutting after rapid expansion during the COVID-19 pandemic [1]

综合第一财经、智通财经10月28日报道，多家媒体援引知情人士的话称，亚马逊计划从周二开始裁减多 达3万个企业岗位。目前该公司正致力于削减开支，以弥补疫情期间需求高峰时过度招聘带来的影响。 从人数来看，此次裁员规模仅占亚马逊约154万全球员工总数的一小部分，但却占其约35万企业岗位员 工数的10%。这将成为亚马逊自2022年底开始裁员约2.7万人以来，规模最大的一次裁员。 知情人士表示，亚马逊预计将于当天上午通过电子邮件开始通知员工裁员相关事宜。 近期宣布裁员的大型科技公司不只亚马逊。今年微软已裁员约1.5万人；Meta上周在其人工智能部门裁 减了约600个岗位；本月早些时候，谷歌在其云部门削减了100多个与设计相关的职位；赛富时9月裁减 4000名客户支持人员，并指出人工智能应用的不断增加是此次裁员的推动因素之一。英特尔今年的裁员 总数达2.2万人，为裁员人数最多的企业。 追踪科技行业裁员情况的网站Layoffs.fyi数据显示，亚马逊此次计划中的裁员也将是至少自2020年以来 科技行业规模最大的一次裁员。截至周一，今年年初以来已有216家科技公司裁减了约9.8万名员工， 2024年全年的裁员人数则为15.3 ...

亚马逊是美国第二大私人雇主，截至今年二季度末，其全球员工总数超过154万人，大多数为仓储工 人，公司职员约35万人。 自2022年以来，亚马逊已进行多次裁员，累计超过2.7万名员工被解雇。 （文章来源：新华社） 人民财讯10月28日电，美国媒体27日报道，全球电子商务巨头 亚马逊 公司预计近期启动大型裁员计 划，涉及约3万个工作岗位。 美国媒体援引不愿透露姓名的知情人士的话报道，亚马逊预计28日正式通过电子邮件通知员工裁员事 宜。此次裁员将影响亚马逊近10%的公司职员。 ...

新华财经旧金山10月27日电 美国媒体27日报道，全球电子商务巨头亚马逊公司预计近期启动大型裁员 计划，涉及约3万个工作岗位。 美国媒体援引不愿透露姓名的知情人士的话报道，亚马逊预计28日正式通过电子邮件通知员工裁员事 宜。此次裁员将影响亚马逊近10%的公司职员。 亚马逊是美国第二大私人雇主，截至今年二季度末，其全球员工总数超过154万人，大多数为仓储工 人，公司职员约35万人。 自2022年以来，亚马逊已进行多次裁员，累计超过2.7万名员工被解雇。 业内人士认为，生成式人工智能的兴起正在重塑劳动力结构。亚马逊首席执行官安迪·贾西今年6月表 示，随着公司加速采用人工智能技术，公司将需要更少的人从事当前部分工作，同时需要更多人承担新 的工作类型。"在未来几年内，预计这将减少本公司员工总数。" （文章来源：新华社） ...

凤凰网科技讯 北京时间10月28日，据路透社报道，据三位知情人士透露，亚马逊公司计划从周二开始 裁减多达3万个企业办公类岗位，以削减开支，并弥补疫情期间需求激增时过度招聘的问题。 虽然这一数字在亚马逊155万员工总量中的占比不大，但相当于其约35万名企业办公类员工的近10%。 这将是亚马逊自2022年底开始裁员约2.7万人以来规模最大的裁员行动。 此轮裁员的整体范围目前尚不明确。知情人士称，随着亚马逊财务优先事项的调整，最终裁员人数可能 发生变化。据《财富》杂志稍早前报道，人力资源部门可能成为重灾区，约15%的岗位将被裁撤。 两名知情人士表示，亚马逊今年早些时候启动了一项计划，要求员工每周五天返回办公室上班，这一规 定在科技行业中属于最严格之一，但未能产生足够的自然减员，这也是此次裁员规模较大的原因之一。 一些因居住地距离公司办公室较远或其他原因而未能每日打卡上班的员工，被告知他们已被视为"自愿 离职"，而且无法获得离职补偿金，这为公司节省了成本。 截至发稿，亚马逊发言人不予置评。(作者/箫雨) ...

Core Viewpoint - Amazon plans to cut up to 30,000 jobs starting this week to reduce costs and address overstaffing issues from pandemic hiring, marking its largest layoff since late 2022 [2][3]. Group 1: Layoff Details - The layoffs will affect various departments, including Human Resources (referred to internally as "People Experience and Technology"), Operations, Devices and Services, and Amazon Web Services [3]. - This round of layoffs represents nearly 10% of Amazon's total workforce of approximately 350,000 employees [2]. Group 2: Management and Strategy - CEO Andy Jassy has been advocating for workforce streamlining, including reducing the number of managers to combat what he describes as "excessive bureaucracy" [4]. - An anonymous complaint hotline was established, receiving around 1,500 feedback submissions, leading to over 450 process changes [4]. Group 3: Impact of AI - Jassy indicated that the increasing use of AI tools could lead to further layoffs, particularly in roles involving repetitive and routine tasks [5]. - Analysts suggest that Amazon's internal teams have achieved sufficient productivity improvements through AI, enabling the company to support large-scale layoffs [6]. Group 4: Industry Context - The Human Resources department may face around a 15% reduction in staff, potentially making it a significant area impacted by the layoffs [7]. - As of now, approximately 98,000 jobs have been cut across 216 tech companies in the U.S. this year, with an estimated total of 153,000 layoffs projected for 2024 [7].

Core Insights - Amazon is initiating its largest layoff in history, planning to cut up to 30,000 employees, which represents about 10% of its white-collar workforce, affecting various departments including HR, cloud computing, and advertising [1][2] - The company's automation strategy aims to achieve 75% operational automation by 2033, potentially eliminating the need to hire over 600,000 employees in the next decade [2][5] Group 1: Layoff Details - Amazon's layoffs will impact both white-collar and blue-collar positions, with the first round expected to start soon [1] - The layoffs are part of a broader trend in the tech industry, which has seen significant job cuts in 2023 due to the adoption of AI and automation technologies [8] Group 2: Automation Strategy - The internal strategy document reveals that automation could help Amazon avoid hiring over 160,000 employees by 2027, saving approximately $0.30 per package processed [2] - The company is already implementing automation in its warehouses, with a facility in Shreveport, Louisiana serving as a model for future operations [5][6] Group 3: Financial Implications - Analysts estimate that by 2027, Amazon could save up to $4 billion annually through increased automation and reduced labor costs [6] - The financial benefits of automation align with CEO Jassy's strategy to cut costs and improve efficiency under investor pressure [6] Group 4: Public Relations and Community Engagement - Amazon is preparing a public relations strategy to address potential backlash against automation, suggesting the use of softer terminology like "advanced technology" instead of "automation" [5] - The company plans to hire 250,000 employees for the upcoming holiday season, indicating a commitment to job creation in certain areas despite the layoffs [4]

Core Insights - Amazon is planning to lay off up to 30,000 corporate employees, marking one of the largest white-collar layoffs in recent technology history [1] Company Summary - The layoffs are part of a broader trend in the tech industry, where companies are reducing workforce sizes in response to economic pressures and changing market conditions [1]