American Rebel Holdings Inc “We had very productive meetings at Mar-a-Lago with like-minded patriots and potential investors,” said Andy Ross, CEO of American Rebel. American Rebel Holdings Inc Home of the Florida Panthers and the New York Post’s coverage of Andy’s meetings with investors and members at Mar-a-Lago, dubbed “The Winter White House.” Miami Television Appearance and Investor Meetings at Mar-a-Lago Signal Big Moves for the Nation’s Fast-Growing Beer Brand – American Rebel Light Beer Nash ...

Miami Television Appearance and Investor Meetings at Mar-a-Lago Signal Big Moves for the Nation's Fast-Growing Beer Brand – American Rebel Light Beer Nashville, TN, April 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is excited to share its CEO Andy Ross' ...

$2.5 million upfront with up to approximately $8.5 million of potential aggregate gross proceeds upon the exercise in full of warrants Nashville, TN, April 09, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, today announced the closing of its previously announced private placement for the purchase and s ...

Financing Agreements - The company entered into a Master Brewing Agreement with Associated Brewing, appointing them as the exclusive producer and seller of American Rebel branded spirits, with the initial product being American Rebel Light Beer, set to launch regionally in early 2024[284]. - On January 1, 2024, the company entered into a new loan agreement with an existing lender for $150,000, with a principal balance bearing interest at 12% per annum[285]. - A securities purchase agreement was made on March 21, 2024, resulting in a loan of $235,750 with an effective interest rate of 81.1%, requiring total repayment of $271,112 by December 31, 2024[286]. - The company secured a $1,300,000 business loan with a total repayment of $1,664,000, bearing interest at 22.8% per annum[288]. - On July 2, 2024, the company entered into a Factoring Agreement, selling future receipts for $250,000, with repayment in equal weekly installments of $17,875[296]. - A subordinated business loan of $1,312,500 was secured on July 8, 2024, with principal and interest due on January 20, 2025, requiring weekly payments of $67,500[297]. - The company entered into multiple Revenue Interest Purchase Agreements, with investors receiving monthly payments ranging from $7,500 to $50,000 starting June 1, 2024[289][293]. - On September 4, 2024, a securities purchase agreement was made for a loan of $300,000, with total payback of $336,000 due in eight payments[302]. Financial Performance - For the year ended December 31, 2024, the company reported revenues of $11,420,268, a decrease of $4,577,928 (or 29%) compared to $15,998,196 for the year ended December 31, 2023[311]. - The cost of goods sold for the year ended December 31, 2024 was $11,539,905, down $2,659,355 (or 19%) from $14,199,260 in the previous year[312]. - The company experienced a negative gross margin of $(119,637) for the year ended December 31, 2024, compared to a gross margin of $1,798,936 for the year ended December 31, 2023, representing a decrease of $1,918,573 (or 107%) period over period[312]. - Total operating expenses increased by $1,536,547 (or 15%) to $12,100,478 for the year ended December 31, 2024, compared to $10,563,931 for the year ended December 31, 2023[313]. - Interest expense surged to $3,969,485 for the year ended December 31, 2024, compared to $363,567 in the previous year, an increase of $3,605,918[321]. - The company incurred a net loss of $17,604,364 for the year ended December 31, 2024, resulting in a loss per share of $(306.91), compared to a net loss of $9,731,701 and a loss per share of $(857.02) for the year ended December 31, 2023[325]. Expense Analysis - Marketing and brand development expenses rose by $1,035,919 (or 79%) to $2,354,809 for the year ended December 31, 2024, compared to $1,318,890 for the year ended December 31, 2023[318]. - The company incurred product development expenses of $385,800 for the year ended December 31, 2024, an increase of $253,272 (or 191%) from $132,528 in the previous year[317]. - Administrative and other expenses increased by $2,841,749 (or 89%) to $6,049,555 for the year ended December 31, 2024, compared to $3,207,806 for the year ended December 31, 2023[319]. - The company reported no impairment of goodwill and intangible assets for the year ended December 31, 2024, compared to an impairment of $1,912,559 for the year ended December 31, 2023[324]. Capital and Liquidity - The Company incurred net losses of $17,604,364 for the year ended December 31, 2024, compared to $9,731,701 for 2023, with an accumulated deficit of $65,086,200 as of December 31, 2024[326]. - The Company's working capital deficit was $8,940,228 as of December 31, 2024, a decline from a surplus of $2,545,744 as of December 31, 2023[326]. - Management is in discussions with investment banks regarding further capital campaigns to raise funds necessary for operations and acquisitions[327]. - The Company anticipates needing to raise additional funds through equity or debt offerings to meet future liquidity requirements, which may dilute existing stockholders[330]. - Additional funds are expected to be required for ongoing operating expenses, intellectual property protection, and business development[331]. Accounting and Regulatory Updates - The Company has classified its convertible debt issued in 2024 in accordance with ASC 2020-06, effective for smaller reporting companies for fiscal years beginning after December 15, 2023[335]. - The FASB issued ASU No. 2023-09 to enhance income tax disclosures, effective for the Company for annual periods beginning after December 15, 2024[336]. - ASU No. 2023-07 requires public companies to disclose significant segment expenses and is effective for fiscal years beginning after December 15, 2023[337]. - The Company continuously monitors accounting pronouncements from the FASB for applicability to its operations[339].

Core Insights - American Rebel Holdings, Inc. is experiencing significant growth and momentum, highlighted by a recent national media marketing campaign and a successful equity-based capital raise [2][4] - The company reported an expected revenue of $11.4 million for fiscal year 2024, indicating strong financial performance [6] - American Rebel Light Beer is positioned to capture a share of the $110 billion annual beer market, appealing to patriotic consumers with its unique branding and product attributes [3][12] Financial Developments - The company completed a strategic private placement led by H.C. Wainwright & Co., with proceeds intended for working capital and general corporate purposes [4] - American Rebel disclosed an expected revenue of $11.4 million for FY2024, to be detailed in an upcoming Form 10-K filing [6] Marketing and Branding Initiatives - A national media marketing campaign has been launched, featuring a 30-second commercial on major television networks and a digital campaign to enhance consumer awareness [9][10] - The company premiered "The American Rebel Story," a video showcasing its vision and values, narrated by CEO Andy Ross [7] Strategic Partnerships - The expansion of the sponsorship with Tony Stewart Racing is expected to provide significant value, enhancing relationships with distributors and key accounts [8]

Core Insights - American Rebel Holdings, Inc. is experiencing significant growth and momentum, highlighted by a recent national media marketing campaign and a successful equity-based capital raise [2][4] - The company reported an expected revenue of $11.4 million for fiscal year 2024, indicating strong financial performance [6] - American Rebel Light Beer is positioned to capture a share of the $110 billion annual beer market, appealing to patriotic consumers with its unique branding and product attributes [3][11] Financial Developments - The company completed a strategic private placement led by H.C. Wainwright & Co., with proceeds intended for working capital and general corporate purposes [4] - American Rebel disclosed an expected revenue of $11.4 million for FY2024, to be detailed in its forthcoming Form 10-K [6] Marketing and Branding Initiatives - A national media marketing campaign has been launched, featuring a 30-second commercial on major television networks and a coordinated digital campaign [9][10] - The company premiered "The American Rebel Story," a video showcasing its vision and values, narrated by CEO Andy Ross [7] Strategic Partnerships - The expansion of the sponsorship with Tony Stewart Racing is expected to enhance distribution relationships and accelerate growth initiatives throughout 2025 [8]

Core Viewpoint - American Rebel Holdings, Inc. has announced a private placement offering to raise approximately $2.5 million, with potential additional gross proceeds of up to $8.5 million from warrants [1][3]. Group 1: Offering Details - The company will sell 724,640 shares of common stock at a price of $3.45 per share, along with series A and series B warrants [1][3]. - Series A warrants will allow the purchase of up to 724,640 shares at an exercise price of $2.95, expiring five years from issuance [1][3]. - Series B warrants will allow the purchase of up to 2,173,920 shares, expiring eighteen months from issuance [1][3]. Group 2: Financial Implications - The gross proceeds from the offering are expected to be approximately $2.5 million before deducting fees and expenses [3]. - If fully exercised, the series A and B warrants could provide an additional $8.5 million in gross proceeds [3]. Group 3: Use of Proceeds - The company intends to use the net proceeds from the offering for working capital and other general corporate purposes [3]. Group 4: Company Background - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Beer [8]. - The company emphasizes its patriotic values and quality in its product offerings, including American Rebel Light Beer, which is marketed as a premium light lager [6][7].

Core Insights - American Rebel Holdings, Inc. is promoting its brand through a new video that highlights its mission and values, emphasizing patriotism and the American spirit [1][3] - The company is celebrating its growth in the premium domestic light lager market, which is valued at $110 billion annually, and is exceeding initial strategic forecasts [3][8] Company Overview - American Rebel Holdings, Inc. has transitioned from designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [8] - The company emphasizes its beer as a symbol of American pride, independence, and resilience, with a focus on quality and natural ingredients [6][7] Product Details - American Rebel Light Beer is characterized as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [7] - The beer is marketed as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer," reinforcing its brand identity [6][4]

Core Insights - American Rebel Holdings, Inc. is actively expanding its presence in the beverage industry, particularly with its American Rebel Light Beer, and is engaging in investor outreach through media appearances and meetings in Florida [1][2][8] Group 1: Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage market with American Rebel Light Beer [8] - The company emphasizes its patriotic values and aims to position American Rebel Light Beer as a premium domestic light lager [5][6] Group 2: Strategic Growth Initiatives - The CEO, Andy Ross, is scheduled to appear on two morning shows in South Florida to enhance brand awareness and attract potential customers [1][2] - Florida is identified as a key market for growth, with plans to launch American Rebel Beer in the state within the next few months, capitalizing on the high beer sales in the region [2][4] Group 3: Investor Relations - The upcoming meeting with potential investors at Mar-a-Lago is seen as a significant opportunity to share the company's story and attract investment [2][4] - The company aims to leverage its media presence to expand its distribution network and increase brand recognition among consumers and investors alike [2][4]

Core Viewpoint - American Rebel Holdings, Inc. is launching a comprehensive advertising campaign to enhance brand awareness and market exposure, utilizing both traditional television and digital platforms [1][2]. Group 1: Advertising Strategy - The company plans to run television ads on CNBC and Fox Business, alongside digital ads on top-tier financial and investor education websites, which collectively attract over 300 million monthly visitors [1]. - The advertising campaign is developed in collaboration with Martini & Partners Advertising, LLC, which will manage the ad placements, with the campaign set to commence on March 31, 2025 [2]. Group 2: Company Achievements - CEO Andy Ross highlighted the rapid accomplishments of American Rebel, including the development of an all-natural beer without corn syrup or rice extract, and unique packaging that enhances brand recognition [2]. - The company has established significant distribution agreements across multiple states and is strategically located in Nashville's entertainment district, a high-volume beer sales area [2]. Group 3: Industry Partnerships - American Rebel has secured contracts with leading beer distributors, including Clark Distributing Co, Bonbright Distributors, and others across various states, enhancing its market reach [4][6]. - The company benefits from the support of its publicly-traded parent company, which has a strong presence in the personal security and self-defense product markets [3]. Group 4: Product Information - American Rebel Light Beer is positioned as a premium domestic light lager, featuring approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its all-natural ingredients [10]. - The beer is marketed with patriotic themes, appealing to consumers who value quality and American values [9].