Core Insights - American Rebel Holdings, Inc. is expanding its American Rebel Light Lager Beer distribution through Total Wine & More, marking a significant milestone in its retail growth strategy [1][3][10] - Total Wine & More is a leading national alcohol retailer with over 250 locations, playing a crucial role in the U.S. alcohol market, particularly in light beer sales [2][7] - The U.S. domestic beer market is a multi-billion-dollar industry, and American Rebel Light Beer aims to redefine beer branding with its patriotic values and commitment to quality [3][16] Company Overview - American Rebel Holdings, Inc. has transitioned from primarily designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Light Beer [18] - The company emphasizes its commitment to producing a premium domestic light lager that embodies American pride and resilience [8][15] Product Details - American Rebel Light Beer is marketed as a healthier option with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, distinguishing itself from mass-produced beers [16] - The beer is positioned as "America's Patriotic Beer," celebrating freedom and quality, and is brewed without corn, rice, or other sweeteners typically found in mass-produced beers [15][16] Distribution Strategy - The initial placement of American Rebel Light Beer is set for 62 Total Wine & More locations across seven states, including Florida, Tennessee, North Carolina, Kentucky, Connecticut, Missouri, and Kansas [1][10][14] - The expansion will be supported by in-store promotions, digital marketing campaigns, and brand ambassador activations to enhance customer engagement and brand awareness [8][10] Market Impact - Total Wine & More generates billions in annual revenue and is a critical player in the U.S. alcohol market, where beer accounts for approximately 42% of supplier gross revenues [2][7] - The partnership with Total Wine & More is expected to enhance American Rebel's market presence and connect with a broader audience that shares its values [3][7]

Core Points - American Rebel Holdings, Inc. congratulates Tony Stewart on his recent victory at the NHRA Route 66 Nationals, marking his fourth consecutive final and second win in his Top Fuel career [1][9] - The company has a strong association with Tony Stewart Racing, enhancing its brand visibility through sponsorships and social media reach [5][7] Group 1: Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Beer [13] - The company is publicly traded on NASDAQ under the ticker AREB [13] Group 2: Sponsorship and Marketing - American Rebel is an associate sponsor for Tony Stewart's Top Fuel Dragster and Matt Hagan's Funny Car for all 20 races of the NHRA Mission Foods 2025 season, with primary sponsorship for five races [5][8] - The sponsorship provides significant exposure during race broadcasts on major networks, including Fox Sports and its affiliates [5] Group 3: Digital Media and Engagement - NHRA is expanding its digital media presence, creating opportunities for content creators and influencers, which will benefit American Rebel by increasing brand engagement [6] - The social media following of Tony Stewart and his team members enhances American Rebel's visibility, with Stewart having nearly 750,000 followers on X and over 250,000 on Instagram [7]

American Rebel Holdings, Inc. Andy Ross Live Concert Three Days of Music, Racing, Patriotism and American Rebel Light Beer – Andy Ross will Perform for Thousands at Charlotte Motor Speedway’s THOR Camper Appreciation Party, Iron Thunder Saloon/Speedway Harley-Davidson, and BetMGM Speed Street Stage Nashville, TN, May 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, m ...

Core Points - Champion Safe Company, a subsidiary of American Rebel Holdings, participated in the Buckeye Blast sporting clay fundraiser to support The Light Foundation [1][3] - The company donated a top-tier safe as the grand prize for the raffle, contributing to the fundraising efforts for youth empowerment programs [2][3] - The event gathered outdoor enthusiasts and community leaders, highlighting the importance of supporting youth development initiatives [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products for security and fire protection [5] - American Rebel Holdings, Inc. operates in the safe manufacturing sector and has recently expanded into the beverage industry with American Rebel Beer [6]

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended March 31, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the transition period from ___ to ___ Commission file number 001-41267 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) | Nevada | 47-3892903 | | --- ...

Core Points - American Rebel Holdings, Inc. sponsors the 2025 Losers Bar & Grill Parking Lot Concert Series featuring surprise performances by country music stars [1][2] - The sponsorship highlights American Rebel Light Beer’s commitment to the Nashville music scene and includes promotional activities at various events [4][11] Company Overview - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes and personal security products, recently expanding into the beverage industry with American Rebel Light Beer [11] - The company emphasizes its patriotic values and quality in its product offerings, particularly American Rebel Light Beer, which is marketed as a premium domestic light lager [7][8] Product Details - American Rebel Light Beer is characterized by its all-natural ingredients, approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, catering to consumers seeking a balanced lifestyle [8] - Since its launch in September 2024, American Rebel Light Beer has expanded distribution across multiple states including Tennessee, Connecticut, and Florida, with ongoing efforts to add new territories [6] Event Sponsorship - The sponsorship includes prominent branding at the concert series, with American Rebel Light Beer signage and merchandise featured throughout the event [4] - The Losers Parking Lot Concert Series is known for surprise guest appearances and intimate performances, enhancing the brand's visibility within the local music community [3][4]

Core Insights - The Trophy Series from Champion Safe Company has generated significant interest since its 2025 launch, featuring key design and security upgrades that enhance its competitiveness in the market [1][4] Product Enhancements - The Trophy Series includes several updates for 2025, such as a new chrome-plated pull handle for improved appearance and comfort, a radial gear drive mechanism for smoother operation, and a plush black and gray interior for refined aesthetics [2][3] - The safe maintains a robust construction with a 4½-inch-thick double-plate door, a 10-gauge steel outer shell, and a Diamond-Embedded Armor Plate™, providing superior security [3] Market Positioning - The Trophy Series is positioned as a top-tier safe available in multiple sizes and finishes, including high-gloss Black, Ivory, and Platinum, at a competitive price point [4] - The CEO of Champion Safe Company noted strong dealer interest, emphasizing the product's premium security features and improved usability as key selling points [4] Company Background - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products designed for security and fire protection [6] - American Rebel Holdings, Inc., the parent company, has diversified into the beverage industry while continuing to design and market branded safes and personal security products [7]

Core Insights - American Rebel Holdings, Inc. is actively promoting its American Rebel Light Beer through sponsorship of the NHRA 4-Wide Nationals, enhancing brand visibility and engagement with racing fans [1][5][10] - The company has experienced significant viewership growth, with original broadcasts attracting over 700,000 viewers and expected final totals reaching up to 1 million [10] - American Rebel Light Beer is positioned as a patriotic brand, aligning its marketing strategy with American values and the excitement of motorsports [5][14] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, recently expanding into the beverage industry with American Rebel Light Beer [16] - The company emphasizes its commitment to quality and patriotism in its product offerings, with American Rebel Light Beer being marketed as a premium domestic light lager [14][15] Marketing and Sponsorship - The title sponsorship of the NHRA 4-Wide Nationals represents a significant milestone for American Rebel Light Beer, reinforcing its event-driven marketing approach [5][10] - The brand's promotional activities at the event included trackside activations, sampling stations, and a live concert by the CEO, enhancing fan engagement [10][11] Product Details - American Rebel Light Beer is characterized by its all-natural ingredients, lower calorie count (approximately 100 calories per 12 oz serving), and a balanced lifestyle appeal [15] - The beer is marketed as "America's fastest growing beer," reflecting its rapid expansion and popularity since its launch in September 2024 [2][14] Performance Highlights - The NHRA 4-Wide Nationals featured high-speed racing with cars capable of exceeding 300 mph, showcasing the thrilling environment that aligns with the brand's identity [2][10] - The American Rebel Light Funny Car, driven by champion Matt Hagan, symbolizes the brand's bold and patriotic spirit, further enhancing its presence in motorsports [7][8]

New Indiana Distribution Deal Supercharges Midwest Reach – Strengthening Footprint in Key Border States and Reinforcing Growth Trajectory for 2025 Nashville, TN, May 07, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is expanding into Indiana through it ...

Core Viewpoint - American Rebel Holdings, Inc. has entered into a distribution agreement with North Florida Sales to expand its American Rebel Light Beer into the Florida market, aiming to reach more consumers who value American-made products [1][2][3]. Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently transitioned into the beverage industry with the launch of American Rebel Light Beer [9]. - The company emphasizes its commitment to patriotic values and aims to celebrate the American spirit through its products [3][6]. Product Details - American Rebel Light Beer is a premium domestic light lager, crafted with all-natural ingredients, containing 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving [4][7]. - The beer is marketed as a product that embodies American values, appealing to consumers who appreciate quality and a patriotic message [6][7]. Distribution Agreement - The partnership with North Florida Sales is expected to enhance American Rebel's presence in Florida, particularly in markets like Jacksonville, St. Augustine, and Lake City [2][3]. - North Florida Sales has a strong reputation for delivering quality beverages and building lasting relationships with retailers and consumers, which aligns with American Rebel's goals for expansion [2][8]. Market Expansion - Since its launch in September 2024, American Rebel Light Beer has gained a loyal consumer base across several states, including Tennessee, Connecticut, and now Florida, indicating a successful market entry strategy [3].