Core Viewpoint - American Rebel Holdings, Inc. is expanding its presence in the beverage industry with the launch of American Rebel Light Beer, which is positioned as a patriotic brand appealing to consumers who value American ideals [2][4]. Group 1: Product Launch and Promotion - American Rebel Light Beer is being rolled out at key retail locations in Tennessee, with a promotional campaign called "Scan to Win" running through January 2025 [2][3]. - The beer is available in multi-case displays, including 12oz and 16oz "Tall Boys," at various retailers across Tennessee [3]. - A launch party is scheduled for December 17, 2024, at Kid Rock’s Big Ass Honky Tonk Rock ‘n’ Roll Steakhouse to celebrate the introduction of the beer [3][4]. Group 2: Product Characteristics - American Rebel Light Beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving [5]. - The beer is all-natural, free from added supplements, corn, rice, or other sweeteners commonly found in mass-produced light lagers [5]. - The product aims to deliver a bold taste while embodying values such as freedom, patriotism, and quality [4][6]. Group 3: Company Background - American Rebel Holdings, Inc. has transitioned from primarily designing and manufacturing branded safes and personal security products to the beverage industry with the introduction of American Rebel Beer [7]. - The company also produces branded apparel and accessories, indicating a diversified product portfolio [7].

Live Performances by Andy Ross and John Stone to Highlight the Event on Tuesday, December 17, 2024 Nashville, TN, Dec. 11, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand and creator of American Rebel Light Beer (www.americanrebelbeer.com), proudly announces the Nashville launch party for American Rebel Light Beer at Kid Rock’s Big Ass Honky Tonk Rock ‘n’ Roll Steakhouse (https://www.kidrockshonkytonkandsteakhouse.com). Thi ...

The Notice has no Immediate Effect on the Listing of the Company’s Securities on NASDAQ and the Company Expects to Regain Compliance within the Applicable Deadline. Nashville, TN, Nov. 27, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), America’s Patriotic Brand (www.americanrebel.com) and the creator of American Rebel Beer (www.americanrebelbeer.com), and manufacturer and marketer of branded safes (www.championsafe.com), personal security and self- ...

CEO Andy Ross to Headline Music Main Stage with American Rebel Light Beer Bus in Attendance Nashville, TN, Oct. 10, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand and the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, today announced the company will be featured at the National Hot Rod Association (“NHRA”) FallNationals Pre-Stage Fan F ...

Core Insights - American Rebel Holdings, Inc. has received a multi-pallet re-stocking order for its American Rebel Light Lager from Standard Beverage, indicating strong demand for the product [1] - The partnership with Standard Beverage has expanded the distribution of American Rebel Light Lager to 140 retail locations in Kansas, with ongoing commitments from top sports bars [2] - American Rebel Light Lager was launched in June 2024 during the Country Stampede music festival, marking a significant entry into the beverage market for the company [2] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer and manufacturer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Beer through its subsidiary [4] - The company emphasizes its patriotic branding, positioning American Rebel Light Lager as "America's Patriotic Beer" [1] - American Rebel collaborates with AlcSource for the production of its beer, leveraging their expertise in beverage development and production [3] Distributor Partnership - Standard Beverage Corporation is a key distributor for American Rebel Light Lager, with a long history in the Kansas alcohol distribution market [5] - The company has a new 83,000-square-foot facility in Lenexa, Kansas, enhancing its distribution capabilities [3] - Standard Beverage has been instrumental in placing American Rebel Light Lager in various retail and convenience store chains across Kansas [2]

Nashville, TN, Oct. 02, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) — America’s Patriotic Brand (the “Company”), today announced the effectiveness of its 1-for-9 reverse stock split of its outstanding shares of common stock, par value $0.001 per share (the “Common Stock”), as of 12:00 a.m. on October 2, 2024. The Company’s Common Stock will begin trading on a reverse stock split-adjusted basis at the opening of the Nasdaq Capital Market (“Nasdaq”) on Wednesday, October 2, 2024. Fol ...

Nashville, TN, Oct. 01, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, announced the shipment of the first order to Dichello Distributors, Inc. from AREB’s operating subsidiary, American Rebel Beverages, LLC. The multiple pallet order consisted of 12oz and 16oz cans from the recently completed production run in ...

Nashville, TN, Sept. 27, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) — America’s Patriotic Brand (the “Company”), today announced that it will effect a reverse stock split of its outstanding shares of common stock, par value $0.001 per share (the “Common Stock”), at a ratio of 1-for-9, to be effective as of 12:00 a.m. Eastern Time on October 2, 2024. The Company’s Common Stock will begin trading on a reverse stock split-adjusted basis at the opening of The Nasdaq Capital Market (“N ...

Nashville, TN, Sept. 09, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, announced the completion of its initial full production run of American Rebel Light 12oz and “Tall Boy” 16oz cans for distribution. American Rebel Light Beer is a premium domestic light lager. The Company is processing initial stocking orde ...

Nashville, TN, Aug. 27, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, announces the appointment of beverage industry veteran Todd Porter to serve as President of American Rebel Beverages, LLC; a wholly-owned subsidiary of American Rebel Holdings. Mr. Porter will be leading the consumer product beverage divisio ...