今日重点推荐 2025 年 11 月 25 日 青木科技（301110）深度：全域代运营服务专家，品牌孵化打 造增长新引擎 ⚫ 青木科技：数据+技术驱动，一站式零售服务专家。青木科技于 2009 年在 广州成立，2011 年聚焦电商代运营，已构建"代运营+品牌孵化+技术解决 方案"三大高协同业务，覆盖大服饰、潮玩、美妆、健康消费品等赛道，服 务 Skechers、李宁、泡泡玛特、Jellycat 等国内外知名品牌。1）股权：创 始人吕斌、卢彬合计持股 39%，股权集中稳定；2）业务与管理：在大服饰 等核心品类具备深厚资源，核心高管深耕行业十余年。3）财务：2024 年、 25H1 营收 11.5、6.7 亿元，分别同比+19.2%、22.75%；归母净利为 0.91、 0.52 亿元，分别同增+73.84%、-22.96%；2021-2025H1 公司毛利率稳定 在 40%以上，盈利质量持续提升。 ⚫ 核心竞争力：数据×技术×品牌矩阵，三轮驱动放大全域价值。1）数据层： 服务覆盖天猫、京东、抖音、小红书、微信小程序等主流平台，积累多平台 用户行为与交易数据，训练预测用户行为模型，转化效率行业领先。2）技 术层 ...

在电商竞争如此激烈的今天，拼多多以其独特的"社交裂变"和"低价爆款"逻辑，成为了无数新品牌和商家不可忽视的战场。然而，平台玩法迥异于天猫、京 东，这让许多初来乍到的商家感到迷茫：规则复杂、活动门槛高、竞争激烈……于是，"找代运营"成了一个诱人的选项。但问题也随之而来：拼多多的代运 营服务商，到底靠谱吗？作为新商家，我为什么要找他们？ 首先，我们必须客观地看待这个问题：代运营行业鱼龙混杂，既有顶尖的专业选手，也有不负责任的皮包公司。 因此，"靠谱"与否，关键在于你能否甄别 出真正有价值的合作伙伴。 一个靠谱的拼多多代运营服务商通常具备以下特质： 反之，那些"满口承诺、收费低廉、缺乏案例" 的服务商，则需要你高度警惕。 1. 精通拼多多核心玩法：他们不仅懂操作，更深谙拼多多的"灵魂"。包括： 2. 爆款逻辑：如何选品、定价，打造具有极致性价比的爆款。 3. 活动运营：熟练掌握限时秒杀、百亿补贴、9块9特卖等核心活动的报名技巧与资源协调。 4. 搜索与场景推广：能高效运用OCPX（优化点击付费）等智能推广工具，实现低价引流。 5. 社交裂变：擅长设计砍价、拼单等玩法，利用平台社交属性实现低成本病毒式传播。 6. 数 ...

Core Insights - The article discusses the rise of third-party operation companies for new Taobao stores, highlighting their role as essential partners for entrepreneurs navigating the complexities of e-commerce [1][3]. Group 1: Overview of Taobao New Store Operation Companies - Taobao new store operation companies are specialized third-party service providers that offer comprehensive management services for newly opened stores on the Taobao platform [3]. - These companies act as "e-commerce managers," allowing merchants to focus on product development and supply chain management without delving into the intricate platform rules and operational details [3]. - The competitive nature of Taobao means new stores often face challenges such as insufficient traffic and lack of experience, which these operation companies can help mitigate through tailored strategies [3]. Group 2: Services Offered by Operation Companies - Services provided by operation companies cover all aspects from store setup to daily operations, typically offered in package formats that merchants can choose based on their budget and needs [4]. - Key services include: - Store setup and design, including registration, logo design, and page layout optimization to enhance user experience [6]. - Product listing and management, which involves photography, description editing, and inventory management to ensure accurate and timely product information [6]. - Marketing and promotional planning, utilizing tools like paid promotions and social media to drive traffic and increase brand awareness [6]. - Customer service and after-sales support, ensuring high-quality service and maintaining store reputation through effective handling of inquiries and complaints [6]. - Data analysis and optimization, providing insights into traffic sources and conversion rates to refine strategies [6]. - Supply chain and logistics coordination, assisting with communication with suppliers and ensuring timely delivery [6]. - Training and long-term consulting services for merchants looking to gradually take over operations [6]. Group 3: Current Status and Considerations in the Industry - The Taobao operation industry is thriving, but it is essential for merchants to be cautious as the market contains both reputable and subpar companies [5]. - Quality operation companies can significantly enhance store performance, while some may exaggerate results or charge high fees without delivering [5]. - Merchants are advised to consider company credentials, case studies, and contract details when selecting an operation partner, with a preference for those with official Taobao certification [5]. - Maintaining regular communication with the operation company is crucial to ensure alignment with the brand's vision and strategy [5].

Core Insights - E-commerce operation outsourcing allows companies to delegate their online store management to specialized third-party firms, covering all aspects from store setup to logistics [1][4] - The e-commerce operation industry is becoming increasingly specialized and segmented, with different companies focusing on various platforms such as Tmall, JD, Douyin, and Xiaohongshu [2][7] Service Offerings - Comprehensive e-commerce operation services include store application, design, product listing, pricing strategies, and marketing planning for major sales events [4][5] - Professional visual design significantly enhances store click-through and conversion rates, representing a direct value added by outsourcing [4] - Data analysis tools are utilized to monitor key performance indicators like traffic and conversion rates, allowing for refined operational strategies [4][7] Strategic Value - Outsourcing e-commerce operations reduces costs and management burdens for companies, allowing them to focus on core business areas like product development and brand building [7][8] - Professional operation companies possess industry knowledge and resources that individual businesses may find too costly to acquire, enabling them to quickly adapt to market changes [7][8] Target Clients - Various types of companies are particularly suited for collaboration with e-commerce operation firms, including traditional offline businesses, new consumer brands, foreign brands entering the Chinese market, small and medium enterprises, and brands needing temporary support during peak sales periods [9]

Group 1 - JD代运营 has gained significant market favor due to its advantages, as many merchants seek to expand sales and enhance brand awareness on JD's platform, creating a strong demand for professional代运营 services [3] - The demand for JD代运营 continues to grow with the development of the e-commerce industry, allowing quality service providers to stand out in the "JD代运营 ranking" [3] - The future of the JD代运营 market is expected to have broad development prospects [3] Group 2 - 快牛电商, established in 2017, focuses on providing professional JD代运营 services with a team experienced in e-commerce, excelling in store management, store decoration, and content marketing [5] - The company has developed a unique "Zhen Operation" model that has increased clients' annual sales and achieved over 30% GMV growth [5] - 快牛电商 has successfully helped over 1,200 companies expand their online markets and has built a strong reputation in the industry [5] Group 3 - A notable case involves a well-known母婴 brand that doubled its sales within eight months of collaborating with 快牛电商 through various optimization services, including product page design and social media marketing [5] - The sales data shows significant growth: from -159 before cooperation to 600 after eight months, demonstrating the effectiveness of 快牛电商's strategies [5] Group 4 - When selecting a JD代运营 service provider, it is crucial to consider the provider's industry experience, technical capabilities, and data analysis skills, as these factors directly impact store optimization and marketing strategies [7] - Effective communication is essential to ensure alignment of goals and achieve win-win cooperation [7] - Understanding the specific services offered by the provider and their approach to different category challenges is important for businesses [8]

Core Insights - The article discusses the emergence and importance of "Taobao agency operation" as a crucial strategy for brands to thrive in the competitive e-commerce landscape of Taobao [1][3] Group 1: Definition and Purpose of Taobao Agency Operation - Taobao agency operation involves brands entrusting their store operations on Taobao/Tmall to professional third-party service companies, either fully or partially [5] - For new brands and small businesses, it helps avoid costly trial-and-error and accelerates market entry due to a lack of professional teams and operational experience [5] - For established brands and traditional enterprises, it provides fresh perspectives to overcome internal inertia and allows internal teams to focus on core activities like product development [5] Group 2: Key Modules of Taobao Agency Operation - A comprehensive and high-quality Taobao agency service typically includes several core modules, which can be selected based on specific needs [7] - **Module 1: Strategy and Foundation Building** - This foundational work determines the direction and efficiency of subsequent actions [8] - **Module 2: Daily Operations and Promotion** - This involves driving traffic to the store and facilitating transactions through content marketing and community engagement [9][10] - **Module 3: Data-Driven Operations and Long-Term Growth** - This module emphasizes the importance of data analysis for sustainable development, distinguishing excellent agencies from average ones [11] Group 3: Specific Services Offered - Services include market research, brand positioning, store planning, visual design, product listing, and pricing strategies [10] - Daily operations encompass customer service, traffic acquisition through various advertising methods, and participation in platform activities [12] - Data monitoring and analysis, user relationship management, and regular strategy adjustments are critical for maintaining store performance and adapting to market changes [12]

Core Insights - The article discusses the emergence of "Tmall代运营" (Tmall agency operation) as a solution for new brands and stores in the competitive Chinese e-commerce market, highlighting its role in helping businesses navigate complex platform rules and high operational costs [1][4]. Group 1: Definition and Role of Tmall Agency Operation - Tmall agency operation involves entrusting a professional third-party company with the full or partial management of a brand's Tmall store, acting as the brand's online business department [4]. - An effective agency provides deep expertise in e-commerce, understanding Tmall's rules, algorithms, and traffic logic, thus preventing brands from making costly mistakes [4]. - The agency model reduces overall costs compared to building an in-house team, allowing brands to access professional services at a lower trial-and-error cost [4]. - Agencies can quickly respond to market changes and develop effective marketing strategies, helping new stores establish themselves rapidly [4]. - Established agencies often have access to valuable resources, such as platform representatives and influencer partnerships, which can drive more traffic and promotional opportunities for new stores [4]. Group 2: Types of Agency Services - Full-service agency operation includes comprehensive management from store application, product listing, visual design, marketing promotion, to customer service and logistics [5]. - Single-service agency operation focuses on specific aspects, such as advertising promotion or content marketing, suitable for brands with some foundational knowledge [5]. Group 3: Steps for New Store Development - The initial phase from 0 to 1 is critical for a store's survival, focusing on building a solid foundation rather than merely pursuing sales [7]. - Key steps include: 1. Store foundation and positioning, ensuring a clear understanding of target users and competitors [7]. 2. Brand story and positioning, defining the brand's tone and style [7]. 3. Store qualification application, ensuring all necessary documents are in order for Tmall entry [7]. 4. Product strategy and planning, identifying potential bestsellers through testing [7]. 5. Visual system creation, emphasizing the importance of professional imagery for product listings [7]. 6. Initial traffic acquisition through both organic and paid methods [7]. 7. Data analysis and iteration to optimize performance based on key metrics [7]. Group 4: Marketing and Customer Relationship Management - Active participation in Tmall's promotional activities and planning store-specific events can enhance customer engagement and increase average order value [7]. - Building a membership system for existing customers and guiding public traffic to private channels can foster brand loyalty and repeat purchases [7]. - Ensuring a stable supply chain and efficient customer service is vital for long-term store health [7].

Core Insights - Pinduoduo's ongoing "high-quality development" strategy is attracting more domestic and international brands, but the unique platform ecosystem poses challenges for many brands [1] - Selecting a professional and reliable Pinduoduo operation service provider is crucial for brands to quickly enter the market and achieve stable growth [1][3] Industry Overview - The evaluation of hundreds of service providers in the industry is based on dimensions such as company size, technical strength, operational cases, market reputation, and innovative service capabilities [3] - The list of the top ten Pinduoduo operation companies for 2025 aims to provide decision-making references for brands seeking suitable growth partners [3] Top Ten Pinduoduo Operation Companies 1. **Lingxi E-commerce** - Founded in 2022, it offers comprehensive digital retail solutions across multiple platforms including Pinduoduo, Tmall, and Taobao [6] - Known for high strategic flexibility and technological innovation, excelling in helping new brands launch from scratch [6] 2. **Shanghai Baozun** - A giant in the e-commerce service industry, providing one-stop services for many Fortune 500 brands [6] - Offers unmatched scale effects and resource integration capabilities, making it a preferred partner for large brands entering Pinduoduo [6] 3. **Dian Dong Jia** - Focuses on domestic mainstream e-commerce platforms with extensive experience in operating mid-to-low-priced products [6] - Excels in cost control and supply chain optimization, helping brands enhance sales and market share [6] 4. **He Tian Xia** - Emphasizes channel management and dealer integration, with experience serving well-known domestic brands [8] - Known for excellent channel control and price system maintenance, suitable for brands with existing offline networks [8] 5. **Lian Cheng E-commerce** - Specializes in fast-moving consumer goods and has a deep understanding of high-frequency repurchase products [8] - Excels in activity planning and user repurchase operations, leveraging Pinduoduo's promotional resources [8] 6. **Chuang Gao Culture** - Initially focused on integrated marketing, now a comprehensive e-commerce operation company [8] - Known for content creation and interest-driven e-commerce strategies, ideal for brands focusing on image and content dissemination [8] 7. **Xin Jian E-commerce** - Renowned for its integrity and transparent service philosophy, focusing on long-term partnerships with small and medium brands [8] - Offers high cost-performance services and flexible service packages, suitable for budget-conscious brands [8] 8. **Ju Hong E-commerce** - Known for strong operational execution, particularly in standardized product categories [8] - Maintains standardized operational processes and strict KPI assessment systems to ensure service quality [8] 9. **Shanghai Sang He** - Focuses on technology development and systematic solutions, providing technical empowerment for brands [8] - Offers advanced integration solutions for brands looking to connect Pinduoduo data with internal systems [8] Conclusion - The Pinduoduo platform in 2025 presents both opportunities and challenges, with the top ten operation companies each having unique strengths [7] - Brands should analyze their category characteristics, development stages, and core needs to match with the most suitable service provider [7]

Group 1 - Hangzhou is recognized as "China's E-commerce Capital," home to major players like Alibaba and a mature ecosystem of e-commerce operation service providers [1] - Brands looking to enter or expand in the e-commerce space benefit from partnering with professional operation companies, which act as a powerful "brain" and "engine" for growth [1] Group 2 - The article outlines ten notable e-commerce operation companies in Hangzhou, emphasizing the importance of understanding each company's strengths and specialties for informed decision-making [3] - Companies vary in core capabilities, preferred categories, and operational models, making it essential for brands to assess their specific needs [3] Group 3 - Baozun E-commerce is a leading player in the industry, offering customized solutions for both emerging and established brands, focusing on online incubation and sustained growth [6][5] - Suoxiang Technology combines marketing planning with e-commerce operations, known for its ability to drive traffic through viral content and event marketing [8][9] - Bicheng E-commerce specializes in the home appliance, health, and beauty sectors, aiming to be a trusted partner for brands in digital transformation [10][11] - Youke E-commerce dominates the high-end beauty sector, providing unparalleled resources and expertise for international brands entering the Chinese market [12][13] - Kaijie E-commerce focuses on fast-moving consumer goods, offering comprehensive solutions from strategy to execution [14][16] - Jizhou E-commerce excels in content-driven and interest-based e-commerce, particularly within the Douyin ecosystem [23][24] - Zhejiang Aowei has extensive experience in clothing and home textiles, known for its stable operational style and supply chain integration [25][26] - Yunhe Network is a technology-driven company specializing in refined e-commerce operations, leveraging data to enhance store performance [27][28] - Hangzhou Shenglang provides comprehensive growth solutions across traditional and social e-commerce, emphasizing integrated marketing [29][30] Group 4 - Selecting an e-commerce operation company is akin to choosing a long-term strategic partner, with no absolute "best" option, only the "most suitable" for a brand's specific stage and needs [30]

Core Insights - Taobao e-commerce agency services have emerged as a vital support for merchants facing operational complexities on the platform [1][3] - There are significant operational differences between Taobao and Tmall, both of which are core platforms under Alibaba Group [1][6] Summary of Taobao E-commerce Agency Services - Taobao e-commerce agency services involve third-party companies managing and operating Taobao or Tmall stores on behalf of merchants [3] - These agencies consist of experienced e-commerce experts who handle daily operations such as product listing, store decoration, marketing, customer service, data analysis, and order processing [3][6] - The services save time and effort for merchants, particularly small and medium-sized enterprises lacking e-commerce experience [6] Comparison of Taobao and Tmall Operations - **Platform Positioning**: Taobao targets individual sellers and small businesses, emphasizing diversity and cost-effectiveness, while Tmall is a high-end B2C platform focused on brand merchants and quality [6][7] - **Entry Requirements**: Taobao has lower entry barriers, allowing individuals or businesses to register easily, whereas Tmall requires brand authorization, corporate qualifications, and financial strength, along with annual fees and service charges [6][7] - **Operational Strategies**: Taobao focuses on traffic acquisition and price competition through promotions and social marketing, while Tmall emphasizes brand building and long-term value, investing in brand image and customer loyalty [7] - **Cost Structure**: Taobao's operational costs are lower, mainly involving advertising and logistics, while Tmall incurs higher commissions and marketing fees, providing more platform resources like priority display and data analysis tools [7] - **Target Audience**: Taobao attracts price-sensitive consumers seeking variety, while Tmall appeals to quality-conscious shoppers, influencing merchants' product selection and marketing strategies [7] Conclusion - Taobao e-commerce agency services provide a convenient pathway for merchants to establish themselves in a competitive market [6] - Understanding the operational differences between Taobao and Tmall can help merchants choose the right platform based on their resources and goals [7]