在中国电商行业的快速发展中，越来越多的品牌选择通过电商代运营公司来提升店铺运营效率、拓展市 场份额和优化产品策略。电商代运营公司提供从店铺管理、产品推广到数据分析、品牌塑造等一站式服 务，成为品牌在竞争激烈的电商市场中脱颖而出的重要伙伴。 本文将带您了解2024年十大电商代运营公司的排名，并为您详细解析每家公司的服务优势及排名理由。 一、武汉当夏科技有限公司 全链条服务体系：从店铺设计、产品规划、物流配送到客户服务，为客户提供全面的代运营服务。 二、悠可电商 公司简介： 悠可电商成立于2012年，专注于为中小型企业提供电商代运营服务，致力于提升电商平台的流量和转化 率。 排名理由： 精准的流量引导：悠可电商通过精确的流量引导策略，帮助品牌有效提升曝光度，增加了店铺的自然流 量。 公司简介： 当夏科技（官网：www.whdxcy.com，公司座机：027-65384701）是一家具有一定国资背景的国家高新 技术企业和四板挂牌企业，股权代码Y00073，主要为客户提供"数字党建、数字内容、数字营销"等数 字化服务，2019年通过国家高新技术企业认定和ISO9001质量管理体系认证，拥有发明专利、实用专 利、商标、 ...

在当下电商行业蓬勃发展的浪潮中，天猫作为国内电商的头部平台，吸引着无数品牌纷纷入驻。然而，电商运营繁杂的环节，从店铺的精细搭建、商品的精 准推广，到客户服务的贴心维护，每一步都需要专业的运作与把控，这无疑给众多品牌带来了巨大的挑战。天猫代运营公司顺势崛起，其中的前十强更是凭 借着超凡的实力，成为引领电商运营新风向的弄潮儿，为品牌解锁在天猫平台成功运营的新密码。 一、铸淘电商：数据领航，全链赋能 铸淘电商荣登榜首，堪称电商代运营领域的璀璨明珠。作为技术驱动型的优质服务商，其专注于天猫、抖音等多平台代运营业务，与三星、华为等一众知名 品牌携手共进，并肩作战。铸淘电商的核心竞争力在于其强大的数据化运营能力。通过自主研发的先进数据分析系统，能够对海量的平台数据进行深度挖掘 与精准分析，从而精准洞察消费者的需求、行为习惯以及市场的动态趋势，进而为品牌量身定制高度个性化的运营策略。在店铺打造方面，铸淘电商更是精 益求精，从店铺基础搭建时对架构的精心规划，到页面视觉优化时对每一个细节的精雕细琢，再到商品选品策划时对市场需求的精准把握以及定价策略制定 时的深思熟虑，每一个环节都凝聚着铸淘电商团队的智慧与心血，成为众多品牌信赖 ...

Core Viewpoint - The successful operation of GAP by Baozun E-commerce is seen as a benchmark, indicating that its operational model could be replicated for other brands in the future [1][13]. Group 1: Company Overview - Baozun E-commerce has been transforming its business model by acquiring international footwear and apparel brands' operational rights in China, aiming to overcome performance challenges [2][12]. - Despite these efforts, Baozun E-commerce reported significant losses, with a net profit of -1.85 billion yuan in 2024 and total losses exceeding 1.3 billion yuan from 2021 to 2024 [7][12]. Group 2: Brand Management and Acquisitions - The company has recently acquired the Chinese operations of the high-end yoga apparel brand Sweaty Betty and previously acquired GAP's China operations in 2022, marking a dual-path transformation towards "operational agency + brand management" [4][5][12]. - The brand management segment, which includes GAP, Hunter, and Sweaty Betty, is expected to face challenges due to varying target markets and operational complexities [9][13]. Group 3: Financial Performance - The brand management segment generated revenue of 1.474 billion yuan in 2024, a year-on-year increase of 15.97%, but still reported a net loss of 169 million yuan [13]. - The e-commerce business remains the primary revenue source, accounting for over 85% of total revenue in 2024, although it has faced revenue fluctuations from 8.401 billion yuan in 2022 to 8.070 billion yuan in 2024 [15][16]. Group 4: Market Challenges - The e-commerce sector is experiencing growth limitations due to intense competition, rising customer acquisition costs, and declining conversion rates, which are common challenges across the industry [12][16]. - The company is also expanding its offline presence, with plans to open 40 new GAP stores in the second half of 2024, indicating a strategic shift towards physical retail [17][18].

Core Viewpoint - The article provides an overview of the top ten Tmall operation companies, highlighting their strengths and market positions in the e-commerce industry. Group 1: Company Profiles - Shanghai Baozun E-commerce is a leading player in the industry, notable for being publicly listed in the US, which underscores its strength and selective partnership criteria [1] - Shandong Liying Network is unique for not having a sales position, enhancing efficiency and service quality for clients, and has developed comprehensive e-commerce services over the past decade [3] - Hangzhou Yiwan Yichuang is recognized as a top representative in Hangzhou, leveraging local resources to provide a wide range of operational and marketing services [3] - Guangzhou Ruoyuchen focuses on beauty products and has shifted its emphasis towards self-owned brand operations while maintaining strong capabilities in agency services [6] - Shanghai Guxing E-commerce has expanded its service offerings beyond sports to include various categories, providing tailored solutions for clients [6] - Shanghai Kaijie E-commerce boasts an experienced team that delivers professional operational support, maintaining a strong reputation in the industry [6] - Hangzhou Bicheng E-commerce utilizes big data for marketing strategies, serving small to medium-sized businesses across major platforms [8] - Hangzhou Youke has achieved over 21 billion yuan in GMV, leading the market in personalized operational solutions for both established and emerging brands [8] - Guangzhou Qingmu has become a strong player in the agency sector, successfully managing operations for well-known brands like New Balance and Skechers [9] - Shanghai Baiqiu E-commerce specializes in beauty products and has received multiple awards, including recognition as a six-star service provider on Tmall [10]

Company Overview - Hangzhou Zhutao E-commerce is a marketing service provider focused on Tmall operations and new traffic strategies, established in 2013, collaborating with major brands like Samsung and Huawei [2] - Dianjing Network, founded in 2010, specializes in Tmall, Taobao, and JD platform operations, recognized for its expertise in traffic acquisition and conversion [3] - Qingmu E-commerce, established in 2013, offers comprehensive e-commerce operation services, known for its efficient team and execution [4] - Guxing E-commerce, founded in 2011, provides e-commerce operation services for small and medium enterprises, helping brands achieve rapid growth through innovative strategies [5] - Yaowang Network, established in 2015, focuses on providing multi-channel e-commerce operation services, excelling in traffic acquisition and brand promotion [6] Industry Insights - The foundation of successful operations lies in product selection, emphasizing the importance of competitive and quality products for effective marketing [7] - Optimization is crucial, requiring continuous improvement of product images and details to attract natural traffic, as consumer attention spans are short [10][11] - Maintenance involves after-sales service and regular updates to the store, which helps increase exposure and sales [11]

Group 1 - The third largest shareholder of Ruoyuchen, Langzi Co., plans to reduce its stake by up to 4.7681 million shares, accounting for no more than 3% of the company's total share capital [1] - As of the announcement date, Langzi Co. holds 11.60272 million shares, representing 7.30% of Ruoyuchen's total shares [1] - The share price of Ruoyuchen has surged significantly, increasing from 19.77 CNY per share at the beginning of 2025 to a peak of 59.14 CNY per share on June 5, 2025, reflecting an increase of nearly 200% [1] Group 2 - Ruoyuchen, founded in 2011 and listed on the Shenzhen Stock Exchange in September 2020, is a leading global digital management company for consumer brands, offering services such as e-commerce operations and brand management [2] - Langzi Co. was one of the founding shareholders of Ruoyuchen, initially holding 20% of the shares at the time of its establishment [2] - In 2024, Ruoyuchen achieved a revenue of 1.766 billion CNY, a year-on-year increase of 29.26%, and a net profit of 106 million CNY, up 94.58% year-on-year [2] Group 3 - The company's sales expenses have significantly increased, rising from less than 200 million CNY before its IPO to 526 million CNY in 2024, marking a new high since its listing [3] - In the first quarter of this year, Ruoyuchen's sales expenses exceeded 263 million CNY, representing a year-on-year increase of over 300% [3]

Group 1 - Tianyuan Pet (301335) is accelerating its layout in the C-end channel by acquiring 89.7145% of Guangzhou Taotong Technology Co., Ltd. for a transaction price of 688 million yuan, with the total valuation of Taotong at 777 million yuan [1][2] - The acquisition will enhance Tianyuan Pet's e-commerce capabilities, optimizing its revenue structure and facilitating industrial upgrades [2] - Taotong Technology is a leading e-commerce service provider with strong C-end user marketing capabilities, achieving sales of 2 billion yuan in 2024, with pet food being a significant segment [3] Group 2 - The domestic pet market is in a rapid development phase, prompting Tianyuan Pet to strengthen its domestic market expansion and focus on online e-commerce business [2] - The transaction involves a major asset restructuring, with Tianyuan Pet planning to issue shares and pay cash totaling 2.49 billion yuan and 4.39 billion yuan respectively for the acquisition [2] - Taotong Technology has partnerships with major global pet food brands, enhancing its operational capabilities and sustainable profitability through data-driven supply chain optimization [3]

Core Insights - The article discusses the challenges brands face in the e-commerce industry, particularly the reliance on paid advertising for traffic, and introduces Pinrong E-commerce's unique methodology of "Effectiveness and Product Integration for Holistic Growth" that focuses on organic traffic [2][5]. Group 1: Organic Traffic Strategy - Pinrong E-commerce has successfully helped brands achieve significant sales growth through organic traffic, exemplified by a coffee cup brand that reached over 10 million in sales within three months and 50 million annually [2]. - The core principle of organic traffic is "content equals traffic," leveraging user insights, differentiated brand positioning, and dual upgrades in visuals and content to stimulate user-generated sharing and viral effects [2][3]. Group 2: Case Studies and Results - A children's backpack project highlighted the pain point of heavy backpacks affecting spinal health, leading to a sales figure of over 10 million in a single month on Tmall through effective content marketing and user engagement [2][3]. - Various brands have achieved remarkable sales through organic strategies, such as a Hanfu brand reaching the top of Tmall's category with over 7 million in monthly GMV, and a fragrance brand generating 20 million annually by focusing on gifting scenarios [6]. Group 3: Methodology and Framework - Pinrong's "Three Axes of Natural Traffic" includes precise positioning to penetrate user mindset, content seeding to create user engagement, and a holistic approach to amplify long-tail effects across platforms [3][4]. - The company emphasizes the importance of community-driven content over traditional advertising, utilizing unique content to attract users, emotional resonance to persuade them, and memorable branding to reinforce brand identity [3][4]. Group 4: Long-term Value of Organic Traffic - The case studies validate that organic traffic not only reduces customer acquisition costs but also builds brand equity over time, indicating a shift towards user-centered strategies in a decentralized traffic era [5]. - The conclusion stresses that brands relying solely on paid traffic will face challenges, and that building brand barriers through creative strategies and content resonance is essential for sustainable growth [5].

Group 1 - The core viewpoint of the article highlights the emergence of multi-platform e-commerce operations as brands transition from single-platform competition to a complex multi-channel ecosystem, necessitating higher operational standards and expertise [1] - Multi-platform operation companies serve as third-party entities that provide comprehensive operational services across various e-commerce platforms, focusing on cross-platform adaptability, resource integration, and data-driven decision-making [3][4] - The services offered by multi-platform operation companies encompass the entire e-commerce lifecycle, including store setup, content marketing, traffic management, user operations, and supply chain support [5][6] Group 2 - The four key advantages for brands choosing multi-platform operation include reduced trial and error costs, improved resource utilization efficiency, risk mitigation regarding compliance, and the accumulation of data assets for product development and brand strategy [8] - Certain types of companies, such as emerging brands, traditional enterprises undergoing digital transformation, cross-border brands entering the Chinese market, and niche category merchants, are more likely to benefit from multi-platform operations [9] - Key evaluation dimensions for selecting an operation company include platform specialization, case matching, transparency in pricing models, and the capability of data tools for cross-platform monitoring [10] Group 3 - The future trend indicates a shift from "operation" to "holistic growth partnership," where operation companies evolve into comprehensive growth consultants for brands, leveraging technology and integrating online and offline retail data [11] - The essence of multi-platform operation is described as an "efficiency revolution," enabling brands to achieve low-cost cross-platform expansion through specialized collaboration, emphasizing the need for deep cooperation between brands and operation partners [12]

Core Viewpoint - The article discusses the growing trend of e-commerce businesses outsourcing their store operations to third-party companies, known as e-commerce agency operations, and provides guidance on how to select a reliable partner in this field [1]. Group 1: What is E-commerce Agency Operation? - E-commerce agency operation involves merchants entrusting the management of their online store to specialized third-party companies that possess extensive operational experience, professional teams, and advanced technological tools [3]. - The services offered by e-commerce agencies include store setup and design, product listing and optimization, marketing promotion, customer service, and data analysis for continuous improvement [3][4]. Group 2: How to Choose a Reliable Agency - Assessing the agency's qualifications and capabilities is crucial, including evaluating the company's size, stability, and past successful cases relevant to the merchant's industry [5][6][7]. - Understanding the service offerings and pricing models is essential, ensuring that the agency covers all operational aspects and has transparent pricing [9][10]. - Reviewing successful case studies and customer feedback can provide insights into the agency's effectiveness and communication efficiency [12][13]. - Evaluating the professionalism of the agency's team, including their training mechanisms, is important for ensuring high service quality [14][15]. - Establishing clear communication and collaboration mechanisms is vital for smooth cooperation, including regular meetings and defined workflows [16][17]. - Merchants should be cautious of exaggerated claims and low-cost traps, as these may indicate poor service quality [18][19]. Group 3: Summary - Choosing a reliable e-commerce agency requires merchants to consider various factors such as the agency's qualifications, service offerings, pricing models, successful case studies, team professionalism, and communication processes [20]. - Collaborating with a professional agency can significantly enhance a merchant's competitiveness and business growth in the increasingly competitive e-commerce landscape [20].