华润啤酒 20251114 摘要 华润啤酒三季度销量保持 20%以上增速，与上半年趋势一致，未受同行 10 月销量下滑影响，表明公司经营稳健。 上半年受益于澳大利亚大麦使用，毛利率提升，但下半年同比效应减弱， 全年业绩主要依赖上半年贡献，下半年贡献相对较小。 电商渠道和超级终端对销量贡献有限，线上代加工业务增长空间存在但 占比不大，渠道发展与上半年相似，销量稳定在 34-35%左右。 白酒市场受禁酒令和商务宴请影响承压，公司尝试通过啤酒渠道销售白 酒以稳价增效，但效果待验证，减值与否需进一步观察市场和未来五年 策略。 预计 2026 年铝材价格上涨对供应链健康有利，小幅上涨可消化，大幅 上涨或通过提价或高端产品消化，大麦供应链稳定，总体原材料成本压 力可控。 三季度行业吨价波动不大，不构成趋势，短期价格受渠道库存和促销影 响，未见显著价格压力，新兴品牌入场有助于开拓市场，公司将研究消 费者喜好调整策略。 2026 年量价取决于经济环境，预计与 2025 年差异不大，将继续推出 小众差异化产品满足需求，同时保持大单品基础，利润增长预期维持 3 月董事会报告判断。 Q&A 请介绍一下华润啤酒近期的经营情况。 对于 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 華潤啤酒(控股)有限公司 呈交日期: 2025年11月3日 I. 法定/註冊股本變動 不適用 FF301 第 1 頁 共 10 頁 v 1.1.1 FF301 II. 已發行股份及/或庫存股份變動 | 1. 股份分類 | 普通股 | 股份類別 | | 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00291 | | 說明 | | | | | | | 多櫃檯證券代號 | 80291 | RMB 說明 | | | | | | | | | | 已發行股份（不包括庫存股份）數目 | | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | | 3,244,176,905 | | 0 | | 3,244,176,905 | | 增加 / 減少 (-) | | | | | ...

Core Viewpoint - China Resources Beer has become the market leader in the Chinese beer industry with a revenue of 23.942 billion yuan in the first half of 2025, surpassing Budweiser APAC, but faces a stark contrast in performance between its beer and liquor businesses, with the latter experiencing a significant decline of over 30% in revenue [2][6][8]. Group 1: Company Performance - In the first half of 2025, China Resources Beer achieved a total revenue of 23.942 billion yuan, a year-on-year increase of 0.83%, and a net profit attributable to shareholders of 5.789 billion yuan, up 23.04% [6][8]. - The beer segment generated revenue of 23.161 billion yuan, reflecting a growth of 2.6%, with a gross margin increase of 2.5 percentage points to 48.3% [6][8]. - Conversely, the liquor segment reported revenue of 781 million yuan, a decline of 33.7%, with a loss before interest and tax of 152 million yuan, marking the first half-year loss since the consolidation of Jinsha Liquor [6][12]. Group 2: Management Changes - A significant management transition occurred in October 2023, with Jin Hanquan appointed as the new president, following the departure of former chairman Hou Xiaohai [3][4]. - The new leadership, consisting of Chairman Zhao Chunwu and President Jin Hanquan, is expected to navigate the company through its strategic crossroads [4][9]. - Jin Hanquan's background in auditing and supervision suggests a potential shift towards enhanced risk control and cost optimization within the company [9][21]. Group 3: Strategic Challenges - The company is at a strategic crossroads, debating whether to continue investing in the liquor business or refocus on its core beer operations after facing challenges with its "dual empowerment" strategy [2][12]. - The liquor business has not yet become a second growth engine despite significant investments exceeding 10 billion yuan in acquisitions [8][10]. - The "dual empowerment" strategy has not met expectations, with the integration of beer and liquor sales proving to be limited in effectiveness [12][13]. Group 4: Market Competition - The beer industry is experiencing intensified competition, not only from traditional rivals like Tsingtao and Budweiser APAC but also from new entrants, including liquor companies venturing into the beer market [16][18]. - The overall beer production in China has been declining, with a reported production of 35.213 million kiloliters in 2024, down 0.6% year-on-year [19]. - The rise of craft beer is noted as a growing segment, with predictions indicating that craft beer sales will increase from 6.8% in 2020 to 17.2% by 2025 [19][21].

Core Insights - The ESG China Innovation Conference (2025) and the first ESG International Expo were successfully held in Beijing, focusing on "full-chain innovation leading green transformation" [1] - The "National Barley Revitalization" initiative by China Resources Beer aims to reduce reliance on imported barley, enhancing the resilience of the domestic beer supply chain [2][3] Group 1: ESG Conference and Reports - The "2025 Annual ESG Excellence Practice Report" was released, providing significant reference for industry practices, supported by various governmental and academic institutions [2] - China Resources Beer’s case on "ESG governance leap enabling high-quality development" was selected as an exemplary practice, showcasing its commitment to sustainable practices [2] Group 2: National Barley Revitalization Initiative - The initiative has established 20,000 acres of standardized barley planting bases across key regions, achieving a record yield of 767.5 kg per acre for the "Yangnong Beer 14" variety [3] - The project has improved the income of local farmers through a "quality for price" order agriculture mechanism, contributing to rural revitalization and economic benefits [3] Group 3: ESG Achievements and Recognition - China Resources Beer ranked higher in the "China ESG Listed Company Pioneer 100 (2025)" list, reflecting its strong commitment to ESG principles [4] - The company showcased its achievements in green manufacturing and rural revitalization at the ESG International Expo, emphasizing its role in sustainable practices [5] Group 4: Green and Responsible Practices - The company has implemented various green initiatives, such as lightweight glass bottles and new materials, significantly reducing carbon emissions [5] - The "National Barley Revitalization" project highlights the integration of advanced breeding techniques and sustainable practices in the beer production process [6][7]

Core Viewpoint - The event "Caring for Growth, No Drinking for Minors" 2025 National Rational Drinking Promotion Week was launched, emphasizing the importance of protecting minors' health and promoting responsible drinking within the Chinese liquor industry [1][3]. Group 1: Corporate Responsibility and Initiatives - China Resources Beer, as the current chairman of the China Alcoholic Drinks Association's Committee for Promoting Alcohol and Social Responsibility, actively advocates for responsible drinking and has implemented strict advertising content review mechanisms to prevent minors from accessing alcohol-related information [3]. - The company engages in creative initiatives such as the "Top 10 Beautiful Wine Photography Contest" and "Public Welfare Theme Poster Design Contest" to promote rational drinking and protect minors [3]. - The chairman highlighted that ESG (Environmental, Social, and Governance) construction is a key driver for high-quality industry development, alongside the basic requirement of safeguarding growth [3]. Group 2: Environmental and Supply Chain Initiatives - China Resources Beer is advancing green factory construction, with two factories achieving carbon neutrality by 2024 and several others recognized as national and provincial "green factories" [3]. - The company has improved production efficiency and reduced overall energy consumption through smart brewing and integrated energy management technologies [3]. - To enhance supply chain resilience, the company is implementing the "National Barley Revitalization" strategy, exploring a new model of "leading enterprises + research institutions + planting bases" [5].

Core Viewpoint - China Resources Beer has appointed Jin Hanquan as the new Executive Director and President, succeeding Zhao Chunwu, who has transitioned to the role of Chairman of the Board and Chairman of the Finance Committee [2][6]. Management Changes - Jin Hanquan, aged 47, holds a Master's degree in Engineering from Wuhan University and joined China Resources Group in 2012, later joining China Resources Beer in 2022 [6]. - Zhao Chunwu, aged 54, holds an MBA from Peking University and has extensive experience in various managerial roles within China Resources Snow Beer since 2003, culminating in his previous position as President [8]. Strategic Visits and Collaborations - Following his appointment as Chairman, Zhao Chunwu visited Shandong Xinxing Group on October 12, emphasizing the importance of collaboration between state-owned enterprises and private enterprises to navigate industry challenges [10][13]. - Zhao expressed a commitment to leveraging market insights and strategic adjustments to inject new momentum into regional market and industry development [13]. Financial Performance - In the first half of the year, China Resources Beer reported revenue of 23.942 billion yuan, a year-on-year increase of 0.8%, with net profit attributable to shareholders rising significantly by 23% to 5.789 billion yuan [23]. - The beer segment was a key driver of growth, achieving a revenue of 23.161 billion yuan, up 2.6%, and a sales volume of approximately 6.487 million kiloliters, an increase of 2.2% year-on-year [23]. - In contrast, the white liquor segment faced challenges, with revenue dropping by 33.7% to 0.781 billion yuan and a pre-tax loss of 0.152 billion yuan [25].

Core Viewpoint - The leadership of China Resources Beer has been restructured with the appointment of Jin Hanquan as the new president and executive director, following the resignation of Hou Xiaohai, while the company continues to show stable performance in its financial results, surpassing Budweiser APAC in revenue for the first time in the Chinese market [2][4][10]. Leadership Changes - Jin Hanquan has been appointed as the executive director and president of China Resources Beer as of October 10 [2][5]. - Zhao Chunwu has transitioned from president to chairman of the board, following the resignation of Hou Xiaohai on June 27, who left to focus on personal matters [3][6]. - Since the beginning of 2025, the board of directors has seen three changes, excluding independent directors [4][7]. Financial Performance - For the first half of 2025, China Resources Beer reported a revenue of 23.942 billion yuan, a year-on-year increase of 0.83%, and a net profit attributable to shareholders of 5.789 billion yuan, up 23.04% [4][10]. - The company’s revenue has surpassed Budweiser APAC for the first time, which reported a revenue of approximately 22.45 billion yuan, a decline of 5.6% year-on-year [10]. - The gross profit margin increased by 2 percentage points to 48.9%, attributed to the high-end strategy and cost savings in raw material procurement [10]. Business Strategy - The company aims to continue expanding its high-end product strategy, with a focus on personalized and differentiated products to meet diverse consumer demands [11]. - New retail channels, including e-commerce and instant retail, are being leveraged to adapt to changing consumer preferences [11]. Challenges in Other Segments - The white liquor segment has faced significant challenges, with revenue dropping to 0.781 billion yuan, a decrease of 33.7% year-on-year [12][13]. - China Resources Beer plans to enhance price restructuring and cost control measures in response to market changes, focusing on mid-range and light bottle products to boost sales in the second half of the year [14].

公开资料显示，金汉权现年47岁，于2022年加入华润啤酒，此前担任华润集团审计监察部副高级审计师 及审计专业总监。 北京商报讯（记者 刘一博 冯若男）10月10日，华润啤酒（控股）有限公司发布公告显示，金汉权被委 任为华润啤酒执行董事及总裁，该任命自2025年10月10日起生效。同时，李楠被委任为华润啤酒非执行 董事，阳红霞获委任为华润啤酒首席财务官。 ...

华润啤酒在港交所公告，自2025年10月10日起，金汉权先生获委任为公司执行董事及总裁，并成为董事 会辖下的执行委员会、财务委员会及购股权总务委员会成员。李楠先生亦于同日获委任为公司非执行董 事。此外，阳红霞女士获委任为公司首席财务官。 (本文来自第一财经) ...

华润啤酒(00291)发布公告，自2025年10月10日起，金汉权先生获委任为本公司执行董事及总裁，以及 董事会辖下执行委员会、财务委员会及购股权总务委员会各自的成员;李楠先生获委任为本公司非执行 董事;及阳红霞女士获委任为本公司首席财务官。 ...