登顶进口动画片票房榜、刷新国内动画电影单日观影人数纪录、与70多个中外品牌推出联名产品……由迪士尼出品的动画电影《疯狂动物城2》在上映的第9 天，总票房不仅突破了22亿元，还打破多达63项纪录。"疯狂"的背后，《疯狂动物城2》做对了什么？南都娱乐以数据为切入点，结合专家学者、资深从业 者和行业观察者的观点，为您剖析。 1 连续6天日票房破亿，创多项纪录 上映第9天，《疯狂动物城2》的国内总票房已突破22亿元，继续刷新自己所保持的中国影史进口动画票房纪录。据猫眼专业版数据，该影片已打破63项相关 纪录。此外，《疯狂动物城2》更挤进国内动画电影票房榜前三。 | | | 今年11月29日对于《疯狂动物城2》来说更是一个"大日子"。 据猫眼专业版数据，该片当天的单日票房达7.38亿元，占比高达94.8%。另一方面，从11月26日 上映以来，该片还实现了连续6天单日票房破亿，直到12月2日才回落到7000多万元。 2 "合家欢"优质内容是基础 亮眼的票房数据背后，《疯狂动物城2》的精良制作与故事是最坚实的基础。相比9年前的第一部，续作的舞台更大，亮相的角色也更多，不同类型动物之间 的羁绊与矛盾也更为复杂。而在制作上，《 ...

Core Insights - Disney's animated film "Zootopia 2" has achieved significant box office success in China, surpassing 3 billion yuan in pre-sales and over 2 billion yuan in the first week, making it the highest-grossing imported animated film in Chinese history [2] - The collaboration between Disney and various brands, including the children's oral care brand Rabbit Mom, has led to a surge in IP licensing business, with a reported threefold growth in the Zootopia IP licensing in Greater China since December 2023 [3][5] - The trend of deep integration of IP into product design is becoming more prevalent, with brands focusing on emotional connections with consumers through character-driven products [3][6] Brand Collaboration and Market Strategy - Rabbit Mom began exploring potential IP collaborations two years ago and successfully secured the licensing for "Zootopia 2" to create a series of oral care products [4][5] - The collaboration with "Zootopia 2" was driven by the alignment of the film's audience with Rabbit Mom's target demographic, appealing to both children and their parents [6] - The pricing strategy for the collaborative products is set below 30 yuan, targeting a broad consumer base, with plans for further IP collaborations in the future [7] IP Licensing Dynamics - The IP licensing process involves thorough due diligence and negotiation, with brands needing to demonstrate compatibility and market performance to secure licenses [8][9] - The common business model in the IP licensing industry is a "minimum guarantee + revenue share" approach, ensuring both parties benefit from sales performance [9][10] - Brands are increasingly focusing on long-term partnerships with stable IPs to avoid short-term collaborations that do not yield sustainable benefits [11] Market Trends and Future Outlook - Disney's strategic focus on the Chinese market is evident, with tailored content and a significant push for IP collaborations across various sectors, including retail and entertainment [12][14] - The anticipated release of "Zootopia 2" has led to a flurry of pre-launch collaborations, with numerous brands engaging in cross-promotional activities [12] - Disney's consumer products division reported a retail revenue of $62 billion, highlighting the importance of IP in driving sales and brand recognition in the Chinese market [14]

点击上图▲立即了解 " 最热闹的盛宴背后，往往是最谨慎的策略。 文 /巴九灵（微信公众号：吴晓波频道） 2025年的中国电影院，以一部动画电影始，以一部动画电影终。 群雄并起的春节档，《哪吒2之魔童闹海》首周斩获31.31亿元票房，之后高歌猛进，最终以154.46亿元票房称王，占年度总票房的近1/3。 而在11月底的冷门期，《疯狂动物城2》首周斩获19.24亿票房，一下子成了"全村的希望"，为几乎冰封的电影市场注入暖意。 在电影行业，"冰封"是一个专有名词。业内一般将单日票房4亿元作为"爆发期"，将单日票房2000万元以下视为"冰封日"。3月、4月、10月、11 月，"冰封日"多次出现，与之形成鲜明对比的是，在《疯狂动物城2》上映前，"爆发日"却寥寥无几。 " 图源 ： 灯塔专业版 多方预测，《疯狂动物城2》的最终票房将达到38亿元左右，超过《唐探1900》（36亿）成为年度亚军。 电影院内，是动画角色带来的欢声笑语；电影院外，一场高度理性的商业博弈早已铺开：当市场不确定性加剧，押注超级IP，成为品牌们最优选 择。 疯狂联名 对更多人而言，年初《哪吒2》下映后，主角团在日常的出镜 率反而急速飙 升。 在"小孩 ...

Shareholders should contact the firm immediately as there may be limited time to enforce your rights. NEW YORK, Dec. 5, 2025 /PRNewswire/ -- Halper Sadeh LLC, an investor rights law firm, is investigating whether certain officers and directors of The Walt Disney Company (NYSE: DIS) breached their fiduciary duties to shareholders.If you currently own Walt Disney stock and are a long-term shareholder, you may be able to seek corporate governance reforms, the return of funds back to the company, a court-appro ...

（原标题：Why "Zootopia 2" Wins Big in China丨CBN Perspective） By Stephanie LI丨SFC, 21st Century Business Herald As Marvel superheroes stumble and Disney princesses falter, a rabbit cop and a fox con artist are rewriting the rules of Hollywood success in China in late 2025. The return of the favorite duo Nick and Judy knocked Avengers off its feat, as "Zootopia 2" roars back at the Chinese box office, breaking multiple records nine years after the original franchise charmed global audiences. The Disney sequel ope ...

《疯狂动物城2》的上映，让2025年的电影市场再度热闹了起来。 九年间，超过225万人在豆瓣为它的前作打出了9.3分的高分评价；现在，兔子朱迪和狐狸尼克的故事依然吸引着观众为其买单。灯塔专业版数据显示，上 映10天，这部电影的内地票房已突破23亿元。过来人的心得是如果想在周末去观影，必须提前下手买票，否则不只没有位置好的座位，就连时间合适的场 次也剩不下。一位观众感慨："很久没有见过这么火爆的电影院了。" 同样火爆的还有与之相关的消费领域。据不完全统计，目前已有70余个消费品牌和这一IP进行联名合作，覆盖潮流玩具、服装配饰、乳品饮料、美妆护 肤、家居日用等多个品类。其中，部分潮流玩具品牌推出的联名商品一经上市，迅速售罄。12月3日，前述观众前往家附近名创优品和九木杂物社门店， 打算再入手一些周边，却惊讶地发现"基本上都没有什么货了"。 电影院内外，《疯狂动物城2》的疯狂还在延续。有意思的是，它和年初掀起观影热潮的《哪吒之魔童闹海》（下文简称《哪吒2》）一样，都是没有真人 演员的动画片。放眼整个2025年，动画片的票房总和已接近中国电影市场的半壁江山，这其中虽然存在偶然因素，也离不开时代背景下的必然选择。 具体 ...

《疯狂动物城2》的上映，让2025年的电影市场再度热闹了起来。 九年间，超过225万人在豆瓣为它的前作打出了9.3分的高分评价；现在，兔子朱迪和狐狸尼克的故事依然吸引着观众为其买单。灯塔专业版数据显示，上 映10天，这部电影的内地票房已突破23亿元。过来人的心得是如果想在周末去观影，必须提前下手买票，否则不只没有位置好的座位，就连时间合适的场 次也剩不下。一位观众感慨："很久没有见过这么火爆的电影院了。" 同样火爆的还有与之相关的消费领域。据不完全统计，目前已有70余个消费品牌和这一IP进行联名合作，覆盖潮流玩具、服装配饰、乳品饮料、美妆护 肤、家居日用等多个品类。其中，部分潮流玩具品牌推出的联名商品一经上市，迅速售罄。12月3日，前述观众前往家附近名创优品和九木杂物社门店， 打算再入手一些周边，却惊讶地发现"基本上都没有什么货了"。 电影院内外，《疯狂动物城2》的疯狂还在延续。有意思的是，它和年初掀起观影热潮的《哪吒之魔童闹海》（下文简称《哪吒2》）一样，都是没有真人 演员的动画片。放眼整个2025年，动画片的票房总和已接近中国电影市场的半壁江山，这其中虽然存在偶然因素，也离不开时代背景下的必然选择。 具体 ...

Core Insights - The release of "Zootopia 2" has ignited a surge in consumer spending, with the film achieving a box office of 2.304 billion yuan, making it the highest-grossing imported animated film in Chinese history [2][4] - The film's success has led to increased demand for 4D screenings, with tickets being resold at a premium, reflecting a 47% markup on original prices [8][10] - The extensive collaboration with over 70 brands, including major companies like VIVO and Pepsi, marks one of the largest cross-industry partnerships for an IP in recent years [2][12] Box Office Performance - "Zootopia 2" grossed 146 million yuan during its opening weekend, breaking multiple records for IMAX screenings and imported animated films in China [4][10] - The film's 4D screenings have been particularly popular, with many sessions sold out and ticket prices reaching nearly 100 yuan [8][10] Consumer Engagement and Marketing - The film's content resonates with Chinese audiences, featuring relatable themes and high-quality production, which has been bolstered by extensive pre-release marketing efforts [8][10] - Disney's marketing strategy included collaborations with local animation studios to create promotional content, enhancing audience engagement [10][12] Merchandise and Cross-Industry Collaborations - The demand for merchandise related to "Zootopia 2" has skyrocketed, with items like the carrot recording pen selling out within minutes [12][21] - Collaborations with brands such as Luckin Coffee and Miniso have resulted in significant sales, with some products already sold out shortly after launch [21][22] Investment and Strategic Partnerships - The success of "Zootopia 2" has led to strategic investments, such as Wanda Film's acquisition of a stake in 52TOYS, indicating a focus on IP derivative product development [22] - IMAX Corporation and Wanda Film have signed a memorandum to deepen collaboration in brand development and IP derivative business, aiming to create a more diversified cinema ecosystem [22][23] Trends in IP Economy - The increasing prevalence of IP collaborations reflects a growing consumer demand for brand and cultural recognition, suggesting a robust future for the IP economy [23][24] - The trend of interest-based consumption among younger generations indicates a willingness to spend on IP-related products, enhancing the market's growth potential [24][25]

《疯狂动物城2》，又双叒叕一次打破了纪录。 上映10天，狐兔CP全网刷屏，票房22亿+，断崖式领先今年其它好莱坞电影，成为2025年度进口片票冠，放在整个中国影史上，它则是最卖座的进口动画 片，仅次于饺子的两部《哪吒》。 单日最高票房7亿+，观影人次达1860万+，在进口片单日票房数据上，领先票冠《复联4》近1.5亿，在观影人次上，中国影史票冠《哪吒2》单日观影人次 最高为1730万+，被领先近130万。截至娱乐独角兽发稿前，该片的全球总票房已达6.3亿美元。 在非热门档期电影院门可罗雀、好莱坞电影于内地逐渐疲软、受欢迎程度日益下降、IP系列电影票房时常被腰斩、原创电影也票房不佳的当下，《疯狂动 物城2》的票房表现，不管是对于大盘不佳的中国电影市场，还是对于急需海外市场充血的好莱坞，都是一则巨大利好，引进方中国电影由此获得了2个涨 停板，博纳电影等影视概念股则跟涨。 《每日银幕》《洛杉矶时报》等权威媒体均报道了该片在国内的受欢迎程度。而从迪士尼在该片上映前后的种种举动来看，重仓中国市场，堪称他们近年 来最好的电影策略。 票房直冲100亿，北美市场被"震惊" 剧情上，《疯狂动物城2》相比起"封神"的第一部相对" ...

Core Viewpoint - The release of "Zootopia 2" has ignited a surge in consumer spending, leading to record box office earnings and extensive cross-industry collaborations, showcasing the power of IP in driving economic activity [3][4][12]. Box Office Performance - "Zootopia 2" has achieved a cumulative box office of 2.304 billion yuan, making it the highest-grossing imported animated film in Chinese history, surpassing the original "Zootopia" which earned 1.538 billion yuan [3][4]. - The film's opening day saw a 66.5% share of the total screenings, and it has become the top film of the 2025 holiday season [3]. 4D and IMAX Experience - The popularity of 4D screenings has led to sold-out shows and ticket scalping, with prices for 4D tickets rising by 47% from the original price of 109 yuan to 160 yuan [9]. - IMAX screenings generated 146 million yuan during the opening weekend, setting records for animated films in China [6]. Marketing and Collaborations - Over 70 brands have collaborated with "Zootopia 2," with significant partnerships including Disney's collaborations with China Eastern Airlines, VIVO, and Pepsi [4]. - The film's marketing strategy included a series of animated shorts and appearances by Disney executives, enhancing audience engagement before the film's release [10][12]. Merchandise and Consumer Behavior - Key merchandise, such as the "Gary the Snake" plush toy and carrot recording pen, sold out within minutes, indicating strong consumer demand [15][18]. - Cross-industry collaborations have led to increased sales of co-branded products, with brands like Luckin Coffee and Miniso reporting high demand for their "Zootopia 2" merchandise [18][19]. IP Economy and Future Trends - The success of "Zootopia 2" highlights the growing importance of IP in driving consumer engagement and revenue across various sectors [20][26]. - Analysts suggest that the IP economy will continue to grow, driven by digitalization and globalization, with new forms and applications of IP emerging [20][27].