Core Viewpoint - Ford is making a significant investment of an additional $2 billion in electric vehicles (EVs), bringing its total commitment to $5 billion, to compete against affordable Chinese EVs like BYD [1][2]. Investment and Production Plans - The investment will focus on overhauling the Louisville assembly line to produce a midsize EV truck with a starting price of $30,000, expected to launch in 2027 [1]. - This move is seen as essential for Ford to maintain competitiveness against emerging global players in the automotive industry [2]. Market Challenges and Strategy - Ford's CEO, Jim Farley, acknowledged the increasing competition from Chinese companies and tech firms entering the automotive space [2]. - The company has faced challenges in the EV market, reporting a loss of $2.2 billion in the first half of 2025 and a total of $12 billion over the last two and a half years [3]. Innovations in EV Design - The new midsize truck will feature a smaller battery, which is expected to enhance comfort and reduce overall vehicle costs while maintaining the same range as previous models [9]. - The truck will also include innovative features, such as the ability to power a house for six days, eliminating the need for a generator [10]. Historical Context - Farley described this investment as the company's "most radical change" since the Model T, aiming to out-innovate competitors through a reimagined assembly line [8].

Let's get more with our Phil Leau with the CEO Ford. Hey, Phil. >> Carl, thank you very much.Jim Farley joining us from the Ford Assembly plant in Louisville, Kentucky, where you just announced to the workers there. Jim, you've got a new EV platform that you're going to be putting in place, a new EV that's going to roll out of that plant in 2027, building vehicles quicker, more efficiently. Um, how confident are you that you can turn a profit with this new system given the fact that you lost $1.3% billion o ...

Core Insights - Ford plans to launch a new family of affordable electric vehicles (EVs) in 2027, including a midsize pickup truck with a target starting price of $30,000, aiming to enhance cost efficiency to compete with Chinese rivals [1][4] - The company is investing nearly $2 billion in its Louisville, Kentucky plant to support this initiative, which will retain at least 2,200 jobs [1][4] - Ford's CEO, Jim Farley, emphasized the need for a sustainable and profitable business model in the affordable EV segment, acknowledging the challenges faced by Detroit automakers in the past [4][8] Investment and Development - Ford's affordable EVs are being developed by a specialized team, referred to as the "skunkworks," which includes talent from competitors like Tesla and Rivian [5] - The average price of EVs sold in June was approximately $47,000, while many Chinese models are priced between $10,000 and $25,000, highlighting the competitive pricing landscape [5][6] - Ford has faced significant losses in its EV and software division, estimating losses of up to $5.5 billion and nearly $10 billion combined from 2023 to 2024 [8] Market Dynamics - The demand for affordable EVs is increasing, with global competition intensifying as other companies, including startups and established automakers, aim to deliver lower-priced models [6][10] - Ford's current EV offerings, including the Mustang Mach-E, E-Transit, and F-150 Lightning, saw a 12% decline in sales in the first half of the year compared to the previous year [9][13] - The elimination of the $7,500 consumer tax credit and reduced funding for charging infrastructure may further impact demand for EVs [11][16] Technology and Production - Ford plans to utilize lithium-iron-phosphate (LFP) batteries for its upcoming EVs, produced in Marshall, Michigan, leveraging technology from Chinese battery maker CATL to reduce costs [15] - The company has reconfigured many gasoline-powered vehicles with batteries to expedite market entry, delaying the development of a unified EV platform [14]

Uh means getting some breaking news on Ford this morning. Let's get to Phil the Hey Phil. >> Carl Ford announcing its next EV platform.This is a platform the company has been working on for a number of years at its skunk works operation out in California. Now they're going public with exactly what this platform will be all about. We'll give you the details in terms of investment in jobs in a bit.But the next electric vehicle to come out of this platform, it'll be an electric pickup truck. They are targeting ...

Core Points - Ford announced a $2 billion investment in a Louisville, Kentucky assembly plant to produce more affordable electric vehicles [1] - This investment is in addition to a previously planned $3 billion for a battery park in Michigan, which together will create or secure nearly 4,000 new jobs [1] - The company aims to produce a midsize, four-door electric pickup at the Louisville Assembly Plant, with a launch scheduled for 2027 [2] Investment Details - The total investment for the Louisville plant is $2 billion [1] - The investment in the Michigan battery park is $3 billion [1] - Combined, these investments will lead to the creation or securing of nearly 4,000 jobs [1] Product Development - Ford plans to produce a midsize, four-door electric pickup at the Louisville Assembly Plant [2] - The expected launch date for this vehicle is 2027 [2] Strategic Vision - Ford's CEO, Jim Farley, emphasized a radical approach to creating affordable vehicles that meet customer needs in design, innovation, flexibility, space, driving pleasure, and cost of ownership [2]

Market Strategy - Ford aims to compete with inexpensive Chinese electric vehicles gaining global market share [1] - Ford plans to introduce a $30,000 electric pickup truck as a competitive response [1]

EV Strategy - Ford plans a new budget EV line with a $5 billion investment [1] - The goal is to achieve mass appeal for its EV business, which is currently losing money [1]

Ford throws out Henry Ford's assembly line to make low-cost EVs in America | TechCrunch https://t.co/g8iD0qot3H ...

Core Insights - Ford is delaying the launch of two major electric vehicles (EVs) to focus on smaller, more affordable models that can generate profit [1][4][9] Group 1: Delays in EV Launches - The next-generation full-size electric pickup, "Project T3," will now debut in 2028, pushed back from the previous target of 2027 and originally planned for this year [2] - The next-generation E-Transit electric van has also been delayed from 2026 to 2028, with production planned at the Ohio Assembly Plant [3] Group 2: Strategic Shift - Ford is shifting its strategy from large, high-priced EVs to a new platform for compact, affordable electric vehicles, including a small pickup truck expected in 2027 [4][9] - CEO Jim Farley highlighted Chinese automakers as key competitors due to their ability to produce stylish, high-quality electric cars at lower prices, prompting Ford to focus on cost reduction through streamlined platforms and lower-cost batteries [5][9] Group 3: Current EV Lineup and Market Position - Ford's current EV lineup, including the Mustang Mach-E, F-150 Lightning, and E-Transit, remains unchanged, but the next-generation models will arrive later than initially planned [6] - Ford's stock has increased approximately 15% over the past year, underperforming General Motors, which gained 24.6%, but outperforming Stellantis, which declined by 38% [8]

本文字数：1422，阅读时长大约3分钟 作者 | 第一财 经 程程 据媒体报道，美国密歇根州长惠特默近日与美国总统特朗普进行私下会面，表达关税政策可能严重冲击该州经济的担忧。 根据州长办公室的记录，惠特默在会议上特别就加拿大和墨西哥关税问题向特朗普施压，这对该州产业支柱汽车行业造成巨大影响。 据报道，惠特默还携带幻灯片(PPT)辅助其阐释。据媒体获得的PPT显示，自2020年以来，与加拿大和墨西哥的贸易已为密歇根州带来了 232亿美元的投资。通用、福特和斯特兰蒂斯在密歇根州运营着50家工厂，另有超过4000家工厂支撑着汽车零部件供应链。该行业总计创造 了近60万个制造业岗位，构成了密歇根州经济的支柱。 民主党籍的惠特默被视为2028年总统选举周期的潜在竞争者之一，她与特朗普关系相对友好。 2025.08. 11 仅在第二季度，福特就报告了8亿美元的关税相关成本，而通用汽车则表示进口税使其损失了11亿美元。 规模较小的供应商也感受到了压力。家族经营的汽车零部件分销商底特律车桥公司（Detroit Axle）最初宣布可能不得不关闭一个仓库并裁员 100多人，但后来表示，至少目前可以维持该仓库的运营。该公司老板穆谢 ...