C M Y CM MY CY CMY K ai175668753012_Kuaishou IR2025 Cover 6.5mm CN OP.pdf 1 1/9/2025 上午8:45 目錄 | 公司資料 | 2 | | --- | --- | | 摘要 | 4 | | 主席報告 | 8 | | 管理層討論與分析 | 15 | | 其他資料 | 32 | | 中期財務資料的審閱報告 | 56 | | 簡明合併損益表 | 57 | | 簡明合併綜合收益表 | 58 | | 簡明合併資產負債表 | 59 | | 簡明合併權益變動表 | 61 | | 簡明合併現金流量表 | 63 | | 簡明合併中期財務資料附註 | 64 | | 釋義 | 103 | 李朝暉先生 張斐先生 林欣禾先生 （於2025年1月22日辭任） 王慧文先生 獨立非執行董事 黃宣德先生 馬寅先生 肖星教授 （於2025年4月28日辭任） 盧蓉女士 （於2025年4月28日獲委任） 審核委員會 黃宣德先生 （主席） 馬寅先生 肖星教授 （於2025年4月28日辭任） 盧蓉女士 （於2025年4月28日獲委任） 薪酬委員會 公司資料 董事會 執行董事 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 第 1 頁 共 10 頁 v 1.1.1 FF301 致：香港交易及結算所有限公司 公司名稱: 快手科技（於開曼群島註冊成立以不同投票權控制的有限公司） 呈交日期: 2025年9月4日 I. 法定/註冊股本變動 | 1. 股份分類 | 不同投票權架構公司普通股 | | 股份類別 | B | | | 於香港聯交所上市 (註1) | 是 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01024 | | 說明 | | | | | | | | | 多櫃檯證券代號 | 81024 | RMB | 說明 | | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | | 8,667,725,263 | USD | | 0.0000053 USD | | | 45,938.94 | ...

Group 1: Financial Performance - Company reported Q2 2025 revenue of 35.046 billion yuan, a year-on-year increase of 13.1% [1] - Adjusted EBITDA for Q2 2025 was 7.715 billion yuan, up 21.6% year-on-year [1] - Adjusted net profit attributable to shareholders for Q2 2025 reached 5.618 billion yuan, reflecting a 20.1% year-on-year growth [1] - Company announced its first special dividend of 0.46 HKD per share, totaling approximately 2 billion HKD, indicating confidence in long-term growth prospects and robust financial health [1] Group 2: AI and Commercialization - Company continues to iterate on its Keling AI, launching the Keling AI 2.1 series model in May 2025, enhancing model quality and performance [2] - New feature "Ling Animation Canvas" launched in July 2025, providing a comprehensive creative experience for creators [2] - Keling AI generated over 250 million yuan in revenue for Q2 2025, with 45 million creators on the C-end and over 20,000 enterprises and developers on the B-end [2] - The launch of Ling Animation Canvas and 2B subscription services in H2 2025 is expected to accelerate Keling AI's commercialization [2] Group 3: Advertising and User Engagement - AI continues to empower the company's content and commercial ecosystem, with the introduction of the OneRec end-to-end generative recommendation model [3] - Q2 2025 daily active users (DAU) grew by 3.4% year-on-year to 409 million, reaching a historical high [3] - Daily usage time per DAU increased by 7.5% year-on-year to 126.8 minutes [3] - Online marketing service revenue for Q2 2025 rose by 12.8% year-on-year to 19.8 billion yuan, significantly up from 8.0% growth in Q1 2025 [3] Group 4: E-commerce Performance - E-commerce GMV for Q2 2025 increased by 17.6% year-on-year to 358.9 billion yuan, exceeding market expectations [4] - The growth was primarily driven by an increase in per capita spending [4] - AI technologies have enhanced product information extraction and improved matching efficiency between products and users [4] - The company has significantly reduced operational costs for merchants through AIGC content production and intelligent customer service [4] Group 5: Investment Outlook - Company’s Keling AI commercialization progress exceeds expectations, with AI fully empowering core business areas [4] - Revenue projections for 2025-2027 are 143.255 billion yuan, 159.085 billion yuan, and 173.482 billion yuan respectively [4] - Adjusted net profit forecasts for the same period are 19.99 billion yuan, 25.23 billion yuan, and 28.97 billion yuan respectively [4] - Corresponding PE ratios are projected at 16.2, 12.9, and 11.1 times [4]

Investment Rating - The report maintains a "Buy" rating for the company, expecting a stock price increase of over 15% relative to the industry index in the next six months [16]. Core Insights - The company's adjusted net profit exceeded market expectations, with a significant focus on the commercialization of its AI technology, Keling AI, which is leading the video generation sector [1][2]. - The company reported a revenue of 350.46 billion yuan for Q2 2025, a year-on-year increase of 13.1%, and an adjusted net profit of 56.18 billion yuan, up 20.1% year-on-year [1]. - Keling AI's revenue surpassed 250 million yuan in Q2 2025, with a creator base of 45 million and over 20,000 enterprise users, indicating strong growth potential in various application scenarios [2]. Financial Summary - The company is projected to achieve revenues of 143.26 billion yuan, 159.09 billion yuan, and 173.48 billion yuan for the years 2025, 2026, and 2027 respectively, with adjusted net profits of 17.52 billion yuan, 22.15 billion yuan, and 25.72 billion yuan for the same years [1][7]. - The company's revenue growth rates are expected to be 12.89%, 11.05%, and 9.05% for 2025, 2026, and 2027 respectively [1][8]. - The report highlights a significant increase in the company's advertising revenue, which grew by 12.8% year-on-year to 198 billion yuan in Q2 2025, benefiting from improved user engagement and new monetization channels [3]. Business Performance - The e-commerce segment showed a GMV growth of 17.6% year-on-year, reaching 358.9 billion yuan in Q2 2025, driven by an increase in per capita spending [4]. - The company has introduced new features and models in its AI technology, enhancing user experience and operational efficiency across its content and commercial ecosystem [2][3][7].

Summary of Key Points from the Conference Call Company and Industry Overview - The conference call primarily discusses **Kuaishou** and the **Hong Kong stock market** in relation to the **AI application industry** and its impact on market performance [2][3][4]. Core Insights and Arguments - The current Hong Kong stock market resembles the period from **2012 to 2014**, characterized by a weak economic recovery and low inflation, with domestic demand remaining weak [2][4]. - **AI applications** are identified as a key driver for the Hong Kong stock market, similar to the mobile internet wave in the past [2][5]. - Chinese companies, particularly **Alibaba** and **Tencent**, are leading in the **multimodal large model** space, benefiting from a vast market and user base that fosters AI innovation [2][6]. - The **technology sector** in Hong Kong is more focused on software services and media, with a market capitalization significantly higher than that of A-shares [2][7]. - The **Hang Seng Technology Index** has a price-to-earnings (PE) ratio of approximately **20 times**, indicating a low valuation compared to international giants like Amazon and Google, suggesting potential for valuation uplift as AI trends accelerate [2][9]. Additional Important Content - The **second quarter financial results** for Kuaishou exceeded expectations, with a **13% year-on-year revenue growth** and a **35% increase in operating profit**. The company also announced a special dividend of **2 billion HKD** [4][11]. - Kuaishou's **daily active users (DAU)** and **monthly active users (MAU)** grew by **3%**, reaching **410 million** and **715 million**, respectively, indicating strong user engagement [4][12]. - The **e-commerce segment** of Kuaishou showed a **17.6% year-on-year increase** in total merchandise transaction value, driven by the recovery of live-streaming e-commerce [4][14]. - Concerns regarding Kuaishou's potential entry into the **food delivery business** were addressed, clarifying that the company will not directly participate but will continue its strategic partnership with Meituan [4][15]. - **Koning**, another company discussed, reported revenue exceeding **250 million RMB** in the second quarter, with a significant increase in paid user numbers, indicating strong market potential [4][16]. Market Dynamics - The **Hong Kong stock market** is expected to continue its upward trend in the second half of the year, supported by potential foreign capital inflows due to the Federal Reserve's interest rate cuts and the scarcity of tech and consumer assets compared to A-shares [3][10]. - The **AI application** landscape is rapidly evolving, with domestic companies positioned to benefit significantly from this trend, particularly in the software and content application sectors [2][6][8].

Core Viewpoint - The implementation of the "Artificial Intelligence Generated Synthetic Content Identification Measures" by four government departments aims to ensure transparency and credibility in AI-generated content across various platforms [2][3]. Group 1: Regulatory Framework - The new regulations require all AI-generated content, including text, images, audio, and video, to be clearly identified [2]. - Platforms must add explicit and implicit identifiers to AI-generated content to enhance user awareness and trust [3][4]. Group 2: Platform Responses - Major platforms like Tencent, Douyin, Kuaishou, Bilibili, and DeepSeek have quickly adapted to the new regulations by implementing AI content identification features [3]. - Tencent announced the addition of explicit and implicit identifiers to comply with the new regulations, enhancing content recognition capabilities [3]. - Douyin launched two core features: an AI content identification function and an AI content metadata identification function to support content traceability [3][11]. Group 3: Identification Methods - Explicit identifiers inform users directly that content is AI-generated, while implicit identifiers embed information in the content's metadata for traceability [4]. - Kuaishou and Douyin have implemented explicit identifiers such as "AI generated" and warnings for suspected AI-generated content [4][11]. Group 4: Compliance and Enforcement - Users are prohibited from deleting, altering, or concealing AI identifiers and from using AI to create or disseminate false information [5][6]. - Platforms will impose penalties for violations of laws and regulations, ensuring compliance with the new measures [6][8].

Core Insights - Kuaishou has seen significant growth in its creator ecosystem, with over 2.87 million followers for creator An Wan, who has leveraged the platform to revive traditional Qinqiang opera [1] - The number of creators with over 10,000 followers has increased by over 100% year-on-year, and the number of professional streamers has grown by 8% [1] - Kuaishou's integrated short video and live streaming approach has enhanced content creation efficiency, with dual-format creators achieving 4-10 times higher traffic efficiency compared to single-format creators [2] Group 1: Creator Growth and Monetization - Kuaishou reported that 26 million creators earned income on the platform last year, with nearly 12% growth in creators earning over 1,000 CNY monthly [1][3] - The platform's daily commercial content output exceeds 6.6 million, attracting over 320 million users and generating significant engagement with over 22 million likes [3] - Kuaishou has facilitated over 160 large-scale brand projects, engaging more than 1,300 clients with creators for collaborative marketing efforts [3] Group 2: AI Technology and Content Creation - Kuaishou's AI content viewership has surged by 321% since July, indicating a growing trend in AI-generated content [4] - The company has provided AI services to over 20,000 enterprises across various sectors, enhancing the content creation landscape [4] - New AI features such as "video sound effects" and "multi-image reference" have been introduced to improve the quality and consistency of content creation [5][7] Group 3: Market Outlook and Industry Trends - Analysts from Dongfang Securities are optimistic about Kuaishou's technological advancements, predicting that AI will accelerate market penetration and create new industry opportunities [7] - The ongoing evolution of AI tools is expected to enhance Kuaishou's competitive edge in content creation and monetization [7]

Core Viewpoint - Kuaishou has demonstrated strong performance in share buybacks and is receiving positive ratings from major financial institutions, indicating confidence in its growth prospects driven by advancements in AI video generation, e-commerce diversification, and optimization of recommendation systems [1][2][3] Group 1: Share Buybacks and Financial Performance - On September 1, Kuaishou repurchased over 83.71 million HKD, totaling 1.137 million shares, with a year-to-date repurchase of 39.9343 million shares and a cumulative amount of approximately 2 billion HKD [1] - Major institutions such as Jefferies, Goldman Sachs, UBS, and Dongfang Securities have issued "buy" ratings for Kuaishou, with target prices ranging from 83 to 95.37 HKD [1] Group 2: AI and Technology Advancements - Kuaishou is leveraging AI technology to enhance content creation and recommendation systems, with OneRec improving user engagement time by 2.5% and driving GMV in local life scenarios by over 20% [2] - The global market for AI video generation is estimated to reach approximately 140 billion USD, with an expected penetration rate of 15%-20% within the next three years [2] Group 3: E-commerce Growth - Kuaishou's e-commerce segment is experiencing significant growth, with 80% of daily active users engaging with commercial content and KOL-driven GMV increasing by 16.5% [2] - The company is expanding its product categories and optimizing merchant operations to further unlock e-commerce potential [2] Group 4: Competitive Positioning - Kuaishou is recognized for its clear growth trajectory and differentiated advantages in AI technology, content ecosystem, and e-commerce synergy, which are expected to strengthen its competitive position in the long term [3]

Group 1 - Goldman Sachs has raised Kuaishou's target price to HKD 83 while maintaining a "Buy" rating [2] - The firm believes Kuaishou demonstrates differentiated content, a sticky community ecosystem, and effective strategies in short video platform advertising and e-commerce [2] - Optimism regarding Kuaishou's artificial intelligence initiatives and the potential of its "Keling" feature has contributed to the upward revision of its valuation [2]

Core Viewpoint - The report from CICC maintains the earnings forecast and outperform rating for Kuaishou-W (01024), with a target price of HKD 89, indicating an upside potential of 18% based on 15/13x 25/26 year Non-IFRS P/E [1] Group 1: OneRec Recommendation System - Kuaishou launched the end-to-end generative recommendation model OneRec during the 2Q25 earnings disclosure, which enhances user engagement through deep understanding of user behavior and dynamic adaptation [2] - OneRec's architecture significantly reduces communication and storage costs, with operational costs only 10.6% of traditional recommendation processes; it currently handles 25% of requests on Kuaishou and Kuaishou Lite, leading to increased user engagement [2] - The model is expected to improve user stickiness and time spent on the platform while reducing bandwidth and user retention costs, with potential applications in marketing and e-commerce [2] Group 2: Keling Ecosystem Development - Keling achieved revenue exceeding 250 million yuan in 2Q25, showing significant quarter-on-quarter growth; the technology has surpassed competitors in performance metrics [3] - Keling upgraded its creator program to empower creators through inspiration values, cash incentives, and Kuaishou traffic support, with AI content viewership increasing by 321% compared to six months ago [3] Group 3: Creator Ecosystem and Commercialization - The creator ecosystem is thriving, with a 100% increase in submissions from creators with over 10,000 followers and an 8% growth in the number of professional streamers [4] - The e-commerce division reports over 6.6 million commercial content posts daily, attracting more than 320 million viewers and generating revenue for 3.7 million creators [4] - Kuaishou is exploring monetization opportunities in emerging content areas such as short dramas and mini-games, expecting to generate significant revenue for creators in the coming year [4]