McDonald's has lost the EU trademark for use of the term "Big Mac" in relation to chicken sandwiches.The European Court of Justice (ECJ) upheld a complaint against the US fast food giant from Irish rival Supermac's. In 2017 Supermac's attempted to revoke McDonald's use of the term Big Mac, which the company had registered in 1996 for meat, fish and chicken sandwiches and a range of services at restaurants, including takeaway food and drive-through facilities.Generally the rights of a holder to an EU Tradema ...

McDonald's lost its chicken Big Mac trademark rights in the EU on Wednesday.The trading bloc's General Court ruled in favor of Supermac's, an Irish fast-food chain.Rival takeaway companies will now be able to use the term "Mac" to sell chicken-based products. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. Email address ...

McDonald’s was stripped of trademark rights to the “Chicken Big Mac” in the European Union after not using the name for five consecutive years, the region’s second top court said on Wednesday,The decision by the Luxembourg-based General Court was a partial win for Irish rival Supermac’s in its long-running trademark dispute with the Chicago-based fast food giant.“The evidence which was submitted by McDonald’s does not provide any indication of the extent of use of the mark in connection with those goods, in ...

McDonald’s (NYSE:MCD) has a promising future ahead as it gears up to lower prices in 2024. McDonald’s stock recently demonstrated robust financial performance, driven by a multiple of factors. This includes its growing loyalty rewards program, menu innovations, and enhanced digital capabilities. Positive momentum will continue as the company introduces a price reduction strategy, which aims to attract a wider customer base and boost sales volume. With a focus on driving customer value and enhancing operatio ...

In the latest market close, McDonald's (MCD) reached $259.75, with a +0.33% movement compared to the previous day. This move outpaced the S&P 500's daily gain of 0.11%. At the same time, the Dow lost 0.3%, and the tech-heavy Nasdaq gained 0.56%.Heading into today, shares of the world's biggest hamburger chain had lost 4.23% over the past month, lagging the Retail-Wholesale sector's gain of 3.26% and the S&P 500's gain of 5.06% in that time.The upcoming earnings release of McDonald's will be of great interes ...

It has been about a month since the last earnings report for McDonald's (MCD) . Shares have lost about 9.1% in that time frame, underperforming the S&P 500.Will the recent negative trend continue leading up to its next earnings release, or is McDonald's due for a breakout? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at its most recent earnings report in order to get a better handle on the important catalysts. McDonald’s Q1 Earnings Miss, Revenues Top Estim ...

McDonald's U.S. President Joe Erlinger is trying to dismantle rumors that the company significantly pumped up prices beyond inflationary rates.  "Recently, we have seen viral social posts and poorly sourced reports that McDonald’s has raised prices significantly beyond inflationary rates. This is inaccurate," Erlinger wrote in a note to customers Wednesday. Although high-priced burgers exist, he said that this is an exception, not the norm.  MCDONALD'S CEO: CALIFORNIA MINIMUM WAGE HIKE DRIVING LABOR INFLATI ...

A sign is posted in front of a McDonald's restaurant on February 06, 2024 in San Leandro, California.A top McDonald's executive is weighing in on claims that the company has jacked up its prices. Joe Erlinger, president of McDonald's USA, said in an open letter Wednesday the average price of McDonald's menu items is up around 40% since 2019. The breakdown comes in response to claims on social media from House Republicans, among others, that the fast food company upped prices by more than 100%. "Americans ac ...

When it comes to McDonald’s (NYSE:MCD), both Wall Street and Main Street aren’t exactly loving it right now. McDonald’s stock has been pulling back in recent months. The recent release of mixed quarterly results has given the market more reason to bail on the fast food giant’s shares.On Main Street, public chatter about how overpriced the company’s menu items have become continues to climb. This, coupled with customer traffic numbers provided in financial releases, has fueled further Wall Street pessimism a ...

In this articleMCDThe purple coloring of CosMc's Tropical Spiceade comes from the mix of lemonade, pineapple flavoring and dragonfruit.Nearly six months since McDonald's opened its first CosMc's location, the hours-long drive-thru lines have died down, but the chain is just getting started.The burger giant created the spinoff using one of its lesser-known McDonaldland mascots, CosMc, an alien who loves McDonald's cheeseburgers. While unveiling CosMc's at an investor event in December, McDonald's CEO Chris K ...