Core Insights - The global sports footwear and apparel industry is largely defined by the competition between Nike and Adidas, with a historical context of dominance by German, American, and Japanese brands before Nike's rise in the 1980s [1] - In the Chinese market, Nike and Adidas have faced increasing competition from domestic brands like Anta and Li-Ning since 2017, leading to a decline in Adidas's market share [1][10] - Adidas is actively working to regain its position in the Chinese market, showing a notable increase in revenue and market strategies [10][12] Market Dynamics - Nike's market share in China has decreased from 18.1% in 2021 to 16.2% in 2024, while Adidas's share has dropped from 15% to 8.7% in the same period [14] - Anta's market share increased from 9.8% to 10.5%, and Li-Ning's share rose slightly from 9.3% to 9.4% [14] - The competitive landscape is intensifying, with domestic brands gaining traction and impacting the pricing power of established international brands [6][22] Financial Performance - Nike's revenue in Greater China fell by 10% to $1.512 billion (approximately 10.775 billion RMB) for the latest fiscal quarter, with a decline in both direct and wholesale channels [4][5] - Adidas reported a 2.2% increase in revenue to €5.952 billion (approximately 49.625 billion RMB) in Q2, with a significant contribution from the Greater China region, which saw an 11% increase [10][11] - The operating profit margin for Adidas in China reached 22.7%, surpassing its margins in Europe and North America [11] Strategic Initiatives - Adidas's CEO, Bjorn Gulden, has been actively engaging with the Chinese market, emphasizing the importance of local production and design [12][14] - Nike is also increasing its investment in China, focusing on enhancing its retail experience and product offerings to regain market share [17][20] - Both companies are facing pressure from the rise of domestic brands, which are improving product quality and competitive pricing [8][22]

Core Insights - The competition between Nike and Adidas has defined the global sports footwear and apparel industry, with both brands historically dominating the market [1][2][3] Market Dynamics - Nike surpassed Adidas in North America in 1980, achieving a market share of 50%, while Adidas struggled due to a lag in the sports fashion trend [2] - Adidas began to recover in the 1990s by focusing on sports fashion and launched the Originals retro series in 1996, maintaining over 20% growth since 1994 [2] - In China, the competition has intensified since 2017, with domestic brands like Anta and Li Ning rapidly gaining market share, leading to a decline in Adidas's position [3][4] Financial Performance - As of the latest fiscal quarter ending August 31, 2025, Nike's revenue in Greater China fell by 10% year-on-year to $1.512 billion (approximately 10.775 billion RMB), with declines across various channels [7] - Adidas reported a 2.2% year-on-year revenue increase to €5.952 billion (approximately 49.625 billion RMB) in Q2, with Greater China being a significant growth driver, showing an 11% increase to €798 million (approximately 6.653 billion RMB) [12] Competitive Landscape - The domestic sports market is under pressure, with brands like Peak reporting significant losses and implementing salary cuts [9] - The rise of domestic brands has eroded Nike's pricing power, as they offer high-quality products at competitive prices [10] Strategic Moves - Adidas's CEO, Bjorn Gulden, has made multiple visits to China, indicating a strategic focus on the market, which is crucial for the brand's recovery [13][14] - Nike is also increasing its investment in China, planning to enhance its retail experience and product offerings to regain market share [17][20] Market Share Trends - Adidas's market share in China has dropped from 15% in 2021 to 8.7% in 2024, while Nike's share decreased from 18.1% to 16.2% [14] - Anta and Li Ning have increased their market shares, with Anta rising from 9.8% to 10.5% and Li Ning from 9.3% to 9.4% [14] Leadership Changes - Nike has appointed Dong Wei as the new chairperson and CEO for Greater China, emphasizing the importance of the Chinese market for its overall strategy [20][21]

Core Insights - The global sports footwear and apparel industry is largely characterized by the competition between Nike and Adidas, with a historical context of dominance by German, American, and Japanese brands before Nike's rise in the 1980s [1][2]. Market Dynamics - Nike surpassed Adidas in North America in 1980, achieving a market share of 50%, while Adidas struggled due to a lag in the sports fashion trend [2]. - Since 2017, domestic brands like Anta and Li-Ning have rapidly gained market share in China, leading to a significant decline in Adidas's position, which fell below Nike, Anta, and Li-Ning by 2024 [3][4]. Performance Metrics - In the Chinese market, Nike's market share decreased from 18.1% in 2021 to 16.2% in 2024, while Adidas's share dropped from 15% to 8.7% during the same period [12]. - As of the latest fiscal quarter, Nike's revenue in Greater China fell by 10% to $1.512 billion (approximately 10.775 billion RMB), with a notable decline in both direct and wholesale channels [7]. Competitive Strategies - Adidas reported a 2.2% increase in revenue to €5.952 billion (approximately 49.625 billion RMB) in Q2, with Greater China being a key growth driver, showing an 11% increase to €798 million (approximately 6.653 billion RMB) [11]. - Adidas's operating profit margin in China reached 22.7%, surpassing that of Europe and North America, indicating a strong performance in the region [11]. Brand Positioning - Domestic brands are increasingly competitive, with claims that they have closed the product gap with Nike, focusing on high-quality products at competitive prices [9]. - Nike is responding to market pressures by enhancing its investment in China, including the transformation of retail spaces into sports experience centers and optimizing product offerings [15][18]. Leadership Changes - Nike appointed Dong Wei as the new chairperson and CEO for Greater China, emphasizing the importance of the Chinese market in its recovery strategy [18][19].

Athletic brands such as Nike and Adidas have a digital challenge. According to Catchpoint, which compiled a Digital Experience Score analyzing the to 20 athletic footwear and apparel brands by revenue, there is a “troubling gap” between brands’ tracking of key metrics and what customers actually experience online. More from WWD “Poor website performance doesn’t just kill online sales, it destroys in-store revenue too,” Catchpoint said. “When your website fails, customers don’t wait — they buy from compet ...

Plenty of companies will likely boost prices to protect their margins. ...

2024年10月14日，已退休的艾略特·希尔（Elliott Hill）临危受命，重返耐克（NYSE：NKE）执掌大 局。面对这家运动巨头在增长方面日益显露的疲态，希尔迅速出手，以"三板斧"之势，从组织架构、渠 道布局到产品策略三大核心层面，展开了一场深度变动。 过去一年间，耐克高层经历大规模重组，品牌、产品、营销、战略、人力资源等关键岗位纷纷换帅。这 场人事地震背后，是公司迫在眉睫的业绩压力与正在推进的"Win Now"重组计划。 如今，整整一年过去，希尔主导的全面战略调整交出了怎样的成绩单？那些看起来雷厉风行的改革，是 否真正为耐克注入了复苏的动力？ 第一斧：高层"换血" 过去的一年，耐克经历了剧烈的高层人事震荡。 这场变革由最高指挥权的更迭开始。2024年10月，原耐克首席执行官、外聘职业经理人约翰·多纳霍 （John Donahoe）离任，其职位由曾在耐克工作长达32年的退休高管艾略特·希尔接棒。 在外界看来，这次"老将"回归，意在带领耐克回归本源，重拾以产品为核心的品牌基因。 随着新CEO（首席执行官）就位，一场深度重组随之全面铺开。2025年1月，耐克任命特雷热·海因勒 （Treasure Hei ...

After the analysis of NIKE's (NYSE: NKE ) (NEOE: NKE:CA ) stock fundamentals and technicals, I am observing that its current valuation is building an investment opportunity for the long term, and with that, I am marking a ‘Buy’ onAnalyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for ...

Nike CEO Elliot Hill should sell the sportswear firm's underperforming Converse footwear brand, argues @AndreaFelsted (via @opinion) https://t.co/i2L3xN75kd ...

Core Insights - The 2025 Tmall "Double 11" pre-sale event commenced on October 15, with 35 brands achieving over 100 million yuan in sales within the first hour, surpassing last year's performance [1][3] - This year, platforms are focusing on simplifying discount rules and providing direct subsidies to consumers, rather than emphasizing absolute low prices, to enhance shopping experiences and accelerate purchase decisions [1][8] Sales Performance - In the first hour of the pre-sale, 1,802 brands saw sales double year-on-year, with the number of brands exceeding 100 million yuan and active user numbers also surpassing last year [3] - Notable brands that entered the "billion yuan club" include Fila, Proya, SK-II, and Nike [3] - The beauty category showed rapid growth, with several brands breaking the 100 million yuan mark within minutes of the pre-sale start [5] Live Streaming and Consumer Engagement - The number of users placing deposits through Taobao Live saw double-digit growth, with the number of live streaming rooms exceeding last year's figures [6] - Key live streaming hosts like Li Jiaqi experienced over 45% growth in visitor numbers during the first hour [6] Category Performance - Categories such as beauty, maternal and infant products, fashion, and food performed exceptionally well, with some categories seeing growth rates close to 80% [6] - The first day of Taobao Flash Sales recorded over 200% growth in night snack orders across 270 cities, with supermarket and convenience store orders increasing by 670% [6] AI Integration in E-commerce - This year's "Double 11" event features a significant integration of AI technology to enhance operational efficiency and user experience across platforms [8][9] - Platforms are offering free access to AI tools for merchants, covering various aspects of the e-commerce process, including content generation and customer service [9]

Group 1 - The core event is the launch of the 2025 Tmall Double 11 pre-sale on October 15, which saw significant sales performance in the first hour, with 35 brands achieving over 100 million in sales and 1802 brands doubling their sales compared to the same period last year [1] - Notable brands that entered the "100 million club" include Fila, Proya, Shiseido, L'Oreal, SK-II, Adidas, Anta, Camel, Nike, Roborock, and Fresh [1] - The beauty category experienced rapid growth, with Proya reaching 100 million in sales within 1 minute, Estee Lauder in 2 minutes, Lancôme in 3 minutes, and several other brands following suit within minutes [1] Group 2 - Within 15 minutes, Shiseido's AGE cream became the first beauty product to surpass 100 million in sales, and by the 4-hour mark, 14 beauty products had achieved this milestone [1]