北京商报讯(记者张君花)10月24日，耐克宣布旗下Nike、Jordan品牌与Converse将融合其创新、设计与 产品团队，组建一个以运动员为核心的一体化创作引擎。此举旨在加速科技创新并推动业务增长， 是"以运动为引领(SportOffense)"的架构调整与战略的重要一环。这一架构重组将使各团队在整个创新过 程中实现洞察共享、技术互通与工艺融合，从而打造助力运动员突破极限的创新性能产品。此项举措将 与耐克发布的Aero-FIT性能服饰科技、Therma-FIT Air Milano、Nike Mind心智科学和Project Amplify四 大创新科技同步进行，彰显了品牌致力于为运动员解决问题的坚定承诺。耐克过去、以及未来的更多创 新，均源自耐克与精英及日常运动爱好者的深厚联结、业内领先的设计与产品研发团队，以及那些专注 于开创运动未来的世界级研发空间。 ...

以下文章来源于源Sight ，作者源Sight 源Sight . 源Sight，关注互联网前沿生态和新兴商业。 这是新消费智库第 2 6 9 8 期文章 新消费导读 在主品牌业绩陷入增长瓶颈的时候，不少运动品牌都盯上户外山野，希望 找到新沃土。 作者 ：安然 编辑：竺天 审核： Single 来源：源Sigh t 9 月底 ，安德玛户外（ Under Armour Explor ）在上海新天地东台里开出中国首家旗舰店。商品区之外，店内特别规划了露营咖啡休闲 区、专业户外装备区及轻户外装备区三大功能区，旨在构建户外生活方式体验空间。 一个月不到，安德玛户外还完成了官宣张震岳、谢霆锋为品牌体验官、代言人等多项宣传举措；一年不到，安德玛户外已进驻全国 22 个省份 及直辖市的高端购物中心与核心商圈，品牌对业务扩张的决心有目共睹。 2026 财年第一季度，安德玛（ Under Armour ）营收同比下降 4% 至 11 亿美元，净亏损 300 万美元，仍处于艰难转型期。从去年 7 月开始，安德玛就分离出安德玛户外系列（ Under Armour OUTDOOR ），随后，安德玛户外品牌正式在中国市场出现。 主运动品 ...

耐克公司首席创新、设计与产品官Phil McCartney表示， "一切始于运动员心声，终于运动员体验—— 他们的目标、困境与动力。通过整合我们在Nike、Jordan品牌和Converse的创新力量，我们将加速突 破，全力释放创新势能，以产品赋能运动员成长。这标志着耐克创新、设计与产品领域的新纪元。" 10月24日下午消息，耐克宣布将Nike、Jordan品牌和Converse的创新、设计与产品团队整合，组建一个 全新的、以运动员为核心的创新引擎。耐克方面称，作为全新耐克"以运动为引领（Sport Offense）"的 一部分，此举旨在加速以运动员为中心的创新并推动增长，促进团队间分享洞察、科技与制造工艺，从 而为全球运动员打造更多革命性的产品。 责任编辑：凌辰 ...

Core Insights - Nike announced the integration of its Nike, Jordan, and Converse brands' innovation, design, and product teams to create a unified athlete-centric creative engine [1] - This restructuring aims to accelerate technological innovation and drive business growth as part of the "Sport Offense" strategic framework [1] - The initiative will facilitate insight sharing, technology integration, and craftsmanship collaboration among teams to develop innovative performance products that help athletes push their limits [1] Related Innovations - The restructuring will align with Nike's launch of four major innovative technologies: Aero-FIT performance apparel technology, Therma-FIT Air Milano, Nike Mind science, and Project Amplify [1] - This reflects the brand's innovation focus on addressing the actual needs of athletes [1]

Core Insights - Nike announced the integration of its Nike, Jordan, and Converse brands' innovation, design, and product teams to create a unified athlete-centric creative engine [1] - This restructuring aims to accelerate technological innovation and drive business growth as part of the "Sport Offense" strategic framework [1] - The initiative will enhance insight sharing, technology integration, and craftsmanship across teams to develop innovative performance products that help athletes push their limits [1] Innovation and Technology - The restructuring will align with Nike's launch of four major innovative technologies: Aero-FIT performance apparel technology, Therma-FIT Air Milano, Nike Mind science, and Project Amplify [1] - The focus of these innovations is to address the actual needs of athletes, reflecting the brand's commitment to athlete-centered innovation [1]

Core Insights - NIKE Inc.'s collaboration with SKIMS aims to blend sport performance with pop-culture appeal, targeting a broader consumer base, particularly women who value both function and form in activewear [1][2][8] - The partnership's debut collection features 58 silhouettes that merge NIKE's performance expertise with SKIMS' aesthetic, indicating strong early consumer response [2][8] - This collaboration could serve as a catalyst for growth, expanding NIKE's reach into the premium athleisure market and enhancing its appeal among younger, style-conscious consumers [3] Competitive Landscape - NIKE faces strong competition from adidas AG and lululemon athletica inc. in the global market [4] - adidas is rebuilding momentum through its "Own the Game" strategy, focusing on direct-to-consumer growth and sustainability, while revitalizing classic products [5] - lululemon has evolved into a global performance and lifestyle brand, expanding its offerings and capturing consumers seeking both style and performance [6] Financial Performance - NIKE shares have lost 8.7% year to date, compared to the industry's decline of 11.4% [7] - The company trades at a forward price-to-earnings ratio of 34.92X, higher than the industry average of 29.37X [9] - The Zacks Consensus Estimate for NIKE's fiscal 2026 earnings implies a year-over-year decline of 23.6%, while fiscal 2027 indicates growth of 50.5% [10]

In the heart of western Oregon lies a 750,000 square ft plus complex. So secret few are allowed past the lobby. >> If you love sports and you love product, this is kind of Disneyland.>> All told, more than 800 pieces of testing equipment under the roof of the LeBron James Innovation Center, home to the Nike Sport Research Lab. This is the home to dreamers, creators, makers, engineers, uh some incredible teammates of ours who are all dreaming about serving elite athlete problems. >> Yeah.What Nike as a brand ...

Nike's new design chief has been tasked with pulling the world’s largest sportswear company out of an innovation rut. Will new products like a brain-stimulating shoe and a temperature-controlled jacket do it? https://t.co/b0aphVorrC ...

In the heart of western Oregon lies a 750,000 square foot plus complex so secret. Few are allowed past the lobby. If you love sports and a little product, this is kind of Disneyland.Hundreds of motion picture cameras surrounding an indoor soccer pitch. Speed sensors encircling an Olympic racetrack. Electronic pressure plates embedded in a basketball court.Biometric hook ups to assess a runners gait and posture. A hermetically sealed room that mimics the brutal heat and humidity of a Tokyo summer. All told, ...

In the heart of western Oregon lies a 750,000 square foot plus complex so secret. Few are allowed past the lobby. If you love sports and a little product, this is kind of Disneyland.Hundreds of motion picture cameras surrounding an indoor soccer pitch. Speed sensors encircling an Olympic racetrack. Electronic pressure plates embedded in a basketball court.Biometric hook ups to assess a runners gait and posture. A hermetically sealed room that mimics the brutal heat and humidity of a Tokyo summer. All told, ...