3 元 3 - 1 - 2025 年 11 月 23 日 本周重磅发布策略报告,挖掘新消费、看好全球制造 本期投资提示: -纺织服装行业周报 20251123 相关研究 《 澳毛价格企稳回升，全运会开幕提振户 外运动板块——纺织服装行业周报 20251116》 2025/11/16 《 10 月纺服出口承压,中美磋商利好有望 修复出口链一 -- 纺织服装行业周报 20251110》 2025/11/10 证券分析师 王立平 A0230511040052 wanqlp@swsresearch.com 求佳峰 A0230523060001 qiujf@swsresearch.com 刘佩 A0230523070002 liupei@swsresearch.com 研究支持 朱本伦 A0230125090001 zhubl@swsresearch.com 联系人 朱本伦 (8621)23297818× zhubl@swsresearch.com 申万宏源研究微信服务号 请务必仔细阅读正文之后的各项信息披露与声明 时代小 本周纺织服饰板块表现强于市场。11 月 17 日 ~ 11 月 21 日, SW 纺织服饰指数下 ...

Core Points - The Supreme Court hearing on November 5, 2025, posed significant challenges to Trump's tariff policies, with conservative justices questioning the legality of his actions [1][3] - The outcome of the hearing could lead to substantial financial implications for the U.S., potentially resulting in a refund of $750 billion to $1 trillion in tariffs [4][6] - The tariffs have adversely affected U.S. businesses, with companies reporting significant financial losses due to increased costs [6][8] Group 1: Legal and Political Implications - Chief Justice Roberts emphasized that the power to levy taxes belongs to Congress, not the President, highlighting the constitutional principle regarding taxation [3] - Justices appointed by Trump, including Gorsuch and Barrett, raised critical questions about the extent of presidential power in declaring emergencies to impose tariffs [3] - The hearing has shifted market expectations regarding the likelihood of Trump's tariff policies being upheld, dropping from 40% to 27% [3] Group 2: Economic Impact on Businesses - Companies like Learning Resources and Terry Precision Cycling reported significant financial losses due to tariffs, with the latter expecting a loss of $1.2 million by 2026 [4][6] - The tariffs have led to increased costs for major corporations, including Nike, which warned of a potential $1.5 billion loss due to tariffs [6][8] - The Senate passed a resolution to terminate Trump's global tariff policy, signaling a shift towards anti-tariff sentiment [6] Group 3: Global Trade Dynamics - The tariffs have prompted retaliatory measures from other countries, including Canada and Mexico, which have imposed their own tariffs on U.S. goods [8] - The WTO expressed concerns about the potential for a trade war to have catastrophic effects on the global economy, reminiscent of the 1930s [8] - Companies are adjusting their strategies to mitigate the impact of tariffs, with some committing to increased investments in the U.S. to secure tariff exemptions [8]

Product Innovation - Nike's latest jacket features an inflatable system designed for Olympians [1] Company Strategy - Nike CEO Elliott Hill is trying to reinvigorate the company [1]

While Shake Shack has plenty of strengths, the company’s stock is down sharply this year. The stock hit a peak at the end of July – and it has lost more than 40% since then. Much of that hit came in the wake of the 2Q25 report, which showed strong revenue – but slower-than-expected growth. Same-store sales growth in Q2 came in at 1.8%, down from 4% in the year-ago period and below the 2.2% increase that had been expected.The chain’s menu features the expected lineup of burger-joint fare: a range of burger v ...

Product Innovation - Nike's latest jacket features an inflatable system designed for Olympians [1] Leadership & Strategy - Nike CEO Elliott Hill is working to reinvigorate the company [2]

Core Insights - The competitive landscape between NIKE Inc. and Steven Madden Ltd. highlights their distinct market positions, with NIKE as a leader in performance sports and Steven Madden focusing on fashion-forward casual footwear [1][2] NIKE Inc. (NKE) - NIKE's investment case is supported by its significant scale and leadership in the global athleticwear market, with Q1 fiscal 2026 revenue reaching $11.72 billion, indicating the effectiveness of its "Win Now" strategy [3][4] - The brand experienced a more than 20% surge in running sales, and North America saw an 11% increase in wholesale, maintaining its status as a leading sportswear brand among younger consumers [4][5] - NIKE's strategic initiatives include a new Sport Offense structure aimed at enhancing product innovation and cultural relevance, alongside efforts to reset classic franchises and focus on key growth categories [5][6] - Despite challenges such as digital softness and tariff pressures leading to a gross margin decline to 42.2%, NIKE's management remains confident in returning to double-digit margins over time [6] - The Zacks Consensus Estimate for NIKE's fiscal 2026 sales suggests a modest year-over-year growth of 0.8%, with EPS expected to decline by 24.1% [12] Steven Madden Ltd. (SHOO) - Steven Madden presents a differentiated investment case with strong brand equity and diversified category exposure, achieving a 6.9% revenue growth in Q3 and expanding gross margin to 43.4% [8][11] - The company benefits from a multi-brand portfolio and a robust presence with 397 stores and seven e-commerce sites, appealing to Gen Z and millennial consumers [7][10] - Product innovation and disciplined pricing strategies are driving demand, particularly in high-demand categories like boots and casual footwear [9][11] - The Zacks Consensus Estimate for Steven Madden's 2025 sales indicates a year-over-year growth of 10.3%, with EPS expected to decline by 40.1% [14] - Steven Madden's stock has increased by 37% over the past three months, reflecting improving analyst sentiment and expectations for continued growth [8][16] Valuation and Performance Comparison - NIKE shares have declined by 17.8% in the past three months, while Steven Madden's stock has seen significant growth [16] - NIKE is trading at a forward P/E multiple of 30.29X, slightly below its five-year median, indicating a potential opportunity for long-term investors [18][19] - In contrast, Steven Madden's forward P/E multiple is at 18.32X, above its historical median, suggesting elevated market expectations for continued recovery and growth [18][20] - The analysis indicates that NIKE is viewed as a stable leader, while Steven Madden is perceived as a growth story with higher expectations [21] Conclusion - NIKE remains a global icon with unmatched scale, but the near-term outlook favors Steven Madden due to stronger price performance and improving analyst expectations [25][26] - Steven Madden's relative affordability and operational improvements strengthen its investment case, making it a compelling opportunity for growth-focused investors [26][27]

Core Viewpoint - Nike's stock has entered a "death cross" technical formation, indicating challenging times for the sneaker manufacturer [1] Group 1 - The "death cross" is a pessimistic technical indicator that suggests a potential decline in stock performance [1]

Core Insights - The engineering group has raised its full-year guidance for the second time this year, indicating strong performance in the first half of the year [1] Group 1 - Shares of the engineering group experienced a significant increase following the announcement of the raised guidance [1]

Core Insights - The sports market is undergoing significant reshuffling, with FILA ranking first in the Tmall Double Eleven sales, followed by Adidas and Nike, marking Nike's first drop from the top position in years [1] - The competitive landscape is intensifying, with domestic brands like FILA, Li Ning, and Anta gaining ground against established international brands [8] Group 1: Market Performance - FILA has shown strong performance in the sales rankings, with multiple products entering the top sales categories during the Double Eleven event [1] - Nike's revenue in the Greater China region has been declining, with a reported drop of 10% to $1.512 billion (approximately 10.775 billion RMB) for the latest fiscal quarter [7] - Despite the decline, Nike remains the largest sports brand in China, although its market share has decreased from 18.1% to 16.2% [7] Group 2: Strategic Adjustments - FILA has implemented a "ONE FILA" strategy under new CEO Jiang Yan, focusing on resource consolidation and increased investment in tennis and golf [3] - Nike is also recognizing the importance of localized operations, appointing local executives and establishing a creative center in Shanghai to enhance its market presence [4] - The competitive pressure is forcing both international and domestic brands to adapt their strategies to maintain market relevance [8] Group 3: Consumer Behavior and Market Trends - The decline in Nike's sales is attributed to a shift in consumer shopping behavior, with longer purchasing cycles and increased discounting in the local market [7] - Domestic brands are increasingly closing the product gap with international competitors, emphasizing the need for effective marketing strategies [8] - The overall market environment is challenging, with some domestic brands like Peak reporting significant losses in their direct sales segments [8]

Core Insights - NIKE Inc.'s first-quarter fiscal 2026 results indicate the company is facing margin pressure while pursuing a transformation agenda focused on product innovation and team reorganization [1][10] Financial Performance - The running segment achieved over 20% growth, and wholesale in North America increased by 11%, reflecting renewed partner confidence [2] - Gross margin contracted by 320 basis points due to higher wholesale and factory-store discounts, elevated product costs, and new tariffs, which represent an annualized cost headwind of approximately $1.5 billion [2] - For the second quarter of fiscal 2026, NIKE expects gross margin to decline by 300-375 basis points, with a 175-basis point negative impact from new tariffs [3] Market Challenges - NIKE is experiencing structural challenges in Greater China, a decline in NIKE Digital, and a reset of aging classic footwear franchises [4] - Digital traffic is down by double digits as the company reduces promotions to improve the full-price mix, while China's promotional marketplace and lagging sell-through are affecting profitability [4] Management Outlook - Management remains optimistic about the reorganization into smaller, sport-specific teams, which is expected to reignite organic growth and improve product flow [5] - The company believes that these changes are essential for returning to double-digit margins over time, despite acknowledging that the near-term outlook may be challenging [5] Peer Comparison - lululemon's margins are under pressure due to higher tariffs and markdowns, but management's disciplined approach aims for long-term margin gains [6][7] - adidas has seen strengthening margins supported by cost management and improved product costs, indicating effective execution and positioning for durable margin gains [8] Stock Performance and Valuation - NIKE shares have declined by 17.4% year-to-date, slightly better than the industry's decline of 18.8% [9] - The company trades at a forward price-to-earnings ratio of 30.25X, compared to the industry average of 26.21X [12] - The Zacks Consensus Estimate for fiscal 2026 earnings indicates a year-over-year decline of 24.1%, while fiscal 2027 estimates suggest a growth of 54.8% [14]