Nike Inc. is laying off about 775 workers at distribution centers as the sportswear company integrates automation into its operations, according to a person familiar with the matter. The consolidation of operations at US distribution centers will impact workers in Tennessee and Mississippi, the person said. In a statement, Nike said it's “accelerating the use of advanced technology and automation, and investing in the skills our teams need for the future.” The company is looking to “reduce complexity, impro ...

Core Viewpoint - Nike is consolidating its US distribution center operations, resulting in the layoff of 775 employees in Tennessee and Mississippi as part of a strategy to streamline operations and enhance efficiency [1][2]. Group 1: Job Cuts and Operational Changes - The company plans to cut 775 jobs to sharpen its supply chain footprint and accelerate the use of advanced technology and automation [1]. - This move is part of CEO Elliott Hill's "win now" strategy aimed at returning Nike's revenue to growth after facing challenges such as declining sales and increased competition [2]. - Previous workforce reductions included a 1% cut in corporate staff in 2025 and a shake-up in senior leadership, eliminating roles such as chief technology officer and chief commercial officer [3]. Group 2: Future Outlook and AI Concerns - Nike expects these job cuts to support its path back to long-term, profitable growth [4]. - The company is responding to growing concerns about AI potentially replacing human workers, as seen in workforce reductions by other companies like HP and Amazon [4]. - A study from MIT indicates that AI's skills overlap with over 11.7% of the US labor market, highlighting the broader implications of automation in the workforce [4].

Nike Inc. plans to lay off around 775 people in an effort to make its warehouse and distribution network faster and more automated. ...

Group 1 - Nike plans to cut nearly 800 jobs, specifically 775 positions, primarily affecting distribution centers in Tennessee and Mississippi as part of an automation initiative [1][5] - The company aims to strengthen and streamline operations to enhance speed, discipline, and service to athletes and consumers, focusing on advanced technology and automation [2][5] - These layoffs are part of a broader strategy to reduce complexity and improve operational efficiency, contributing to long-term profitable growth and improved EBIT margins [5] Group 2 - Nike's recent job cuts follow a previous announcement in August 2022 to reduce less than 1% of its corporate workforce, and a planned cut of 2% of its workforce, equating to over 1,600 workers, in February 2024 [6] - Under CEO Elliott Hill's leadership, Nike is investing in its running shoe and sneaker lines to regain market share lost to competitors, despite facing challenges such as declining gross margins and poor sales in China [9] - The company's stock closed at $64.99, reflecting a 2% increase year to date [9]

The layoffs, which amount to about 1% of Nike's overall workforce, are part of the company's efforts to strengthen and streamline operations. ...

耐克公司为了提升利润和加速" 自动化"，计划裁减775个岗位。据悉，此次裁员主要影响田纳西州和密 西西比州分销中心的岗位。耐克表示裁员旨在"降低复杂性、提高灵活性"。 ...

Nike is laying off 775 employees in a bid to boost profits and accelerate its use of automation, CNBC reported on Monday, citing people familiar with the matter. ...

Nike is investigating a potential data breach after ransomware group World Leaks claimed on its website that it had leaked 1.4 terabytes of data related to the company’s business operations, Reuters reported Monday (Jan. 26).By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free ac ...

媒体获悉，为提升利润水平并加快自动化应用进程，耐克公司计划裁员 775 人。 知情人士透露，此次裁员是在耐克去年夏季宣布裁撤 1000 个企业岗位基础上的又一动作，主要涉及该 运动巨头在田纳西州和密西西比州大型仓储基地的配送中心岗位。 随着人工智能与自动化技术在美国企业中广泛应用，配送中心相关岗位首当其冲受到冲击。去年，联合 包裹服务公司（UPS）宣布计划裁员 4.8 万人，部分原因便是其物流设施的自动化程度提升。目前尚不 清楚耐克将具体如何扩大其配送中心的自动化规模，以及该举措在此次 775 人的裁员中占多大影响比 例。 此次裁员发生在耐克首席执行官埃利奥特・希尔推动公司转型的关键时期，此前耐克已连续多年面临销 售增速放缓、利润率缩水的困境。这一局面的出现，源于耐克前高管约翰・多纳霍推行的直销战略 —— 该战略将公司线下门店和线上官网置于优先地位，而弱化了与批发合作伙伴的合作。 知情人士表示，在该直销战略下，耐克的配送中心及内部工作人员规模大幅扩张，但当前的业务量已无 法支撑现有的人员配置水平。 耐克在向该媒体发布的声明中表示，本次裁员主要影响美国地区的配送运营业务，此举旨在 "简化运营 流程、提升运营灵活 ...

A shopper carries a Nike bag in the Union Square neighborhood of San Francisco, California, US, on Wednesday, Jan. 21, 2026.Nike is cutting 775 employees as the company looks to boost its bottom line and accelerate its use of "automation," CNBC has learned. The layoffs, which are in addition to the 1,000 corporate job cuts it announced last summer, primarily impact distribution center roles in Tennessee and Mississippi, where the sneaker giant operates large warehouses, people familiar with the matter said. ...