预计阅读时长 ) mins 锐步在北京奥运的时候，也曾经凭借姚明的代言 风靡一时，但这几年身边基本已经没有人穿锐步 了，商场里也看不到它的门店，锐步这个品牌究 竟是怎么失去存在感的？还有可能起死回生吗? 1958 年，福斯特（Foster）兄弟俩，在英国创立了锐步，这个单词本意是小型南非羚羊。他们的祖父设计了世 界上第一双带钉跑鞋，家族一直在做运动鞋生意，在这样的基础上，锐步的业务迅速发展起来，但一直没能在 美国市场取得突破。 纽约时报的报道显示，上世纪 70 年代，慢跑热潮席卷全美，甚至推动耐克，从一家年销售额几百万美元的小 公司成为运动巨头。只是，对于同样卖跑鞋的锐步来说，直到 1979 年，美国杂志《Runner's World》给他们的 三款产品打出五星好评，品牌才在当地打响了一些知名度。 也是在这一年，一位名为保罗·法尔曼（Paul Fireman）的美国户外用品批发商，在芝加哥的展会上发现锐步， 并且争取到了这个品牌在北美的独家代理权，他还在后来进一步收购了锐步。 而当时间来到上世纪 80 年代，新的流行趋势在美国出现——有氧健身操取代了慢跑。纽约时报指出，随着越 来越多女性开始运动，专门提供健身 ...

This story was originally published on CFO.com. To receive daily news and insights, subscribe to our free daily CFO.com newsletter. Jim Peters | Brown-Forman Jim Peters was named chief financial officer of Brown-Forman, the spirits and wine maker of Jack Daniel's and Woodford Reserve. Peters will join the company on March 31 from Whirlpool, where he has been executive vice president of enterprise transformation since January. Peters joined Whirlpool in 2004, and before taking his current role, he held the ...

Core Viewpoint - Investors are exploring discount opportunities in the sportswear market, particularly with Nike and Lululemon, both of which have seen significant declines in their stock prices [1] Nike - Nike's shares have fallen 69% from their peak as of March 17, and the company is projected to generate $46.7 billion in revenue for fiscal 2026, representing a 9% decline compared to two years prior [3][4] - Under CEO Elliott Hill, Nike is focusing on product innovation, distribution balance, and marketing impact to turn the company around after previous missteps [4] - Nike's global presence and strong brand, supported by a marketing budget that allocates 10% of revenue for branding efforts, provide a competitive edge over smaller rivals [6] - Current market cap for Nike is $79 billion, with a current price of $53.49 and a price-to-sales (P/S) ratio of 1.8, near its lowest in 13 years [8][14] Lululemon - Lululemon's shares are also down 69% from their all-time high, with a 6% sales dip in the latest fiscal quarter attributed partly to the macro environment [8][10] - Revenue growth is projected to increase at a compound annual rate of 4.8% between fiscal 2025 and fiscal 2028, indicating a slowdown from previous years [9] - Lululemon's recent leadership change adds uncertainty, as the company seeks a new CEO to drive growth and product innovation [10] - Despite challenges, Lululemon's financials show a 4.8% revenue increase in fiscal 2025 and a 29% sales surge in China, with an impressive 22.3% operating margin in Q4 [11] - Lululemon's shares trade at a P/S ratio of 1.7, the lowest in 16 years, making it an attractive valuation compared to Nike [14]

Core Viewpoint - The conflict in the Middle East has led to disruptions in shipping lanes and a significant increase in oil prices, which may have far-reaching impacts on global stock portfolios [1] Group 1: Impact on Shipping and Oil Prices - Shipping lanes have been disrupted due to the ongoing conflict in the Middle East [1] - Oil prices have spiked as a result of the conflict, indicating heightened market volatility [1] Group 2: Global Financial Implications - The rise in oil prices raises the risk of ripple effects that could negatively impact stock portfolios worldwide [1]

The new Powerbeats Pro 2 Nike Special Edition is the first time it's linked up with Nike. The buds have the Nike Swoosh on the right bud and the Beats "b" on the left, as well as Nike's two-tone black and yellow colors and its "Just Do it" slogan printed inside the lid. They're available via an early-access lottery today on SNKRS, then they'll launch globally on March 20 for $250. #beats #earbuds #nike #powerbeatspro2 ...

There’s softness in lifestyle sneaker demand across Europe. BNP Paribas equity research senior analyst Laurent Vasilescu doesn’t think there’s a near-term recovery on the way for the category, following series of calls with Dieter Schott, the commercial director and senior executive of Sport 2000. Sport 2000 is a leading sporting goods retailer in Europe — it has 3,000 locations that generated 5.3 billion euros in revenue in 2025. A recent group call focused on category trends and early reads for 2026. M ...

We’re almost 3 months into 2026 and not a single person knows who acquired RTFKT from Nike. https://t.co/pr5rL8VQTz ...

Core Insights - DICK'S Sporting Goods and NIKE, Inc. have launched "The Scouts Are Out" campaign to scout the next generation of basketball talent, coinciding with March, a significant month for basketball [1][4][5] Campaign Overview - The campaign features rapper Dave "Lil Dicky" Burd and WNBA legend Diana Taurasi as veteran scouts searching for emerging basketball talent at DICK'S Sporting Goods [3] - The campaign includes appearances from notable athletes such as Jayson Tatum, Sabrina Ionescu, Shai Gilgeous-Alexander, Stephon Castle, and Tyran Stokes, emphasizing DICK'S as a prime location for scouting talent [3][4] Marketing Strategy - The campaign is designed to run across various platforms, including broadcast, online video, and social media, with additional content to be released in the coming weeks [4][9] - Melissa Christian, VP of Brand Building at DICK'S, highlighted the campaign's focus on celebrating both established and upcoming talent, reinforcing DICK'S as a go-to destination for basketball gear and expertise [4][9] Historical Context - "The Scouts Are Out" marks the second collaboration between DICK'S and NIKE, following their previous campaign "Sports Change Lives" in 2023, which focused on personal stories from athletes [5][9] Company Background - DICK'S Sporting Goods, founded in 1948 and headquartered in Pittsburgh, is a leading omni-channel retailer with a diverse range of brands and a commitment to supporting youth sports through various initiatives [6][7]

Beats and Nike announced a limited-edition version of the Powerbeats Pro 2 earbuds featuring the sportswear company’s iconic swoosh logo https://t.co/YXbTiiCXOZ ...

CULVER CITY, Calif.--(BUSINESS WIRE)--Today, Beats and Nike announced the first hardware collaboration in their shared history: Powerbeats Pro 2 – Nike Special Edition. In a landmark design shift, Beats has—for the first time—shared its iconic earbud real estate with a partner, featuring the Nike Swoosh on the right bud and the signature Beats "b†on the left. The limited-edition release marries Nike's high- energy "Volt†color palette with the industry-leading audio tech of the Powerbeats Pro 2. ...