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Nike CEO Shares the Company’s Biggest Issues and Its Reinvention Plan | WSJ
The Wall Street Journal· 2025-11-15 17:01
We're here at the uh LeBron James R&D lab and it's our advanced R&D center. We opened this up in in 2020. This is really the heartbeat of our innovation.>> You've basically been at Nike more than 35 years and you were brought back to fix a few missteps. How do you try to even reinvent a company that you know so well. >> It can overwhelm you, anybody, if you try to go, hey, we got to fix everything all at once.But what I tried to do is go back to what is essential to Nike and that is putting the athlete back ...
Nike CEO Shares the Company's Biggest Issues and Its Reinvention Plan | WSJ
Youtube· 2025-11-15 17:01
Core Insights - Nike is refocusing on its core mission of putting athletes at the center of its strategy after experiencing significant market value loss due to previous missteps [2][16] - The company is working to clear excess inventory, particularly for its major franchises like Air Jordan 1, Air Force One, and Nike Dunk, which have seen a decline in consumer interest [3][5] - Nike is re-engaging with retail partners to boost sales after years of focusing on direct-to-consumer strategies, ensuring a thoughtful assortment of products across different retail environments [12][14] Inventory Management - Nike has been slashing prices to manage excess inventory, particularly for the Nike Dunk, which generated an estimated $4 billion in fiscal 2025 but is now being phased out [3][5] - The company acknowledges the need to improve inventory levels for its key franchises, with ongoing efforts to restore the appeal of the Dunk and Air Jordan 1 [4][5] Product Development and Innovation - Nike is launching new products, including a 4-in-1 jacket for the upcoming Olympics and a shoe for athlete Caitlyn Clark, indicating a commitment to innovation and women's sports [6][7] - The company is enhancing its competitive edge in the running category by appointing a general manager for Nike running, focusing on product quality and storytelling [10] Retail Strategy - Nike is returning to retail partnerships with stores like Macy's and DSW, aiming to present its products in a premium manner while catering to diverse consumer needs [12][14] - The strategy includes ensuring that the brand's premium image is maintained across all sales channels, whether direct or through wholesale [13] Employee Morale and Company Culture - The leadership is focused on improving employee morale by emphasizing a return to the company's foundational mission of serving athletes, which has positively impacted the workplace environment [16][17]
Nike CEO on Company's Reinvention Plan
WSJ· 2025-11-15 17:00
Core Insights - The article discusses Elliott Hill's turnaround strategy for the company, focusing on key initiatives and goals to improve performance and market position [1] Group 1: Turnaround Strategy - Elliott Hill emphasizes the importance of innovation and customer engagement as central components of the turnaround strategy [1] - The strategy includes a comprehensive review of existing operations to identify inefficiencies and areas for improvement [1] - Hill outlines specific targets for revenue growth and market share expansion over the next few years [1] Group 2: Operational Improvements - The company plans to streamline its supply chain processes to reduce costs and enhance delivery times [1] - Investment in technology and digital transformation is highlighted as a priority to drive operational efficiency [1] - Employee training and development programs are set to be enhanced to improve workforce capabilities and morale [1]
2025年天猫“双11”:实现四年来全周期最好增长
Bei Ke Cai Jing· 2025-11-15 04:50
天猫总裁家洛表示:"在扶持优质品牌和原创商家的战略带动下,同时得益于平台史上力度最大的消费 者投资,天猫实现了四年以来双11全周期最好的一次增长(剔除退款后成交)。" 编辑 张冰 新京报贝壳财经讯(记者程子姣)11月15日,天猫数据显示,"双11"全周期,近600个品牌成交破亿, 34091个品牌同比增长翻倍,18048个同比增长超3倍,13081个同比增长超5倍,均超去年同期。其中, 苹果、海尔、美的、源氏木语、小米、斐乐、老铺黄金、骆驼、华为、耐克等品牌成交破10亿。 校对 赵琳 ...
天猫京东等平台公布双11数据,多品牌成交破10亿
Mei Ri Jing Ji Xin Wen· 2025-11-15 04:18
【#多个平台公布双11成交数据#】11月15日凌晨,天猫官方发布消息称, 2025年天猫双11,实现四年 来最好增长。 快手电商数据显示,今年双11,大牌大补百万GMV单品数同比增长超77%,搜索GMV同比增长超 33%。平台用户消费需求爆发之下,成交额破千万的商家实现双位数增长。(每经综合,德塔) 天猫双11全周期,近600个品牌成交破亿,34091个品牌同比去年增长翻倍,18048个同比增长超3倍, 13081个同比增长超5倍,均超去年同期。其中,苹果、海尔、美的、源氏木语、小米、斐乐、老铺黄 金、骆驼、华为、耐克等品牌成交破10亿。 美团闪购公布的数据显示,双11周期内美团闪购近400个类目交易额同比翻倍增长,且平均客单价较非 大促期间提升近30%,超过2000万黑金&黑钻用户在大促期间下单。 抖音电商数据显示,2025年"双11"期间,6.7万品牌销售额同比翻倍,超过10万商家通过直播实现销售 额翻倍。 此前11月12日,京东公布消息,截至2025年11月11日23:59,京东11.11成交额再创新高,下单用户数增 长40%,订单量增长近60%。 带电品类是京东的传统优势品类,这个京东11.11,手机 ...
大行评级丨富国银行:上调耐克目标价至75美元 评级升至“增持”
Ge Long Hui· 2025-11-14 07:14
富国银行将耐克的评级从"持有"上调至"增持",目标价从60美元上调至75美元。该行认为,耐克在过去 三年中所经历的负面预期修正周期将在未来六到九个月内逆转,能见度正在提高,业务的不利因素即将 消散。 ...
Kim Kardashian's Skims hits $5B valuation milestone in massive new $225M funding round
Fox Business· 2025-11-14 00:58
Skims said Wednesday it has raised $225 million in new funding, boosting the shapewear and apparel company's valuation to $5 billion. Founded in 2019 by Kim Kardashian and business partner Jens Grede, Skims plans to use the new funding to drive product innovation and expand into new categories, according to an announcement from Goldman Sachs."Today’s announcement validates the hard work of our incredible team and partners who have helped us reach this exciting new chapter, becoming a global omnichannel reta ...
X @Bloomberg
Bloomberg· 2025-11-13 23:24
Nike has ended an initiative that gave employees an extra week off each year to promote mental health and wellness https://t.co/j3sWf4Hfgn ...
NKE Steps Up on Wells Fargo Upgrade, Technicals & Options Back Bull Run
Youtube· 2025-11-13 21:00
Welcome back to market on close. Shares of Nike are higher today after Wells Fargo upgraded shares to overweight from equal weight and raised its price target to $75 from 60 bucks. Wells Fargo saying visibility into its sales and margins is finally improving and it said it has been in a negative estimate revision cycle for 3 years but it will reverse over the next 6 to9 months.Shares are up almost 7% this week but down 13% on the year. So, it's time now for Options Corner and I'm joined by Alex Coffee, host ...
Nike's headwinds are set to dissipate hence price target raise, says Wells Fargo's Ike Boruchow
CNBC Television· 2025-11-13 18:44
Wells Fargo upped its price target from 60 bucks to 75, implying a 15% upside from here. Let's bring in the analyst behind the call, Ike Borshaw, senior analyst at Wells Fargo Securities. What kind of visibility did you want that you got.>> Yeah, uh, thanks for having us. Um, I think it's twofold. I I think there's two things on revenue that are really starting to take hold.And remember, we're about 12 to to 15 months into new CEO Elliot Hill's tenure. So, the timeline kind of makes sense, but number one, t ...