Economic Data and Market Impact - Recent economic and employment data from the U.S. exceeded expectations, leading to a decrease in market expectations for further interest rate cuts by the Federal Reserve [1][3] - Initial jobless claims fell by 14,000 to 218,000, the lowest level since July, and GDP growth for Q2 was revised up to 3.8%, the best performance in two years [3] - Despite strong economic growth, inflation levels have risen, which may limit the Federal Reserve's policy options moving forward [3] Company-Specific Developments - Oracle Corporation's stock rating was downgraded to "sell" by some institutions, predicting a potential 40% decline in its stock price, contributing to a more than 5% drop in its share price [1] - Starbucks announced a restructuring plan involving the closure of hundreds of stores in North America and Europe, along with the layoff of approximately 900 employees, leading to a 1% drop in its stock price [4] - The restructuring will cost Starbucks $1 billion, including $150 million for employee severance and $850 million for store closures [4] Industry Trends - The European market faced pressure as the U.S. Department of Commerce announced an investigation into imports of robots, industrial machinery, and medical devices, causing declines in related stocks [6] - Siemens Healthineers and Philips saw their stock prices drop over 3% due to investor concerns about potential tariffs [6] - SAP is under investigation by the EU for potential antitrust violations, which could result in significant fines if found guilty, leading to a more than 1% drop in its stock price [8] Commodity Market Movements - International oil prices showed mixed results, with light crude oil futures closing at $64.98 per barrel, down 0.02%, while Brent crude rose by 0.16% to $69.42 per barrel [9] - Gold prices experienced slight fluctuations, closing at $1,771.10 per ounce, with a marginal increase of 0.08% [10]

Core Insights - Starbucks is undergoing significant restructuring under CEO Brian Niccol, who previously led a successful turnaround at Chipotle [1][3][18] - The company has announced layoffs and store closures as part of the "Back to Starbucks" initiative, which mirrors strategies Niccol implemented at Chipotle [1][4][6] Group 1: Turnaround Strategy - Niccol's previous success at Chipotle saw sales increase dramatically, with the share price rising from around $6 to approximately $56 during his tenure [2] - The current turnaround at Starbucks involves addressing operational and customer service issues, including long wait times and a malfunctioning app [6][21] - Niccol has implemented menu reductions and a new mobile ordering system aimed at reducing wait times to four minutes or less [6][19] Group 2: Leadership and Team Dynamics - Many executives from Niccol's previous roles at Chipotle and Taco Bell have joined Starbucks, indicating a continuity in leadership style and strategy [12][13][16] - Key hires include Tressie Lieberman as EVP and global chief brand officer, and Mike Grams as COO, both of whom have extensive experience under Niccol [14][15] Group 3: Challenges and Market Position - The scale of Starbucks, with over 40,000 global retail stores, presents unique challenges compared to Niccol's previous experiences [19][20] - The company faces long-term operational issues and increased competition from new entrants like Luckin Coffee [21] - Niccol's cautious approach to layoffs and store closures reflects the need to balance immediate changes with long-term brand health [22][24]

Core Viewpoint - Starbucks announced a restructuring plan involving the closure of hundreds of stores in North America and Europe, along with the layoff of approximately 900 employees, amid declining sales in its largest market [1] Group 1: Restructuring Plan - The restructuring plan will cost Starbucks $1 billion, which includes $150 million for employee severance and $850 million related to store closures [1] - The decision to close stores is effective immediately, primarily affecting locations in North America [1] - By the end of the fiscal year on September 30, the number of Starbucks stores in North America will be reduced to 18,300 from 18,743 as of June 30 [1] Group 2: Impact on Employees - Approximately 900 non-retail employees will be laid off on September 26, marking the second round of layoffs this year after 1,100 global employees were cut in February [1] Group 3: Sales Performance - North America is Starbucks' largest market, but sales have declined for six consecutive quarters [1] - As of June 29, sales in North America decreased by 2% year-over-year for the third quarter of fiscal 2025 [1] - Analysts attribute the sales decline to increased competition and growing price sensitivity among consumers [1]

【#星巴克北美将裁900人##星巴克将给员工发约1.5亿美元离职补偿#】当地时间9月25日，星巴克在官 网公布了董事长兼CEO倪睿安发布致北美合作伙伴的公开信中表示，公司正在通过"重返星巴克"计划的 视角仔细审查北美咖啡馆产品组合。在审查期间，公司确定了无法提供客户期望的环境的门店，或者看 不到实现财务业绩的门店，这些门店将会关闭。其次，星巴克正在进一步减少员工，（这一次）会取消 大约 900 个职位。当天，星巴克发布在美国证券交易委员会的文件显示，公司估计约有1.5亿美元与员 工离职补偿。（第一财经） ...

Core Insights - Starbucks is implementing a restructuring plan that includes closing stores and cutting 900 non-retail jobs to enhance operational efficiency and improve customer experience [1][2] - The company anticipates $1 billion in costs associated with store closures and organizational restructuring, with a significant portion impacting the North American market [3][4] Store Closures and Job Cuts - The closures are a result of a review identifying locations that do not meet customer expectations or financial performance criteria [2] - Affected employees will receive generous severance and support packages, including benefits extensions [2] Financial Projections - Starbucks expects to complete most store closures by the end of the 2025/26 fiscal year, with a projected reduction of 1% in company-operated stores in North America [3][4] - The restructuring costs include $150 million for severance, $400 million for store asset disposal and impairment, and $450 million for lease-related expenses [3] Store Operations and Strategy - By September 2026, over 1,000 stores will be refurbished to enhance customer experience [5] - The company plans to phase out its pickup-only store format and is developing a small-format store concept in New York City [5] Financial Performance - For the third quarter of fiscal 2025, Starbucks reported net earnings of $558.3 million, a 47% decrease year-on-year, with global comparable store sales down by 2% [6]

Group 1 - Starbucks has announced a restructuring plan that includes closing certain stores and reducing staff, with an estimated cost of approximately $1 billion related to store closures and organizational transformation [1] - The company plans to provide $150 million in employee separation benefits as part of the restructuring, which will involve the elimination of around 900 positions [1] - Most store closures are expected to be completed by the end of the current fiscal year, with 90% of the restructuring costs attributed to North American operations [1] Group 2 - Starbucks is considering the sale of its China operations, with a valuation estimated between $5 billion and $6 billion [2] - Hillhouse Capital has reportedly participated in a reverse management roadshow for Starbucks' China business, although the transaction structure has not yet been finalized [2]

据美国证券交易委员会官网，星巴克此次重组计划预计费用为10亿美元，其中约90%将计入其北美业 务。费用主要包括：约1.5亿美元用于员工补偿，约4亿美元用于门店资产的减值和处置，约4.5亿美元用 于退租等。（红星新闻，艾塔） #星巴克北美将关店数百家##星巴克北美将裁员约900人#【星巴克推"10亿美元重组计划"，裁员约900 人】红星资本局9月26日消息，当地时间9月25日，全球咖啡连锁品牌星巴克（SBUX.US）董事长兼 CEO Brian Niccol称，将关闭其北美地区的数百家门店，并裁员约900人。 在星巴克官网发布的公开信中，Brian透露，星巴克在北美地区共拥有近18300家星巴克门店，这次关闭 其中的1%，也就是数百家门店，是因为无法创造客户和合作伙伴期望的物理环境，或者看不到财务业 绩。这批闭店预计将在2025财年内完成，裁员岗位主要是非零售员工。 ...

Core Viewpoint - Starbucks announced plans to close hundreds of stores in the U.S. and Canada, resulting in a 1% reduction in total store count, as part of a new strategic plan to revitalize performance after six consecutive quarters of declining sales [1] Group 1: Store Closures and Workforce Reduction - The company will close hundreds of stores and lay off approximately 900 employees [1] - By the end of the fiscal year, the total number of stores in the U.S. and Canada is expected to be around 18,300 [1] Group 2: Strategic Shift - The closures will primarily affect stores that only offer takeout services, as the model of expanding customer base through takeout has become outdated [1] - The company plans to invest in new store openings and renovate over 1,000 existing locations [1] Group 3: Market Reaction - Investor response to Starbucks' latest plans has been lukewarm, attributed to unresolved issues regarding the company's pricing in the current competitive and economic environment [1] - Analysts suggest that the business transformation has a long way to go [1]

当地时间9月25日，全球知名咖啡连锁巨头星巴克公司董事长兼CEO倪睿安（Brian Niccol）发布致北美 合作伙伴的公开信，称为支持"重回星巴克"计划，公司批准了一项重组计划，该计划涉及关闭部分门店 以及缩减非零售岗位。 当天，美国证券交易委员会披露的文件显示，预计此次星巴克重组成本将达到10亿美元，包括关闭门 店、支持组织转型及其他重组活动，其中90%的费用来自北美业务。 星巴克表示，为扭转销售下滑局面，拯救承压的业绩，将关闭北美业绩不佳的门店，其中包括位于美国 西雅图国会山（Capitol Hill）的Reserve Roastery。该门店也是星巴克全球首家臻选烘焙工坊，距离公司 总部仅数分钟车程。 全球首家星巴克臻选烘焙工坊即将关闭。 据倪睿安介绍，到2025财年末，美国和加拿大星巴克门店总数（直营与授权）将保持在近18300家。 此外，星巴克正在考虑出售中国地区业务。据科创板日报报道，星巴克已将博裕资本、凯雷集团、EQT 与红杉中国列为中国业务出售的最终候选方。这项收购案已进入最后一轮谈判阶段，预计将在10月底前 敲定结果。 当地时间7月29日，星巴克发布2025财年第三季度（截至2025年6月 ...

2025.09.26 本文字数：819，阅读时长大约2分钟 作者 |第一财经 揭书宜 当地时间9月25日，星巴克（Nasdaq：SBUX）在官网公布了董事长兼CEO倪睿安（Brian Niccol）发布 致北美合作伙伴的公开信称，为支持"重回星巴克"计划，公司批准了一项重组计划，该计划涉及关闭部 分门店以及缩减岗位。 微信编辑| 格蕾丝 第一财经持续追踪财经热点。若您掌握公司动态、行业趋势、金融事件等有价值的线索，欢迎提供。专 用邮箱：bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 这是倪睿安上任以来的第二次裁员。今年2月，倪睿安宣布裁员1100人，但不包括星巴克中国的员工。 对此，星巴克中国对第一财经记者表示，门店拓展仍是星巴克中国业务增长的关键驱动力。我们严谨管 理全国门店布局，打造既能实现良好回报和盈利，同时能提供独特星巴克咖啡馆体验的高质量门店组 合。 7月29日，星巴克公布了截至2025年第三财季财务业绩。2025财年第三财季公司总收入为94.56亿美元， 同比增长3.8%；归母净利润为5.58亿美元，同比下滑47.1%。 此外，星巴克正在考虑出售中国地区业 ...