Core Viewpoint - The company demonstrates strong confidence in its future development by repurchasing 8.14 million shares at an average price of 12.26 HKD per share, totaling 99.77 million HKD [1] Business Analysis - The Hilo product's capabilities are being validated, with British American Tobacco (BAT) increasing promotional efforts. In the Japanese market, BAT is actively promoting online and offline marketing activities, achieving a retention rate of approximately 50% among traditional cigarette and heated tobacco consumers, which supports the strong product performance of Hilo [1] - Hilo has significantly increased promotional offers in the Polish market, with Hilo devices bundled with two packs of cartridges priced at only 1 Zloty, and Hilo Plus devices with two packs at 79 Zloty. This strategy, supported by BAT's extensive sales network and marketing resources, is expected to drive continued sales growth of Hilo cartridges, contributing to core profit increments for the company [1] - The core vaping business is recovering and is expected to benefit from the expansion of the European and American markets. In 2024, U.S. regulatory authorities are intensifying efforts against illegal e-cigarettes, which is severely squeezing the market for illegal products. The FDA has cautiously supported the expansion of flavored tobacco, indicating a potential for continued market growth [2] - The European market is transitioning from disposable to refillable and open-system products, with BAT's U.S. market revenue expected to rebound in the second half of 2025. The global core market share is projected to increase by 0.1 percentage points by the end of 2024, with the U.S. market alone expected to grow by 0.7 percentage points [2] - BAT plans to accelerate the global promotion of Hilo by 2026 to capture market share across various segments of heated tobacco, amidst increasing competition from products like IQOS and heated tobacco from Japan. The long-term trend of increasing penetration of new tobacco products overseas is confirmed, with the company leveraging its technological strength and production capacity to maintain a prominent position in the industry [2] - The upward trend in the company's vaping and heated non-burn (HNB) businesses remains unchanged, with positive signals emerging across various operations, suggesting a need for active attention [2] Profit Forecast, Valuation, and Rating - The company forecasts EPS for 2025, 2026, and 2027 to be 0.22, 0.37, and 0.59 CNY respectively, with current stock prices corresponding to PE ratios of 53, 31, and 20 times, maintaining a "buy" rating [3]

格隆汇12月12日丨思摩尔国际(06969.HK)公告，于2025年12月12日，受托人已就股份奖励计划于市场上 购买合共799.1万股股份。 思摩尔国际(06969.HK)：受托人根据股份奖励计划购买799.1万股 思摩尔国际(06969.HK)：受托人根据 股份奖励计划购买814万股 相关事件 ...

智通财经APP讯，思摩尔国际(06969)发布公告，于2025年12月12日，受托人已就股份奖励计划于市场上 购买合共799.1万股股份(股份购买)。 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責，對其準確性或完整性亦不 發表任何聲明，並明確表示概不就因本公告全部或任何部份內容而產生或因倚賴該等內容而引致之任何損失 承擔任何責任。 Smoore International Holdings Limited 思 摩 爾 國 際 控 股 有 限 公 司 （ 於開曼群島註冊成立的有限公司） （股份代號：6969） 自願性公告 | 股份購買日期： | 2025年12月12日 | | --- | --- | | 已購買股份總數： | 7,991,000股 | | 每股股份平均代價： | 約12.4835港元 | | 不包括所有相關開支、交易徵費、佣 總代價（ | 約99,755,620港元 | 金、稅項、稅費及稅款）： – 1 – 受託人所持股份數目結餘： 於股份獎勵計劃的規限下，董事會或委員會可不時酌情挑選任何合資格參與者作為選定參 與者參與股份獎勵計劃，並按其可能酌情決定的有關條款及條件並在其規限下，向任何選 定參與者授出其可能酌情決定數目的獎勵股份。 承董事會命 思摩爾國際控股有限公司 根據股份獎勵計劃購買股份 本公告乃由思摩爾國際控股 ...

Investment Rating - The report maintains a "Buy" rating for the company, expecting a price increase of over 15% in the next 6-12 months [5]. Core Views - The company demonstrates confidence in its future development by repurchasing 8.14 million shares at an average price of 12.26 HKD, totaling 99.77 million HKD [2]. - The Hilo product line is gaining traction, with strong promotional efforts from British American Tobacco (BAT) leading to a 50% retention rate among traditional and heated tobacco consumers, which supports future sales growth [3]. - The core vaping business is recovering, benefiting from regulatory crackdowns on illegal e-cigarettes in the U.S. and a shift in European markets towards compliant products. BAT expects revenue recovery in the U.S. market by the second half of 2025, with a projected market share increase [4]. - The company is well-positioned to capitalize on the expanding compliant vaping market in Europe and the U.S., with a focus on accelerating the global promotion of Hilo products by 2026 [4]. Financial Summary - The company’s projected earnings per share (EPS) for 2025-2027 are 0.22, 0.37, and 0.59 CNY, respectively, with corresponding price-to-earnings (P/E) ratios of 53, 31, and 20 [5]. - Revenue is expected to grow from 11,168 million CNY in 2023 to 20,462 million CNY by 2027, reflecting a compound annual growth rate (CAGR) of approximately 20.48% [10]. - The net profit is projected to recover from 1,303 million CNY in 2024 to 3,656 million CNY by 2027, indicating a significant growth trajectory [10].

Core Viewpoint - Smoore International (06969) has seen a decline of over 4%, currently trading at HKD 11.81, with a transaction volume of HKD 64.45 million. This drop is influenced by the performance guidance from its major client, British American Tobacco (BTI.US), which indicates challenges in the U.S. e-cigarette market due to regulatory pressures and intense competition [1] Group 1: Company Performance - British American Tobacco has revised its 2026 performance guidance, projecting revenue growth at the lower end of its mid-term target range of 3%-5% due to regulatory pressures in the U.S. e-cigarette market [1] - The adjusted operating profit growth for British American Tobacco is expected to be between 4%-6% for the same period [1] Group 2: Regulatory Environment - A new tax policy in the UK will come into effect, imposing an additional tax of 22 pence per milliliter on e-liquids starting October 1, 2026, which will be added on top of the existing 20% value-added tax [1] - Tianfeng Securities indicates that the upcoming UK e-cigarette tax may create new opportunities for 2ml cartridge systems and nicotine pouches [1]

每经AI快讯，思摩尔国际(06969.HK)跌超4%，截至发稿，跌4.53%，报11.81港元，成交额6444.65万港 元。 （文章来源：每日经济新闻） ...

消息面上，思摩尔国际大客户英美烟草(BTI.US)近日公布最新业绩指引，预计其2026年业绩将处于中期 目标的低端，原因是美国电子烟市场的监管压力和激烈竞争，抵消了其业务组合中其他领域的强劲增 长。根据英美烟草的最新指引，2026年营收增速将落在3%-5%的中期目标区间下限，经调整后的营业利 润增速预计为4%-6%。 值得注意的是，英国一项新的税收政策即将实施，根据新规，电子烟税将于2026年10月1日正式生效， 电子烟液每毫升额外加收22便士税费，且需在现有20%增值税基础上叠加征收。天风证券表示，英国电 子烟税即将落地，2ml换弹式、尼古丁袋或将成新风口。 智通财经APP获悉，思摩尔国际(06969)再跌超4%，截至发稿，跌4.53%，报11.81港元，成交额6444.65 万港元。 ...

格隆汇12月11日丨思摩尔国际(06969.HK)公告，于2025年12月11日，受托人已就股份奖励计划于市场上 购买合共814万股股份。 ...

思摩尔国际(06969)发布公告，于2025年12月11日，受托人已就股份奖励计划于市场上购买合共814万股 股份。每股股份平均代价约12.2564港元。 ...