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山姆中国谋新?迎来原阿里“淘系”高管
3 6 Ke· 2025-10-28 03:04
Core Insights - Walmart China has appointed Liu Peng as the new President of Sam's Club, effective immediately, as part of a strategic leadership change aimed at enhancing business operations in China [1][3][21] - The leadership transition is seen as a critical move to accelerate Sam's Club's expansion and adapt to the evolving retail landscape in China [4][21] Leadership Changes - Liu Peng replaces Jane Ewing, who will return to Walmart International after completing her term at the end of the year [3][21] - Jane Ewing will be succeeded by Andrew Miles in January 2025, indicating a structured succession plan within Walmart's leadership [3][21] Expansion Strategy - Sam's Club is currently in a phase of rapid expansion, with plans to open 8 to 10 new stores annually starting in 2025, an increase from the current rate of approximately 6 new stores per year [4][21] - The company is focusing on expanding into second-tier cities and economically strong counties, in addition to maintaining its presence in major metropolitan areas [4][21] Supply Chain and Operational Upgrades - Walmart is enhancing its supply chain and fulfillment systems, with a focus on localizing supply chains and implementing an integrated "store-warehouse-cloud" model [4][21] - A significant project includes the construction of the largest Sam's Club in North China, set to operate in a multi-channel model by 2026 [4][21] Market Position and Challenges - Sam's Club has been recognized as a "star performer" within Walmart's global operations, with expectations for individual stores to achieve annual sales exceeding $500 million by 2025 [4][21] - The company faces challenges related to maintaining its brand identity and product differentiation while navigating the complexities of local market demands and consumer expectations [4][21][20] Liu Peng's Background - Liu Peng brings extensive experience in retail and e-commerce, having held senior positions at Alibaba, where he was instrumental in developing cross-border e-commerce strategies [8][9][12] - His diverse skill set in operations, data analysis, and brand management is expected to be crucial in addressing the challenges faced by Sam's Club in China [8][12][21] Industry Trends - The trend of appointing local retail veterans to lead foreign retail brands in China is becoming more common, reflecting a shift towards localization in management strategies [21][24] - This change is indicative of a broader strategy among foreign retailers to better align with local consumer preferences and market dynamics [21][24]
阿里巴巴原副总裁刘鹏加入沃尔玛中国,担任山姆会员店业态总裁
Xin Lang Ke Ji· 2025-10-28 02:14
Core Insights - Walmart China announced the appointment of Liu Peng, former Vice President of Alibaba, as the President of Sam's Club, reporting directly to Walmart China's President and CEO, Zhu Xiaojing [1][3] Group 1: Leadership Changes - Jane Ewing, the acting President of Sam's Club, will conclude her temporary assignment and responsibilities by the end of this year, returning to Walmart's international division [3] - Liu Peng's extensive experience in retail and supply chain management is expected to enhance Sam's Club's strategic upgrade and strengthen its member-centric organizational capabilities [3] Group 2: Strategic Initiatives - This appointment is part of Walmart's ongoing commitment to increasing investment in China and upgrading its business strategy [3] - Liu Peng is anticipated to drive digital transformation and technological innovation within Sam's Club, aiming to provide better products and experiences for members [3] Group 3: Liu Peng's Background - Liu Peng has held various leadership roles at Alibaba, including General Manager of Tmall International and President of Tmall Import and Export Business [3] - Prior to joining Alibaba in 2015, Liu held leadership positions at Goodbaby China, Wande City China, Suning Appliance, and Haier Group, covering areas such as procurement and marketing [3] - Liu holds a bachelor's degree in International Trade from Nanjing University of Science and Technology and an EMBA from the University of International Business and Economics [3]
山姆中国换帅 阿里前副总裁刘鹏接棒
Core Insights - Walmart China has appointed Liu Peng as the President of Sam's Club, effective immediately, as part of its strategy to enhance investment and upgrade its business in China [1] - Liu Peng brings extensive experience from Alibaba Group, where he held various senior positions, and is expected to leverage his understanding of global brand localization and insights into Chinese consumers [1] - The appointment aims to strengthen Sam's Club's member-centric capabilities and drive digital transformation and technological innovation [1] Company Performance - Sam's Club has been experiencing rapid growth, with nearly 60 stores opened in over 30 cities, and approximately 5 new stores expected to open by the end of this year [2] - Membership numbers are increasing, and e-commerce now accounts for over 50% of its business [2] - For the fiscal year 2025, Walmart China's net sales are projected to be around $20.3 billion (approximately 144.5 billion RMB), with Sam's Club contributing over 100 billion RMB, representing more than two-thirds of Walmart China's performance [2]
山姆会员店“换帅”,加速下沉中如何拯救“严选”信任?
3 6 Ke· 2025-10-28 01:16
Core Viewpoint - Walmart China has appointed Liu Peng as the president of Sam's Club, indicating a strategic move to enhance its operations and address existing challenges in product selection and quality [1][3]. Group 1: Leadership Changes - Liu Peng, previously with Alibaba, is expected to leverage his international perspective and deep understanding of global supply chains to lead Sam's Club in China [1][3]. - The appointment is seen as a significant step in Walmart's ongoing investment in China and its strategic upgrade [3]. Group 2: Challenges Faced by Sam's Club - Sam's Club has faced increasing issues related to product selection, quality, and food safety, leading to a "crisis of trust" among consumers [3][12]. - Recent incidents include the sale of non-compliant products, such as a defective scooter and children's items, resulting in administrative penalties [6][9]. - Consumer complaints have surged, with over 12,000 complaints recorded on a complaint platform, highlighting growing dissatisfaction [10]. Group 3: Consumer Expectations and Market Dynamics - The shift in product offerings, including the introduction of mainstream brands, has led to a dilution of Sam's Club's brand identity as a premium retailer [12][14]. - Members expect a curated selection of high-quality products, and the introduction of common brands has caused discontent among loyal customers [16][21]. - The economic environment is shifting, with middle-income consumers increasingly prioritizing value for money, which poses a challenge for Sam's Club to maintain its premium positioning [22][23]. Group 4: Expansion and Market Strategy - Sam's Club continues to expand, recently opening its 58th store in Zhangjiagang, indicating a focus on high-income county markets [17][19]. - The store's opening reflects strong demand for quality retail in these areas, aligning with the profile of middle-class consumers [19][21]. - However, the competitive landscape is intensifying, with other retailers also targeting these emerging markets, necessitating a reevaluation of Sam's Club's strategies [26][27].
原阿里高管刘鹏“接棒” 山姆中国迎新总裁
Shen Zhen Shang Bao· 2025-10-27 23:55
Core Insights - Walmart China has appointed Liu Peng as the new president of Sam's Club, effective immediately, as part of its strategy to enhance investment and business upgrades in China [1] - Liu Peng brings extensive experience from Alibaba, where he held various leadership roles, and is expected to leverage his understanding of global brand localization and consumer insights to improve Sam's Club offerings [1] - Walmart China reported strong growth, with Sam's Club achieving a 30.1% year-on-year increase in net sales for Q2, significantly outpacing industry averages [2] Group 1 - Liu Peng has joined Walmart China as the president of Sam's Club, reporting directly to the CEO, Zhu Xiaojing [1] - Jane Ewing, the previous acting president, will return to Walmart International at the end of the year [1] - Walmart China views this leadership change as a critical step in its ongoing investment and strategic upgrade in the Chinese market [1] Group 2 - Walmart's total revenue for Q2 was $177.4 billion, reflecting a 4.8% year-on-year growth, with a 5.6% increase when excluding currency fluctuations [2] - Sam's Club is expanding rapidly, with nearly 60 stores in over 30 cities and plans to open about five new stores by the end of the year [2] - Membership numbers for Sam's Club are increasing, with stable growth in renewal rates and activity levels, and e-commerce now accounts for over 50% of sales [2]
阿里系高管入局传统零售巨头,山姆换帅目的为何?
Nan Fang Du Shi Bao· 2025-10-27 15:23
Core Insights - Walmart China has appointed Liu Peng as the president of Sam's Club, highlighting a strategic shift towards integrating traditional retail with internet talent in response to intensifying competition in the membership retail sector [1][2] Group 1: Strategic Context - The leadership change at Sam's Club coincides with a critical phase in its business development, as the Chinese membership retail market transitions from a blue ocean to a red ocean competition [1] - The competitive landscape includes rapid expansion by Costco, which, despite having only seven stores in China, has seen its Suzhou location achieve the highest sales growth globally among its over 880 locations [1] - The overall sales scale of chain supermarkets in China is projected to exceed 300 billion yuan in 2024, but growth rates are slowing, with more than half of the stores experiencing significant declines in performance [1] Group 2: Internal Dynamics - Sam's Club is currently balancing between "scale expansion and quality improvement," with its sales performance expected to surpass 100 billion yuan in 2024, accounting for nearly two-thirds of Walmart China's overall performance [2] - The number of Sam's Club stores in China is nearing 60, with plans to add five more by the end of the year, but rapid expansion has led to supply chain management challenges and fluctuations in member experience [2] - Liu Peng's appointment aims to inject new growth momentum into Sam's Club, particularly in enhancing digital transformation and localizing the global supply chain [2] Group 3: Liu Peng's Profile - Liu Peng possesses a unique blend of skills in "internet traffic operation and traditional retail supply chain," having held various significant positions at Alibaba Group, which equips him to navigate both digital and traditional retail landscapes [3] - His background in traditional retail, including roles at Goodbaby and Suning, provides him with a deep understanding of the essence of retail, which lies in "product strength" and "service strength" [3] Group 4: Industry Trends - The retail industry is undergoing a transformation from "scale-driven" to "efficiency-driven," necessitating a strong digital capability to remain competitive [4] - The rise of instant retail is reshaping the consumer landscape in China, with predictions that the market could exceed 2 trillion yuan by 2030 [4] - The competition in traditional retail is shifting from merely the number of stores to a comprehensive evaluation of digital capabilities, user operation efficiency, and supply chain responsiveness [4] Group 5: Challenges Ahead - Despite Liu Peng's potential to revitalize Sam's Club, challenges remain, including diminished product differentiation and increased complaints regarding member experience, with a 22% rise in complaints reported in 2024 [5] - The pressure on cost control is significant due to global supply chain fluctuations affecting import prices, while adjustments to membership fees face market acceptance challenges [5] - Liu Peng's experience in global supply chain management may help introduce exclusive overseas brands to enhance product differentiation, while his digital operations expertise could optimize member services [5] Group 6: Future Outlook - Rebuilding consumer trust, which is central to membership retail, will require sustained investment and improvements, as any doubts about product quality and service experience can significantly impact brand reputation [6] - The integration of internet efficiency with Sam's Club's supply chain heritage is crucial for creating a member experience that is both technologically advanced and customer-centric [6] - The outcome of this leadership change will not only determine Sam's Club's future in the Chinese market but also serve as a new model for the integration of traditional and internet retail strategies across the industry [6]
观察|阿里系高管入局传统零售巨头,山姆换帅目的为何?
Nan Fang Du Shi Bao· 2025-10-27 15:14
Core Insights - Walmart China appointed Liu Peng as the president of Sam's Club, highlighting the trend of combining traditional retail giants with internet talent [1][3] - The leadership change comes at a critical time as the membership retail market in China shifts from a blue ocean to a red ocean competition [3][10] Group 1: Strategic Context - Sam's Club is undergoing a leadership transition as part of a strategic consideration during a key phase of business development [3] - The Chinese membership retail market is experiencing intensified competition, with Costco rapidly expanding into second-tier cities and achieving the highest sales growth globally [3][5] - In 2024, Sam's Club is expected to surpass 100 billion yuan in sales, accounting for nearly two-thirds of Walmart China's overall performance [3][5] Group 2: Leadership Profile - Liu Peng brings a unique combination of internet and traditional retail experience, having held various senior roles at Alibaba, which enhances his capability in both digital operations and supply chain management [6][10] - His background in traditional retail allows him to understand the importance of product and service quality, which is crucial for Sam's Club's success [6][10] Group 3: Industry Trends - The retail industry is shifting from a scale-driven model to an efficiency-driven one, necessitating a strong digital capability [7] - The rise of instant retail is reshaping consumer behavior in China, with predictions that the market could exceed 2 trillion yuan by 2030 [7][9] - The competition in traditional retail is increasingly focused on digital capabilities, user engagement, and supply chain responsiveness rather than just store count [7] Group 4: Challenges and Opportunities - Sam's Club faces challenges such as weakened product differentiation and increased customer complaints regarding service quality [10][11] - Liu Peng's experience in global supply chain management could help introduce exclusive overseas brands to enhance product differentiation [10][11] - The company is also exploring a "local product upgrade plan," aiming to increase the proportion of local products to 45% by 2024, which could be pivotal for its strategy [10][11]
山姆一门店所售“黄金大闸蟹”涉嫌侵权,版权局介入调查 超市:已向市监局提交材料
Yang Zi Wan Bao Wang· 2025-10-27 14:57
Core Viewpoint - The designer Wu Wensheng claims that his original "Golden Hairy Crab" design has been copied and is being sold at the newly opened Sam's Club in Zhangjiagang, leading to a copyright infringement investigation [1][5][10]. Group 1: Incident Overview - Wu Wensheng, a jewelry designer and intangible cultural heritage inheritor, discovered that a product resembling his design was sold at Sam's Club shortly after its opening on October 20 [5][9]. - The product in question is a 509-gram golden crab, priced over 500,000 yuan based on current gold prices [5][9]. - Wu Wensheng has initiated legal action and the Zhangjiagang Copyright Bureau is now involved in the investigation [1][10]. Group 2: Comparison and Evidence - Wu Wensheng asserts that the crab sold at Sam's Club closely resembles his original work, with only a difference in weight; his version weighs over 700 grams [9][15]. - He provided evidence of his copyright registration and other materials to prove the originality of his design [7][15]. - The enforcement officers confirmed the similarities between the two products, further supporting Wu's claims of infringement [9][10]. Group 3: Supplier and Investigation - The source of the infringing product was traced back to a jewelry company in Shenzhen's Shui Bei market, which allegedly used Wu's name without authorization [10][19]. - Sam's Club has stated that they are reviewing the situation and have removed the product from sale to avoid further disputes [18][19]. - The company claims to have submitted all supplier materials to the market supervision bureau for further investigation [17][18]. Group 4: Legal and Industry Implications - Legal experts suggest that if infringement is confirmed, the Shenzhen jewelry company would bear primary responsibility, while Sam's Club could also face consequences for not conducting adequate supplier checks [19]. - Wu Wensheng emphasizes the importance of protecting original designs and the need for stronger copyright enforcement in the industry [15][19].
请来前阿里副总裁刘鹏,山姆在中国市场要打什么牌?
Mei Ri Jing Ji Xin Wen· 2025-10-27 14:26
Core Viewpoint - Walmart China has appointed Liu Peng as the President of Sam's Club, marking a significant move in its strategy to enhance investment and upgrade its business in China [2][5]. Group 1: Leadership Changes - Liu Peng has joined Walmart China and will report directly to the President and CEO of Walmart China, Zhu Xiaojing, effective immediately [1]. - Jane Ewing, the acting President of Sam's Club, will conclude her temporary assignment by the end of this year and return to Walmart's international division [1]. Group 2: Liu Peng's Background - Liu Peng previously held several leadership roles at Alibaba Group, including General Manager of Tmall International and Vice President of Alibaba Group [4]. - Before joining Alibaba in 2015, Liu worked at various companies such as Goodbaby China and Haier Group, gaining experience in procurement and marketing [5]. - Liu holds a bachelor's degree in International Trade from Nanjing University of Science and Technology and an EMBA from the University of International Business and Economics [5]. Group 3: Strategic Implications - Zhu Xiaojing expressed confidence in Liu Peng's ability to lead the Sam's Club team towards strategic upgrades, focusing on member-centric capabilities and digital transformation [5]. - Walmart China views Liu as a suitable candidate due to his understanding of Chinese retail and consumer habits, as well as his experience with international brands [5]. Group 4: Current Operations and Challenges - Sam's Club currently operates nearly 60 stores across over 30 cities, with plans to open about five new stores by the end of this year, and e-commerce sales accounting for over 50% of its business [7]. - The company has faced public criticism this year regarding product selection and delivery issues, which are seen as challenges stemming from rapid expansion [8]. - Experts suggest that Liu Peng's appointment may bring necessary internet thinking and local experience to address these operational challenges and balance expansion with member satisfaction [8].
Popular snack sold at Costco, Sam's Club stores nationwide recalled
Fox Business· 2025-10-27 13:55
Group 1 - More than 2 million pounds of Korean barbecue pork jerky are being recalled due to potential metal contamination [1][2] - The product involved is labeled as Golden Island fire-grilled pork jerky Korean barbecue recipe, produced by South Dakota-based LSI Inc. [2] - The contamination was traced back to the conveyor belt used in production, following multiple consumer reports [2] Group 2 - The USDA has not confirmed any injuries related to the consumption of the recalled product, but advises consumers to contact healthcare providers if concerned [4] - The recall affects products shipped to Costco and Sam's Club stores nationwide [1][4] - Costco's stock price has seen a decline of 1.05% following the recall announcement [5]