「Going Global 出海周报」 是创业邦推出的出海系列栏目，旨在为出海领域的创业者和投资人精选 出海大事件、海外大公司、投融资消息，本篇 为栏目 第 302 篇 报道。 整理丨薛皓皓 本周（ 2025.09.22-2025.09.28 ）出海大事件有 ： 淘宝将首次在 20 国同步启动双 11 ； TikTok Shop 跨境 POP 欧洲入驻门槛放宽； Temu 英国业 务发展迅猛， 2024 年营收和税前利润翻倍增长；追觅回应强制员工投资传闻；伯克希尔清仓比亚迪，芒格牵线促成的这笔投资狂赚超 38 倍； TikTok 美 国运营方案逐步成型，广告主仍处观望状态；罕见苹果 Apple-1 电脑拍出 47.5 万美元高价，超预估价近 60% ；阿维塔计划四季度向港交所递交上市申 请 出海四小龙 淘宝将首次在 20 国同步启动双 11 9 月 22 日，淘宝出海宣布今年双 11 将在海外市场投入 10 亿元的营销补贴，据淘宝出海估算，今年将有 10 万商家实现海外成交翻倍的目标。淘宝出海 总经理叶剑秋介绍，今年的双 11 将首次同步在全球 20 个国家和地区启动，并以五种不同的语言版本，面向全球的消费者 ...

Core Insights - Oracle is positioned as a key player in AI infrastructure development despite a poor earnings report for Q1 2026, with stock prices soaring over 30% due to a significant increase in remaining performance obligation (RPO) [1][6] Earnings Highlights - Revenue for Q1 2026 was $14.9 billion, reflecting a 12% increase in USD and an 11% increase in constant currency [6] - Net income was $2.927 billion, slightly down from $2.929 billion in Q1 2025 [6] - Earnings per share (EPS) decreased by 2% year-over-year to $1.01, which was $0.01 lower than consensus estimates [6] - Free cash flow saw a significant decline of 152% year-over-year, resulting in a negative $5.9 billion [6] Analyst Opinions - Bank of America analysts upgraded Oracle's rating from neutral to buy, raising the price target from $295 to $368, citing accelerating demand in Oracle's cloud infrastructure segment [3] - Veteran analyst Stephen Guilfoyle expressed concerns regarding the RPO of $455 billion, noting that current deferred revenue is only $12.098 billion, suggesting Oracle is nearing "strong sell" territory [5] Risks and Concerns - Moody's raised concerns about Oracle's $300 billion deal with OpenAI, indicating that the concentration of this deal could impose significant financial pressure if OpenAI encounters difficulties [8][9] - Analysts highlighted several risks including severe downturns in enterprise software spending, currency headwinds, integration issues from past acquisitions, and competition from major players like IBM, Amazon, Microsoft, and SAP [7] Corporate Developments - Oracle appointed Clay Magouyrk and Mike Sicilia as co-CEOs, with former CEO Safra Catz becoming executive vice chair of the board [10] - The company sold bonds amounting to $18 billion as part of its financial strategy [10]

Market Overview - US GDP growth was revised up to 3.8% for Q2, the highest in nearly two years, driven by strong consumer spending and a decline in imports [3][9] - Initial jobless claims fell significantly to 218,000, the lowest level since July [3][9] - Major US stock indices experienced a three-day decline, marking the longest losing streak in a month, with Oracle down over 5% and Tesla down over 4% [2] - Bitcoin dropped below $110,000, down 3.62%, while Ethereum fell over 7% to a seven-week low of $3,823 [2][11] - Gold rebounded by 0.38%, and silver surpassed $45, reaching a fourteen-year high [2] Company News - Xiaomi launched the Xiaomi 17 series with prices starting at 4,499 yuan, emphasizing its commitment to chip development and technology [13][21] - BYD's sales in Europe surged by 201.3% year-on-year in August, surpassing Tesla for the second consecutive month [14] - NIO's market value surpassed Kweichow Moutai, making it the third-largest listed company in China, with a market cap reaching 1.83 trillion yuan [18] Digital Currency and Blockchain - The Digital RMB International Operation Center officially launched, offering cross-border digital payment, blockchain services, and digital asset platforms [3][26] - The digital RMB aims to address pain points in traditional cross-border payments and enhance transaction security and privacy through advanced technologies [26] AI and Technology - Intel showcased its next-generation Xeon processors at the 2025 Yunqi Conference, utilizing new manufacturing processes and advanced packaging technologies [27] - Baidu upgraded its video generation model, allowing for unlimited-length AI video creation, enhancing its competitive edge in the market [28] - Strong Brain Technology demonstrated a breakthrough in non-invasive brain-machine interface technology, enabling users to control prosthetic limbs with their thoughts [29]

Core Viewpoint - The European Commission has initiated an antitrust investigation into SAP, focusing on concerns that the company's practices may have distorted competition in the software market, particularly regarding its Enterprise Resource Planning (ERP) solutions [3][4][6]. Group 1: Investigation Details - The investigation is centered on four specific practices of SAP, including the restriction on customers' ability to terminate maintenance and support services for unused software licenses, potentially leading to unnecessary costs for customers [6][7]. - The EU's antitrust chief, Teresa Ribera, expressed concerns that SAP's practices may limit competition, resulting in fewer choices and higher costs for European customers [4][6]. Group 2: Company Response and Implications - SAP has stated that it believes its actions comply with competition rules and is working closely with the EU Commission to address the raised issues, aiming for a swift resolution [4][5]. - The company faces the risk of a fine of up to 10% of its global annual turnover if found in violation of EU competition laws [5].

Core Viewpoint - The European Union has initiated an investigation into SAP SE to determine if the company has engaged in anti-competitive practices in the market for on-premise maintenance and support services [1] Group 1 - The investigation focuses on whether SAP SE restricted competition in its service offerings related to on-premise software [1]

Core Viewpoint - The European Commission has initiated an antitrust investigation into SAP, focusing on potential competition distortion in software support services [1][2] Group 1: Investigation Details - The investigation will evaluate whether SAP has distorted competition in the aftermarket for maintenance and support services related to its on-premises software [1] - SAP has stated that it believes its policies and actions comply with EU competition rules [1] Group 2: Company Response and Market Impact - SAP is taking the issues raised seriously and is collaborating with the EU Commission to address them [2] - The company does not expect the engagement with the European Commission to have a material impact on its financial performance [2] - SAP's market capitalization is approximately 282 billion euros ($331 billion), and its shares fell by 1.4% on the day of the announcement [2]

每经AI快讯，9月25日，SAP欧股股价跌超2%，此前欧盟委员会就SAP可能存在的反竞争行为展开调 查。 ...

Core Viewpoint - The European Commission has initiated an investigation into potential anticompetitive practices by SAP, the largest software maker in Europe, concerning its widely used business management software [1] Group 1 - The investigation focuses on SAP's business management software, which is popular among enterprises [1] - The European Commission's action indicates a regulatory scrutiny of major software companies in Europe [1]

Mercedes-Benz on Thursday said it welcomed the implementation of a trade agreement between the United States and the European Union but urged both sides to improve transatlantic trade conditions furth... ...

Key Points - The article discusses various industry news and events, highlighting significant developments in companies and sectors such as automotive, technology, and AI [2][4][7][8][10][15][26][29]. Group 1: Automotive Industry - A significant number of management trainees at SAIC-GM-Wuling reported dissatisfaction with their roles, which involve extensive manual labor, contradicting initial job expectations [4][5]. - BYD's executive vice president stated that the company has backup plans in case of a supply disruption from NVIDIA, emphasizing their self-research capabilities [8][9]. - Li Auto faced controversy for unauthorized use of military aircraft images in promotional materials, leading to a formal complaint from Aviation Industry Corporation of China [10]. Group 2: Technology and AI - Zhou Hongyi emphasized that larger AI models are not necessarily better, advocating for the importance of specialization and local knowledge in AI applications [7]. - Lei Jun of Xiaomi highlighted the importance of benchmarking against industry leaders to achieve competitive advantage [8]. - Alibaba announced a significant investment in AI infrastructure, aiming to enhance its capabilities and expand its global data center network [15][21]. Group 3: Market Developments - Tesla reported a surge in vehicle registrations in China, indicating a strong recovery in the market, particularly for the Model Y [16][17]. - Intel is seeking investment from Apple to revitalize its business, while also exploring partnerships with other companies [23][24]. - Google and Qualcomm are collaborating on a new product that merges the functionalities of PCs and smartphones, hinting at innovative developments in computing technology [24].