CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today debuted the all-new iPhone Air™, the thinnest iPhone® ever made, with pro performance. iPhone Air features a breakthrough titanium design that is elegant and light yet strong, with an innovative internal architecture that enables the latest iPhone experiences. The back of iPhone Air is now protected with Ceramic Shield®, and the front cover uses Ceramic Shield 2, delivering 3x better scratch resistance, making iPhone Air more durable than any pre. ...

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced iPhone 17® Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance. Both models feature A19 Pro, the most powerful and efficient chip for iPhone yet, enabling the advanced camera systems, next-level mobile gaming, and Apple Intelligenceâ"¢. Built with an Apple-designed vapor chamber that is laser-welded into a strong, light, and thermally conductive aluminum unibody, iPhone 17 Pro and iPhone 17 P. ...

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today introduced Apple Watch® Series 11, offering the most comprehensive set of health features yet, longer battery life, an even more durable cover glass, and 5G cellular capabilities, all in its thinnest and most comfortable design. Apple Watch Series 11 is the ultimate health and fitness companion, empowering users with notifications for signs of chronic high blood pressure — also known as hypertension — plus new insights into sleep quality with sle. ...

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced iPhone® 17, featuring the new Center Stage® front camera that takes selfies to the next level; a powerful 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera that captures expansive scenes and macro photography in more detail. The 6.3-inch Super Retina XDR® display with ProMotion® is bigger and brighter, enabling supersmooth scrolling, immersive gaming, and improved efficiency.1 And with. ...

Apple (NASDAQ:AAPL) has added new key features to its latest line of accessories, including live translation capabilities to the AirPods Pro 3 and satellite connectivity for the Apple Watch Ultra 3. "We are improving the magic of AirPods with live ...

Apple (NasdaqGS:AAPL) Update / Briefing September 09, 2025 01:00 PM ET Company ParticipantsStan Schroeder - editorKaiann Drance - Vice presidentSumbul Desai - Vice PresidentNone - John TernusStan Schroeder - EditorTim CookGood morning. Welcome to Apple Park. At Apple, design has always been fundamental to who we are and what we do. For us, design goes beyond just how something looks or feels. Design is also how it works. This philosophy guides everything we do, including the products we're going to introduc ...

Apple Inc. AAPL on Tuesday announced the new AirPods Pro 3, Apple Watch Ultra 3, Apple Watch Series 11 and the Apple Watch SE 3 at its "Awe Dropping" event in Cupertino, alongside the new iPhone 17 series.AirPods Pro 3The AirPods Pro 3 is the first major upgrade to the AirPods Pro lineup in three years. It now offers Active Noise Cancellation (ANC), which the company said will offer the "world's best ANC."The AirPods Pro 3 use foam-infused ear tips, which help in improving noise isolation. Apple has also im ...

We've had some headlines flying on this Apple event that's underway right now with new product launches that have added Ludlow's attention. The co-host of Bloomberg Tech back with us from Cupertino. What are we learning, Ed.Yeah, it's interesting to see apple shares move pretty sharply from from a modest decline of about 8/10 of a percent into positive territory. And the thing that I don't think many had on that bingo card is that it is the latest generation of AirPods Pro that has moved the needle on the s ...

Core Insights - Apple has introduced the iPhone Air, its thinnest and lightest model, replacing the iPhone 16 Plus in the 2025 lineup due to the latter's underperformance [1][2] Design and Features - The iPhone Air features a titanium frame and measures just 5.6 millimeters thick, making it thinner than current iPhones and Samsung's Galaxy S25 Edge [3] - It has a large 6.6-inch display with a 120Hz ProMotion setup and runs on the A19 Pro chip, providing enhanced performance compared to the base iPhone 17 model [4] - The device is e-SIM-only, eliminating the need for a physical SIM card slot, which contributes to its sleek design and offers enhanced security [5] Camera and Battery Life - The iPhone Air is equipped with a new 48-megapixel fusion camera system, addressing concerns about the absence of multiple rear cameras [7] - Despite its thin design, the iPhone Air promises all-day battery life, supported by the new "Adaptive Power Mode" feature in iOS 26 [8] - Apple has introduced a new line of accessories, including a slim MagSafe battery that can provide up to 40 hours of video playback [9] Accessories and Customization - Two custom cases are available for the iPhone Air, including a 1 mm thick translucent case and a lightweight bumper in various colors [10] - The iPhone Air is offered in multiple color options: "Space Black," "Cloud White," light gold, and sky blue [10] Market Positioning and Future Outlook - The introduction of the iPhone Air aligns with Apple's strategy to set new standards in smartphone design, similar to the influence of the MacBook Air on laptops [12] - The thinner design may pave the way for future foldable iPhone models, which could help Apple regain market share in competitive regions like China [16]

So, um, you know, Apple's behind in terms of performance amongst the Mag 7. Is this going to reset Apple. I think it does, Melissa, and I think Steve outlined it perfectly about what the key points are today.But at the end of the day, the key point is what is growth going to be in the December quarter. The street's looking for 7%. It was 5% just a couple weeks ago.Now it's seven. I think that's probably closer to 10. And for fiscal 26, the street's at 5% iPhone growth.I think it's probably closer to 7 to 10 ...