转自：北京日报客户端 10月12日，东花市街道第二届"杏"福在花市——中医药文化服务月启幕，主会场与三个分会场联动，为 居民呈上集诊疗、体验、研学于一体的健康文化新体验。 启动仪式上，8块"杏巷小屋"牌匾依次授予社区代表，标志着辖区中医药服务网络从"集中服务"向"常态 化覆盖"升级。 京日报客户端 东花市街道通过成立由卫生服务中心、东单中医门诊部、同仁堂、长春堂、正安堂、林洪生中医诊所等 26家单位组成的"杏巷"建设联席会，构建起专业服务网络。仅东单中医门诊部一年来，累计派出医务人 员800余人次，开展健康讲座、主题义诊、小郎中研学等活动200余场，累计为12000余居民提供义诊咨 询，向百岁老人赠送养生"杏"福包、为特困高龄家庭颁发"杏"福卡，实现精准惠民；创新打造的中医夜 市单日接待超200人次，小郎中研学班累计举办30期，吸引500余名少年儿童参与，让中医药文化走进日 常生活。 分会场的中医市集延续首届"好吃、好玩、好用、好看"的特色，将中医体验融入烟火气中。同仁堂展位 前，药师正为居民辨识药材；投壶游戏区，孩子们投中后就能获得中药科普卡片，在玩乐中认识黄芪、 当归。叁知堂展位前，年轻市民小林边喝边打卡 ...

Core Viewpoint - Beijing Tongrentang's collaboration with the Guangzhou Tianhe District Fire Rescue Bureau highlights a new paradigm in public welfare, merging traditional Chinese medicine with fire safety education to promote social responsibility [1][11]. Group 1: Event Overview - The event featured a public welfare short film that creatively combined the wisdom of traditional Chinese medicine with fire safety concepts, emphasizing the idea of prevention [1]. - A painting competition during the event engaged over a hundred students, showcasing their creativity and enthusiasm for public welfare [3]. - Awards such as the "Jingniu Firelight Award," "Jingniu Spark Award," and "Jingniu Fire Award" were established to encourage student participation [5]. Group 2: Educational Initiatives - A unique "health and fire prevention" workshop was conducted, integrating traditional Chinese health wisdom with practical advice for students [5][11]. - Interactive zones were set up to enhance engagement, including activities like using water guns to knock down "fire symptom" signs and quizzes on fire safety [9]. - On-site health consultations were provided by experts from Beijing Tongrentang, addressing common health issues faced by university students [11]. Group 3: Brand Engagement and Impact - The "Jingniu Fire Prevention Station" effectively reached the core campus demographic, generating positive responses and deepening brand message penetration [7]. - The event's design transformed traditional education into an immersive experience, aligning with the brand's commitment to engage with younger audiences [11]. - Beijing Tongrentang aims to continue its efforts in revitalizing its brand while contributing to public welfare initiatives [11].

Core Viewpoint - The event "京彩中医 御苑新绎" at Xiyuan Hospital showcases traditional Chinese medicine (TCM) techniques and promotes health services, integrating cultural heritage with modern wellness practices [1][3] Group 1: Event Overview - The event is organized by the Beijing Administration of Traditional Chinese Medicine and the Haidian District People's Government, featuring various TCM activities and cultural experiences [1] - It includes the 16th Medicinal Paste Health Culture Festival and the Beijing TCM Cultural Consumption Season, aimed at enhancing public awareness and accessibility to TCM [1][3] Group 2: Activities and Engagement - Activities include performances, interactive sessions, and experience zones where attendees can engage with TCM practices such as ear acupressure and guasha [2] - The event features a "Blood Vessel Awakening" experience area and a "Fortune Star 'Paste' Shine" area, where participants can learn about medicinal paste formulation and benefits [2] - Experts provide one-on-one health consultations and demonstrations of traditional exercises, enhancing public understanding of TCM's role in health management [2]

Core Viewpoint - The article highlights the commitment of Hongjitang Pharmaceutical Group to preserve and innovate traditional Chinese medicine (TCM) culture, particularly through the establishment of the Bian Que Memorial Hall and related cultural activities in Shandong, emphasizing the company's role in promoting TCM heritage and its modern applications [1][4][11]. Group 1: Cultural Initiatives - Hongjitang Pharmaceutical Group launched the Hongjitang Cultural Experience Week on September 23, coinciding with the upcoming 2025 Shandong "Bian Que's Hometown" TCM Cultural Experience Week [1]. - The newly established Bian Que Memorial Hall and other facilities aim to honor the legacy of Bian Que, a historical figure in TCM, and to promote the innovative development of TCM [1][4]. - The company has rebuilt the Bian Que Memorial Hall to pay tribute to the historical significance of Bian Que and to fulfill its responsibility in TCM cultural transmission [4][5]. Group 2: Product and Service Development - Hongjitang has developed a comprehensive health product matrix that includes health foods and traditional Chinese medicines, aligning with Bian Que's medical philosophy of "preventing disease, treating potential diseases, and curing existing diseases" [7]. - The company has established a museum dedicated to traditional Chinese medicine slices, showcasing the history, quality standards, and production techniques of TCM [8][10]. - Hongjitang has created an ecological circle for authentic medicinal materials, ensuring quality control from cultivation to medication through a standardized production and traceability system [10]. Group 3: Community Engagement and Recognition - The "Hongji Yueyang" TCM health consumption scene has been recognized as one of the top 100 new consumption scenes in the country, integrating ecological tourism and cultural festivals [11][13]. - The company actively participated in the preparation for the cultural tourism experience week, setting up dedicated booths to promote TCM health knowledge and engage the public [13]. - Hongjitang's initiatives are seen as exemplary practices in advancing TCM innovation and quality development, contributing to the broader "Healthy China" strategy [13].

Group 1 - The forum titled "Inheritance of Traditional Chinese Medicine Culture and Development" was held, focusing on promoting transparency and quality assurance in the TCM industry [1][10] - The launch of the "TCM Traceability Live Room" aims to enhance public trust in TCM products and facilitate a direct connection between consumers and the source of TCM products [5][12] - The event featured speeches from industry leaders and experts, emphasizing the importance of digital technology in modernizing TCM practices and ensuring product quality [3][14] Group 2 - The company, Chaopin Network, is committed to building an intelligent health service system that connects the source of TCM products directly to households, focusing on the silver economy and family health services [5][14] - The forum served as a platform for discussing the standardization and transparency of TCM, with a roundtable dialogue on the practices and prospects of traceability for authentic medicinal materials [10][12] - The event significantly enhanced Chaopin Network's credibility and influence in the TCM sector, showcasing its dedication to empowering traditional medicine through e-commerce [14]

Group 1 - The core viewpoint of the articles highlights the successful integration of traditional Chinese medicine (TCM) into rural revitalization efforts in Lou Tower Town, showcasing the "Lou Ying+" system as a model for cultural transmission and development [1][2] - Lou Tower Town has established itself as a center for Lou Ying's medical culture, hosting seminars and publishing works to promote the "Lou Ying School" as part of the "Xiaoran Medical School" [1] - The town is developing a TCM health and wellness town, cultivating medicinal plant bases, and attracting companies to create a comprehensive health industry that includes accommodation and tourism [1] Group 2 - Educational initiatives such as the "Learning TCM with Taigong" series have been launched, with local schools incorporating TCM into their curriculum through practical experiences [2] - The establishment of a Chinese herbal medicine planting garden and experiential learning facilities at Daitong Primary School aims to engage students in the preservation and transmission of Lou Ying's TCM culture [2]

Core Viewpoint - The development of high-quality talent is essential for the growth of the traditional Chinese medicine (TCM) industry, with a focus on cultivating high-skilled professionals to support the sector's innovation and quality improvement [2][4]. Group 1: Talent Development and Competitions - The "Tongrentang Cup" skills competition was held to enhance talent cultivation and selection, promoting the inheritance of TCM culture [3][5]. - A total of 724 employees participated in the competition, showcasing a strong commitment to mastering skills and contributing to the company's culture [3]. - Outstanding participants will have the opportunity to become representatives of intangible cultural heritage (ICH) within the company by 2025 [4]. Group 2: Intangible Cultural Heritage and Innovation - Tongrentang Group currently has 15 ICH projects, including 4 national-level projects, and has recently recognized new representatives of ICH [4][5]. - The company actively engages in various events to promote its ICH projects, enhancing their visibility and relevance in modern contexts [5]. - Future plans include recognizing at least 300 foundational ICH inheritors and 150 representative inheritors within the next five years, ensuring the continuity and vitality of traditional skills [5].

Core Viewpoint - The integration of traditional Chinese medicine (TCM) into modern life is being successfully promoted through cultural events like the TCM night market in Taicang, enhancing public awareness and appreciation of TCM practices [1][2][6]. Group 1: TCM Night Market - The TCM night market in Taicang featured various activities such as health consultations, traditional therapies, and educational workshops, attracting significant public interest and participation [2][3]. - Local physicians provided free health consultations, demonstrating TCM practices like pulse diagnosis and offering advice in an accessible manner [2][3]. - The event showcased TCM culture through interactive experiences, including DIY herbal sachets and traditional tea drinks, appealing to both children and adults [2][3]. Group 2: Community TCM Services - Taicang has established a network of community TCM clinics, enhancing access to quality healthcare services for residents [4][5]. - The clinics have successfully treated various health issues, with patients reporting significant improvements in conditions such as obesity through personalized TCM treatments [4][5]. - The city has implemented a tiered system of TCM clinics, ensuring comprehensive coverage and specialized services tailored to community needs [5]. Group 3: TCM Cultural Development - Taicang is actively promoting the historical and cultural significance of the "Loudong Medical School," which has a rich legacy of TCM practices and literature [6][7]. - The city has launched initiatives to document and disseminate TCM knowledge, including publications and multimedia projects that highlight local medical expertise [6][7]. - Collaborative efforts with renowned TCM experts and research teams are being made to integrate modern scientific research with traditional practices, enhancing the efficacy and reach of TCM [6][7]. Group 4: International Outreach - Taicang is exploring international collaboration in TCM, with initiatives aimed at establishing overseas TCM service bases and promoting local herbal medicine cultivation in Africa [7]. - Cultural exchanges and educational programs are being organized to raise awareness and appreciation of TCM globally, thereby expanding its influence [7].

Core Viewpoint - The integration of traditional Chinese medicine culture with modern night market economy is creating unique experiences for citizens, enhancing cultural tourism during the summer season [1][2]. Group 1: Event Overview - The third "Da Song Traditional Chinese Medicine Culture Market" was held in Kaifeng, allowing citizens to experience various traditional Chinese medicine practices and receive expert medical consultations [1]. - The event aims to promote traditional Chinese medicine culture and enrich the summer cultural tourism market, focusing on "inheritance, experience, and health" [1]. Group 2: Government Initiatives - In January 2023, the State Council issued measures to cultivate new growth points and promote cultural and tourism consumption, emphasizing the development of night economy [1]. - Various regions are exploring diverse night economy formats, including traditional Chinese medicine night markets, to invigorate local economies [1]. Group 3: Regional Developments - Other provinces such as Shandong, Liaoning, and Sichuan have also hosted traditional Chinese medicine night markets, featuring activities like medicinal cuisine preparation and acupuncture workshops to attract younger audiences [1].

Core Viewpoint - The establishment of the "Xinglin Red" Party building brand by Xiaoshan District Traditional Chinese Medicine Hospital symbolizes the integration of party leadership with healthcare services, aiming to enhance medical service quality for local residents [1][2] Group 1: Brand Development and Integration - The "Xinglin Red" brand incorporates elements representing Xiaoshan's spirit, traditional Chinese medicine, and party leadership, emphasizing the commitment to public health [1] - The hospital has deepened the integration of party building with its operations, focusing on providing superior medical services to the community [1] Group 2: Resource Sharing and Community Engagement - A new collaborative system has been established within the medical community, promoting the sharing of quality medical resources between urban and rural areas [1] - The hospital has appointed 40 TCM experts as honorary directors of community health service stations, facilitating the descent of quality medical resources to grassroots levels [1] Group 3: Academic and Research Advancements - The hospital's traditional specialty, orthopedics, has been recognized as a national key specialty, while TCM cardiology has been approved as a provincial-level specialty project [2] - In the past year, the hospital has initiated 43 research projects, including one from the provincial natural science fund and 13 from the provincial health commission [2] Group 4: Patient Experience and Cultural Promotion - The hospital has improved patient experience by upgrading facilities, including the health examination center and rehabilitation department [2] - The "Xinglin Red" concept has been translated into actions, such as the implementation of charitable projects and the promotion of TCM culture through exhibitions and heritage protection initiatives [2]