为鼓励同学们的积极参与，活动特别设立"京牛火光奖""京牛火花奖""京牛火热奖"三大奖项。颁奖仪式 上，华南理工大学教授、广州市天河区消防救援大队代表、北京同仁堂领导共同为获奖学生颁奖，见证 青年创意与社会责任的交融时刻。 近日，北京同仁堂京制牛黄解毒片在华南理工大学掀起了一场别开生面的健康安全保卫热潮。北京同仁 堂京制牛黄解毒片携手广州天河区消防救援局跨界联动，以"火速行动 京准出击"为主题，通过共创公 益短片，让传统中医药文化和硬核消防安全知识碰撞出全新火花，构建公益实践新范式，展现企业履行 社会责任的新思路。 北京同仁堂与消防联合推出的公益短片，巧妙融合了中医药"治未病"的智慧与消防安全"防未燃"的理 念。短片中，消防员逆火前行的身影与京制牛黄解毒片"祛火守护"的形象交相呼应，以"祛火"与"灭 火"、"快准稳"双线并行的创意表达，传递出"防患于未然"的共通理念，让公益的力量通过网络平台触 达万千心灵。 活动期间举办的高校公益绘画联赛更是点燃了学生们的创作热情，超百名同学踊跃投稿，用画笔诠 释"双防守护"理念。这些作品不仅展现了年轻人的创意，更真正激发了当代青年对于投身公益事业建设 的热忱，实现了"青年创作 ...

活动以"御医文化"为切入点，朗朗上口的膏方歌诀开篇，瞬间将现场观众带入中医药文化的独特语 境；情景剧回溯了膏方从古代到现代的发展历程，展现从汉代医者琢磨 "熬膏之法"、到清代宫廷里的 养生圣品、再到陈可冀院士带领弟子们钻研古方，体现了中医的代代传承；科普小品以幽默风趣的方式 普及膏方在缓解办公人群亚健康问题上的妙用，让专业的中医药知识变得通俗易懂。同时专家讲解、现 场互动等环节，让大众深入了解了传统与现代相结合的膏方制作工艺，以及顺应时节的养生智慧。 中新网北京9月30日电 耳穴贴压、头部刮痧、温灸刮痧……这些传统中医护理技术你了解吗？ 9月29日，"京彩中医 御苑新绎"西苑医院第十六届膏方养生文化节、北京中医药文旅消费季工程 暨"百市千县"中医药文化惠民活动海淀站、青龙桥中医药"三成"健康街道建设在西苑医院拉开帷幕。 本次活动由北京市中医药管理局、海淀区人民政府主办，海淀区卫生健康委、青龙桥街道支持，中 国中医科学院西苑医院、海淀文旅集团、北京广播电视台《养生堂》联合承办。 北京市中医药管理局党组成员、副局长、二级巡视员李德娟，海淀区人民政府副区长林航；海淀区 委卫生健康工委书记、区卫生健康委主任二级巡视员 ...

Core Viewpoint - The article highlights the commitment of Hongjitang Pharmaceutical Group to preserve and innovate traditional Chinese medicine (TCM) culture, particularly through the establishment of the Bian Que Memorial Hall and related cultural activities in Shandong, emphasizing the company's role in promoting TCM heritage and its modern applications [1][4][11]. Group 1: Cultural Initiatives - Hongjitang Pharmaceutical Group launched the Hongjitang Cultural Experience Week on September 23, coinciding with the upcoming 2025 Shandong "Bian Que's Hometown" TCM Cultural Experience Week [1]. - The newly established Bian Que Memorial Hall and other facilities aim to honor the legacy of Bian Que, a historical figure in TCM, and to promote the innovative development of TCM [1][4]. - The company has rebuilt the Bian Que Memorial Hall to pay tribute to the historical significance of Bian Que and to fulfill its responsibility in TCM cultural transmission [4][5]. Group 2: Product and Service Development - Hongjitang has developed a comprehensive health product matrix that includes health foods and traditional Chinese medicines, aligning with Bian Que's medical philosophy of "preventing disease, treating potential diseases, and curing existing diseases" [7]. - The company has established a museum dedicated to traditional Chinese medicine slices, showcasing the history, quality standards, and production techniques of TCM [8][10]. - Hongjitang has created an ecological circle for authentic medicinal materials, ensuring quality control from cultivation to medication through a standardized production and traceability system [10]. Group 3: Community Engagement and Recognition - The "Hongji Yueyang" TCM health consumption scene has been recognized as one of the top 100 new consumption scenes in the country, integrating ecological tourism and cultural festivals [11][13]. - The company actively participated in the preparation for the cultural tourism experience week, setting up dedicated booths to promote TCM health knowledge and engage the public [13]. - Hongjitang's initiatives are seen as exemplary practices in advancing TCM innovation and quality development, contributing to the broader "Healthy China" strategy [13].

Group 1 - The forum titled "Inheritance of Traditional Chinese Medicine Culture and Development" was held, focusing on promoting transparency and quality assurance in the TCM industry [1][10] - The launch of the "TCM Traceability Live Room" aims to enhance public trust in TCM products and facilitate a direct connection between consumers and the source of TCM products [5][12] - The event featured speeches from industry leaders and experts, emphasizing the importance of digital technology in modernizing TCM practices and ensuring product quality [3][14] Group 2 - The company, Chaopin Network, is committed to building an intelligent health service system that connects the source of TCM products directly to households, focusing on the silver economy and family health services [5][14] - The forum served as a platform for discussing the standardization and transparency of TCM, with a roundtable dialogue on the practices and prospects of traceability for authentic medicinal materials [10][12] - The event significantly enhanced Chaopin Network's credibility and influence in the TCM sector, showcasing its dedication to empowering traditional medicine through e-commerce [14]

Group 1 - The core viewpoint of the articles highlights the successful integration of traditional Chinese medicine (TCM) into rural revitalization efforts in Lou Tower Town, showcasing the "Lou Ying+" system as a model for cultural transmission and development [1][2] - Lou Tower Town has established itself as a center for Lou Ying's medical culture, hosting seminars and publishing works to promote the "Lou Ying School" as part of the "Xiaoran Medical School" [1] - The town is developing a TCM health and wellness town, cultivating medicinal plant bases, and attracting companies to create a comprehensive health industry that includes accommodation and tourism [1] Group 2 - Educational initiatives such as the "Learning TCM with Taigong" series have been launched, with local schools incorporating TCM into their curriculum through practical experiences [2] - The establishment of a Chinese herbal medicine planting garden and experiential learning facilities at Daitong Primary School aims to engage students in the preservation and transmission of Lou Ying's TCM culture [2]

Core Viewpoint - The development of high-quality talent is essential for the growth of the traditional Chinese medicine (TCM) industry, with a focus on cultivating high-skilled professionals to support the sector's innovation and quality improvement [2][4]. Group 1: Talent Development and Competitions - The "Tongrentang Cup" skills competition was held to enhance talent cultivation and selection, promoting the inheritance of TCM culture [3][5]. - A total of 724 employees participated in the competition, showcasing a strong commitment to mastering skills and contributing to the company's culture [3]. - Outstanding participants will have the opportunity to become representatives of intangible cultural heritage (ICH) within the company by 2025 [4]. Group 2: Intangible Cultural Heritage and Innovation - Tongrentang Group currently has 15 ICH projects, including 4 national-level projects, and has recently recognized new representatives of ICH [4][5]. - The company actively engages in various events to promote its ICH projects, enhancing their visibility and relevance in modern contexts [5]. - Future plans include recognizing at least 300 foundational ICH inheritors and 150 representative inheritors within the next five years, ensuring the continuity and vitality of traditional skills [5].

Core Viewpoint - The integration of traditional Chinese medicine (TCM) into modern life is being successfully promoted through cultural events like the TCM night market in Taicang, enhancing public awareness and appreciation of TCM practices [1][2][6]. Group 1: TCM Night Market - The TCM night market in Taicang featured various activities such as health consultations, traditional therapies, and educational workshops, attracting significant public interest and participation [2][3]. - Local physicians provided free health consultations, demonstrating TCM practices like pulse diagnosis and offering advice in an accessible manner [2][3]. - The event showcased TCM culture through interactive experiences, including DIY herbal sachets and traditional tea drinks, appealing to both children and adults [2][3]. Group 2: Community TCM Services - Taicang has established a network of community TCM clinics, enhancing access to quality healthcare services for residents [4][5]. - The clinics have successfully treated various health issues, with patients reporting significant improvements in conditions such as obesity through personalized TCM treatments [4][5]. - The city has implemented a tiered system of TCM clinics, ensuring comprehensive coverage and specialized services tailored to community needs [5]. Group 3: TCM Cultural Development - Taicang is actively promoting the historical and cultural significance of the "Loudong Medical School," which has a rich legacy of TCM practices and literature [6][7]. - The city has launched initiatives to document and disseminate TCM knowledge, including publications and multimedia projects that highlight local medical expertise [6][7]. - Collaborative efforts with renowned TCM experts and research teams are being made to integrate modern scientific research with traditional practices, enhancing the efficacy and reach of TCM [6][7]. Group 4: International Outreach - Taicang is exploring international collaboration in TCM, with initiatives aimed at establishing overseas TCM service bases and promoting local herbal medicine cultivation in Africa [7]. - Cultural exchanges and educational programs are being organized to raise awareness and appreciation of TCM globally, thereby expanding its influence [7].

Core Viewpoint - The integration of traditional Chinese medicine culture with modern night market economy is creating unique experiences for citizens, enhancing cultural tourism during the summer season [1][2]. Group 1: Event Overview - The third "Da Song Traditional Chinese Medicine Culture Market" was held in Kaifeng, allowing citizens to experience various traditional Chinese medicine practices and receive expert medical consultations [1]. - The event aims to promote traditional Chinese medicine culture and enrich the summer cultural tourism market, focusing on "inheritance, experience, and health" [1]. Group 2: Government Initiatives - In January 2023, the State Council issued measures to cultivate new growth points and promote cultural and tourism consumption, emphasizing the development of night economy [1]. - Various regions are exploring diverse night economy formats, including traditional Chinese medicine night markets, to invigorate local economies [1]. Group 3: Regional Developments - Other provinces such as Shandong, Liaoning, and Sichuan have also hosted traditional Chinese medicine night markets, featuring activities like medicinal cuisine preparation and acupuncture workshops to attract younger audiences [1].

Core Viewpoint - The establishment of the "Xinglin Red" Party building brand by Xiaoshan District Traditional Chinese Medicine Hospital symbolizes the integration of party leadership with healthcare services, aiming to enhance medical service quality for local residents [1][2] Group 1: Brand Development and Integration - The "Xinglin Red" brand incorporates elements representing Xiaoshan's spirit, traditional Chinese medicine, and party leadership, emphasizing the commitment to public health [1] - The hospital has deepened the integration of party building with its operations, focusing on providing superior medical services to the community [1] Group 2: Resource Sharing and Community Engagement - A new collaborative system has been established within the medical community, promoting the sharing of quality medical resources between urban and rural areas [1] - The hospital has appointed 40 TCM experts as honorary directors of community health service stations, facilitating the descent of quality medical resources to grassroots levels [1] Group 3: Academic and Research Advancements - The hospital's traditional specialty, orthopedics, has been recognized as a national key specialty, while TCM cardiology has been approved as a provincial-level specialty project [2] - In the past year, the hospital has initiated 43 research projects, including one from the provincial natural science fund and 13 from the provincial health commission [2] Group 4: Patient Experience and Cultural Promotion - The hospital has improved patient experience by upgrading facilities, including the health examination center and rehabilitation department [2] - The "Xinglin Red" concept has been translated into actions, such as the implementation of charitable projects and the promotion of TCM culture through exhibitions and heritage protection initiatives [2]

Group 1 - The 9th China Time-honored Brand (Shandong) Expo is a significant national event organized by the Ministry of Commerce, showcasing over 600 time-honored enterprises from 26 provinces, with a focus on exploring new paths for these brands to expand globally [1] - The theme of the expo is "National Goods Trend, Everlasting Innovation," highlighting the deep heritage and innovative vitality of traditional brands, with Pizhou Huang (片仔癀) representing the traditional Chinese medicine sector [1] - Pizhou Huang's participation in the expo emphasizes its commitment to showcasing its full range of health products and engaging with attendees to demonstrate the charm of traditional Chinese craftsmanship [1] Group 2 - The 2025 China Time-honored Brand Traditional Chinese Medicine Development Conference focuses on building a development system that integrates cultural inheritance, technological empowerment, and collective synergy [2] - The conference introduced the first batch of the "Qihuang Twelve Palaces" list for promoting traditional Chinese medicine education, and signed a joint initiative for the integration of commerce, culture, and tourism [2] - Pizhou Huang was selected as one of the first enterprises in the "Qihuang Twelve Palaces," collaborating with other renowned brands to develop educational bases and museums, addressing key issues in the collective development of time-honored brands [2] Group 3 - Pizhou Huang, as a representative of time-honored brands, is achieving breakthroughs through innovation while preserving the roots of traditional Chinese medicine and leveraging technology to revitalize traditional wisdom in new consumer scenarios [3] - The company aims to establish a benchmark educational system in the industry by integrating top resources, enhancing the international dissemination of Chinese medicine culture, and showcasing Eastern wisdom to the world [3] - This initiative is expected to significantly enhance the core discourse power and influence of traditional Chinese medicine within the global health governance system [3]