Core Points - The "2025 Influenza Prevention and Control Science Popularization Action" aims to enhance public awareness and protective capabilities against influenza as the flu season approaches [1][3] - Experts emphasize the need for a systematic and high-quality approach to health science popularization, focusing on targeted content for key populations and utilizing modern communication methods [1][2] - The current influenza situation shows an upward trend, particularly with the H3N2 subtype, necessitating vaccination for high-risk groups [1][3] Group 1 - The event held on November 15 in Beijing focused on sharing experiences and innovations in influenza prevention and control [1] - Gao Fu, an academician, called for a normalized science popularization mechanism to enhance the quality and effectiveness of health knowledge dissemination [1][2] - Li Hao from the Chinese Center for Disease Control and Prevention acknowledged the progress made under the Healthy China strategy but stressed the ongoing threats of infectious diseases [1][3] Group 2 - The "2025 Influenza Prevention and Control Science Popularization Action" was launched online on September 24, with support from various organizations [3] - Experts highlighted the importance of medical professionals in educating the public about influenza prevention to reduce misconceptions and improve early diagnosis and treatment awareness [3] - The event showcased high-quality science popularization works related to influenza prevention and included a ceremony for appointing experts [2]

Core Viewpoint - The event "China Good Doctors, China Good Nurses" organized a free medical consultation in Changsha, providing services to over 900 citizens with renowned experts from various regions, highlighting the importance of accessible healthcare [1][3]. Group 1: Event Overview - The free medical consultation attracted a large crowd, with citizens queuing early in the morning to receive treatment from national experts [1]. - Experts from various provinces, including Beijing, Guangdong, and Xinjiang, participated, covering multiple specialties such as cardiovascular surgery, nephrology, traditional Chinese medicine, and oncology [1]. - The initiative aims to deliver quality medical resources to grassroots communities, having reached 19 provinces since its establishment in 2017 [1]. Group 2: Patient Experience - Patients expressed high expectations for the expertise available, with some traveling from other provinces specifically for the event [3]. - The event utilized convenient information channels, allowing citizens to register easily through health-related WeChat accounts, enhancing participation [3]. - On-site volunteers assisted with patient registration and triage, ensuring a smooth experience for attendees of all ages [3]. Group 3: Health Awareness - The event reflected a growing public interest in health, with attendees actively seeking expert advice on various health concerns [6]. - Medical professionals noted a shift in patient behavior, with individuals becoming more proactive in learning about health issues rather than being passive recipients of care [6]. - There remains a need for improved health education, as some patients still harbor misconceptions about medical conditions, indicating a gap in public health literacy [6].

时入深秋，冷空气活动频繁，高血压患者易出现血压波动，心脑血管疾病和呼吸道传染病也进入高 发期。10月23日，正值霜降节气，省卫生健康委举办"时令节气与健康"（秋季）专题新闻发布会，邀请 中国医科大学附属第一医院、中国医科大学附属盛京医院、省疾病预防控制中心等单位专家，针对秋冬 交替时节高发疾病防控进行解读，为不同人群提供专业建议。 省卫生健康委相关负责人表示，将不断深化"时令节气"健康促进内涵，完善契合辽宁地域特点的二 十四节气健康科普内容体系，着力打造"一季一主题、一节一指南"的健康教育品牌升级版，促进健康科 普更加精准实效，引导健康服务资源下沉基层，推动"每个人是自己健康第一责任人"的理念深入人心， 为健康辽宁建设汇聚更强合力。 专家提醒，眼下我省正进入呼吸道疾病高发期，应重点防范流感和肺炎支原体感染等呼吸道疾病， 接种流感疫苗可显著降低感染风险及出现严重并发症的概率。此外，要注意保持健康生活方式，做好个 人防护。儿童更易受多种病原体侵袭，家长应注意区分不同呼吸道传染病，科学的家庭护理至关重要， 如果出现呼吸困难、持续高热、脱水迹象等情况，应立即带孩子就诊。血压受气温影响很大，气温降低 对于高血压患者和血 ...

Core Viewpoint - Short video platforms have become a significant channel for the public to access health knowledge, with a high percentage of viewers engaging with health-related content [1][3]. Group 1: Popularity and Engagement - 92.1% of 1.074 billion online viewers have encountered health science content through short video platforms, and 63% have developed a habit of regularly following health accounts [1]. - There are numerous accounts of doctors on platforms like Xiaohongshu and Douyin, with follower counts ranging from thousands to millions [1][3]. - A report indicates that 22.4% of the analyzed 14,700 accounts have over 100,000 followers, and 3.9% exceed 1 million followers [3]. Group 2: Content Creation and Management - Many doctors manage their accounts personally, while some collaborate with operational companies that handle content creation, allowing doctors to focus on their medical duties [1][4]. - Some operational companies provide comprehensive services for doctors, including content planning, filming, and editing, allowing doctors to maintain a presence without dedicating extensive time [4][5]. - The operational model typically involves a five-month collaboration, producing around 100 videos, with service fees around 16,000 yuan per month [5]. Group 3: Monetization and Benefits - Doctors can monetize their presence through online consultations, which can convert follower engagement into patient interactions, benefiting both parties [8][9]. - The integration of short video accounts with internet hospital services allows for direct patient bookings and consultations, enhancing the doctor's reach and income [9]. - Revenue streams for doctors include video platform subsidies, multi-point practice conversions, and paid consultations during live streams [8]. Group 4: Challenges and Issues - The rise of health science videos has led to content homogenization and the emergence of low-quality or misleading information [11]. - Some doctors have been reported to engage in unethical practices, such as selling medications or promoting dubious products under the guise of health education [11][12]. - The pressure to create content has led some doctors to stray from their specialties or engage in sensationalism to attract views [13][14]. Group 5: Regulatory Environment - Regulatory bodies are increasing oversight of medical content on social media to ensure compliance and protect public trust [15][17]. - Recent regulations aim to standardize the behavior of medical professionals on social media, prohibiting the misuse of their authority for commercial gain [16][17]. - Hospitals are generally supportive of doctors engaging in health education online, provided that they do not actively direct patients to paid services [10].

Group 1 - The event "Famous Doctors Go to the Grassroots - Volunteer Service" was launched in Dandong, Liaoning Province, focusing on providing quality medical services and health consultations to the public [1][2] - The initiative is part of the National Health Commission's ongoing efforts to promote health in rural areas and enhance the capabilities of local medical staff through hands-on training and expert guidance [1][2] - A team of national-level experts, including 8 from the National Health Commission and 14 from provincial medical institutions, participated in the event to offer on-site consultations and health education [1][2] Group 2 - The event included various activities such as free medical consultations, health knowledge dissemination in schools, and a cultural performance to promote health awareness [2] - The program aims to improve the diagnostic and treatment skills of grassroots medical personnel through a "mentorship" model, thereby enhancing local healthcare services [2] - Since 2018, the initiative has reached 30 counties across 18 provinces, providing essential medical services and health education in underprivileged areas [2]

Core Viewpoint - The "Health Escort · Science Popularization Together" project aims to enhance public health literacy through a series of health science activities in Shunyi District, Beijing [1][3]. Group 1: Project Overview - The project is organized by the Shunyi District Science and Technology Association and implemented by the Shunyi District Maternal and Child Health Hospital [1][3]. - The initiative includes various health science activities targeting schools, enterprises, and communities, with a focus on empowering the public to take responsibility for their own health [3]. Group 2: Educational Activities - The first lecture, titled "Common Diseases of the Breast," was conducted by Dr. Wang Jing, a breast surgery expert, covering essential knowledge on breast health management, including prevention, screening, and standardized treatment [3]. - Dr. Wang emphasized that the early five-year survival rate for breast cancer exceeds 90% and recommended that women over 35 undergo professional screening every two years [3]. Group 3: Media and Outreach - The Shunyi District Maternal and Child Health Hospital has established a comprehensive media platform that includes graphic science popularization, short videos, and live broadcasts, reaching over one million audiences [3]. - The project plans to organize 16 health science lectures from September to November, covering various medical specialties to disseminate correct health concepts to a broader public [3][4].

Core Viewpoint - DXY (Dingxiangyuan), a digital healthcare technology company, is preparing for an IPO on the Hong Kong Stock Exchange, potentially submitting its prospectus within the year, marking a significant event in the domestic internet healthcare sector and the media landscape for health education [1][3]. Company Overview - Founded in 2000, DXY started as a medical professional forum and has evolved into a diversified platform encompassing medical knowledge, online diagnosis, health education content, and industry services [3]. - The company has attracted significant investment over the years, including $2 million in A-round funding in 2010, $70 million from Tencent in 2014, and $500 million in 2020, achieving a valuation exceeding $1 billion by 2018 [3][4]. Media Influence - DXY's "Dingxiang Doctor" IP has become a key driver of its growth, establishing a new media matrix that includes sub-brands like "Dingxiang Life Research Institute" and "Dingxiang Mama," reaching hundreds of millions of users through social media [8][9]. - The company has positioned itself as a leading source of health information, with its WeChat account consistently ranking at the top of health-related self-media platforms, achieving millions of views on multiple posts [9]. Expansion into Cosmetics - DXY has extended its reach into the cosmetics industry by producing skincare educational content and engaging in implicit commercial collaborations with brands through product recommendations and evaluations [10][12]. - The company launched its own skincare brand "Yanzhi Buting" but faced challenges in market penetration, with limited visibility on major e-commerce platforms and underwhelming sales performance [12]. Trust and Regulatory Challenges - DXY's IPO plans have raised concerns due to a previous incident in 2022 when its Weibo account was banned, leading to questions about its content compliance and public trust [13][14]. - The company must address its historical issues and demonstrate robust content governance and risk management strategies to regain public confidence and ensure a successful IPO [14].

Core Viewpoint - The article highlights a health education initiative in Longhu Town, Chao'an District, focusing on chronic disease prevention and health knowledge dissemination to improve community health awareness and services [2][3][28]. Group 1: Event Overview - The health education activity was organized by Longhu Hospital in collaboration with local government and community committees, targeting chronic obstructive pulmonary disease (COPD) and dengue fever prevention [2][3][4]. - The event is part of a broader initiative to extend health management from medical institutions to residents' homes, enhancing community health management capabilities [9][10]. Group 2: Participation and Support - Key participants included local government officials, community leaders, and healthcare professionals, emphasizing a collaborative approach to health education [4][5][28]. - The event received support from the Zhongshan assistance team, showcasing inter-agency cooperation in health promotion [27]. Group 3: Health Education Content - The program included lectures on COPD, covering its mechanisms, early symptoms, and screening methods, with practical demonstrations for residents [18][20]. - Dengue fever prevention was also addressed, focusing on transmission mechanisms, symptoms, and effective prevention strategies, including community engagement in mosquito control [22][23]. Group 4: Community Engagement and Resources - Over 300 health education materials were distributed, and health services such as blood pressure and blood sugar measurements were provided to more than 150 residents [25][26]. - The initiative aimed to foster a culture of proactive health management among residents, encouraging them to adopt preventive health measures [11][12][30].

Group 1 - The core event is the 2025 Beijing Municipal Hospital Science Popularization Elite Competition, where 16 medical experts transformed medical knowledge into popular science works [1] - The competition focused on three main health themes: pediatric and mental health knowledge, weight management knowledge, and disease prevention and treatment knowledge with new technologies and methods [2] - A total of 111 short video works from 22 municipal hospitals participated in the preliminary round, with 50 outstanding works advancing to the semi-finals [2] Group 2 - The semi-final works have been showcased on the official Douyin account "Healthy Beijing," accumulating over 3.6 million views and nearly 65,000 likes [2] - The Beijing Health Commission is actively promoting the construction of a health science popularization expert database, which currently includes 934 health science experts [2] - Additionally, a city-level health weight management science popularization expert database has been established, identifying 152 weight management experts [2]

Core Viewpoint - The event organized by the Sichuan Cosmetics Promotion Association in collaboration with Good Doctor Group's subsidiary, Good Wisdom Health Technology Development Co., aims to promote health and wellness through various activities during the Chengdu Universiade, integrating professional health knowledge into community practices [1][2]. Group 1: Product Highlights - Good Wisdom showcased its flagship health products, including oral care, tea, and skincare series, at the event [1]. - In the oral care segment, the Good Doctor Classic Toothpaste and Rose Flower Toothpaste were highlighted for their unique formulations aimed at providing professional-level oral hygiene [1]. - The Good Doctor Red Buckwheat Tea, made from high-quality red buckwheat, was presented as a nutritious beverage with a rich flavor, attracting many families to experience it [2]. - The skincare line featured the Good Doctor Cockroach Beauty Mask and Pomegranate Mask, both designed to enhance skin health and hydration [4]. Group 2: Community Engagement - The event included interactive activities such as "Scan for Gifts" where participants could learn about skincare ingredients and assess their skin and oral health [4]. - Good Wisdom's approach to integrating health education into the "Welcome Universiade" initiative aimed to enhance public health literacy and encourage community participation in the event [4]. - The initiative not only fostered a friendly and professional atmosphere but also aimed to strengthen the health service support for the Chengdu Universiade [4].