（来源：工人日报） "谢谢您，让我们感受到海南的温暖，这里的一切都超出预期。"近日，维塔利的手机上收到了捷克游客 发来的信息。维塔利是俄罗斯人，在海南从事导游工作已有8年。2025年以来，他明显感觉到一个变 化：欧洲面孔多了，停留时间长了，游客问的问题也从"哪里好看"变成"有没有冲浪体验""能否预约中 医理疗"…… 2025年，海南接待入境过夜游客超150万人次，同比增长35.2%；累计入境过夜游客594.3万人夜，较 2024年增长59%，较2019年历史峰值增长35.6%。这组数字背后，是一幅细腻生动的图景——随着国际 旅游消费中心建设的推进，外国游客不仅来得更多，而且住得更久、足迹更广、玩得更深。 尽管俄罗斯市场仍是"压舱石"，但市场结构已在变化。维塔利说："2024年前我主要带俄语团，从去年 开始，英国、法国、德国、匈牙利等欧洲团明显多了。"据统计，2025年海南接待欧美游客数量普遍增 长，各国增长幅度从5%到45%不等。 不久前，匈牙利拳击运动员科瓦奇·伊什特万带家人在三亚度过两周假期。回国后他在社交媒体写 道："目的地海南三亚，是非常好的决定！"他细数惊喜："免签入境、服务友好""真正的七星级体 ...

Core Insights - The event held on December 24, 2025, focused on investment opportunities in the tourism, culture, broadcasting, and sports industries in Hainan Free Trade Port, attracting over a hundred enterprises and financial institutions [1][2] - Hainan's tourism sector is expected to receive over 100 million domestic and international visitors in 2025, with a 9% year-on-year increase, and total visitor spending projected at 224.98 billion yuan, a 10.3% increase [1] Group 1 - The event highlighted Hainan's policy advantages and investment directions, with representatives from Haikou, Sanya, Danzhou, Wenchang, and Qionghai promoting their respective development plans [2] - Hainan aims to enhance its international tourism consumption center capabilities during the 14th Five-Year Plan, focusing on marine tourism, cultural tourism, sports tourism, and medical wellness [2] - A total of 10 cooperation projects were signed during the event, including 8 strategic cooperation agreements and 2 investment agreements, with a total signing amount of 1.83 billion yuan [2] Group 2 - The event served as an efficient promotion and connection opportunity for global investors post-border closure, inviting global partners to collaborate in building the international tourism consumption center [3]

Group 1 - The event held in Haikou on December 24, 2025, focused on promoting tourism, culture, broadcasting, and sports industries, attracting over a hundred enterprises and financial institutions to explore investment opportunities [1] - The event highlighted the advantages of Hainan Free Trade Port policies and the province's industrial investment directions, with representatives from various cities presenting their development plans [1] - A total of over a hundred tourism and cultural projects were showcased, inviting investments in initiatives like the Hainan Ring Island Tourism Highway and the Hainan Tropical Rainforest National Park Ecotourism Project [1] Group 2 - A signing ceremony resulted in 10 cooperation projects, including 8 strategic cooperation framework agreements and 2 investment agreements, with a total signed amount of 1.83 billion yuan [2] - Since 2025, Hainan has accumulated 95 new signed tourism and cultural projects, with a total investment of 42.329 billion yuan [2] - Attendees, including numerous entrepreneurs, visited key locations in Haikou, such as the National Sailing Base and the CDF Haikou International Duty-Free City [2]

Core Insights - The official launch of the Hainan island-wide customs closure on December 18, 2025, is expected to significantly boost the tourism market in Haikou, with increased visitor numbers and enhanced shopping experiences [2][8] Tourism and Shopping Trends - Following the customs closure, Haikou's duty-free shopping has seen a substantial increase, with the first day recording sales of 1.61 billion RMB, a year-on-year increase of 61%, with 24,800 visitors participating [3][5] - The variety of duty-free products has expanded from over 1,900 to more than 6,000, enhancing consumer choice and experience [4] - Tourists are experiencing significant savings, with one shopper reporting a reduction of nearly 5,000 RMB on purchases due to promotional activities launched post-closure [2][3] Visitor Demographics and Behavior - There has been a notable increase in flight bookings to Haikou, with a 19% rise in bookings for New Year's and a 130% increase for the Spring Festival compared to the previous year [5] - International visitors are also increasing, with a 40% rise in inbound international flight bookings for the upcoming New Year season [5] Local Economic Impact - The tourism boom is positively impacting local accommodation and dining sectors, with hotels reporting full occupancy and restaurants experiencing longer wait times due to increased patronage [6] - The overall tourism revenue in Hainan has doubled from 95.016 billion RMB in 2018 to 204.014 billion RMB in 2024, with tourism contributing 33.4% to the GDP [6] Future Prospects - The customs closure is expected to further enhance the quality of tourism products and services in Hainan, with plans to develop cultural performances and digital consumption sectors [6][7] - Local stakeholders express optimism about the long-term benefits of the customs closure, anticipating that increased visitor numbers will lead to broader economic advantages for the community [7][8]

Group 1 - The 2025 China International Tourism Trade Fair will be held in Haikou from January 19 to 21, marking its first occurrence in Hainan [1] - The theme of the trade fair is "Hello! China," featuring five major exhibition areas including domestic, international, sunny Hainan, inbound tourism consumption, and cultural tourism integration [1] - Approximately 1,000 travel merchants and representatives from around 101 countries and regions will gather to showcase global tourism resources, providing visitors with fresh and authentic travel inspirations [1] Group 2 - The tourism industry is one of Hainan's "four leading industries," with flight bookings to Haikou and Sanya increasing by 19% and 51% respectively compared to the previous year during the upcoming New Year holiday [4] - During the 2026 Spring Festival, international flight sales to Haikou are expected to more than double [4]

Core Viewpoint - Hainan Province is accelerating the construction of an international tourism consumption center and aims to collaborate with Thailand to develop high-end tourism projects that integrate local characteristics [1] Group 1: Collaboration Initiatives - Hainan plans to leverage the "zero tariff" policy of the free trade port to jointly develop tourism projects with Thailand [1] - The two regions will design and launch "Thailand + Hainan" cross-border travel routes and establish a mechanism for mutual customer sourcing between tourism enterprises [1] Group 2: Focus Areas for Development - The collaboration will focus on emerging fields such as sports tourism and educational tourism, developing integrated products like "Sports + Education" and "Health + Culture" [1] - Joint exhibitions and online promotions will be utilized to cultivate new market growth points [1]

Core Points - The 2025 China International Tourism Trade Fair will be held in Haikou, Hainan from December 19 to 21, marking its first occurrence in Hainan [1] - The event is expected to attract over 100 countries and regions, with participation from 1,000 international and Hong Kong, Macau, and Taiwan travel agents, as well as 300 domestic exhibitors and key enterprise representatives [1] - The total exhibition area will be 65,000 square meters, featuring five exhibition zones including domestic, international, Sunshine Hainan, cultural tourism integration, and inbound tourism consumption [1] Hainan's Participation - Hainan will set up a Sunshine Hainan exhibition area covering over 12,000 square meters, showcasing unique resources and tourism products [2] - The Sunshine Hainan area will include various functional zones such as a main hall, six major travel route exhibition areas, a tourism enterprise area, and immersive experience spaces [2] - The fair will focus on promoting Hainan's duty-free shopping, medical tourism, and education brands, integrating local intangible cultural heritage and sports tourism projects [2] Global Outreach and Activities - Hainan is leveraging its 29 overseas tourism promotion offices to invite guests and expand participation from global enterprises [3] - The event will feature diverse activities including professional negotiations, live promotions, and a "Hainan Night" promotional event to showcase tourism policies post-free trade port closure [3] - Six themed travel routes will be introduced, highlighting Hainan's cultural and tourism resources, aimed at attracting more international travel agents [3]

Core Viewpoint - The announcement of the adjustment to Hainan's duty-free shopping policy aims to enhance consumer experience and promote the integration of domestic and imported goods, effective from November 1 [1][2]. Group 1: Policy Adjustments - The new policy includes one addition and three optimizations, focusing on diverse consumer shopping needs, such as the inclusion of "portable musical instruments" to cater to experiential and value-driven consumption [1]. - Six categories of domestic products have been added for duty-free sales, promoting a blend of imported and domestic goods, which is expected to enhance the international influence of domestic brands [1]. - Island residents will now be allowed to purchase 15 categories of "immediate purchase and pick-up" goods after one departure from the island within a year, improving their shopping experience [1]. Group 2: Regulatory Measures - The Haikou Customs has implemented innovative regulatory models to enhance industry efficiency, including a "bonded and duty-free goods" flexible conversion channel [2]. - The introduction of electronic labels for duty-free cosmetics allows for efficient customs checks and enhances consumer information access, improving both customs efficiency and consumer rights [2]. - A credit grading system for duty-free enterprises has been initiated to guide compliant operations through differentiated regulatory measures [2]. Group 3: Implementation Preparations - Haikou Customs has ensured that the systems are stable and ready for the new policy implementation, having already cleared 10 batches of approximately 8,000 new category items [3]. - Regulatory plans have been developed to optimize customs processes for island residents and departing travelers, ensuring smooth execution of the new policy [3]. - The duty-free policy is a key component of Hainan's strategy to build an international tourism consumption center, with significant growth in tourist numbers and spending observed [3].

Core Points - The newly enacted "Hainan Free Trade Port Tourism Regulations" emphasizes the keyword of openness, presenting new opportunities for the tourism industry in Hainan [1][2] - The regulations will take effect on December 1, 2023, and include a dedicated chapter on "Tourism Openness and Internationalization" aimed at building an international tourism consumption center [1][2] Tourism Market Opening - The regulations will gradually relax or eliminate restrictions on foreign investment in the tourism sector, allowing qualified joint venture travel agencies and wholly foreign-owned enterprises to operate outbound tourism services, excluding Taiwan [1][2] - The regulations encourage the establishment of high-end hotel groups and renowned hotel management brands in Hainan, promoting the internationalization and refinement of hotel brands [1][2] Visa and Travel Policies - A broader visa-free entry policy will be implemented, enhancing international tourism services in areas such as online booking, customs clearance, financial payments, and medical assistance [2] - Currently, citizens from 86 countries can enter Hainan visa-free, contributing to the popularity of "Hainan Travel" [2] Duty-Free Shopping and Events - The regulations will implement more convenient duty-free shopping policies for outbound travelers, aiming to create an internationally influential duty-free shopping destination [2] - There is encouragement for international high-level performances and events, as well as for foreign investors to establish performance agencies and venues [2] Medical Tourism - The regulations support the development of the Boao Lecheng International Medical Tourism Pilot Zone, facilitating medical treatment for overseas patients in Hainan [2] - The pilot zone will enhance multilingual services and cross-border medical treatment convenience, improving international medical tourism service capabilities [2][3] Talent Development - The regulations encourage the introduction and training of urgently needed international talent in the tourism sector and support the establishment of foreign educational resources in Hainan [3] - These measures are expected to attract more international tourists and provide a foundation for international capital to enter Hainan's tourism industry [3]

Core Points - The Hainan Free Trade Port is seeking public opinion on the draft tourism regulations, which cover various aspects including tourism planning, resource protection, and international tourism openness [1] - The draft regulations propose a broader visa-free entry policy for tourists from certain countries, allowing them to enter Hainan without a visa and travel within the region for a specified period [1] - Hainan's tourism market showed strong vitality during the summer, with duty-free sales reaching 3.67 billion yuan and attracting 667,000 visitors from July to August [1] Group 1: Tourism Policy and Development - The draft regulations encourage the integration of duty-free shopping with tourism, enhancing the overall value and experience of duty-free shopping [2] - Hainan aims to align with international standards by developing core brands in duty-free shopping and international medical services, creating a diverse tourism consumption brand and product system [2] - The construction of an international tourism consumption center is driven by innovative policies that provide a solid foundation for Hainan's tourism development [2] Group 2: Industry Impact and Future Outlook - The implementation of a broader visa-free entry policy is expected to elevate local service standards to international levels, prompting upgrades in the tourism industry [3] - The increase in international visitors is likely to attract foreign investment in tourism-related sectors, creating a virtuous cycle of "visitor flow driving investment, and investment promoting industry" [3] - Long-term, this transformation will position Hainan as a global hub for tourism consumption resources, reinforcing the foundation for the construction of an international tourism consumption center [3]