2025媒体融合发展论坛会场外，志愿者给参会人员介 绍"拍报机"。 谭 宇摄 2025媒体融合发展论坛现场，参会人员在听会和记录。 本报记者 张武军摄 2025媒体融合发展论坛现场，参会人员在听会。 本报记者 张武军摄 与会嘉宾表示，要深入学习贯彻习近平总书记关于媒体融合发展的重要论述，积极推动主力军挺进主战 场。要用互联网思维主导资源配置，将先进技术融入生产传播全链路，充分释放新闻生产力，让技术变 量成为推动媒体深度融合发展的增量，为巩固壮大奋进新时代的主流思想舆论提供有力支撑。 思想引领 铸牢系统性变革之魂 推进主流媒体系统性变革，是以习近平同志为核心的党中央作出的重大改革部署，是党中央赋予主流媒 体的重要政治任务，也是主流媒体必须回答好的时代课题。 云潮奔涌，千帆竞发。中央网络安全和信息化委员会办公室总工程师吴东指出，当前，以人工智能为代 表的信息技术日新月异，对媒体形态、舆论生态产生重大而深远的影响。媒体融合发展既是技术革新的 必然趋势，更是凝聚共识的关键路径，主流媒体要勇担时代使命，推进媒体变革；树立系统思维，强化 深度融合；突出以人为本，筑牢思想根基；夯实技术底座，赋能创新发展，切实担负起时代重任 ...

与会嘉宾表示，要深入学习贯彻习近平总书记关于媒体融合发展的重要论述，积极推动主力军挺进主战场。要用互联网思维主导资源配置，将先进技术 融入生产传播全链路，充分释放新闻生产力，让技术变量成为推动媒体深度融合发展的增量，为巩固壮大奋进新时代的主流思想舆论提供有力支撑。 人民网青岛11月20日电 （记者史鹏飞、肖家鑫）2025媒体融合发展论坛20日在山东省青岛市举行。本届论坛主题为"系统变革 融合向新"。 党的二十届四中全会提出，深化主流媒体系统性变革，推进新闻宣传和网络舆论一体化管理，提高主流舆论引导能力。与会嘉宾认为，面对新一轮科技 革命和产业变革加速推进，主流媒体必须识变求变、系统重塑，在融合深水区中开新路，切实肩负起举旗帜、聚民心、育新人、兴文化、展形象的使命担 当，牢牢掌握信息化条件下的舆论主导权。 本届论坛由人民日报社主办，中央和国家机关有关部委负责同志、中央和地方媒体负责同志、专家学者和企业代表等300余人参会。除开幕式外，本届 论坛同时设置了"融合传播新形态新业态分论坛""数智融合新实践新前景分论坛""智媒发展新模式新方向分论坛"3个平行分论坛。 （摄影记者：陈 斌 张武军） ...

Core Insights - The forum held in Sichuan focused on "Artificial Intelligence +, Promoting Systematic Reform in Media" and highlighted the importance of AI in transforming media operations [1][2][3] Group 1: Government and Institutional Initiatives - Sichuan Province aims to become the fourth major hub for AI development in China, leveraging a "technology + management" dual-engine approach to enhance media production efficiency and user experience [1] - The forum emphasized the need for party media to evolve into digital public platforms that can lead social governance and cultural dialogue, aligning with the cultural power blueprint outlined in the 20th National Congress [2] Group 2: Media Transformation Strategies - The report released by the People's Daily Research Institute analyzed trends in new media development by mainstream media, emphasizing the need for a coordinated and efficient all-media communication system [3] - Discussions highlighted the necessity for mainstream media to transition from mere information providers to comprehensive service providers, focusing on user engagement and innovative production processes [4] Group 3: Technological Integration and Cultural Promotion - Various speakers presented on the application of AI in media, showcasing how digital technology can merge with cultural values to enhance the dissemination of Chinese culture [5] - The forum served as a high-end platform for enhancing the influence and credibility of party media websites, marking its significance in the media landscape over the past decade [5]

Core Viewpoint - The 10th Party Media Website Development Forum was held in Bazhong, Sichuan, focusing on "Artificial Intelligence +, Promoting Systematic Transformation of Media" [1] Group 1: Forum Overview - The forum gathered over 200 participants, including leaders from central and local party media and experts [1] - The event was organized by People’s Daily Online, with support from the People’s Daily Research Institute, the Online Mass Work Department, and the Sichuan Channel [1] - Since its inception in 2016, the forum has successfully held 10 sessions, becoming an authoritative platform for discussions on media integration and the development of new media by party media [1] Group 2: Research Report - People’s Daily Online released the "Research Report on the Development of New Media by Mainstream Media (2024-2025)" during the forum [1] - Discussions among participants focused on themes such as "Upholding Integrity and Innovation to Promote Systematic Transformation," "Data Intelligence Driving the Expansion of 'Smart Media+' Ecosystem," and "Technology Empowerment for Developing New Cultural Industries" [1]

Core Points - The newly issued "Management Measures for the Administration of Journals under the China Association for Science and Technology" aims to clarify the responsibilities and standards for charging publication fees in academic journals [1][2] - The measures address various regulatory challenges faced by journals, including issues related to political orientation, management systems, content quality, and business cooperation [2] - The China Association for Science and Technology oversees over 500 journals, which have shown positive development trends but still face challenges such as insufficient attraction of high-level results and non-compliance in management [2][3] Group 1 - The management measures specify that the sponsoring units are responsible for reviewing the methods, principles, and standards for charging publication fees [1] - Violations identified include improper business practices such as selling or renting journal numbers, allowing advertising partners to interfere in editorial processes, and conducting unauthorized forums or awards [1][2] - The measures emphasize the importance of academic self-discipline, scientific ethics, research integrity, and information security in the context of digital publishing and media convergence [2] Group 2 - The China Association for Science and Technology plans to enhance the implementation of the management measures by strengthening guidance and inspection of journal publishing, improving evaluation mechanisms, and increasing accountability for management responsibilities [3] - The goal is to elevate the quality and standards of journals within the association's system, contributing to the establishment of world-class scientific journals [3]

Core Viewpoint - The 2025 Media Integration Development Ordos Annual Conference focuses on the systematic transformation of mainstream media in the digital age, gathering media representatives and academic experts to discuss innovative paths and future trends in media integration [1] Group 1: Media Integration Development - Inner Mongolia has promoted overall development through reform pilots and deep integration, achieving full coverage of media integration centers across 12 leagues and cities, and establishing 103 grassroots media centers to enhance content production and dissemination [1] - The conference serves as a national exchange platform for promoting media integration, featuring the release of "Typical Cases of National Media Center Capability Building" and the launch of the "Grassland Media Tour" themed activity [1] Group 2: Institutional and Technological Innovation - Xinhua News Agency emphasizes the importance of systematic reform as a major political task, advocating for innovation while adhering to core principles, prioritizing mobile platforms, and leveraging technology to drive industry transformation [1] - The agency aims to explore a unique path for integrated development, striving to become a world-class new media organization [1]

Core Viewpoint - The meeting held on September 23, 2023, in Haikou aims to accelerate the integration of media development in Hainan Province, aligning with central government directives for systemic reform in mainstream media [2][3]. Group 1: Media Integration Development - The meeting emphasizes the necessity of systemic reform in mainstream media as a requirement for the construction of Hainan Free Trade Port [3]. - The focus is on advancing the "six integrations" of provincial media and enhancing the media integration development at the municipal and county levels [2][3]. - The goal is to establish a comprehensive media communication system for Hainan Free Trade Port [2]. Group 2: Strategic Objectives and Tasks - The meeting outlines six key areas for reform: content supply, platform optimization, mechanism renewal, technology empowerment, industry breakthroughs, and talent strengthening [3]. - It aims to position provincial media as the main engine and communication channel for the comprehensive media system, while municipal media centers are to serve as authoritative information hubs and service platforms for local communities [3]. - The meeting also highlights the importance of proactive planning and organization for key tasks and nodes, enhancing external and social publicity [3]. Group 3: Progress and Reporting - The meeting reviewed the progress of media integration across the province and addressed feedback from the disciplinary inspection team [3]. - Reports on the comprehensive communication capabilities of municipal media from January to June of this year were presented, along with updates on the provincial integration technology platform "Nanhai Cloud" [3]. - Representatives from Haikou, Sanya, Sansha, and Danzhou shared their experiences during the meeting [3].

Core Viewpoint - The urgent task of accelerating the reconstruction of the economic foundation of mainstream media has become essential for promoting systemic reform in the industry [1][5][3] Group 1: Economic Foundation Challenges - Mainstream media has struggled to establish a stable and mature self-sustaining model over the past decade, leaving the question of "how to survive" unresolved [2][3][9] - The traditional "enterprise operation" model of mainstream media, which acknowledges its economic attributes, has been disrupted by the rise of the internet and new media [6][5] - The shift of user traffic from traditional media to emerging media platforms has uprooted the economic foundation that supported mainstream media's development during its golden period [6][5] Group 2: Reform Actions and Paths - The Chinese government has initiated significant media reforms since 2014, focusing on the integration of traditional and emerging media [8][9] - Mainstream media has explored seven paths for reconstructing its economic foundation, including monetization based on deep content, technical services, data services, capital operations, and new media advertising revenue [8][9] - The exploration of these paths has not yet yielded a healthy and stable solution for the economic foundation of mainstream media [9] Group 3: Relationship Restructuring - A series of major relationship restructurings and institutional innovations are necessary to create an environment conducive to the internal transformation and economic foundation reconstruction of mainstream media [9][10] - Ten critical areas for relationship restructuring include collaboration between different media sectors, integration of media management functions, and balancing social and economic benefits within the operational framework [9][10] - The establishment of a compatible evaluation system for media communication and development capabilities is essential for enhancing the survival and development capacity of mainstream media [10]

Core Insights - The "2025 Deep Blue Media Think Tank Annual Forum" was held in Beijing, focusing on the role of professional media in promoting domestic consumption and the integration of media and finance [1][3] - The Deep Blue Media Think Tank, part of the Beijing Daily Media Group, has published 30 reports and organized 31 salons since its establishment in 2023, aiming to enhance its influence in the finance sector [3] - The forum's theme was "Innovative Consumption Power, Unified Big Market," featuring discussions on high-quality development paths in tourism, liquor, and catering industries, along with the release of six annual reports on various hot topics [3][4] Group 1 - The forum provided a high-end platform for elites to exchange ideas and share experiences, focusing on the high-quality development of the consumption market [4] - The Deep Blue Think Tank aims to bridge gaps in various industries by conducting in-depth research and providing recommendations to boost consumption and expand domestic demand [3][4] - The event gathered hundreds of guests from various sectors to explore practical solutions for stimulating consumption and promoting innovation [3][4] Group 2 - The forum utilized a "theme + topic" format to delve into cutting-edge issues in consumption, tourism, liquor, and catering, showcasing the responsibilities of media think tanks in the new era [4] - The Deep Blue Think Tank plans to continue leveraging its media advantages to transform research findings into actionable cases and reports, contributing to market potential and economic development in Beijing [3][4]

Core Viewpoint - The media plays a crucial role in fostering cooperation and mutual trust among Shanghai Cooperation Organization (SCO) member states, especially in the context of global challenges such as economic globalization setbacks and geopolitical tensions [2][3]. Group 1: Media Cooperation and Development - The media dialogue emphasized the importance of cooperation, mutual benefit, and respect for diverse civilizations to achieve common development [2][3]. - Participants discussed how SCO media can deepen collaboration to address global information dissemination challenges and create a fairer international communication order [2][3]. - The partnership between Uzbekistan's "People's Voice" and Chinese media focuses on combating fake news and enhancing information security [2][3]. Group 2: Technological Innovation in Media - New technologies like AIGC and VR are seen as tools to enrich reporting and enhance media integration [4][5]. - The introduction of AIGC has significantly reduced production time and costs for media content, exemplified by the creation of a fantasy micro-drama that took only two months instead of six [5]. - Multi-language broadcasting is recommended to amplify the SCO's voice internationally [5]. Group 3: Pursuit of Truth in Journalism - The conference highlighted the necessity for media to uphold truth and integrity, countering misinformation, especially regarding regions like Xinjiang [6][7]. - The establishment of a multi-language media matrix by Xinjiang Daily aims to effectively communicate the region's narrative and counter false reports [7]. - Collaboration among media from different countries is encouraged to enhance transparency and address authenticity disputes in reporting [7].