（来源：沈阳晚报） 转自：沈阳晚报 在全国旅游市场不断演变的浪潮中，沈阳也正经历着一场客群结构的深化变革。曾经，中老年群体是沈 阳旅游市场的主力军，而如今，Z世代等年轻一代正逐渐占据主导地位，成为推动沈阳旅游发展的核心 力量。这一转变背后，蕴含着特殊消费时代的特征、国家拉动消费的政策导向以及地方特色活动的有力 推动等多重因素。 沈阳旅游"青"力全开 年轻人成"主力大军" 同程旅行平台酒店及景区预订数据显示，2026元旦假期，沈阳游客中21至30岁的年轻人占比约52%，20 岁以下青少年游客占比约10%。整体上，沈阳元旦假期旅游市场，30岁以下年轻人是绝对主力。 途牛《2026元旦出游消费盘点》报告数据显示，元旦假期到访沈阳的途牛用户中，80、90后家庭客群占 据了更高的比例，出游人次占比分别为35%和31%。此外，00后也对沈阳展现出了浓厚的兴趣，出游人 次占比超15%。从出游天数来看，元旦假期90后在沈阳目的地的平均出游天数达到了2.5天，00后平均 出游天数达到了2.3天。 飞猪旅游平台的数据进一步印证了这一趋势。元旦假期，以90后为主导的用户画像中，沈阳线路游预订 量同比去年增长超5倍，门票预订量同比去 ...

Group 1 - Shaanxi Tourism officially listed on the Shanghai Stock Exchange on January 6, 2026, marking it as the first new listing in A-shares for the year and the first cultural tourism company to list in nearly five years [1][2] - The company engages in tourism performances, cable cars, and dining services, leveraging premium tourism resources such as Huaqing Palace and Mount Huashan, with stable operations and high consumer recognition for its performances like "The Song of Everlasting Regret" [1] - The listing reflects the capital market's support for consumer enterprises with stable profitability and mature business models, indicating a positive trend in domestic tourism consumption driven by rising income and upgraded consumption structures [1] Group 2 - The initial public offering (IPO) involved the issuance of 19.333334 million shares at a price of 80.44 yuan per share, corresponding to a price-to-earnings ratio of 12.37 for 2024, raising a total of 1.555 billion yuan [2] - On its first trading day, Shaanxi Tourism opened at 131.15 yuan, representing a 63.04% increase from the issuance price [2]

Core Insights - The New Year's holiday in 2026 has significantly boosted tourism consumption, with a notable increase in bookings for flights, hotels, and vacation rentals, driven by the "please take 3 days off and rest for 8" holiday trend [1][2] Domestic Travel - The domestic travel market is characterized by a blend of short-term micro-vacations and long-term deep travel, with core city clusters actively engaging in consumption [2] - Popular destinations include Northeast China, Hainan, Yunnan, Xinjiang, and Sichuan, with a 176% year-on-year increase in bookings for winter sun destinations [2] - The trend of "cross-regional travel" is evident, with over 50% of bookings for southern destinations made by northern travelers [2] Consumption Trends - There is a diversification in consumption scenarios, with events driving interest in various destinations, such as the popularity of Chinese-themed amusement parks [3] - The demand for high-quality accommodations and personalized services has increased, with family and child-friendly options seeing significant growth [4] - Bookings for family-oriented vacation rentals have surged, with orders for two-bedroom and larger properties increasing by 13% and 227% respectively [4] External Influences - The implementation of Hainan's duty-free shopping policy has led to a 20% increase in visitors since December 2025, with hotel and rental occupancy rates more than doubling [5] Cross-Border Travel - The cross-border travel market is experiencing a dual recovery, with both outbound and inbound tourism gaining momentum [6][7] - Popular outbound travel themes include island vacations and destinations with visa-free access, with significant growth in bookings from non-first-tier cities [7] - Inbound tourism is also on the rise, with a 5-fold increase in foreign visitors to Sanya, and a diverse range of cities being popular among international travelers [8]

1月3日，南方财经记者从广东省文化和旅游厅获悉，2026年元旦假期，全省旅游市场实现"开门红"，全省接 待游客1787.5万，日均同比增长34.8%，实现旅游收入99.8亿元，日均同比增长39.8%；全省4A级及以上景区 接待游客556.1万人次，日均同比增长15.3%。 同日，携程的广东省2026年元旦旅游市场报告（以下简称"报告"）显示，广东省在线旅游市场元旦期间表现 强劲，OTA接待人次同比2024年元旦增长76.3%，旅游消费金额同比增长102.4%，消费增速显著高于人次增 速，显示出市场活力与消费潜力的双重提升。 省内市场差异化增长 报告显示，从全国竞争格局来看，广东省在人次和金额两项核心指标上均位居全国省份首位，充分彰显了 其作为全国旅游大省的市场地位和综合吸引力。 广东省内各地市旅游市场呈现差异化增长态势。从人次规模看，广州、深圳、佛山稳居前三，珠海以 110.0%的增速跃居第四位，东莞、惠州分列第五、第六位。 从消费金额看，广州、深圳依然领跑，珠海凭借196.6%的增幅升至第三位，佛山以264.0%的增速跃居第四 位。同时，粤东粤西北城市也展现出强劲的增长势头，反映出全省旅游市场区域均衡发展态 ...

格隆汇12月17日丨旅游淡季不淡已成常态随着各大滑雪场陆续"开板"，冬季旅游大幕正式拉开。冰雪游 与避寒游双轮驱动格局成形，消费需求向多元化、个性化、深度化升级，"淡季不淡"已成行业常态。综 合各大旅行社及在线旅游平台数据，今年冬季出游预订人次已超去年同期，市场呈现"启动早、预订 旺"的显著特征。与往年相比，年轻游客占比大幅提升，冰雪游和避寒游成为两大核心主题。近一周"冬 季旅游"搜索热度环比上涨300%，"滑雪"平均热度涨幅超66%，"附近的滑雪场"搜索量同比增长87%。 ...

Core Viewpoint - Impression Dahongpao (2695.HK) is set to issue 36,100,000 H-shares globally, with a maximum offering price of HKD 4.10, aiming to capitalize on the growing cultural tourism market in China [1][7]. Company Overview - Impression Dahongpao is a state-owned cultural tourism service enterprise based in Wuyishan, Fujian Province, listed on the New Third Board since January 20, 2017 [1]. - The company focuses on providing comprehensive cultural tourism experiences, with its flagship performance "Impression Dahongpao" being a significant draw for both domestic and international tourists [1][2]. Market Context - The Chinese cultural tourism market is undergoing a transformation from traditional sightseeing to immersive experiences, particularly appealing to younger generations seeking diverse cultural recognition [2]. - The market for cultural tourism performances in China reached approximately RMB 16.6 billion in 2023, showing a year-on-year growth of about 416.2% [2]. Performance Metrics - Since its premiere in March 2010, "Impression Dahongpao" has held over 6,700 performances, attracting more than 9.4 million viewers, with a 2024 average attendance rate of approximately 75.7% [3]. - The performance's ticket revenue is projected to reach around RMB 129.8 million in 2024, ranking third among all tourism performances in China [2][3]. Business Strategy - The company is expanding its business model beyond performances to include a synergistic ecosystem of "performances + cultural tourism towns + themed hotels," aiming to provide a one-stop deep experience for visitors [4][6]. - A new indoor performance, "Moonlight Wuyishan," is set to launch in May 2025, complementing the existing outdoor performance and catering to different audience preferences [4][5]. Financial Planning - The funds raised from the IPO will be allocated for upgrading audiovisual equipment and stage effects for "Impression Dahongpao," as well as developing the Impression Cultural Tourism Town and exploring acquisition opportunities [8]. - The company has committed to a proactive profit distribution policy to ensure reasonable returns for investors post-IPO [7][8]. Industry Implications - Impression Dahongpao's entry into the Hong Kong stock market serves as a new model for capitalizing state-owned cultural tourism enterprises, integrating cultural and commercial values [9]. - The company is positioned to benefit from national policies promoting cultural confidence and tourism consumption upgrades, enhancing the value of quality cultural tourism IPs [9].

Core Insights - Lushan tourism has seen a significant increase in visitor numbers, with over 19.5 million visitors from January to October, representing a nearly 28% year-on-year growth [1] - The transformation of Lushan tourism is driven by a deep internal reform aimed at enhancing service quality and product offerings, aligning with national economic development plans [1] Group 1: Service Enhancements - The introduction of thoughtful services, such as free ginger tea and warm clothing rentals, has contributed to a positive visitor experience [1] - The establishment of a permanent service team at scenic spots has improved visitor interactions and satisfaction [2] - The transportation services have been upgraded with added amenities like shade structures, seating, and entertainment during peak times [2] Group 2: Innovative Tourism Products - Lushan has focused on creating immersive experiences for visitors, such as interactive light displays and character interactions in scenic areas [3] - New business ventures, including KTV bars and modern cafes, have diversified the tourism offerings and enhanced the local atmosphere [3] - The local government aims to elevate Lushan to a world-class tourist destination, emphasizing high-quality and premium tourism experiences [3]

Core Insights - The sales of tickets and entertainment packages for the Double 11 event have exceeded 1 million, significantly surpassing last year's total sales during the same period [1][5] - Travel-related merchants have experienced strong growth, with the number of merchants achieving over 10 million in transaction value during Double 11 significantly exceeding last year [5] Group 1: Sales Performance - As of October 29, ticket and entertainment package sales have surpassed 1 million, with international and domestic travel products showing substantial growth compared to last year [1] - Sales of chartered tours and visa services have increased by over 50% compared to the same period last year [1] - The number of travel agencies and vacation merchants achieving over 10 million in sales during Double 11 has significantly increased compared to last year [5] Group 2: Consumer Trends - Consumers are increasingly willing to spend on quality and engaging travel experiences, as indicated by the popularity of new travel products [5] - The introduction of overseas charter services and unique travel packages, such as helicopter tours, has attracted significant consumer interest [5] - The trend towards all-inclusive cruise travel has shown remarkable growth, with international cruise transaction users increasing by nearly 30% year-on-year [5] Group 3: Popular Products - Major theme parks and resorts have launched attractive promotional products, with brands like Chimelong, Shanghai Disneyland, and Universal Studios Beijing participating [5] - Domestic cruise sales have surged by 200% compared to last year, with specific products like the Three Gorges cruise seeing over 26,000 units sold [5] - A newly launched tour package to Murmansk for viewing the Northern Lights has quickly gained popularity, achieving over 10 million in sales within 24 hours of its launch [6]

Group 1 - The core viewpoint of the articles highlights the significant growth in sales and consumer interest in travel-related products during the Double Eleven shopping festival, with ticket and package sales exceeding 1 million units, surpassing last year's total sales [1] - International cruise transactions saw a nearly 30% increase in user numbers compared to the previous year, while domestic cruise sales surged by 200%, indicating a strong demand for cruise travel [2] - Major theme parks and resorts, such as Shanghai Disneyland and Universal Studios Beijing, have introduced attractive packages, enhancing consumer experience and increasing booking flexibility [1][2] Group 2 - The newly established Qiuou Travel flagship store on Fliggy achieved over 10 million in sales within 24 hours of its Double Eleven launch, with a focus on unique travel experiences like the Murmansk Northern Lights tour [3] - The travel habits of consumers are evolving, with a growing willingness to pay for quality and unique experiences, prompting businesses to innovate in their offerings [2] - The introduction of new travel formats, such as overseas car rental services and helicopter tours, has attracted significant consumer interest, demonstrating the market's adaptability to changing consumer preferences [2]

Core Insights - The National Day holiday saw a record high in domestic travel, with 8.88 billion trips taken during the 8-day period, an increase of 1.23 billion trips compared to the previous year [4] - Young travelers aged 20-30 made up over 50% of travel bookings, indicating a shift in the demographic of domestic tourism [4] - There is a notable increase in long-distance travel, with a 14% rise in trips over 3200 kilometers, highlighting a growing trend towards exploring remote destinations [8] Travel Trends - The total cross-regional movement of people reached 2.432 billion, marking a historical peak for the same period [2] - Popular destinations included traditional cities like Beijing and Shanghai, as well as emerging hotspots like Xinjiang and Tibet, which saw significant increases in flight bookings [7][8] - International travel is also on the rise, with Southeast Asia and East Asia being the most popular regions, particularly Japan, Thailand, and South Korea [9][10] Changing Preferences - Travelers are increasingly seeking unique experiences rather than traditional sightseeing, with a focus on comfort and deeper engagement during trips [15][19] - The concept of "Staycation" is gaining traction, with a 52% increase in hotel bookings for stays of two days or more during the holiday [18] - Young travelers are exploring lesser-known international destinations, with countries like Saudi Arabia, Egypt, and New Zealand seeing a surge in hotel bookings [11] Market Implications - The tourism industry is witnessing a shift from "show-off" travel to more personalized experiences, reflecting a change in consumer behavior [19] - The demand for diverse travel experiences is increasing, posing challenges for tourism companies to enhance their offerings and services [26]